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Non-alcoholic Beverages

PepsiCo: ad spend worldwide 2013-2021

Published by A. Guttmann, Jun 17, 2022

According to !nancial reporting, PepsiCo

has been devoting between 2.3 and 3.5 billion
U.S. dollars to advertising and promotion of its
products annually. The company explains that
those expenses include media and personal
service prepayments, promotional materials in
inventory as well as production costs of future
media advertising. External sources calculate
that in the United States in 2019 PepsiCo spent
around 224 million U.S. dollars on advertising the
Pepsi brand alone.

What is Pepsi’s position in the beverage

Read more

PepsiCo's advertising expenses

worldwide from 2013 to 2021
(in billion U.S. dollars)

" #

2.4
2013

2.3
2014

2.4
2015

2.5
2016

2.4
2017

2.6
2018

3
2019

3
2020

3.5
2021
0 1 2 3 4
Expense in billion U.S. dollars

© Statista 2022

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OTHER STATISTICS ON THE TOPIC

! PepsiCo

Biggest companies in the world

by market value 2022

+ Brand value of the most

valuable soft drink brands
worldwide 2021

PepsiCo's net revenue

worldwide 2007-2021

Global beverage market:

leading companies 2020, based
on sales

More statistics on this topic

Statistics on "PepsiCo - Overview"

%

Statistics on "PepsiCo - Key !gures"

%

% Statistics on "PepsiCo - Advertising

spending"

PepsiCo: ad spend worldwide 2013-2021

PepsiCo: ad spend in the U.S. 2014-2021

Ad spend of selected beverage brands in

the U.S. 2020

Largest advertisers on cable TV networks

in the U.S. 2020

Statistics on "PepsiCo - U.S. segments"

%

Further related statistics

%

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