Grade 10 Group A
Office Administration
Group Members: Hannalize Porter, Jade Smith and Shanelle Sankey
Channels of Definition
Communication
Directional Directional communication is a
one-way flow of information
from a sender to one or more
receivers. It is typically
characterised by the absence of
immediate feedback.
Electronic Electronic communication
encompasses various forms of
information exchange using
digital devices and technology,
like email, instant messaging,
and social media.
Oral Oral communication is the
exchange of information, ideas,
or messages through spoken
words. It involves the direct
interaction between individuals,
utilising verbal expression for
effective and immediate
conveyance of thoughts.
Written Written communication involves
the exchange of information,
ideas, or messages through
written words. It provides a
permanent record and is often
used for formal or detailed
16/10/2023
Examples
● Broadcast News: Television news
broadcasts provide information to
viewers without direct interaction
or feedback from the audience.
● Company Announcements:
When a company sends out an
email to all its employees with
important updates or instructions,
it's a form of directional
communication.
● Email: Sending a work-related
message or a personal note to
someone through email is a
common form of electronic
communication.
● Social Media Posts: Sharing
updates, photos, or videos on
platforms like Facebook or
Twitter is another example of
electronic communication.
● Examples of oral communication
include face-to-face
conversations, telephone
discussions, video calls, business
meetings, classroom lectures, and
public speeches. Essentially, any
form of communication where
information is exchanged through
spoken words without written or
textual mediums qualifies as oral
communication.
● Business Reports: Writing a
formal report that outlines a
company's financial performance
or market analysis is a common
form of written communication
in the business world.
 information sharing.
Visual Visual communication is the use
of visual elements to convey
ideas and information using
symbols, graphs, videos, charts
and images.
● Handwritten Letters: Sending a
letter to a friend or family
member through the postal
service is an example of written
communication.
Examples of Visual Communication:
● Advertising Billboards- a large
outdoor advertising structure,
typically found in areas alongside
the roads which is used to
communicate messages or
produce a large audience visually.
● Infographics- Creating an
infographic to illustrate data or
statistics visually is a form of
visual communication commonly
used in marketing and education.