2) Evaluation Identifying a suitable project

Reported to: Mr Abid

Reported by: Ghalya

1) Introduction

The following report is to shade the light on the

procedure I have conducted in order to identify
the business I’m going to invest in through my
enterprise coursework. I have analyzed two
possible options in order to select one
according to its profitability
Evaluation of options
Option 1 – Ice Cream parlor

2.1.1 summary of idea

Ice cream is a classic cold dessert consumed

by large number of consumers in all market
segment mainly is summertime. The students of
the school, the staff of the teachers and the
workers are my target customers.
I would buy raw materials like (milk, cream,
sugar, flavoring and eggs) to produce the ice
cream and sell it profitably. An ice cream
vending cart will be hired as an outlet. An
experienced worker will be employed part time
to reduce the cost.

2.1.2 Research findings

I have conducted a primary market research
through a survey to identify the quantity
demanded on the ice cream, the favorite flavor,
and the frequency of eating ice cream. There
were 40 random participants from the students
involved in the survey as a sample of the
population.
The gender of participants
There is 65% female and 35% male
Age
I have asked about the ages of the participants
in the survey in order to identify the targeted
market and to make target segmentation
The majority of the participants’ ages where
between10-17 which shape the customer base

How often do you eat ice cream?

The graph indicates to high demand on the ice
cream. About 40% of the respondents eat ice
cream 2-5 times weekly and almost eat it 1
times monthly. The majority reveal noted that
the frequency increased during the summer.

The survey included inquiry about the favorite

ice cream brand purchased by the respondents
in order to identify the competitors. Baskin
Robins comes in the first stage by 29 while
Pinkberry comes next by 17 persons. Both
brands have large experience and loyal
customers which shapes a real challenge to our
new enterprise. Although we cannot compete
these brands in marketing mix elements such
as promotion and place, we can identify a niche
market to provide a customized product to our
customers such as unique flavors.

About 97.5% prefer to have their ice cream in

cone or cup however we have to provide all the
options to meet the needs of the customers.
The data from the survey indicates to the
preference of choosing vanilla it’s about half of
respondents who preferred vanilla over other
flavors however there is a niche segmented
who wants customize ingredients so ice cream
parlour should allow different flavors and
combinations.
The average spending pattern of potential
customers 10-25 QR how ever there is a
significant sector increase this budget to reach
60QR
The survey indicated to the popularity of ice
cream as all the participants rated it 3 or more
which reflects it and a mass market.

There is a wide range of selection of toppings

chosen by the participants so the parlor ice
cream should provide a range of topping that
match the customers’ expectations. So that a
variety of ingredients have to be selected and
available
The health requirements were important to be
satisfied so we involved inquiry about if they
have allergy to ice cream, toppings or flavors.
Fortunately, 36 out of 40 which is equal to 90%
do not have allergies to toppings or ice cream
flavors

PEST analysis
Political:
-Regulatory Agreement: the enterprise should
compel with all the regulations relating with
food industry to avoid any penalties.
-Qatar enjoys low taxation with rate of 10%
which is one of the lowest tax rates in the
world, this will be a crucial opportunity to
reduce the cost. Additionally, as the business
is in small scale, it will be free taxes.
-Qatar is a stable country and investment are
secured legally.

Economical
- Qatar has very low inflation rates “1.6%”
compared with other Arabic countries which
affect the pricing strategy.
- The average disposable income in Qatar is
QR 72700 which increase the affordability of the
potential customers as the students receive
enough money from their parents.
- Qatar has exchange rates of QR 3.65 to each
$1 for long time which keeps the cost of
imported ingredients fixed, this will keep the
cost of components stable.

Social
- Words of mouth, trends, and cultural
preferences influencing flavor choices.
- Health and wellness trends spread through
social media platforms which impacts the
demand for healthier options.
Technological
- Advanced technology eases the e-commerce
and online purchasing in Qatar which allow us
to order our ingredients easily.
- Automation of the production process
improves the efficiency.

SWOT Analysis
Strength Weakness
- Wide range of - Seasonality: the
flavors: the demand on ICE
variety of flavors cream decreases
including Arabic in the winter
and international which affects the
flavors help to sales revenue
customize the during it.
demand of the - Supply chain
customers. disruptions:
- High quality depending on
ingredients: all some imported
ingredients are ingredients
selected carefully affected by
from valuable shipping
sources in order circumstances.
to produce - High
qualified products operational
and attracts more expenses:
customers. The high cost of
electric energy
needed to
maintain low
temperature to
store the ICE
cream increases
 the cost.
Opportunities Threats
- E-commerce - Competitions:
Platforms: ICE cream is a
Increasing online mass market
trade outside the product where
school through large numbers of
many delivery local and
companies allows international
to increase sales brands compete
and decrease the to obtain large
need to have market-share, the
more outlets company should
which decrease utilize advertising
the costs. campaign to
- Events: attract the
organizing events potential
and celebration customers which
days are valuable increase the cost.
opportunities to - Health and
increase our Safety
sales. Regulations:
strict laws and
regulations may
lead to high fines
if the workers
don’t
committed with
hygiene or
healthy
standards.
Evaluative comment
The high disposable income in addition to the
consumers’ spending patterns are crucial
factors to increase sales and obtain high level
of sales revenue. Additionally, events and
celebration days will be a great opportunities to
increase our sales. Furthermore, increasing
inbound tourism in Qatar due to hosting
sporting events would be valuable opportunity
to enjoy large customer bases if our business
expand outside the school. Although high cost
of machinery may form a serious obstacle due
to the high start up capital, leasing machines is
a valuable solution to overcome this problem.
Option 2: Flowers delivery and arrangement
Summery of the idea
Flowers delivery and arrangements can be
lucrative enterprise due to the consumers
spending pattern in Qatar. Qatar is one of the
highest GDP per capita in the world which
allows its citizens to spend on luxury products
and services such as flowers. The enterprise
aims to establish application to sell flowers
online to the students of the school and their
families in addition to the staff of the teachers
and the workers of the school. Basically, it is
difficult to prepare the flowers bouquet at the
school as we are busy at the classes and need
appropriate space to arrange it, so the business
based upon delivering the flowers directly from
the suppliers to the customers. By hiring florists
and leasing vehicles we can provide valuable
service to the customers at their homes. The
florists will take the flowers from the suppliers
directly to the customers and arrange it at their
home which reduce the cost to have outlet. We
can utilize ceremonies such as wedding and
events to increase the sales.

Research Findings
Primary market research was conducted in
order to asses the flower market in Qatar.
The results show that 42% of the respondents
buy flowers once a month however almost of
them purchase it two times yearly at least which
indicates to the high demand on flower in the
Qatari market.
The data shows that the common budget for
half of the participants to buy flowers ranging
between 101 and 250 QR, so we should use a
competitive price strategy to be able to compete
with other companies, however we should also
offer more expensive bouquets for the market
segment who spend more to get valuable
service.
The data reveals that two third of the
participants purchase flowers as a general or
celebrations gift, so the design of the bouquets
should suit the gift concept by adding a
sentimental memories cards. Additionally, about
20% of them purchase flowers for their personal
use at homes or parents’ offices which
highlights the successful idea of delivering and
arranging flowers at customers’ locations.
The data indicates to the tendency of the
potential customers to get flowers delivered at
their homes; almost three out of each four
declare their preference to buy online and
receive their items without going to the shop, so
that the application should provide flexible
service to allow the customers to identify their
items easily.
In order to identify the types of bouquets
needed by the customers, all the participants
were asked whether they prefer premade or
customized bouquet. Although more than the
half prefer premade bouquets, a large segment
claimed they prefer customized one so both
types of products and service should be
allowed to attract more customer base.
The estimated delivery time is crucial to provide
valuable service. The majority of the potential
customers expect to receive their orders few
hours after placing the orders which reflects the
importance to employe enough numbers of
florists and drivers to ensure customers’
satisfaction. As this will increase the startup
capital, the florists should have driving licenses
to drive the vehicles in order to eliminate the
needs to have drivers. Additionally, the florists
will receive their income based upon the piece
rate paying strategy, so we don’t have to pay
wages except the selling process is achieved.
Pest analysis
SWOT analysis
Strengths Weakness
Efficient Delivery - Seasonality: the
Network: area of demand on
Qatar is almost flowers fluctuate
11,571 squared through the year
km which allow according to the
the company to events and
provide efficient occasions which
delivery service create
to all the inconsistence
customers.the revenue.
enterprise will - Reliance on
employe florists External
who have driving supplies: Qatar
licenses to be does not grow
able to deliver the flowers and all
flowers to any supplies imported
place in Qatar. from outside;
Fortunately, the circumstances
majority of the such as covid-19
students live near or blockage may
to the school affect the supply
which ease the chain.
delivering - Lack of
process. diversification:
Unique Customer reliance only on
Services: the flowers
enterprise arrangement
provides unique without any other
customer products or
services by services
offering premade decreases the
and customized opportunity of
boutiques at expansion.
home. - Weak Brand
Advanced and Recognition: the
flexible enterprise still
application: the unknown and
application is does not enjoy
designed easily brand loyalty.
in order to target
the customers
who can not use
the complicated
technology which
ensures
customer
satisfactions.
Unique Floral
Designs: offering
local and
international
designs to meet
the expectations
of the customers
expands the
customers’ base
Opportunities Threats
- Consumer’ - Competitions:
Spending the main
Pattern: Qataris challenge is the
spending pattern massive
are unique due to competitions as
the high many ventures
disposable compete in the
income which same business
increase the which forms
sales. obstacle to gain
- Tourism large market
Growth: Qatar share, increases
has considerable the cost of
tourism growth advertising, and
which increases force us to use
the number of competitive price
potential strategy.
customers. - Rapid
- Online Trade: e- Technological
commerce change: the
increased business has to
dramatically enhance the
which ease applications
importing flowers continually to
from outside from meet the
different advancement in
suppliers. the technology in
- Advanced order to maintain
infrastructure: customers’
Qatar has satisfactions
advanced which increases
infrastructure that the operational
allow the florists costs.
to deliver the
orders easily and
in short time
which create
customers’
satisfactions.

Evaluative comment
Flowers delivery and arrangement is an
optimistic business in Qatar due to many
reasons. The high disposable income in Qatar
increase the affordability and creates price
insensitive customers. Additionally, consumers
spending pattern indicates to the high demand
in luxury products and services. The business
does not require high starting up capital as we
do not need large store; we can depend on
supplies through wholesaler to save the cost of
large store. Furthermore, leasing vehicles is
considerable solution to reduce the cost of the
fixed assets. Also, working capital does not
form any barriers as the sales revenue will
cover all the costs. Finally, we can construct
break-even chart to identify the break-even
level and the safety margin to assess the
management decisions.
Conclusion and summery of options
Both enterprises are promising, however based
upon the previous analysis and the potential
resources, Ice Cream Parlor seems more
acceptable and easier to be implemented in the
school. The business doesn’t need a large
space as we can lease an ice cream vending
cart in addition to the ice cream machine. On
contrary to the flowers, the ice cream vending
cart will be noticeable by the students, the
teachers, and the workers which regarded as
direct advertising. Also, the students who are
our basic customers prefer to spend on ice
cream rather than flowers. Finally, high
competition on flowers enterprise reduce our
opportunity to succeed.
Task 2 planning the project
Task 2a Planning to manage potential problems
or issues in the action plan

Problem 1: the school Admission

The school admission is crucial to star the
business as we can implement it without
previous permission. The school administration
focus primarily on the health of the students so
they will be keen to have enough indications to
the health and safety requirements that
implemented by us.
To address this challenge, we will provide a
detailed plan about our enterprise including the
ingredients that will be used in the production
process. The ingredients should be healthy with
lower calories as possible. Additionally, the
hygiene process should be done regularly by
us, each member in the team has to do it
according to previous timetable. Quality
assurance should be done through the
production process to eliminate any error. This
will be implemented by all the partners during
production and selling processes. We prepare
previous standardized procedures to be
followed and any mismatching should be
addressed.

Problem 2: Obtaining a financial resource

The initial financial plan indicated to QR 50,000
as a startup capital to cover both the capital
expenditures and the revenue expenditures in
the first three months. Capital expenditures
includes the cost of the machines and
equipments while the revenue expenditures
includes the raw materials and the wages. By
analyzing different financial sources we have
excluded the bank loan as it requires loan
guarantee which we do not have in addition to
the strict repaying system plus the high interest
rates. In addition, we have excluded the internal
finance source as we do not have enough
personal saving to cover the cost. The
appropriate option for us is to get a loan from
our parents due two reasons: first we do not
need to provide physical guarantee, second,
they will not ask for pay interest rate on the
loan. However, the negotiation process should
be convenable to get their agreement. We
should present reliable financial and marketing
plans to them including the repaying system
and suggest to allow them to share the profit for
a specific period. Secondly, we should decrease
the total cost to be able to start, so we decide to
lease both the ice cream cart and the machine
to reduce the cost by 60% which made the
required finance to be QR20, 000.
Problem 3: The production process
Producing ICE cream with unique flavors
requires professional ICE cream workers who
have previous knowledge and experience in the
standardized ingredients in order to meet the
customers’ expectations. The idea to hire
unexperienced workers and provide off the job
training programs to them is excluded as it
costs too much time and money, in addition, it is
hard to find a specialists who provide this
training. In order to overcome this obstacle, we
will hire an experienced ice cream maker in
addition to me and my partners will work as
assistants to him for a period in order to get on
the job training program, then, after getting
enough experience and skills, we can work
alone to reduce the cost.
Appendices
Appendices A: Action plan

The following stages of starting the enterprise

with each set, the resources, and time needed
are listed below.
Task Timing of Person Date For How
Activity Responsi Completio Progress
ble n is
Monitored
Market 5 days Whole 04/11/23 Analyse
Research team market
and data,
Business consult
Plan with team
Location 4 days Aljazi and 08/11/23 Regular
and Ghalya check-ins
Equipmen with
t agents
Selection and
suppliers
Business 14 days Maryam 22/11/23 Ensure all
Registrati and permits
on and Lulwa and
Permits licenses
are
obtained
Financial 3 days Team and 25/11/23 Review
Planning parents financial
and plans and
Funding secure
funding
Branding 5 days Aljazi 30/11/23 Finalise
and Logo designs
Design
Marketing 5 days Maryam 05/12/23 Create
Strategy social
and media
Online accounts
Platform
Developm
ent
Store 7 days Lulwa 12/12/23 Have
Kiosk and and kiosk
Get Ghalya equipmen
Materials t ready
Equipmen 4 days Whole 16/12/23 Have
t team equipmen
Installatio t in kiosk
n and with
Recipe recipes
Developm ready
ent
Get 5 days Maryam 21/12/23 Have
Ingredient stock
s ready to
make ice
cream
Hire one 7 days Ghalya 23/12/23 Have ice
support cream
staff maker
ready
Training 2 days Whole 25/12/23 Have
team everyone
be able to
operate
 equipmen
t
Soft 7 days Whole 02/01/23 Test
Opening team products
and with
Testing friends
and
family
Grand 7 days Maryram 09/01/23 Have
Opening and marketing
and Aljazi campaign
Marketing s running
Campaig
n
Regular 7 days Ghalya 16/01/23 Gain
Operation and feedback
s and Lulwa and
Customer makes
Feedback changes
Analysis to ice
cream

Task 2b Planning Marketing Communications

This section will be analyzing the available
marketing communication options that can be
deployed for my ice cream parlor. It is always
an important task to identify the marketing
strategies used to pull and reach the customers
by conveying the brand value of my concern
through different methods. Demand can be
increased only when there are enough potential
customers. It is always a challenge for any new
business to enter into an existing market and
prove themselves in terms of quality and gain.
So I took utmost care in choosing cost effective
marketing strategies for the business. Though
there are many means of marketing, we chose
four effective marketing strategies that can stay
as a support for the business for a longer period
of time. They are social media marketing,
influencer marketing, local events and
sponsorship, and direct email marketing.
Social Media Marketing:
Social media marketing can shortly be called as
SMM which refers to the use of social media
platforms for the promotion of products, brands,
and services. It also involves sharing and
creating content on social media networks such
as linkedin, facebook, twitter, and others so that
the engagement with target audience, building
brand awareness, increasing sales, and driving
traffic of the business is made effective. It
consists of various strategies that includes
posting images, videos, texts, and other
multimedia content and also engages users in
an interactive way through messages,
comments, and interactions.
Strengths
1. The reach through SMM is strong and
wide
2. Targeted advertising
3. Brand awareness creation
4. Cost-effectiveness
5. Diversity in content
Weakness
1. Algorithm used in SMM may change
 2. Time - intensive
3. Measurement challenges
4. Chances of amplification of negative
feedbacks
5. Content Quality expectations
Influencer Marketing:
This is another approach in marketing where
connecting people with a strong social media
following and influence to promote services,
brands, and products happens to reach the
target audience. Influencers are tech experts in
their industry and their credibility establishment
and trust they carry with their followers helps in
marketing. Brands like my ice cream parlor can
collaborate with influencers to create content
that are sponsored to showcase their offerings,
so that reaching the target audience is achieved
by increasing awareness, influencing purchase
decisions, and driving engagement.
Strengths
1. Targeted reach
2. Content variety
3. Authenticity and credibility
4. Influencer expertise
5. Measurable results
Weakness
1. Costs and rate of influence
2. Risk of controversy
3. Legal and regulatory compliance
4. Authenticity concerns
5. Long term impact
Local Events and Sponsorship:
The school organize many events through the
year including national festivals and parents
meetings which are great opportunities to
increase our sales and attract sponsors.
Involvement of business partnering with or
sponsoring community or group events, such as
festivals, charity fundraisers, cultural
gatherings, and other local happenings are
termed as local events and sponsorship. These
partnerships typically give financial support, in-
kind contributions, assistance in terms of
providing promotions so that the visibility of the
brand is exchanged and recognized by the
event. By participating or sponsoring in local
events, businesses aim to extend their brand
image, increase community based visibility
outside the school and also build relationships
with local residents so that the growth of the
business is made possible.
Strengths
1. Brand visibility
2. Networking opportunities
3. Community engagement
4. Emotionnel connections
Weaknesses
1. Limited reach
2. Risk of negative association
3. Relevance and alignment
4. Costs and resources

Email Marketing:
Email marketing is one of the digital marketing
strategies that consists of commercial message
transfer in the form of emails, to a targeted
group of individuals with the objective of
product promotion, services, offers, and
nurturing leads. It also helps in building
relationships with customers and converting
them into business. Email marketing can be
occurred through sending direct emails to the
students, teachers, and workers.
Strengths
1. Direct communication
2. Cost - effective
3. High return on investment
4. Measurable results
5. Targeted audience
Weaknesses
1. Deliverability challenges
2. List decay and churn
3. Content quality and relevance
4. Overwhelmed inboxes
5. Technical challenges
It is indeed necessary to study the relevance of
these marketing strategies into the new
business initiative. I have presented the
justification of these choices in the following
section.
Social media marketing:
Justification: The social media usage in Qatar is
very high which means a considerable amount
of people are engaging themselves in their
social media platforms such as instagram,
facebook, twitter, and so on. Adding social
media in the marketing plan allows direct
interaction with customers which enables
showcasing visually appealing data of the ice-
cream offers and products and targeting
specific locations in Doha. As a product, ice
cream is easily shareable on social media and
makes it suitable for the chosen platform.
Expected Success: The huge potential in the
reach of targeted audience in combination with
specific advertising abilities and opportunities of
direct engagement can build brands efficiently
and attract customers.
Influencer Marketing:
In Qatar, influencers hold a control and
command of trust over their followers. By
joining as a partner with the local influencers,
will have a significant impact in the business as
they have the potential to reach the potential
customers. They can endorse the ice cream
parlor so that the customers believe the product
to be a good and tasty one. The purchase
decisions of the customers can be triggered by
the influencers’ contribution in marketing.
Expected success: Trusted influencers in Qatar,
can be crucial in reaching more specific and
targeted audiences and establish the new
brand as quickly as possible in the school and
in the area of choice.
Local Events and Sponsorship:
Plenty of festivals, sports events, cultural
events, and gatherings happen throughout the
year in the school provide great opportunity in
directly engaging with the target audience,
especially the students. The event participants
will identify the brand in one event and gain
popularity.
Expected Success: Positive brand image,
promotion through word of mouth, plenty of
networking opportunities, relationships that
strengthen the business are possible with the
help of participation in the events.
Email Marketing:
Existing customers and potential individuals can
be connected directly through email marketing
in the business. It helps in delivery of
personalized content so that the clear updates
on products, services, and offers can be
shared.
Expected success: This cost effective strategy
can be operated with just one click by
maintaining an email list of the students,
teachers, and workers who are the potential
and targeted customers.
Task 3: Using enterprise skills to implement the
plan
This sections aimed at detailing the
employment of different skills of the enterprise
to complete and run the project.The five
efficient skills that are identified and analyzed
as the enterprise skills to implement the plan
are negotiation, time management, problem
solving, creativity, leadership, and delegation.

Negotiation
Negotiation is considered as the preliminary
skill needed for business, especially, for our
business that starts from the scratch.
Negotiation is crucial as it makes the
stakeholders secure needed resources,
cooperation, and support for the phase of
implementation. It also helps in contracting with
suppliers or service providers so that favorable
terms and conditions are ensured. More
importantly, it resolves disagreements or
conflicts among the members of the team or
stakeholders to maintain peaceful progress
during the implementation stage. The business,
being an ice-cream parlor, will definitely be
facing a lot of challenges in the planning and in
the stages of implementation and it has to be
overcome successfully to march forward. The
possibility of availing a loan will be a good
option and it will be discussed and executed
with the parents with all the terms of
repayments assured over a specific period of
time. I will be preparing an input that talks to the
parents about the nature of my business,
amount needed for investment, possibility of
generating an income, time to break even, and
date of completion of repayment. This clarity will
be given to my parent in order to convince and
persuade them towards supporting me in the
business.

Time Management:
Any business that already runs or a new one
should concentrate heavily on the management
of time. Developing a realistic timeline for the
business to the implementation phase which
includes breaking down complex tasks into
manageable subtasks and allocating enough
time for each is considered important. This
helps in enhancing business’ productivity,
optimizes the utilization of resources, and
ensures the execution of the business
efficiently. Not just limited to the above but also
includes the business meeting critical
deadlines, reducing the cost of operations, and
maintaining a competitive position in business.
The ice cream parlor business is not new but
prompt time management will help the
parteners stay ahead of the competitors. Based
on the urgency and importance, the tasks are
prioritized so that critical activities are
completed on time. I had a good command in
managing time in the past which will really help
in going along with the deadlines. All the key
tasks will be planned through a calendar or an
app with a date of completion mentioned will in
advance so that the gaps are filled. Obtaining
resource materials for the making of ice-cream,
availability of stocks, administrative tasks, and
support tasks are considered for the betterment
of the business. The effective time management
strategy implemented for ice-cream venture will
be of great help in successful in the business
establishment. A multiple check sheets are
designed in order to ensure that the plan and
execution happens at the right time in the
business. There will be regular reviews and
adjustments on the schedules when needed to
accommodate changes or unexpected delays in
the progress.
Creativity:
To stay ahead of the competitors, as ice cream
is an existing business seen worldwide,
creativity and staying unique is very important.
Creativity helps in generating new ideas,
ensures adapting business into problem solving
techniques, and helps the business to stay
ahead of the markets that are subjected to
change. The customers need keep evolving in
all kinds of business and hence it is necessary
to stay updated. Creativity is not meant only for
the ice-cream sold in the parlor but also
concentrated in the look and feel of the cart
which should be attractive to the customers.
Leadership and Delegation:
Another important enterprise skill that will be
implemented in the business is leadership and
delegation as it enables establishing an efficient
workforce, allowing better allocation of tasks,
and utilizing the strengths of the individual
effectively. In addition to that, the organizational
innovation and productivity are driven well in
the ice-cream venture so that leadership and
delegation are leveraged and play an important
role. This ensures management in both external
stakeholders and the efficiency of the
operations. Proper utilization of leadership and
delegation provides the business a clear
direction, motivation, and guidance to the team
so that the implementation plan and their
objectives go in line. This also empower the
team members by delegating responsibilities
and tasks according to their own skills,
availability, and experience. Continuous
adaptation of these skills also enables the
fostering of a supportive and collaborative
environment that encourages creativity,
teamwork, and accountability. While navigating
the challenges and progress in driving through
business, leadership and delegation helps to
lead by example. They also enable the
business to demonstrate resilience, integrity,
and adaptability.
The communicational strategies followed by the
stakeholders like suppliers, customers,
investors, the school administration are made
smooth and possible with the help of effective
leadership as they are aimed at transparent and
clear communication. Frequent update, proper
addressing of concerns, and providing business
strategy overview have helped me earn trust
and hope from the investors of the business.
Similarly, the communication render with the
suppliers help to get smooth logistical
operations, and the communication with the
customers help to identify the recent trends and
needs. To conclude, the leadership and
delegation skills are rooted in enhancing the
internal operations and establishing a base and
enables collaboration with the external
stakeholders leading to success of the business
enterprise.
Problem solving:
Problem solving is a critical enterprise skill that
identifies barriers or hindrances to successful
implementations and develops policies and
strategies to address them proactively. The
empowerment that this skill provides help us to
analyze the challenges that we face, devise
solution that are innovative, adapt to changing
business trends and environment, ensure the
organization’s opportunities usage, and achieve
success in business. It was not easy to start a
conventional and an existing business amidst
large numbers of competitors. One of the main
challenges is the cost of the cart, the equipment
and the raw materials. It took time to get the
equipment that matches my reasonable
expectations. Through one of my uncles who
was working in a reputed industry, I received
some concessions in the purchase. Other than
the physical needs, there were some needs
related to marketing. The marketing part and
relevant design works for the ice cream parlor
were another issue that was raised at the later
part of the works. However we managed to
overcome it with the help of available online
tools for design and also used the social media
pages for marketing. We received feedback
from people who are good at design and fine-
tuned the logo, design, pamphlets in a
professional way.
Appendix 1:
Negotiation plan: Success in securing the start-
up capital from parents and from my own
savings
Objective Achieved: A startup capital of 20000
QR from parents with a plan of repayment and
profit percentage given as a return on their
investment.
Stages of Negotiation:
1. Research and Preparation:
-A market research to present a compelling
case for the ice cream venture is conducted
thoroughly
- Start-up costs were clearly outlined
- Strategies of mitigation and potential risk
identification are planned and researched.
2. Terms and Conditions Definition:
- A repayment plan with details, possible
schedule with the consideration of cash flow in
the business is prepared
- Reasonable percentage of the profits is
offered for the investors.
- Well supported responses for their queries
were framed.
3. Presentation Design:
- A presentation with professional and visually
catchy content that outlines the concept of
business, potential of the finance is created
- Benefits of investments are highlighted
4. Pitch Meeting
- A meeting time with no interruption is planned
to deliver the key ideas.
- Opportunity in the markets, demand of the
product, and uniqueness is presented in the
meeting.
- Probable utility of funds in the start-up is
presented.
5. Negotiated Terms:
- Expressing my willingness to collaborate and
showing flexibilities to ideas.
- Business’ long term potential is highlighted
Successful Outcome:
- The negotiation for the business venture is
effective so that we can achieve a secured
agreement on a repayment plan and a 18%
profit for the investors.
- Regular updating to the investors to ensure
transparency and confidence.

Task 4 Evaluating the Project:

Introduction:
Undertaking the management and establishing
an ice cream parlor has proven to be an
enlightening and engaging experience. This
report offers a comprehensive analysis of the
progress and evaluation of the project, aimed at
focusing on two crucial perceptions and
aspects.They are the planning and the
implementation phases and the effectiveness of
the utilization of marketing strategies.
By examining both advantageous and
disadvantageous outcomes, comparing with the
initial predictions and projections, and drawing
on evidence based insights, this report aims to
provide technical and nuanced knowledge of
the progress of the project. Through a planning
communications, it is aimed to identify key
topics learned, areas of success, and potential
improvement areas.The objective is not only to
assess the current of the project but also to
offer insights that are strategic and
recommendations for upcoming enhancements,
thus increasing the likelihood of success in
future steps taken towards the betterment of the
business.
Planning and Implementation of Project:
Methods Used for the Plan:
During the planning phase of the ice cream
parlor business project, I took a careful and
detailed approach by using special methods to
think about. Problem solving when we face
problems and effective usage of resources are
seen as the best way to run the business. We
did things like looking at information about the
current market trend and using templates to
create a plan for business. Also we took time to
speak to equipment suppliers to find the right
ones needed for our business. The action plan
gave us a clear plan with step by step process,
necessary resources, and timeline, so that we
are always aware of what to do and when to do
it.
Analysis of Deviations:
Though the planning in the paper level or the
document level was good, there were some
things that did not happen as we expected
which were sensed as we progressed through
the process. One big change was in how we
select the cart and the ice cream machine. At
the beginning we decided to buy both, however
due to the high cost we decide to lease it to
reduce the cost.

Another change was with the money plans. At

the beginning we estimated 50000 QR to be our
budget, however due to the scarcity of financial
resources we decrease it to be 20000 QR by
leasing the equipment instead of buying it. Also,
we originally thought that we could just get a
loan or investment from people or parents to
fund everything however, later we know that the
funds are not enough and looked for other
possibilities of getting money. We decided to
talk to other people who might want to invest in
our project to make sure we had enough money
that is enough to start our business.

How well the plan was implemented:

The implementation of our plans were important
for the successful progress of our business.
Overall, the implementation phase in all aspects
highlighted a good level of adaptability in
response to the dynamic changes of the real-
world. The persistent execution of the plan of
action as outlined in the appendix part traveled
through the systematic stages of the project
phases. The legal procedures, branding,
marketing, funding, expenditures, and other
areas were taken care of with good precision.
Though there were some deviations during the
progress, the adaptability of the project proved
and demonstrated during the various phases of
implementation ended up with problem solving
and adjustment strategically and efficiently. The
ability to cross through challenges while
maintaining the sole purpose of the business
through diligence and hard work contributed to
the success of the business implementation.
Marketing Communications:
Though what we develop and create in the field
of business is efficient and worthy, it will remain
useless until it reaches the potential customers.
And the process of taking the product to the
customer is achieved through marketing
strategies, social media marketing, branding,
and leaflet or pamphlet distribution are some of
the factors that influence the marketing
strategies.
Social Media Marketing:
The marketing communications for the ice
cream parlor are planned with social media
marketing as it is one of the cheapest and
fastest ways to reach people. The digital age
and era was supportive in the transfer of our
business products to the people who are just
looking at their mobiles. This approach is
effective when compared to traditional
advertising channels in terms of network
coverage and cost. We used our own creative
design through canvas and floated in the social
media pages to reach people. Their likes,
shares and comments added value and
marketing reach day by day. The reach through
social media was huge when compared to any
mode of marketing these days. The social
media marketing very well supported our
business as the smartphone penetration was
huge.
Branding Elements:
A key part of our marketing plan was making a
string identity for our brand. We did this by
designing a logo for our business and getting
special uniform tees and cups. Theses were not
planned at the initial stage and the budget was
not marked for this yet, as it is seen as one of
the important features in our business so we
proceeded with the idea. The logo is the one
that helped customers to recognize our brand.
The cups and tees are designed in a unique
theme which made our business look very
professional. In the long run, these branding
efforts will help to build a very good relationship
with the loyal customers and create a strong
brand.
Leaflet Distribution
In addition to the efforts taken with respect to
digital technologies, we also used traditional
methods like handing out leaflets or flyers. Even
though the cost of printing and staffing cost us
to an extent, we still found it a useful way to
market local people. Leaflet or flier distribution
worked well as we were able to see customers
face to face and add a few more words about
our business. The important aspect of leaflet
distribution is the effective planning of the
places of distribution and making sure the
information is interesting. When we followed all
these, it helped us reach a group of good
customer networks for our business.
Cost effectiveness and appropriateness:
In general, the marketing efforts were not so
expensive, weighing the costs and benefits of
the methods used in the marketing. Social
media marketing and fliers played a vital part in
our strategy for the ice cream business. By
using both offline and online methods, the reach
of the people was so big including those who
prefer digital platforms and also hard copy
information. Each method was chosen with
respect to the needs of the business.
Effectiveness in attracting potential customers:
The success of any marketing strategy is
identified by its capacity to pull potential
customers. Our social media marketing, which
enabled catchy and innovative content and the
way it interacted students, teachers, and
workers was very successful in bringing
awareness and keeping customers interested.
Our branding elements helped give our
business a professional look and made it easy
to take it ti the people. Finally, the leaflet
distribution was aimed at local customers which
is also a success as it leveraged the needs of
the people in their hands.