UNIVERSITI TEKNOLOGI MARA KOTA KINABALU, SABAH

( BA111) DIPLOMA IN BUSINESS STUDIES MARCH 2022 – AUGUST 2022

MKT243 GROUP ASSIGNMENT
TOPIC: MARKETING PORTFOLIO FOR LAVENDAR SALOON

PREPARED BY:
NAME STUDENT ID
DEBRAH BETING 2022935457
ASHLYN GILL GARY NOINTIN 2022556617
JANITAH ELVELYNSCIAH RAJANI 2022762115
ADELAIDE ELYSSA ANNE MOLUKUN 2022792002
NURUL SAFIKAH BINTI MUSTAPHA 2022182489

PREPARED FOR: DR DAYANG HARYANI DIANA AG DAMIT

FACULTY OF BUSINESS AND MANAGEMENT
UiTM KOTA KINABALU SABAH
SUBMISSION DATE:
 ABSTRACT

For the Most Gracious and Most Merciful God. We want to thank the Almighty from the
bottom of our hearts for giving us the power and capability to complete this task successfully.
Secondly, we would like to express our gratitude to our outstanding lecturer, none other than
Dr. Dayang Haryani Diana Ag Damit, for her advice, inspiration, and practical direction in
helping us successfully finish our group assignment. We would have struggled without her
constant help and direction.Therefore, we'd want to use this opportunity to thank Dr. Dayang
Haryani Diana Ag Damit once more.
Additionally, we would like to express our gratitude to Jessica Jacqueline, the proprietor of
Lavendar Saloon, as well as our family and friends for their constant support and inspiration
throughout this entire period. We sincerely appreciate all of the assistance they have given us
in various kinds.
 TABLE OF CONTENT

NO CONTENT PAGES

1 BUSINESS PROFILE

2 SEGMENTATION

3 PRODUCT

4 PLACE

5 PROMOTION

6 PRICING

7 CONCLUSION AND RECOMMENDATION

8 REFERENCES

9 APPENDICES