Design a Food Delivery App for Kids

By Rahul Sikder
Clarifying Questions
Can you please clarify the target geographic location-India, USA, or
worldwide?
Interviewer-India

Could you specify if the app is intended to be developed for a

particular operating system such as Android or iOS, or both?
Interviewer-Both

Are there any limitations or constraints we should consider such as

timeline, budget, resources, or technology preferences?
Interviewer-No

Can you confirm if there are existing competitors in the market? This
will allow us to identify potential areas for improvement and
differentiate our product from competitors.
Interviewer-No, we are new in kid’s market
 1. Goals and Objectives For The Food Delivery App

2. Target User Segment or Persona

3. User Pain Points

Overview 4. Solutions

5. Evaluate and Prioritize Each Solutions

6. Success Metrics

7. Summary
Business Objective/Goal
We have to design a food delivery app for kids. The goal is
to create an accessible, engaging, and educational platform
that caters to the unique preferences of young users,
building brand loyalty from an early age.

Designing a food delivery app for kids is a strategic

initiative that considers the needs of both parents and
children. It not only provides a convenient solution for busy
parents but also promotes healthy eating habits and a
positive relationship with food for children, making it a
win-win proposition for families.
User Persona
Based on the target user segment, which is kids, we
can segment them according to their age. The age-
based segmentation could include the following
groups:

• Toddlers (1–3 years)

• Pre-schoolers (3–5 years)
• Early Elementary (5–8 years)
• Middle Elementary (8–10 years)
• Upper Elementary (10–12 years)

For this food delivery app design, we prioritize, and

our primary focus is on middle elementary and upper
elementary kids between the ages of 8–12 who are
comfortable with using technology.
 There are several pain points that kids may experience when it comes to
ordering food: Here P means problem

P1. Complex Design/Interface: Kids may find it challenging to navigate and

place an order on a traditional food delivery platform, as the interface may
be too complex or not designed with children in mind which led to
confusion or ordering mistakes.

P2. Limited Menu Options in Restaurants: Some food delivery platforms

may have limited options for kid-friendly meals or may not cater to specific

User Problems
dietary restrictions, making it challenging for children to find suitable
meals.

P3. Don’t Know What to Order: Difficult to decide what to order or what
they want to eat. Kids may not understand the nutritional information of
certain food items.

P4. Parents Safety Concerns: Parents may have safety concerns when it
comes to allowing their children to order food online. These concerns could
stem from using adult-oriented platforms without proper supervision,
potential interactions with strangers or unknown sources, or restaurants
that may not be safe for children, safe and easy payment especially if the
parents are not present to supervise the ordering process.
 P5. Limited Food Options at Home: Kids may not always find the
food available at home to be to their liking, or they may get
bored of eating the same meals repeatedly.

P6. Lack of Engagement: Traditional food delivery platforms may

not provide an engaging experience for kids, leading to boredom
or disinterest in the ordering process. These are not kid-friendly
branding, which could make it less appealing or unattractive to
kids.

User Problems P7. Time Constraints: Kids may have a busy schedule due to
school or extracurricular activities, leaving little time to prepare
or go out for meals.

P8. Difficulty in Tracking Orders: Kids may face challenges

tracking the status of their food delivery order. They may find it
difficult to get real-time updates on the delivery status, which
could cause confusion or uncertainty about when the food will
arrive

Here I will prioritize Problems –P1, P2, P3, and P4.

 P1. Complex Design/Interface:
1. Simplify the User Experience: Develop a user-friendly interface that
makes it easy for kids to navigate and place orders. Use simple
language, clear icons, and intuitive menus to guide children through
the ordering process.

2. Incorporate Engaging Visuals like Colorful Graphics, Pictures, Video

and Animations: This can help children understand the app’s functions
and make it more fun for them to use. Use fonts and colors that are

Solution easy to read and appealing to children.

P2. Limited Menu Options in Restaurants:

1. Partner with Kid-Friendly Restaurants: Partnering with restaurants
that offer a wide variety of kid-friendly meals such as gluten-free,
vegan, and vegetarian can help provide a diverse range of options for
kids to choose from.

2. Allow for Ratings and Reviews: Allowing users to rate and review
meals can help parents and children make better-informed decisions
when ordering from the app.
 P3. Kids Don’t Know What to Order:

1. Smart Recommendations based on Time and Nutrition: Providing

intelligent meal recommendations based on the time of day, nutritional
requirements, and previous orders can help kids make informed
decisions about what to order and make healthier choices.

Solution 2. Meal Planning and Food Pairing Suggestions: Providing a meal

planner feature that allows children or parents to plan kids’ meals for
the day, week, or month, and offering food pairing suggestions can help
children understand which meals go well together and create a balanced
meal.

3. Fun and Educational Features Such As Games, Quizzes, And Fun

Facts: Incorporating these interactive and educational features, that
teach children about nutrition and healthy eating habits can make the
process of choosing meals more engaging and enjoyable for kids.
 P4. Parents Safety Concerns:
1. Parental Controls Feature to Monitor the Kids Activities in the App: The app can
include a parental control feature that allows parents to set limits on their
children’s usage and monitor their activity within the app. This can provide parents
with peace of mind and alleviate safety concerns.

2. In-App Safety Information such as Online Payment, Mislead & Fraud:

Incorporating in-app safety information, such as how to stay safe when ordering
food online, secure payment guidance and tips on avoiding fraud and misleading
offers can help educate children and parents on safe online practices and reassure

Solution parents about the safety of the app.

3. Parental Payment Approval for Kids’ Order: This feature that enables parents to
review and approve their children’s orders and make payments on their behalf. This
can ensure that children are ordering and paying for meals safely, while also
providing parents with control over their children’s spending.

4. Gift Cards: Offering gift cards or pre-paid options can help children make
purchases without having to enter payment information. And this would be safer.

From the above solutions, we have prioritized 1 & 2 solutions from P1, 1 from P2, 1
& 3 from P3, and 1, 2 & 4 from P4. So, we have a total of 8 solutions from 4
prioritized problems.
 Evaluate & Prioritize Solutions
The next step is to utilize the RICE framework to evaluate and prioritize the eight solutions. This entails assigning
numerical values of High (5), Medium (3), or Low (2) to the Reach, Impact, Confidence, and Effort metrics.

Based on the table, the best solution for the Food

Delivery App for Kids would be to implement are
follows. Here S for Solution

S1-Simplify the User Experience

S2-Partner with Kid-Friendly Restaurants
S3-Smart Recommendations based on Time and
Nutrition
S4-Parental Payment Approval for Kids’ Order
 Success Metrics

As we are new into the market with a unique offering in the form of a kids’ food delivery
app, our emphasis lies on effectively managing key performance indicators such as
Awareness, Acquisition, Engagement, and Retention.

Primary Success Metric:

• # of order per user per month-It is our North star metric
• DAU,WAU and MAU
• Customer satisfaction rate
• # of downloads per week

Secondary success metrics:

• Customer retention rate
• % of repeat customer per week
• Increasing the frequency of orders per user per week

By focusing on these success metrics, we can ensure that the Food Delivery App for Kids
is meeting the needs and expectations of our customers, while also driving growth and
revenue for the business.
 In summary, our objective is to develop a Food Delivery App for Kids that simplifies
their online ordering experience by eliminating the obstacles they typically face with
adult apps. To achieve this, we have identified and addressed the pain points unique

Summary to young users and devised four necessary solutions (S1, S2, S3 and S4) as mentioned
above in section.

With these essential features in place, we intend to launch our Minimum Viable
Product (MVP) prototype in the market. Following this launch, we will analyze key
success metrics, gather user feedback through surveys and other means, and iterate
as needed to produce the optimal product for the kids.