TAMIU FYWP ENGL 1301
Controlling Idea Evidence
Above Text mainly presents a
Average controlling idea that reveals
an analysis of an image and
guides the text, though the
controlling idea is presented
as somewhat obvious and is
supported with the use of
relevant sub-claims that
further the author’s
purpose. Controlling idea
somewhat answers the
“why” and “so what” of the
chosen visual text but some
analysis is missing.
Average Text presents a controlling
idea, though it reveals
something that is obvious
and is somewhat supported
with sub-claims, though
some may seem tangential.
Text presents ideas, but the
ideas do not further the
author’s purpose.
Controlling idea partially
answers the “why” and “so
what” of the chosen visual
text, and analysis seems to
be superficial only.
Below Text either lacks a
Average controlling idea, has a
controlling idea that does
not reveal anything more
than a mere summary of the
visual text, or it is not
supported with sub-claims.
Text presents ideas, but the
ideas do not further the
author’s purpose.
Controlling idea neglects to
answer the “why” and “so
what” of the chosen visual
text, and analysis is absent.
Description
Text somewhat presents
evidence in a logical
manner and was mostly
chosen based on relevance
to the controlling idea and
ability to further the
controlling idea/author’s
purpose. Some evidence is
disconnected or tangential.
Some evidence is loosely
connected to the sub
points, although most of it
connects and furthers the
controlling idea.
Text presents evidence for
the controlling idea, though
not all the selected
evidence furthers the
author’s purpose, or it is
unclear how the evidence
works to do so. Several
tangents present, or the
evidence seems
disconnected from the
analysis.
Text lacks solid evidence,
or evidence is not
presented in a logical
manner and is not chosen
based on relevance to the
controlling idea and ability
to further the controlling
idea/author’s purpose.
Most evidence is
disconnected and
tangential. Most of the
evidence presented is
simply defining or
summarizing the image.
Genre Competence
Text mostly presents
language appropriate to
the assigned audience of
1301 students. Text mostly
offers appropriate amount
of summary and details
given the audience and
purpose. Author uses 3rd
person point of view.
Text presents language
somewhat inappropriate to
the assigned audience of
1301 students. Text offers
somewhat inappropriate
amount of summary and
details that somewhat
support the analysis of the
chosen image. Author uses
“I” and “you.”
Text presents language
inappropriate to the
assigned audience of 1301
students. Text offers only
inappropriate amount of
summary and details and
has no analysis present.
Author uses “I” and “you”
throughout essay with no
regard for the reader.
Essay 2 (Visual Analysis) Grading Criteria Rubric
Style, Grammar and the Writing Process
(Visual analysis)
Text presents an understanding
of the visual analysis genre used
and the intended audience by
presenting a revelatory idea. Text
demonstrates that the author
understands his/her purpose and
mostly uses the visual text as
such. Focus of the text is mostly
the chosen visual text and the
visual text is mostly used as
evidence.
Text seems confused about the
purpose of the visual analysis
genre, though the purpose is
moderately accomplished. Text
somewhat reveals something
new, although the essay has too
much summary of the visual text.
Evidence of a misunderstanding
of the needs of the audience and
how the genre works for the
author’s purpose. Focus of the
text is somewhat the visual text
and the visual text is somewhat
used as evidence.
Text lacks a demonstration of the
purpose of the visual analysis,
and the purpose is not
accomplished. Completely lacks
an understanding of audience
and how the genre works for the
author’s purpose. Focus of the
text is not the visual text and the
visual text is not used as
evidence.
Style is mostly appropriate for the assigned
genre and audience of 1301 students. Few
grammar mistakes are present. Text appears
to have benefitted from proofreading and
editing. Every paragraph is mostly well
structured, including a topic sentence,
evidence from the visual text, and has
connections to the stated controlling idea,
though some could be stronger. MLA format
is mostly correct, and the title of the essay
overviews the topic of the essay, but it is not
as clear as it could be. Author has
participated in every writing workshop and
peer review.
Style is somewhat appropriate for the
assigned genre and audience of 1301
students. Several grammar errors are
present. Text appears to have not been
proofread and edited. Paragraphs are not
well structured; topic sentences are weak;
evidence from the visual text is weak, and
paragraphs loosely connect to the stated
controlling idea. MLA format is incorrect in
many places, and the title of the essay does
not clearly overview the topic of the essay.
Author has missed a writing workshop or
peer review.
Style is inappropriate for the assigned genre
and audience of 1301 students. Excessive
grammar errors are present. Text appears to
have not been proofread and edited.
Paragraphs are not well structured; topic
sentences are mostly absent; evidence from
the visual text is mostly absent, and
paragraphs do not connect to the stated
controlling idea. MLA format is incorrect in
most places, and the title of the essay is
disconnected from the topic of the essay.
Author has missed all writing workshops and
peer review.
TAMIU FYWP ENGL 1301 Essay 2 (Visual Analysis) Grading Criteria Rubric

Vincent,

Thank you for the time and work you put into the third major essay in ENG1301. This essay required you to present an analysis of a visual image using the detailed
requirements posted to the assignment’s description and grading rubric. This assignment also offered you several opportunities to obtain outside feedback and
guidance to your essay’s development, including an instructor conference opportunity, peer review opportunity, and ACE guidance opportunity.

During the four weeks dedicated to this assignment’s development, you had an opportunity to participate in the instructor conference but did not offer the required
questions about your draft to get instructor feedback, you did participate in peer review, and you did not participate in the ACE opportunity for this project. Essay #2
required you to analyze a visual image and you needed to argue the overall effectiveness of the image’s use of visual elements to present information and/or get
reaction from the viewer of the image. You will have an opportunity to further revise this essay for its next draft’s inclusion in the upcoming Portfolio for ENG1301, if
this is the essay you select for that Portfolio requirement. With that revision’s needs in mind, please review the chart above. And below, you’ll find some specific
suggestions and strengths to consider for revision. I hope you find this input helpful!

Helpful Checklist for Final Draft

Assessment Specific Desired Outcome for Submitted Draft Based on Essay’s Published Assignment Requirements
& Course Learning Objectives
Many requirements met; The final draft word count and setup requirements have been met.
see notes below for notes
on some missing elements
Yes; the image needs to One visual text was selected.
have an MLA in-text citation
beneath it and the citation
in that location needs to
conform to MLA in-text
requirements using the
actual source from which
the image was obtained
based on the full citation
listing that needs to be
provided on a Works Cited
page
Accomplished Three or four elements used in the visual text were identified and explained.

Accomplished The essay deciphered how those specific three/four elements were used to create a larger meaning of the entire visual text.
TAMIU FYWP ENGL 1301 Essay 2 (Visual Analysis) Grading Criteria Rubric

Accomplished; however, An introductory paragraph drew in the reader to the visual text that was discussed in the essay and provided some
needed information about background information to anchor the reader’s understanding of the visual text’s elements in order to determine if the visual
the single source used in the text was successful in creating larger meaning.
essay was not included in
the paragraph’s narrative
delivery and many of the
sentences in the paragraph
are incomplete
This is almost accomplished The introduction paragraph concluded with the thesis statement.
but the information for the
thesis statement is not
offered in a complete
sentence and it must be.
This is almost accomplished A thesis statement informed the reader of the visual text being analyzed in the essay, the specific elements that would be
but the information for the discussed in the essay’s body paragraphs, and why analysis of these elements is important to assessing the success of the
thesis statement is not visual in creating larger meaning.
offered in a complete
sentence and it must be.
Accomplished, but many of Each body paragraph did the three jobs required of a body paragraph: a) provide topic sentence; b) offer supporting evidence
the sentences in the and examples; c) summarize the purpose/content of the paragraph.
paragraphs are incomplete
Accomplished, but many of A conclusion paragraph summarized the main points made in the essay’s body paragraphs and circled back to the promises
the sentences in the made in the essay’s thesis statement.
paragraph are incomplete
MLA documentation style Citation information for the selected visual text was provided in the essay’s introduction paragraph and under the visual text
was not used in this essay, image itself; a properly formatted MLA citation listing for the visual was correctly shown on a properly formatted Works Cited
as required by the page.
assignment, in a needed
Works Cited page nor in in-
text citation
Accomplished, but many of The essay does not summarize details that are not presented on the visual text; the essay focuses on the elements visible on
the sentences in the the visual text itself.
paragraphs are incomplete
Some editing needs still Essay is well edited, containing few grammar, punctuation, or other editing needs.
found in document
Some editing needs still Essay is written in 3rd person point of view.
found in document
Suggestions for Revisions Please read over my notes in the columns above. As you know, ENG1301 requires one of the three major essays developed
for this course (Essay #3 or Essay #2 or Essay #1) to be significantly revised, and the revised version needs to be included in
TAMIU FYWP ENGL 1301 Essay 2 (Visual Analysis) Grading Criteria Rubric

your upcoming Portfolio. A “revision,” per the Portfolio’s requirement, equates to more than 25% content change between
drafts. If you decide to revise this essay to meet the Portfolio’s additional revision requirement for one major essay in
ENG1301, pay close attention to the elements noted that need further revision and consideration. Your revision should not
be limited to any notes I’ve offered, however; it will need to demonstrate your own development as a writer in its use of
revision and it will need to show your own decisions regarding additional revision needs in order to meet the published
assignment requirements for its revision inclusion in the portfolio. Our course materials will guide your work on those
revision needs. As you consider the revision needs of this essay, also consider reworking some of the elements not noted in
this chart to ensure they provide a strong, more well-developed presentation in the next draft, a presentation that meets the
reader’s needs and more fully addresses the published assignment description for this project. If you have any questions as
you continue to revise the essay, please reach out and let me know, and I’ll do my best to assist.

Overall, good job on the general content of this! I’m looking forward to seeing what you’ll do with the next draft if this is the essay you decide to significantly revise for
the Portfolio project. This essay was interesting to read. Thanks for the time and work you put into it!

Julie