Tel. No.

:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
COLLEGEand Telefax:
Aguinaldo
OF(046)
Tourism Highway,
416-0166Dasmariñas,
Management
SCIENCE Mobile
AND No.TECHNOLOGY
:Cavite
+63926-999-9278
Department

Business Plan

“Entrepreneurship”

UKIT BARISTA

Submitted to:

Mr. Jackell Dela Torre

Submitted by:

Patricia Zenniah D. Barregon

Roselyn M. Dela Rosa

Mark Angelo E. DelaCruz

Fherry A. Dumas

Denisse Jantxen Flores

Georard Anglo Flores

Jana Angela D. Guingue

James Kim T. Gupilan

Alexis C. Lopez
 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
COLLEGEand Telefax:
Aguinaldo
OF(046)
Tourism Highway,
416-0166Dasmariñas,
Management
SCIENCE Mobile
AND No.TECHNOLOGY
:Cavite
+63926-999-9278
Department

TABLE OF CONTENTS

TITLE PAGE……………………………………………………………………

TABLE OF CONTENTS………………………………………………………

LIST OF TABLES AND FIGURES………………………………………….

I. INTRODUCTION
Mission……………………………………………………
Vision……………………………………………………….
……………………………………………….
II. EXECUTIVE SUMMARY………………………………………………
III. COMPANY DESCRIPTION
Company Description………………………………………………………….
Company History………………………………………………………….
Mission Statement…………………………………………………
Products and Services…………………………………………..
Legal Status and Ownership………………………………………
IV. THE PRODUCT/SERVICE……………………………………
V. THE MARKET
The Customer profile…………………………………
The Size of the Total Market………………………..
The Compilation …………………………………………..
Estimated Sales…………………………………………
VI. INDUSTRY ANALYSIS
Industry Size…………………………………………………..
Industry Structure…………………………………………..
Nature of Participants……………………………………..
Key Success Factors………………………………………….
Industry Trends……………………………………..………….
Long-Term Prospects………………………..
 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
and Telefax:
Aguinaldo
Tourism(046)Highway,
416-0166Dasmariñas,
ManagementMobile Department
No.:Cavite
+63926-999-9278
NATIONAL COLLEGE COLLEGE OF OF SCIENCE
SCIENCE AND AND TECHNOLOGY
TECHNOLOGY
Amafel Building, Aguinaldo Highway, Dasmariñas, Cavite
Tel. No.: (046) 416-6278 Telefax: (046) 416-0166 Mobile No.: +63926-999-9278

Hospitality and Tourism Management Department

VII. A. MARKET ANALYSIS

Target Market…………………………….
Advertising…………………………………….
Market Size and Trends…………………………
Location…………………………
Pricing…………………………………………………
Distribution………………………………………..
Competitor Analysis……………………………..
VIII. MARKETING PLAN
Overall Marketing Strategy……………………………….
Product, Price, Promotion, and Distribution…………………..
IX. MANAGEMENT TEAM AND COMPANY STRUCTURES
Management team………………………….
Board of Directors…………………………
Board of Advisers………………………….
Company Structure…………………….
X. OPERATIONS PLAN
The General Approach to Operation……………………
Business Location……………………….
Facilities and Equipment………………………..
XI. PRODUCT DESIGN AND DEVELOPMENT PLAN
Development Status and Tasks…………………….
Challenges and Risks………………………………
Intellectual Property……………………………….
XII. FINANCIAL PROJECTION
XIII. TARPAULIN AND BANNER…………………………………………..
XIV. APPENDICES
Curriculum Vitae……………………………………….
Survey Form………………………………………………………………
 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
COLLEGEand Telefax:
Aguinaldo
OF(046)
Tourism Highway,
416-0166Dasmariñas,
Management
SCIENCE Mobile
AND No.TECHNOLOGY
:Cavite
+63926-999-9278
Department
NATIONAL COLLEGE OF SCIENCE AND TECHNOLOGY
Amafel Building, Aguinaldo Highway, Dasmariñas, Cavite
Tel. No.: (046) 416-6278 Telefax: (046) 416-0166 Mobile No.: +63926-999-9278

Hospitality and Tourism Management Department

 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
and Telefax:
Aguinaldo
Tourism(046)Highway,
416-0166Dasmariñas,
ManagementMobile Department
No.:Cavite
+63926-999-9278
NATIONAL COLLEGE COLLEGE OF OF SCIENCE
SCIENCE AND AND TECHNOLOGY
TECHNOLOGY
Amafel Building, Aguinaldo Highway, Dasmariñas, Cavite
Tel. No.: (046) 416-6278 Telefax: (046) 416-0166 Mobile No.: +63926-999-9278

Hospitality and Tourism Management Department

 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
and Telefax:
Aguinaldo
Tourism(046)Highway,
416-0166Dasmariñas,
ManagementMobile Department
No.:Cavite
+63926-999-9278
NATIONAL COLLEGE COLLEGE OF OF SCIENCE
SCIENCE AND AND TECHNOLOGY
TECHNOLOGY
Amafel Building, Aguinaldo Highway, Dasmariñas, Cavite
Tel. No.: (046) 416-6278 Telefax: (046) 416-0166 Mobile No.: +63926-999-9278

Hospitality and Tourism Management Department

COMPANY DESCRIPTION

Company Description

Ukit Barista is the ideal place where you can both relax and enjoy while
away for a few hours. Ukit Barista serves you not just coffee but can accompany
you while enjoying our activity. To pair with these delicious beverages, Ukit
Baristas also have activities while drinking your favorite coffee. We allow making
your art pottery after you purchase our Venti Iced Coffees. You can get 1 pot and
a complete set of painting materials for you to enjoy. Our product is a little pricey
but we will make sure that you will enjoy it and it will be worth it. We are also
looking forward to growing our business and having branches sooner.

Company History

Way back in 2020, Ukit Barista opened its first branch in Tagaytay City.
Serving good quality espresso-based drinks, Ukit Barista aims to provide
excellent coffee and gracious service creating a memorable experience for
people who loves coffee and art. The Ukit Barista nature blend is composed of
50% Arabica coffee that is imported from Brazil and 50% Robusta coffee from
Sumatra. This combination gives you coffee that is very flavorful and aromatic.
The Ukit Barista, inspired by our own idea. We combined coffee and art to double
the relaxation while drinking coffee and create own art.

Mission

Our mission is to make sure that everyone who visits us can enjoy a cup
of great-tasting coffee while being able to unleash their creativity with our DIY art
craft supplies. We believe that our unique combination of drinks and art supplies
provides customers with an engaging experience that will keep them coming
back again and again. We are committed to providing an environment where
everyone can feel welcome and appreciated so they can enjoy the best of both
worlds.
 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
COLLEGEand Telefax:
Aguinaldo
OF(046)
Tourism Highway,
416-0166Dasmariñas,
Management
SCIENCE Mobile
AND No.TECHNOLOGY
:Cavite
+63926-999-9278
Department
NATIONAL COLLEGE OF SCIENCE AND TECHNOLOGY
Amafel Building, Aguinaldo Highway, Dasmariñas, Cavite
Tel. No.: (046) 416-6278 Telefax: (046) 416-0166 Mobile No.: +63926-999-9278

Hospitality and Tourism Management Department

Vision

We strive to be a place for both coffee lovers and art enthusiasts to come
together. We want to provide high-quality coffee, as well as a space for people to
create their own works of art.

Product And Services

Ukit Barista serves different types of coffee. You can choose Espresso
(php40 for medium and php70 for large) Americano (php25 for medium, and
php35 for large) Latte (php160 for medium and php200 for large) Cappuccino
(php50 for medium and php65 for large) Mocha (php100 for medium and php200
for large), Caramel Macchiato (php100 for medium and php150 for large), and
Hazelnut (php160 for medium and php185 for large)

For Frappe, we have Espresso Frappe (php75 for medium and php90 for large)
and Caramel Frappuccino (php86 for medium and php100 for large)

Legal Status And Ownership

President and CEO of Ukit Barista is Georard Flores. He made the

decision to create a coffee shop and chose the general partnership as the type of
partnership. Eight of the founding partners will run it. Georard is in charge of
managing the business's capital, stock, and overall direction. While his 8 partners
are in charge of employee management and customer interactions.
 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
COLLEGEand Telefax:
Aguinaldo
OF(046)
Tourism Highway,
416-0166Dasmariñas,
Management
SCIENCE Mobile
AND No.TECHNOLOGY
:Cavite
+63926-999-9278
Department
NATIONAL COLLEGE OF SCIENCE AND TECHNOLOGY
Amafel Building, Aguinaldo Highway, Dasmariñas, Cavite
Tel. No.: (046) 416-6278 Telefax: (046) 416-0166 Mobile No.: +63926-999-9278

Hospitality and Tourism Management Department

Industry Analysis

The Coffee Shop industry has grown at a faster rate than most other industries as

consumers have increasingly sought out specialty coffees and convenience at

affordable prices. In addition, operators will likely continue to stimulate consumer interest by
expanding their menu options to any changes in consumer preferences.

The investor is introduced to the sector in which the company will compete in

this segment. Additionally, it will outline the industry's market size, growth rate, and

sales projections, as well as its most promising regions and weakest parts.

A. Industry size, growth rate, and sales projection

Column1
100
80
60
40
20
0
OCT. NOV. DEC. JAN.

Column1

The graph shows the monthly sales from October 2022 to January 2023. The month of
October doesn’t meet the sales expectation where it only reaches the average scale of 50%. The
month of November starts to increase its sales from 65% to 80% which is the month of January
when the business sales grow high in this season.
 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
COLLEGEand Telefax:
Aguinaldo
OF(046)
Tourism Highway,
416-0166Dasmariñas,
Management
SCIENCE Mobile
AND No.TECHNOLOGY
:Cavite
+63926-999-9278
Department
NATIONAL COLLEGE OF SCIENCE AND TECHNOLOGY
Amafel Building, Aguinaldo Highway, Dasmariñas, Cavite
Tel. No.: (046) 416-6278 Telefax: (046) 416-0166 Mobile No.: +63926-999-9278

Hospitality and Tourism Management Department

B. Industry Structure

Ukit Barista is under perfect competition in industry structure. It is considered as one of

perfect competition because it is a coffee shop which other competitors put up also those kinds
of business. One of the most important commodities in the world is coffee. Adults aged 15 and
above who are well-off and educated are the most common and devoted coffee consumers.
While the success of coffee shops has been mostly attributed to baby boomers, specialty coffee
is popular with a wide range of adult consumers, including young adults and college students.

Competitors can be found in other industries such as convenience stores,

quick-service restaurants, fast-food chains, gourmet food stores, and doughnut shops

that also serve affordable coffee. As we think of another way where we can attract more

customers, we do a lot of research and found out that we can also give our customers

fulfillment by serving coffee with a combination of arts and design where they can enjoy

and relax at the same time. This will take us an advantage to us because of giving them

the satisfaction other coffee shops can’t.

 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
COLLEGEand Telefax:
Aguinaldo
OF(046)
Tourism Highway,
416-0166Dasmariñas,
Management
SCIENCE Mobile
AND No.TECHNOLOGY
:Cavite
+63926-999-9278
Department

A. Nature of Participants

Segmentation:

The industry is typically divided into segments based on production and target

SEGMENTATION

20% ARTIST
WALK-INS
FAMILY WITH KIDS
50%

30%

consumers, as illustrated below.

The pie chart shows the customers’ performance in terms of three demographics.

The artist, walk-ins, and family with kids. With this, the artist shows high profit and followed by
walk-ins with 30% and families with kids with 20%.

Firms in the industry

With approximately 20 different coffee shops in the city, which has a demographic of
about 703,000, the area is extremely competitive when it comes to the sales and consumption
of coffee. Starbucks and the coffee project will be the major rivals as both are chain businesses
with abundant resources and outstanding branch name recognition. Ukit Barista will be holding
a sale offering discounts on the products to help draw in the local populace in an effort to
develop a brand in the already established market. Then, we'll provide a number of coupons to
help keep customers around for as long as possible.
 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
COLLEGEand Telefax:
Aguinaldo
OF(046)
Tourism Highway,
416-0166Dasmariñas,
Management
SCIENCE Mobile
AND No.TECHNOLOGY
:Cavite
+63926-999-9278
Department

A. Key Success Factors

1. Product quality: We provide coffee-based beverages and entertainment. They need to be of

the highest caliber and worth.

2. Service: Our customers pay to enjoy themselves. If the service does not provide the
best caliber, it will affect their experience. The entire crew will be cordial, effective, and
attentive.

3. Marketing: We must frequently and early target our consumers. While the company is
situated in a convenient and accessible area.

4. Management: Our understanding of beverage and labor expenses must be solid. It is

important to deliver the entertainment, and coffee shop experiences in a way that will not only
drive repeat business but also word-of-mouth referrals to others. It's essential to manage your
inventory, staff, and quality controls properly.
 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
COLLEGEand Telefax:
Aguinaldo
OF(046)
Tourism Highway,
416-0166Dasmariñas,
Management
SCIENCE Mobile
AND No.TECHNOLOGY
:Cavite
+63926-999-9278
Department

Series 1
B.
100
80
60
40
20
0
OCT. NOV. DEC. JAN.

Series 1

Industry Trends
It shows the line of monthly sales from October 2022 to January 2023. January is more
profitable than the three months presented.

Industry sales projection

October November December January

Industry sales Php35,000 Php46,300 Php49,700 Php52,750

Growth Rate 3.5% 4.6% 4.9%. 5.28%

C. Long Term prospects

The industry has the ability to embrace Ukit Barista. Coffee businesses like Starbucks
and others charge excessively high prices for their products. While Ukit Barista offers nearly the
same, and occasionally higher-quality, goods at a lesser cost. It's time for Filipinos to support
businesses that sell goods made in our country, among which Ukit Barista is one. The
aforementioned shop has the potential to gain a market share as large as Starbucks and
establish as many locations across the country as other well-known coffee shops do with
competent management and promotional efforts. In order to build an organization out of our
firm, we would like to see it develop and establish a solid base in the near future. More crucially,
to create a lasting entrepreneurial foundation and to be capable of contributing to alleviating
the nation's biggest issue—the rising unemployment rate—through business.
 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
COLLEGEand Telefax:
Aguinaldo
OF(046)
Tourism Highway,
416-0166Dasmariñas,
Management
SCIENCE Mobile
AND No.TECHNOLOGY
:Cavite
+63926-999-9278
Department
 Tel. No.:
NATIONAL (046)
Amafel
416-Building,
Hospitality 6278
COLLEGEand Telefax:
Aguinaldo
OF(046)
Tourism Highway,
416-0166Dasmariñas,
Management
SCIENCE Mobile
AND No.TECHNOLOGY
:Cavite
+63926-999-9278
Department

NATIONAL
Tel. No.: (046)COLLEGE
Hospitality
Amafel and
416-Building,
6278 OF(046)
Tourism
Telefax: SCIENCE
Aguinaldo Management
Highway, AND No.TECHNOLOGY
Department
416-0166Dasmariñas,
Mobile :Cavite
+63926-999-9278
 Tel.
Tel. No.:
No.:
NATIONAL
NATIONAL (046)
(046)
Amafel
Amafel
416
416--Building,
Hospitality
Hospitality
COLLEGE6278
Building,
6278
COLLEGE and
and Telefax:
Telefax:
Aguinaldo
Aguinaldo
Tourism(046)
Tourism
OF
OF (046)
Highway,
Highway,
416
416--0166
0166Dasmariñas,
ManagementDasmariñas,
Management
SCIENCE
SCIENCE Mobile
Mobile
AND
AND No.
No. ::Cavite
Cavite
+63926
+63926--999
Department
Department
TECHNOLOGY
TECHNOLOGY 999--9278
9278
 Tel.
Tel. No.:
No.:
NATIONAL
NATIONAL (046)
(046)
Amafel
Amafel
416
416--Building,
Hospitality
Hospitality
COLLEGE6278
Building,
6278
COLLEGE and
and Telefax:
Telefax:
Aguinaldo
Aguinaldo
Tourism(046)
Tourism
OF
OF (046)
Highway,
Highway,
416
416--0166
0166Dasmariñas,
ManagementDasmariñas,
Management
SCIENCE
SCIENCE Mobile
Mobile
AND
AND No.
No. ::Cavite
Cavite
+63926
+63926--999
Department
Department
TECHNOLOGY
TECHNOLOGY 999--9278
9278