(Rei): A passionate communication, who loves diving into the intricacies of different models.

(Lai): A student who values real-world application and wants to understand how these models can be
used.

(Tine): A student who questions the validity of theoretical models and wants to see concrete evidence.

(Mikay): An inquisitive student eager to learn more about each model and their differences.

(Dan): A student who brings a modern perspective and connects the models to technology.

Rei sa atubangan

(Rei): Today, class, we’ll embark on a fascinating journey through the world of communication models!
We’ll explore four giants: the Linear Model, the Aristotelian Model, Lasswell’s Communication Model,
the Shannon-Weaver Model, and Berlo’s SMCR Model. Each offers a unique lens to understand the
communication process!

(Lai): But Ms. Rei , how do these models actually help us communicate better in real-life situations?

(Tine) : Are they just theoretical frameworks with no practical application? Can’t we just communicate
without all these models?

(Mikay) : how do these models differ from each other? What are their strengths and weaknesses?

(Dan) : Can we connect these models to the modern communication landscape, like social media and
instant messaging?

(Rei) : Excellent questions! Let’s put each model on trial! Each will have its chance to shine, presenting its
strengths and addressing the concerns raised.

1 (Rei) : (Listening to radio and reading newspaper.)

Linear communication models suggest that communication takes place only in one direction.

2 (Lai):( Proposed before 30 bc by Aristotle

The speaker sends message, and the audience receiver it.

“Aristotle’s model of communication primarily focuses on the sender (public speaker, professor, etc.) who
parses on their message to the receiver (the audience).

Ex. A politician (the speaker) gives speech on a Town square during an election campaign. His/her goal is
to win the votes of the citizens (the audience) present as well as those of the citizens potentially
watching the speech on TV.)

Ms.Rei is giving a lecture on neurological disorders to her students.

She delivers her speech persuasively, in a manner that leaves her students mesmerized.

Ms. rei is at the center of attention, whereas her audience — her students — are merely passive
listeners. Nevertheless, her message influences them and makes them act accordingly.

So, in this situation, Ms. Rei is the speaker, and her lecture on disorders is the act of speech.

The occasion in question is a university lecture, while the students are her target audience.

The effect of her speech is the students gaining knowledge on this subject matter.

One of the major drawbacks of this model is that it does not pay attention to the feedback in
communication because the audience is passive.

3 (Tine) : Let’s say you are watching an infomercial channel on TV and on comes a suitcase salesmen, Ms.
Mikaela

He is promoting his brand of suitcases as the best. Aware that millions of viewers are watching his
presentation, Ms. Mikaela is determined to leave a remarkable impression.

By doing so, he is achieving brand awareness, promoting his product as the best on the market, and
consequently increasing sales revenue.

So, in this instance, Ms. Lai is the communicator.

The message he is conveying is the promotion of his brand of suitcases as the best.

The medium he uses is television.

His audience consists of evening TV viewers in the Ph.

The effect he is achieving by doing this is raising brand awareness and increasing sales revenue.
4 (Mikay): ( Ex. Telephone call when the telephone breaks down noise may occur while the data travels
via the cables the recipient is the person on the other end who decodes the message and can respond to
the caller.)

Tine, a VP of Marketing in a multinational company, is briefing Dan on new marketing strategies they are
about to introduce next month.

She wants a detailed study of the competitor’s activity by the end of the week.

Unfortunately, while she was speaking, her assistant Rei interrupted her, and she forgot to tell Dan about
the most important issue.

At the end of the week, Dan did finish the report, but there were some mistakes, which had to be
corrected later on.

Let’s take a moment to briefly analyze this example.

Tine is the sender, her mouth being the encoder.

The meeting she held was the channel.

Dan ears and brain were decoders, and Dan was the receiver.

5: (Dan): Ex. watching the news on television is the perfect example of Berlos SMCR Model of
communication. In this case, the news presenter is the source of the news and they convers the message
to the audience. The news is the messages the television is the channel and the audience are the
receivers of the message.