MARITES (anima , chatto , mutia , palmones , villaver) during the pandemic when many businesses shifted to online operations.

during the pandemic when many businesses shifted to online operations. It has successfully transitioned
What is marites culture ?
 In Philippine pop culture, the recently coined term ‘Marites’ refers to a gossiper, particularly a netizen
who maintains tabs on bizarre events that happen on social media and talk ardently about other people’s
news. Unfortunately, rumormongering by the modern tsismosa is nothing new to our culture
into the digital world, thanks to social media.
 The Marites culture is deeply rooted in Filipino society, and while the name may change in the future, the
essence of gossip and rumor sharing will likely remain a part of Filipino culture. It is a reflection of the
fascination with staying connected and being in the know about the latest happenings.
WHO ARE CONSIDERED MARITES?
Love gossip & Rumor-spreading

WHY IS MARITES TRENDY IN THE PHILIPPINES?

Gossip, the favorite Filipino pastime, has taken a toll on social media, posing threats on possibly increasing
disinformation in the country Take the recent national elections as an example of how lies and gossip can easily be
perceived as the truth. With the use of social media, a ‘Marites’ who conveys information through online channels
makes it easier to achieve public deception, considering that many Filipinos are still illiterate about credible sources
of information. This culture drives social manipulation and influences public opinion which can implicate both
negative and positive effects on social behavior.

Gossip is merely a craftsman who guiles disinformation, but the principal architects of it are individuals networking
from one social circle to another with the help of social media. The alarming spread of disinformation in the
Philippines will remain a pressing issue unless we consider ways how we can improve media and information
literacy among netizens

HISTORY OF MARITES CULTURE, AND WHERE DID THE NAME COME FROM ?
 The Marites culture has become a significant part of Filipino pop culture, particularly in the realm of
gossip and rumor-sharing. The term "Marites" has evolved from being just a name or label to a verb that
means to gossip with one another. It has become synonymous with the Filipino chismosa, someone who
loves to stay updated with the latest news and share information with others.
 The exact origin of the name Marites is not clear. However, it has gained popularity as a nickname used to
refer to individuals who have a penchant for gossiping. Marites has become an online sensation, especially
While its exact origin remains unclear, the term has been a cultural shorthand used by Internet users to refer to the
gossipy tita next door who spends a huge chunk of her days spreading interesting (and sometimes, malicious) gossip
to her neighbors.
 Marites has become a renowned and notable phenomenon on social media in the Philippines because it
symbolizes a fictional character often associated with sharing gossip and news online.
 The name has become a metaphor for individuals who engage in spreading information, whether true or
not, through social media channels.
 This phenomenon gained traction as it resonates with the public's fascination with gossip and the rapid
dissemination of information in the digital age.
 The name "Marites" has thus evolved into a cultural shorthand for discussing online gossip and news-
sharing behaviors.

WHAT ARE THE CONSEQUENCES OF BEING A MARITES ?

Being labeled a "Marites" can have various consequences, both positive and negative.

POSITIVE SIDE

 it might lead to social recognition and popularity, as the term has become ingrained in Filipino internet
culture.
NEGATIVE SIDE  They should establish clear policies and consequences for spreading gossip in the workplace.
 Training and education on the impact of gossip can also help raise awareness and prevent its spread. In
 being associated with gossip and spreading unverified information may damage one's credibility and conclusion, gossip can have serious consequences and should be stopped to protect individuals,
relationships relationships, and communities.
 It can lead to misunderstandings, conflicts, or even legal issues if the shared information is false or  By being mindful of our own behavior, speaking up against gossip, and creating a positive work
harmful. environment, we can help prevent the spread of harmful rumors and misinformation
 might contribute to a perception of being intrusive or nosy, affecting personal and professional
relationships.

Overall, the consequences depend on the context and the manner in which the term is applied.

HOW BEING A MARITES CAN AFFECT THE COMMUNITY

"Marites" can affect the community in several ways:

1. Spread of Misinformation:

 Gossip often involves unverified information, which can lead to the spread of misinformation. This can
cause confusion and misunderstandings within the community.

2. Trust Issues:

 If people know that someone is a gossip, they may become less trusting and more guarded. This can affect
the sense of community and camaraderie.

3. Conflict:

 Gossip can lead to conflicts and disagreements. It can cause unnecessary stress and tension among
community members. ONLINE SHOPPING (Camille Alimento Arabela Cadayona Saira Labrador Althea Mamac Justine Pailmao)
4. Damage to Reputation:

 Gossip can harm a person's reputation. Even if the information is not true, once it has spread, it can be
difficult to undo the damage.
THE OUTCOME OF GOSSIP
 extremely damaging and harmful to individuals, relationships, and communities.
 can lead to misinformation, hurt feelings, damaged reputations, and even the breakdown of friendships or
relationships.
 It can create a toxic environment where trust is eroded and negativity thrives.
 can lead to decreased morale, productivity, and overall employee satisfaction
WHY MARITES SHOULD BE STOPPED AND HOW CAN IT BE STOPPED?
WHAT IS ONLINE SHOPPING?
 Online shopping is a form of electronic commerce which allows consumers to directly buy goods or
services from a seller over the Internet using a web browser.
 Online buying and selling have become important parts of many people's lives. Virtual stores allow people
to shop from the comfort of their homes without the pressure of a salesperson.
 Online marketplaces provide a new and more convenient venue for exchanging virtually all types of goods
and services
 Online shopping is one of the favorite activities for Filipinos, especially during the pandemic. The
convenience and ability to find items that can’t be purchase from your local stores contribute to the rise of
the online shopping sites in the country

There are several ways to stop gossip in its tracks: POPULAR ONLINE SHOPPING SITE

 Individuals should be mindful of their own behavior and refrain from participating in gossip themselves. Amazon
 They should also speak up against gossip when they hear it and redirect the conversation to something  is a global ecommerce platform that offers a wide range of products, services, and devices to customers
positive.
 Creating a culture of open communication and honesty can help prevent gossip from taking hold. eBay
 It is also important for leaders and managers to set a positive example and address gossip when it occurs.
  is essentially an online auction site, which lets you place bids on items you’d like to buy.
Lazada
 is like a giant virtual department store that has everything you want – from home appliances to makeup
Shopee
 is an online shopping portal that is closest competition to Lazada in the Philippines. You can find a
multitude of products in Shopee including electronic gadgets, clothing, and furniture.
Shein
 is a fast-fashion retailer that produces cheap and trendy clothes at a high environmental and social cost.
Zalora
 is the go-to option for Filipino shoppers, especially those looking for fashion, beauty, and lifestyle items.
Zalora is known as the largest online retailer in Southeast Asia.
ADVANTAGES OF ONLINE SHOPPING
Convenient and Time Saving:
 Online shopping is super convenient and time-saving as it can be done 24/7, while being at home, at work,
in the car, at the movies, on holiday or from anywhere in the world you feel like.
Affordable:
 One can also avail these heavy discounts from various clearance sales, coupon codes, referral discounts,
credit and debit card discounts, which in turn, helps you purchase things at good and affordable rates. .
Easy Returns and Exchanges:
 Apart from easy deliveries, online shopping also allows hassle-free returns as well. If you do not like a
certain product, you can always state the reason and get it exchanged or return within a tight time frame
Huge Range of Options:
 As online shopping is done via the internet which itself is an endless medium that provides a wide variety
of options at one go. This also helps the shoppers to make the best choice in terms of choice and pricing
by getting in on the latest worldwide trends.
DISADVANTAGES OF ONLINE SHOPPING
Can Be More Expensive:
 Even though many major online retailers offer free shipping, they generally require you to meet a
minimum to qualify for it.
Increases Risk of Fraud:
 some scammers pretend to be legitimate online sellers with fake websites or create fake ads on real sites
Leads to Longer Wait Times:
 When you shop at a brick-and mortar store, you can walk away with the product you bought and use or
wear it right away. Online shopping forces you to wait days, weeks, or even longer for your order to arrive
MODE OF PAYMENT
 Credit and Debit Cards
 Digital wallets, such as PayPal, Apple Pay, and Google Pay, and etc.
 Bank Transfer
 Cash On Delivery
KOREANWAVE(HALLYU) (Aznairah)
KOREAN WAVE
 The Korean Wave, which had established a solid foundation through popular culture such as TV dramas
and music, has been pushing the boundaries of its influence since the 2010s.
 As the unique charm of Korean culture is widely known to people around the world through global online
platforms such as YouTube and social networking services, the craze has expanded to Korean traditional
culture, food, literature, and language, creating more and more enthusiasts.
 From the mid-2000s to the early 2010s, the spread of the Korean Wave was mainly led by Korean boy
groups and girl groups called idol stars such as Big Bang, Girls’ Generation, and Kara.
 During this period, the Korean Wave extended its fan base into the global stage, including Latin America
and the Middle East beyond Asia, especially loved by young people in their teens and 20s.
 The term Hallyu or the “Korean Wave” first appeared, referring to the global craze for Korean culture.
 Hallyu-related organizations, primarily K-pop fan clubs like ARMY and BLINK, are experiencing a 7%
annual increase in membership and a 36% growth in number. As of 2020, these organizations have nearly
100 million members worldwide, a five-fold increase over five years.
KOREAN POP
 Korean music has become a significant part of Filipino culture, with many Filipinos supporting K-pop
idols and purchasing physical albums and merchandise.
 The Korean wave has influenced Filipinos to embrace Korean culture, with songs filled with emotions and
lyrics in different languages.
 The love and support Filipinos show for Korean music through concerts, albums, singles, and online
viewing, showcasing the country's love and devotion to Korean music.
 One area that is growing more rapidly than any other is 21st-century K-pop, or Korean pop music, which
spans dance-pop, pop ballads, techno, rock, hip-hop, R&B, and so on. K-popish a generic term for popular
music from South Korea, which was originally called gayo, meaning pop music.
 Recently, the term “pop ” which originally referred to British and American pop music, has been used to
refer to popular music in other countries by adding it to the first letter of the country’s name, like “K-pop”
of Korea.
 In the mid-2000s, idol groups such as TVXQ, Kara, Big Bang, Girls’ Generation, and 2NE1 gained
explosive popularity in Asia, which consequently triggered global interest in K-pop. \
  In 2012, as Psy’s “Gangnam Style” maintained its ranking as No. 2 on the Billboard Hot 100 for seven  This interactive dining experience, where diners grill their own meat at the table, has captured the
consecutive weeks and finally reached three billion views on YouTube, the K-pop craze began to spread hearts and taste buds of many Filipinos.
around the world in earnest.  These popular Korean food influences have not only introduced new flavors to Filipino cuisine but
 K-pop boy group BTS gained global recognition after achieving success with "Gangnam style." They have also created a cultural bridge between the two countries.
topped the Billboard 200 chart in2019and won the Top Social Artist award three times. In 2020, they
became the first South Korean act to top the Billboard Hot 100 with their first English-language song. KOREAN SKINCARE & MAKE-UP
 K-pop features remarkable feats of idol groups. Among more than 150 idol groups active in South Korea,
 Korean beauty products have taken over the world and have found their way to the Philippine shores.
the representative ones include BTS, BLACKPINK, TWICE, EXO, Red Velvet, NCT, ITZY, ENHYPEN,
 Filipinos are crazy about Korean beauty products that are formulated perfectly for Asian skin.
and more.
 Korean skincare and makeup innovations truly address the needs of Asians, for their healthy and beautiful
KOREAN DRAMA skin that's envied all around the world.
 Koreans have indeed created a society that celebrates the beauty of the Asian woman amidst the changes
 Korean dramas (more popularly known as K- dramas) form quite a substantial part of Filipino of modernity.
entertainment today.
 Ever since the great “Hallyu” Korean wave came crashing into the Philippines, these telenovelas have KOREAN FASHION
charmed and captivated the hearts of many Filipinos.
 Korean Fashion style has also had positive effects on Philippine style in fashion.
 You’ve most likely found yourself either bawling your eyes out, laughing out loud, or falling helplessly in
 Filipinos tend to be more creative in choosing styles that are inspired by Koreans which helps them to
love with the lead actors while binge-watching the shows.
improve their way of wearing clothes.
 Moving beyond the Hallyu craze South Korean dramas are gaining attention worldwide, recognized as an
 Korean style also challenges Filipinos in their creativity by using their skills in making their clothes to go
independent genre called K- dramas.
with the trend using old garments which is their way of being economical.
 In 2013, TV dramas such as My Love from the Star and That Winter, the Wind Blows, were loved by
 Also, some markets in the Philippines are having good results in selling clothes that are inspired also of
international fans, while in 2016, Dokkaebi (Guardian: The Lonely and Great God), Moonlight Drawn by
Korean style.
Clouds, and Descendants of the Sun revived the Hallyu craze
 Filipinos are used to changes in fashion styles like in clothes or even hairstyles just to look like the
 Korean dramas, recognized for their topicality and cinematography, have been expanding their fan base
Koreans.
abroad in 2020. This is because they have benefited from the over-the-top (OTT) market, which has
rapidly grown worldwide because of COVID-19.  This is also a negative effect on the Philippines; people don’t think about or it doesn’t matter how much
money they spend just to have Korean style or clothes.
 Kdramas in 2024: •
 Not only fans of Koreans are being addicted to Korean fashion but also it extends to Filipino people who
- Marry My Husband
are not fans.
- A Shop for Killers
- Doctor Slump CONCLUSION
- A Killer Paradox
- Queen of Tear  Filipinos are deeply influenced by Korean culture and products, as they have become fans of Korean
dramas and music.
KOREAN FOOD  They are devoted to Korean idols, buying and eating everything they consume.
 As the world continues to develop, Korean culture continues to influence Filipinos, with Korean stores
 Korean dish has a lot of common flavors and spices with Philippine cuisine. For one noodle are
and restaurants showcasing K-beauty products, clothes, and food.
cooked and found in almost every part of the Philippines.
 Filipinos admire the beauty and Korean culture, which has enlightened them to think and act differently.
 Another reason if probably because of the Chinese influence in most of our menu, condiments, and
 Popular Korean dishes include samgyeopsal, gimbap, kimchi, and chapchae. Korean products are
flavorings like oily cooking, spicy, and strong contrasting tastes of salty, sweet, and sour.
exceptional, gaining numerous reviews for quality, satisfaction, and features.
 I guess it's not so surprising to see such commonality. We are both members of Southeast Asian
countries.
 Korean food is attractive to many Filipinos in terms of its phenomenology in popular and social
media.
 The promotion of Korean food is embedded in many Korean dramas, regardless of genre.
 At the same time, K-pop fandom also magnifies this phenomenology of Hansik's (Korean cuisine)
popularity over the past two decades in the Philippines.
 Kimchi and bibimbap, Korean barbecue has also become a hit in the Philippines.
 users to get creative with their content using filters, stickers, voiceovers, sound effects, and background
music

History and Evolution of Tiktok

 Before TikTok became TikTok, it was called Musical.ly. It was a short-form video app that mainly
focused on lip-syncing content and gained significant popularity at the time. When it was acquired by
ByteDance in 2018, the name was changed to TikTok and has since grown exponentially in terms of
popularity and user count.

2014

 Musical.ly was introduced mainly as a platform to share lip-syncing.

2015

 ByteDance acquired Musical.ly in August and renamed it Tiktok. It became more than just a platform for
lip-syncing, with dance challenges becoming the latest trend.
 By October, it became the most downloaded app in the App Store in the photo and video category.

2021

 Tiktok extended the video length to 3 minutes

2022

 TikTok rolled out the ability to upload up to 10 minutes of videos

 TikTok surpassed 1 billion monthly active users, making it one of the biggest social media platforms.

2023

 TikTok reported 150 million monthly active users in Europe.

Why is Tiktok so Popular?

1. Celebrity Endorsements

 The app is liked and used by several celebrities, such as Jimmy Fallon, who helped drive the app’s
popularity. The app has paid partnerships with several celebrities, in various regions, who promote the app
to local audiences.
 Even to this day, top celebrities like Ariana Grande, Troye Sivan, The Rock, Taylor Swift, and Lizzo are
helping to push engagement on the platform. Additionally, TikTok also has several influential creators
who gained popularity primarily through the platform. These creators have managed to attract millions of
TIKTOK (Molanta) followers, helping to further drive the platform’s popularity.

2. Viral Trends and Challenges

What is tiktok?  TikTok is a hub for viral trends and challenges. Songs, dances, and trends quickly become viral owing to
the platform. Often kickstarted by an influential creator or celebrity, these trends catch on easily,
 TikTok is a video-sharing app that allows users to create and share short-form videos on any topic. It’s especially as users share the content to other social media platforms. This then brings in new users who
mainly mobile-based, although you can still watch TikTok videos using the web app. The platform allows are enticed to either participate or follow the creators they like.
 Dance challenges are particularly popular on the platform. These often involve a creator coming up with a
choreography based on a certain song and then challenging their followers to participate.
