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Management
Fifth Canadian Edition
Management
Fifth Canadian Edition
DANIEL G. B ACHRACH
University of Alabama
BARRY WRIGHT
Brock University
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1 2 3 4 5 24 23 22 21 20
B A RRY WRI GH T is an associate professor and former interim honorary doctorate from the University of Pécs in Hungary. He
dean at the Goodman School of Business at Brock University in was a visiting professor of management at the Chinese Univer-
St. Catharines, Ontario, and is the former director of the Niag- sity of Hong Kong, on-site coordinator of the Ohio University MBA
ara Community Observatory. Presently, Dr. Wright is seconded and Executive MBA programs in Malaysia, and Kohei Miura vis-
to the role of CEO with the Niagara 2022 Canada Summer iting professor at Chubu University in Japan. He has served as
Games, hosting over 5,000 athletes and coaches participating adjunct professor at the National University of Ireland at Galway
in 18 different sports. and advisor to the Lao-American College in Vientiane, Laos. He
Dr. Wright has more than 30 years of experience in the currently teaches an MBA course at Università Politecnica Delle
classroom. Prior to joining the faculty at Brock, he worked as Marche in Ancona, Italy, and Ph.D. seminars in the Knowledge
a professor at St. Francis Xavier University and taught at the and Innovation Management doctoral program at Bangkok Uni-
International Study Centre in Herstmonceux, United Kingdom, versity, Thailand. At Ohio University he has twice been Director of
and at Queen’s University in Kingston, Ontario. He has also the Center for Southeast Asian Studies.
worked as an administrator with the city of Red Deer, Alberta. A member of the Academy of Management, Dr. Scher-
During his career as an educator, Dr. Wright has received sev- merhorn was chairperson of the Management Education and
eral excellence in teaching awards at both the undergraduate Development Division. Management educators and students
and graduate student levels. alike know him as author of Exploring Management 4e (Wiley,
At home in the classroom, Dr. Wright is also comfortable in 2014) and Management 12e (Wiley, 2013), and co-author of
the boardroom. He has served on several boards of directors, Organizational Behavior 4e (Wiley, 2014). Dr. Schermerhorn has
most recently as board chair of the Niagara Health System, and also published numerous articles, including ones in the Acad-
has also provided a variety of training and research consulta- emy of Management Journal, Academy of Management Review,
tions to numerous Canadian private and public organizations. Academy of Management Executive, Organizational Dynamics,
These services have included the development and implemen- Asia-Pacific Journal of Management, Journal of Management
tation of programs in leadership, teamwork, strategic planning, Development, and Journal of Management Education.
diversity management, and managing organizational change. Ohio University named Dr. Schermerhorn a University Profes-
Barry also provides one-on-one coaching sessions for senior sor, the university’s highest campus-wide honour for excellence in
executives who have expressed a desire for outside counsel. undergraduate teaching. He is a popular guest speaker at colleges
He received his MA (Sport Psychology) and Ph.D. (Manage- and universities. He is available for student lectures and class-
ment) degrees from Queen’s University. His academic research room visits, as well as for faculty workshops on scholarly manu-
focuses on understanding and solving leadership challenges, script development, textbook writing, high engagement teaching,
studying change and its influence on organizational members, and instructional and curriculum innovations.
and creating effective work environments.
Barry enjoys being married and being a father, coaching DR . DANIEL (DA N) G . BACHRAC H is the Robert C. and
sports, a trip to the art gallery, travelling, and a good laugh. Rosa P. Morrow Faculty Excellence Fellow and Professor of
Management in the Culverhouse College of Commerce and
Business Administration at the University of Alabama, where he
D R . J O H N R. SC H E RME RH O RN , J R ., is the Charles G. teaches graduate and undergraduate courses in management.
O’Bleness Professor of Management Emeritus in the College Dr. Bachrach earned a Ph.D. in organizational behaviour and
of Business at Ohio University, where he teaches graduate human resource management—with a minor emphasis in stra-
courses in management and organizational behaviour. Dr. tegic management—from Indiana University’s Kelley School of
Schermerhorn earned a Ph.D. in organizational behaviour from Business, an MS in industrial/organizational psychology from
Northwestern University, an MBA (with distinction) in manage- the University of Wisconsin-Oshkosh, and a BA in psychology
ment and international business from New York University, and from Bates College in Lewiston, Maine.
a BS in business administration from the State University of A member of the Academy of Management and the Society
New York at Buffalo. He previously taught at Tulane University, for Industrial and Organizational Psychology, Dr. Bachrach serves
the University of Vermont, and Southern Illinois University at on the editorial boards of the Journal of Applied Psychology and
Carbondale, where he also served as head of the Department Organizational Behavior and Human Decision Processes. He is
of Management and associate dean of the College of Business co-editor of the Handbook of Behavioral Operations Management:
Administration. Social and Psychological Dynamics in Production and Service Set-
International experience adds a unique global dimen- tings (Oxford University Press, 2014), co-author of Transformative
sion to Dr. Schermerhorn’s teaching and writing. He holds an Selling: Becoming a Resource Manager and a Knowledge Broker
v
vi About the Authors
(Axcess Capon, 2014), and senior co-author of 10 Don’ts on Your Journal, Organizational Behavior and Human Decision Processes,
Digital Devices: The Non-Techie’s Survival Guide to Digital Security Personnel Psychology, Journal of Management, Leadership
and Privacy (Apress, 2014). Dr. Bachrach also has published exten- Quarterly, Production and Operations Management, Journal of
sively in a number of academic journals, including Organization Operations Management, Journal of Supply Chain Management,
Science, Journal of Applied Psychology, Strategic Management and Journal of Personal Selling and Sales Management.
Preface
As your career takes flight in today’s global workplace, it will Enriched classroom opportunities—The active and enriched
require careful personal aeronautical navigation. Sometimes classroom is also an embedded theme in Management 5e.
the air currents are gentle and it’s smooth flying. However, Look for these opportunities that make it easy to bring text
sometimes there are large updrafts and downdrafts that pro- content to life in discussions, activities, and individual and
duce course-plotting challenges that need to be managed. team assignments: Evaluate Career Situations, Reflect on the
No matter the conditions, a successful organization requires Self-Assessment, Contribute to the Class Exercise, Manage a Crit-
skilled leaders at the point and confident team members who ical Incident, Collaborate on the Team Activity, and Analyze the
know how to fly in formation. Case Study. These enriched instructional components are intro-
With ever-changing technology and market conditions, duced at the very beginning of each chapter as part of What to
facing pandemics and societal problems, yet also always open Look for Inside: Skills Make You Valuable.
to innovation and opportunities, today’s organizations must be
nimble. It requires strategy, planning, teamwork, communica-
tion, and preparation to be able to change course quickly. It is
no longer an option to remain on the ground staring at the sky;
organizations know that taking a calculated yet safe flight path
Management 5e Philosophy
is the route to success.
Today’s students are tomorrow’s leaders and managers. They
As you embark on your learning journey, this text will give
are our hope for the future during the social transformations
you a firm understanding of management theory and practices
of a global pandemic, #me-too and Black Lives Matter move-
that will prepare you to launch your career, no matter which
ments, indigenous reconciliation, labour force migration, and
way the winds blow. Whether you want to become a captain
concerns for the planet, all impacting and influencing work
or a valued team member, Management 5e presents the tools
environments. New values and management approaches are
to succeed.
appearing; organizations are changing forms and practices;
jobs are being redefined and relocated; the impact of the
information age is a major force in our lives; and the battles
Content in Any Media allow for further analysis and critical thinking.
The videos are accompanied by teaching notes that
provide starting points for lectures or for general class
Wiley online courseware is a teaching and learning platform discussion.
that integrates text with interactive and multimedia content, • Management Weekly Updates: These timely updates keep
online tools, and resources to provide a contemporary and you and your students updated and informed on the very
appealing learning experience. Offering Wiley online course- latest in business news stories. Each week you will find
ware along with a stand-alone eText and practical printed text links to five new articles, video clips, business news sto-
options allows the flexibility to suit any course format, whether ries, and so much more with discussion questions to elab-
it be face-to-face, a hybrid/blended learning environment, or orate on the stories in the classroom.
an online class. Features include:
Acknowledgements
Writing is always a big task and there are many people who have I would like to offer my particular thanks to Dr. Linda Bramble, who was
contributed greatly to this project. Special thanks go to Courtney both innovative and instrumental in completing this edition. She is a
Jordan, Acquisitions Editor, for her support and vision for the proj- talented writer and scholar and I am blessed to have had her partner
ect. I would also like to acknowledge Erica Appel, Elena Saccaro, with me on this project.
and Meaghan MacDonald of John Wiley & Sons Canada, Ltd. for
their vision and encouragement. The support each has provided I am also thankful for the expert sales team that Wiley Canada has in
to me is truly above and beyond—a heartfelt thank you to each. I place. Each and every one of them is a true delight to work with. I enjoy
would also like to thank Jenny Geiler, Marketing Manager, for her your visits, insights, and abilities to meet professors’ needs. To all, my
very helpful counsel on making the content faculty-focused and heartfelt thanks.
student-friendly. I would also like to extend my gratitude to Neha
Bhargava, Patrick Cash-Peterson, Imogen Brian, Emma Cole, and I am grateful to the following colleagues who offered their perceptive
Sukhwinder Singh for their excellent editorial contributions (and I and very useful feedback during development and contributed to the
truly mean excellent). related supplements.
x Preface
Ann Conquergood, Athabasca University In closing, I would especially like to thank my family—my lovely wife
David Delcord, University of Ottawa Mary, darling daughters Monica and Kit, happy son John Emmett,
Burchell Hanson, Humber College father Herb, and in-laws Mona and Bob—who all offered hugs and help
Judy Kovacs, Northern Alberta Institute of Technology along the way. To all who are striving to make the world a better place,
Richard Michalski, McMaster University I dedicate this book.
Horatio Morgan, Ryerson University
Gabriela H. Schneider, Northern Alberta Institute of Technology (retired)
BARRY WRIGHT
Sui Sui, Ryerson University
St. Catharines, Ontario
Wendy Tarrel, Nova Scotia Community College
August 2020
Gerhard Trippen, University of Toronto
Brief Contents
NA M E INDE X 447
Part Four Organizing
11 Organization Structures 200 S U BJE CT INDE X 450
xi
Contents
xii
Contents xiii
Get Prepared for Quizzes and Exams 277 17.1 Teams in Organizations 324
Summary 277 17.2 Trends in the Use of Teams 327
Chapter Glossary 277 17.3 How Teams Work 329
Self-Test 14 278 17.4 Decision-Making in Teams 336
Management Skills & Competencies: Management Learning Review:
Make Yourself Valuable! 279 Get Prepared for Quizzes and Exams 338
Evaluate Career Situations 279 Summary 338
Reflect on the Self-Assessment 279 Chapter Glossary 339
Contribute to the Class Exercise 280 Self-Test 17 340
Manage a Critical Incident 280 Management Skills & Competencies:
Collaborate on the Team Activity 281 Make Yourself Valuable! 341
Analyze the Case Study 281 Evaluate Career Situations 341
Reflect on the Self-Assessment 341
15 Individual Behaviour 282 Contribute to the Class Exercise 342
Manage a Critical Incident 342
15.1 Perception 284
Collaborate on the Team Activity 343
15.2 Personality 287
Analyze the Case Study 343
15.3 Attitudes 290
15.4 Emotions, Moods, and Stress 294
Management Learning Review:
18 Communication and
Get Prepared for Quizzes and Exams 297 Collaboration 344
Summary 297
Chapter Glossary 297 18.1 The Communication Process 346
Self-Test 15 298 18.2 Improving Collaboration through
Management Skills & Competencies: Communication 350
Make Yourself Valuable! 299 18.3 Managing Conflict 353
Evaluate Career Situations 299 18.4 Managing Negotiation 357
Reflect on the Self-Assessment 300 Management Learning Review:
Contribute to the Class Exercise 300 Get Prepared for Quizzes and Exams 360
Manage a Critical Incident 301 Summary 360
Collaborate on the Team Activity 301 Chapter Glossary 361
Analyze the Case Study 301 Self-Test 18 361
Management Skills & Competencies:
16 Motivation Theory and Practice 302 Make Yourself Valuable! 363
Evaluate Career Situations 363
16.1 Individual Needs and Motivation 304 Reflect on the Self-Assessment 363
16.2 Process Theories of Motivation 307 Contribute to the Class Exercise 364
16.3 Reinforcement Theory 312 Manage a Critical Incident 364
16.4 Motivation and Job Design 314 Collaborate on the Team Activity 365
Management Learning Review: Analyze the Case Study 365
Get Prepared for Quizzes and Exams 317
A P P E NDIX OPERATIONS AND SERVICES
Summary 317
MANAGEMENT 366
Chapter Glossary 318
Self-Test 16 319 CA S E ST U DIE S MANAGEMENT CASES FOR CRITICAL
Management Skills & Competencies: THINKING 379
Make Yourself Valuable! 320 S E L F -T E ST A NS W E RS 403
Evaluate Career Situations 320
E NDNOT E S 411
Reflect on the Self-Assessment 320
Contribute to the Class Exercise 320 O RGA NIZAT IO N INDE X 443
Manage a Critical Incident 321 NA M E INDE X 447
Collaborate on the Team Activity 321
Analyze the Case Study 321 S U BJE CT INDE X 450
CHAPTER 1
Sharply_done/Getty
Sharply_done/Getty Images Imag
Management Today
Canada geese fly in formation to conserve energy and to political issues are regularly in the news. Today’s organizations
improve communication on their long journeys. Likewise, are rapidly changing, as is the nature of work itself. Talent and
good managers can help organizations reach their goals technology reign supreme in the most desired jobs. Learning,
through coordination, communication, and leadership. performance, and flexibility are essential individual attributes;
employers expect the best from us, and the best employers
We live and work in a very complex world. Unemployment
provide us with inspiring leadership and supportive work envi-
and job scarcity, ethical missteps by business and govern-
ronments that provide respect, involvement, teamwork, and
ment leaders, financial turmoil and uncertainty, environmen-
rewards.1
tal challenges, and complex global health, economic and
1
2 C HA PTER 1 Management Today
1.2 Organizations 1.2 Describe what organizations are like as work settings.
1.4 The Management Process 1.4 Explain the functions, roles, and activities of managers.
1.5 Learning How to Manage 1.5 Summarize how we learn and use essential skills for
career success.
Social Media Searches Linked with Discrimination in Hiring • Contribute to the Class Exercise:
My Best Manager
1.3 Wisdom Learn from Role Models
Tonia Jahshan Turned Over a New Leaf • Manage a Critical Incident:
Team Leader Faces Test
1.4 Choices Think before You Act
• Collaborate on the Team Activity:
Want Vacation? Take as Much as You Want
The Amazing Great Job Race
1.5 Insight Keep Learning about Yourself
• Analyze the Case Study:
Self-Awareness and the Johari Window Vancity | Keeping Employees Happy and Healthy
1.1 Working Today of our time,” Gratton says. “Globalization means we can work any-
where, but must compete with people from everywhere.”2 What
does the changing nature of work mean as you plan for career
LEARNING OBJECTIVE 1.1 entry and advancement? You can’t expect a guarantee of long-
term employment in today’s workplace. More and more jobs have
Summarize the challenges of developing and maintaining to be continually earned and re-earned through everyday perfor-
career readiness in the new economy. mance and accomplishments. And in times of continuous change,
you have to accept that your career will be defined by “flexibility,”
“free agency,” “skill portfolios,” and “entrepreneurship.”
There is also no escaping the fact that your career success
Learn More About will require a lot of initiative, self-awareness, and continuous
learning. The question is: Are you ready? Whether your answer
Talent • Technology • Globalization • Ethics
is “Yes” or a tentative “Maybe,” this book and management
• Diversity • Careers and connections
course can help strengthen your career readiness.
In her book The Shift: The Future of Work Is Already Here, scholar Talent
Lynda Gratton describes why things are changing so quickly
today and how young people can navigate their careers through A study by management scholars Charles O’Reilly and Jeffrey
these changes. “Technology shrinks the world but consumes all Pfeffer found that high-performing companies are better than
Working Today 3
their competitors at getting extraordinary results from employ- achieve important career goals or to meet even basic perfor-
ees. “These companies have won the war for talent,” they mance requirements. It takes both competency and commit-
argue, “not just by being great places to work—although they ment to generate intellectual capital. Generational differences
are that—but by figuring out how to get the best out of all of in views of work elements such as competency and commit-
their people, every day.”3 ment are discussed in Management Is Real 1.1.
People and their talents—what they know, what they Workplaces in today’s age of information, technology,
learn, and what they achieve—are the crucial foundations for and change are dominated by knowledge workers whose
organizational performance. They represent what managers minds—their creativity and insight—are critical assets.6 Futur-
call intellectual capital, which is the combined brainpower ist Daniel Pink says we will soon enter a conceptual age where a
and shared knowledge of an organization’s employees.4 Intel- premium will be placed on “whole mind” competencies. Those
lectual capital is a strategic asset that organizations can use who have them are both “high concept”—creative and good
to transform human creativity, insight, and decision-making with ideas—and “high touch”—cheerful and good with rela-
into performance. Intellectual capital is also a personal asset, tionships.7 Management scholar and consultant Gary Hamel
one to be nurtured and continually updated. It is the package talks about a creative economy, “where even knowledge itself
of intellect, skills, and capabilities that sets us apart, and that is becoming a commodity” and “the most important differenti-
makes us valuable to potential employers. ator will be how fast you can create something new.”8 Mastering
Think about the personal implications of this intellectual these intellectual challenges requires ongoing development of
capital equation: Intellectual Capital = Competency × Commit- multiple skill sets in order to keep your personal competencies
ment.5 What does it suggest in terms of developing your talents aligned with—and at the forefront of—emerging job trends.
for career success? Competency represents your personal tal-
ents or job-related capabilities. Although extremely important,
competency by itself won’t guarantee success. You have to be Technology
committed. Commitment represents how hard you work to
apply your talents and capabilities to important tasks. Both Technology continuously tests our talents and intrudes into
are essential. Having one without the other won’t allow you to every aspect of our lives. Think about how much time you
spend on Zoom, Hangouts, Twitter, Snapchat, WeChat, Face- systems. We are no longer surprised to find that our customer
book, and more. We are continuously bombarded with adver- service call is answered in Ghana, CT scans are read by a radiol-
tisements for the latest developments—smart phones, smart ogist in India, and business records are maintained by accoun-
apparel, smart cars, smart homes. We struggle to keep up with tants in the Philippines.
our social media involvements, stay connected with messag- One controversial consequence of globalization is job
ing, and deal with full email and voice mail inboxes. It is likely migration, which is the shifting of jobs from one country to
that, right now, you are reading this “book” on your favourite another. While Canada has been a net loser to job migration,
tablet or smart phone rather than in its traditional form. Given countries like China, India, and the Philippines have been net
what has already happened with how we use technology, what gainers. Politicians and policy-makers regularly debate the
will things look like tomorrow? costs of job migration as local jobs are lost and communities
We are currently in the fourth industrial age, one where lose economic vitality. One side looks for new government poli-
the cloud, mobile Internet, automation, robotics, and artificial cies to stop job migration and protect Canadian jobs. The other
intelligence are driving the forces of change. To succeed, it is side calls for patience, arguing that the national economy will
critical to build and to maintain a high Tech IQ—the ability grow jobs in the long run as the global economy readjusts.
to use current technologies at work and in your personal life, The flip side of job migration is reshoring, which is the
combined with the commitment to keep yourself updated as shift of manufacturing and jobs back home from overseas.
technology continues to evolve. Whether you’re checking inven- Rising global manufacturing and transportation costs, increas-
tory, making a sale, ordering supplies, sourcing customers, ing labour costs in China and other manufacturing countries,
prioritizing accounts, handling payrolls, recruiting new hires, growing worries about intellectual property protection in coun-
or analyzing customer preferences, Tech IQ is indispensable. tries like China, and shortened supply chain lead times have
More and more people spend at least part of their workday led manufacturing firms such as Caterpillar, Ford, and General
telecommuting or working from home or in mobile offices. Electric to do more reshoring.13 A recent report by BDO Canada,
Workplaces are full of “virtual teams” with members who meet, an accounting firm that provides business advisory services,
access common databases, share information and files, make comments on the growing tendency toward reshoring: “A firm’s
plans and decisions, solve problems together, and complete proximity to its customers is once again becoming a strategic
tasks without ever meeting face to face. Tech IQ is an essential asset and competitive advantage.”14
foundation for succeeding in this fast-changing world of tech-
nological innovation.
Even finding work and succeeding in the job selection pro-
cess today involves skilled use of technology. Poor communi-
Ethics
cation, careless applications, and under-researched attempts It’s old news now that Bernie Madoff was sentenced to 150
do not work in the world of the electronic job search. Filling in years in jail for a Ponzi scheme costing investors billions of dol-
your online profile with the right keywords does work. Many lars. But the message is still timely and crystal clear: Commit
employers use sophisticated software to scan online profiles white-collar crime and you will be punished.15 Madoff’s crime
for indicators of real job skills and experiences that fit their did terrible harm to numerous individuals who lost their life
needs. Most recruiters today also check social media for nega- savings, charitable foundations that lost millions in charita-
tive indicators about applicants. ble gifts, and employees who lost their jobs. Our society also
paid a large price as investors’ faith in the business system was
damaged by the scandal. Although very high profile, the Madoff
Globalization scandal was by no means a unique or isolated case of criminal
behaviour by a lone executive. Fresh scandals involving compa-
National boundaries hardly count anymore in the world of nies like SNC Lavalin regularly make the news.
business.9 Over 1.9 million people in Canada work for foreign The issues we explore here deal with the broader notion of
employers.10 We buy Japanese cars like Toyota and Honda that ethics—a code of moral principles that sets standards for con-
are assembled in Canada. We buy appliances from the Chinese duct that is “good” and “right,” as well as “bad” and “wrong.”16
firm Haier and Tetley Tea from India’s Tata Group. Top manag- At the end of the day we depend on individuals, working at all
ers at Starbucks, IBM, Sony, Ford, and other global companies organizational levels, to conduct themselves in ethical ways.
have little need for the words “overseas” or “international” in We also expect employers to act ethically (see Management Is
their vocabulary. They operate as global businesses serving Real 1.2). And even though ethics failures get most of the pub-
customers around the world. They source materials and talent licity, you’ll find many examples of managers who demonstrate
wherever in the world it can be found at the lowest cost. moral leadership and integrity. Believing that most CEOs are
These are among the many consequences of globaliza- overpaid, the former CEO of Dial Corporation, Herb Baum, once
tion, which is the worldwide interdependence of resource gave his annual bonus to the firm’s lowest-paid workers.17 In
flows, product markets, and business competition.11 Under its his book The Transparent Leader, he argues that integrity is key
influence, government leaders worry about the competitive- to leadership success and that the responsibility for setting an
ness of nations, just as corporate leaders worry about business organization’s ethical tone begins at the top. Shareholders in
competitiveness.12 Countries and people are interconnected several companies in Canada are getting more aggressive when
through labour markets, employment patterns, and financial it comes to voting against excessive executive compensation.18
Working Today 5
One indicator of ethics in organizations is the emphasis Canadian population,21 and women make up almost half
given to social responsibility and sustainability practices. Pres- (47 percent) of the Canadian workforce.22 By the year 2031, it is
ident and CEO Rob Wesseling of the Guelph-based company predicted that up to 14.1 million people will be members of a
The Co-operators states, “We exist to provide financial secu- visible minority, approximately 3 in 10 Canadians. South Asians,
rity for Canadians and Canadian communities. And, we take including Indians, Pakistanis, and Sri Lankans, are expected to
a holistic view. It’s not just financial security in terms of eco- make up the largest visible minority group.23 Statistics Canada
nomics, but also social and environmental security which are projects that roughly 37 percent of the population will be at
critical to overall wellness.” It is this strategy and focus that least 65 years old.
earned The Co-operators the top spot on the 2019 Corporate Despite these changes, the way we deal with diversity in
Knights Best 50 Corporate Citizens list in Canada.19 the workplace remains complicated. Women now lead global
Another ethics indicator is the strength of corporate gov- companies like IBM, PepsiCo, Xerox, and Kraft, but they hold
ernance. Think of this as the active oversight of top manage- just 5 percent of the top jobs.24 The proportion of women at the
ment decisions, corporate strategy, and financial reporting by top is growing, but female CEOs also get fired at a higher rate
a company’s board of directors. than their male counterparts.25
Why aren’t there more women, and people of colour, lead-
ing organizations? To what extent does diversity bias still influ-
Diversity ence recruitment and selection decisions? Researchers have
found that resumés of applicants with white-sounding first
The term workforce diversity describes the composition of names, such as Brett, receive 50 percent more responses from
a workforce in terms of gender, age, race, ethnicity, religion, employers than equivalent resumés with black-sounding first
sexual orientation, and able-bodiedness.20 These demograph- names, such as Kareem.26
ics have changed considerably in recent years. Members of The stage for diversity bias is set by prejudice—the dis-
minority groups now constitute more than one-fifth of the play of negative, irrational opinions and attitudes regarding
6 C HA PTER 1 Management Today
members of diverse populations. An example of bias is the glass ceiling effect, an invisible barrier or ceiling that prevents
lingering prejudice against working mothers. The non-profit women and visible minorities from rising to top jobs.
Families and Work Institute reported that in 1977, 49 percent Scholar Judith Rosener warns that discrimination of any
of men and 71 percent of women believed that mothers can sort leads to “undervalued and underutilized human capital.”29
be good employees; by 2008 the proportions had risen to 67 To avoid this problem, the position of chief diversity officer, or
percent and 80 percent.27 Don’t you wonder why there isn’t 100 CDO, is gaining stature in organizations. Its presence recog-
percent support for working mothers? And how do you account nizes that diversity is not only a moral issue but an opportu-
for a study that sent faux resumés to recruiters and found that nity for real performance gains. The job of CDO is to make sure
the least desirable candidates were women with children?28 the work environment allows women and members of other
The inspiring story of one highly successful working mother is groups to flourish, and fully utilizes their talents.30
in Management Is Real 1.3.
Prejudice becomes active discrimination when members
of some groups are unfairly treated and denied the full bene- Careers and Connections
fits of organizational membership. One example of discrimina-
tion is a manager inventing reasons not to interview a visible When the economy is weak and employment markets are
minority job candidate. Another example is a supervisor who tight, the task of finding a career entry point can be daunting.
refuses to promote a working mother for fear that parent- It always pays to remember the importance of online resumés
ing responsibilities will make it hard for her to do a good job. and job searches, and the power of social networking with
This thinking shows a subtle form of discrimination called the established professionals. In addition, job seekers should
consider internships as pathways to first-job placements. But the great equalizer. They make the process of connecting much
everything still depends on the mix of skills you can offer a easier and more democratic than ever before. Importantly, they
potential employer and how well you communicate those skills are readily available ways for you to make connections that can
during the recruitment process. Picture yourself in a job inter- help with job searches and career advancement.
view. The recruiter asks this question: “What can you do for
us?” How do you reply? Your answer can set the stage for career
success … or for something less. Learning Check
British scholar and consultant Charles Handy uses the
analogy of a shamrock to highlight the challenges of develop- LEARNING OBJECTIVE 1.1 Summarize the challenges
ing skill portfolios that fit the new workplace.32 The first leaf in
of developing and maintaining career readiness in the new
the shamrock is a core group of permanent, full-time employ-
economy.
ees who follow standard career paths. The number of people in
this first leaf is shrinking.33 They are being replaced by a second
leaf of “freelancers” and “independent contractors” who offer Be Sure You Can • describe how intellectual capital, ethics, diver-
sity, globalization, technology, and the changing nature of careers
specialized skills and talents on a contract basis, then change
influence working in the new economy • define intellectual capital,
employers when projects are completed.34 Full-time employees
workforce diversity, and globalization • explain how prejudice, dis-
are also being replaced by a third leaf of temporary part-timers. crimination, and the glass ceiling can hurt people at work
They often work without benefits and are the first to lose their
jobs when an employer runs into economic difficulties.
Most people hired today will have to be able to succeed
in a free-agent economy, one where people change jobs
more often and work on flexible contracts with a shifting mix
1.2 Organizations
of employers over time. Skills like those in the list below must
be kept up to date and portable.35 They can’t be gained once LEARNING OBJECTIVE 1.2
and then forgotten. They must be carefully maintained and
upgraded all the time. All this places a premium on your capac- Describe what organizations are like as work settings.
ity for self-management—being able to assess yourself realis-
tically, recognize strengths and weaknesses, make constructive
changes, and manage your personal development. Here are
the early career survival skills to acquire. Learn More About
Organizational purpose • Organizations as
• Mastery: You need to be good at something. You need to be systems • Organizational performance • Changing
able to contribute real value to your employer. nature of organizations
• Networking: You need to know people and get connected.
Networking with others within and outside the organiza-
tion is essential. In order to make good employment choices and perform well
• Entrepreneurship: You must act as if you are running your in a career, you need to understand the nature of organizations
own business, spotting ideas and opportunities and pur- and recognize how they work as complex systems.
suing them.
• Technology: You have to embrace technology. You have to
stay up to date and fully utilize all that is available. Organizational Purpose
• Marketing: You need to communicate your successes and An organization is a collection of people working together to
progress—both yours personally and those of your work achieve a common purpose. It is a unique social phenomenon
team. that enables its members to perform tasks far beyond the reach
• Renewal: You need to learn and change continuously, of individual accomplishment. This description applies to orga-
always improving yourself for the future. nizations of all sizes and types that make up the life of any com-
munity, from large corporations to small businesses, as well as
Connections count for a lot in the free-agent economy. such non-profit organizations as schools, government agen-
They open doors to opportunities and resources that otherwise cies, and hospitals.
wouldn’t be available. People with connections gain access to The broad purpose of any organization is to provide goods
valuable information about potential jobs and often score more or services of value to customers and clients. A clear sense of
interviews and better jobs than those without connections. purpose tied to “quality products and services,” “customer satis-
While in the past the best connections may have been limited faction,” and “social responsibility” can be an important source
to people who had gone to the “right” kinds of schools or came of organizational strength and performance advantage. IBM’s
from the “right” kinds of families, this is no longer the case. former CEO, Samuel Palmisano, once said: “One simple way
Social networking tools—such as LinkedIn, Facebook, and to assess the impact of any organization is to ask the question:
WeChat that connect users with similar interests have become How is the world different because it existed?”36 Whole Foods
8 C HA PTER 1 Management Today
Consumer feedback
founder John Mackey answers by saying: “I think that business capital—and transforming them into outputs in the form of fin-
has a noble purpose. It means that businesses serve society. ished goods and services for customers.39
They produce goods and services that make people’s lives bet- As shown in Figure 1.1, feedback from the environment
ter.” On the Whole Foods website this is stated as a commitment indicates how well an organization is doing. When Starbucks
to “Whole Foods—Whole People—Whole Planet.”37 started a customer blog, for example, requests for speedier
A story recounted on a Disneyland blog provides an excel- service popped up. The company quickly made changes that
lent example of an organization’s development of a “purpose.” eliminated requiring signatures on credit card charges less
Joseph Van Arsdale France, tasked with developing a training than $25. Salesforce.com is another company that thrives on
program for park employees, came up with a new idea for a feedback. It set up a website called Idea Exchange to get cus-
purpose for Disneyland. As he was preparing to pitch his idea to tomer suggestions, even asking them at one point to vote on
Walt and Roy Disney, Van Arsdale France recalled, “My goal, as a possible name change—the response was “No!”40 Gathering
I saw it, was to get everyone we hired to share in an intangible and listening to customer feedback is important; without loyal
dream, and not just working for a paycheck.” Van Arsdale France customers, a business can’t survive.
remembering the moment: “And here were top executives, all
of them right there, and I had to get up and say, ‘And now our
theme: the purpose of Disneyland is to create happiness for oth- Organizational Performance
ers.’ And you see, the beautiful thing about saying, ‘We’re going
to create happiness’ was then I could say, ‘Look, you may park Organizations create value when they use resources well to
cars, clean up the place, sweep the place, work graveyard and produce good products and take care of their customers. When
everything else, but whatever you do is contributing to creating operations add value to the original cost of resource inputs,
happiness for others.’” Van Arsdale France’s insight was to cre- then a business organization can earn a profit—by selling a
ate a single, unifying purpose that connected every employee product for more than the costs of making it, and a non-profit
with the emotional aspirations of each guest, with the goal of organization can add wealth to society—by providing a public
making Disneyland the happiest place on earth.38 service like fire protection that is worth more than its cost.
One of the most common ways to assess performance
by and within organizations is productivity. It measures the
Organizations as Systems quantity and quality of outputs relative to the cost of inputs.
And as Figure 1.2 shows, productivity involves both perfor-
All organizations are open systems that interact with their mance effectiveness and performance efficiency.
environments. They do so in a continual process of obtain- Performance effectiveness is an output measure of
ing resource inputs—people, information, resources, and task or goal accomplishment. If you are working as a software
Poor Good
Resource Utilization
Non-managerial
Workers
responsible for the performance of an organization as a whole line responsibilities. Their jobs in one way or another are directly
or of one of its larger parts. It is common to find the members of related to the sales operations of the store. Staff managers, by
an organization’s top management team referred to as part of contrast, use special technical expertise to advise and support the
the C-suite. efforts of line workers. In a department store chain like Nordstrom
Top managers are supposed to set strategy and lead the or Hudson’s Bay, the corporate director of human resources and
organization in a way that is consistent with its purpose and chief financial officer would have staff responsibilities.
mission. They should pay special attention to the external Functional managers have responsibility for a single
environment and be alert to potential long-run problems and area of activity such as finance, marketing, production, human
opportunities. The best top managers are strategic thinkers resources, accounting, or sales. General managers are respon-
able to make good decisions under highly competitive and sible for activities covering many functional areas. An example
even uncertain conditions. A CEO at Procter & Gamble once is a plant manager who oversees everything, including purchas-
said the job of top managers is to “link the external world with ing, manufacturing, human resources, finance, and accounting.
the internal organization … make sure the voice of the con- In public or non-profit organizations, managers may be called
sumer is heard … shape values and standards.”45 administrators. Examples include hospital administrators,
Reporting to top managers are the middle managers, who public administrators, and city administrators.
are in charge of relatively large departments or divisions consist-
ing of several smaller work units. Examples include clinic direc-
tors in hospitals; deans in universities; and division managers, Managerial Performance
plant managers, and regional sales managers in businesses. Job
All managers help people, working individually and in teams,
descriptions for middle managers may include working with top
to perform. They do this while being personally accountable for
managers, coordinating with peers, and supporting lower-level
results achieved. Accountability is the requirement of one per-
team members to develop and pursue action plans that imple-
son to answer to a higher authority for performance results in
ment organizational strategies to accomplish key objectives.
his or her area of work responsibility. This accountability flows
A starting job in management typically involves serving
upward in the traditional organizational structure (Figure 1.4).
as a team leader or supervisor—someone in charge of a small
The team leader is accountable to a middle manager, the mid-
work group composed of non-managerial workers.46 Typical job
dle manager is accountable to a top manager, and even the top
titles for these first-line managers include department head,
manager is accountable through corporate governance to a
team leader, and supervisor. The leader of an auditing team, for
board of directors or board of trustees.
example, is considered a first-line manager, as is the head of an
But what, you might ask, constitutes excellence in man-
academic department in a university. Even though most people
agerial performance? When is a manager “effective”? A good
enter the workforce as technical specialists such as engineer,
answer is that effective managers successfully help others
market researcher, or systems analyst, at some point they prob-
achieve both high performance and satisfaction in their work.
ably advance to positions of initial managerial responsibility.
This dual concern for performance and satisfaction introduces
quality of work life (QWL) as an indicator of the overall quality
Types of Managers of human experiences at work. A “high-QWL” workplace offers
such things as respect, fair pay, safe conditions, opportunities
Many types of managers comprise an organization. Line manag- to learn and use new skills, room to grow and progress in a
ers are responsible for work that makes a direct contribution to the career, and the protection of individual rights and wellness.
organization’s outputs. For example, the president, retail manager, Scholar Jeffrey Pfeffer considers QWL a high-priority issue of
and department supervisors of a local department store all have human sustainability. Why, he asks, don’t we give more attention
Managers 11
HIGHER really manage them in a typical way; they largely run them-
MANAGEMENT selves. I help them in dealing with obstacles they face, or in
making the most of opportunities they find.”48 These comments
describe a workplace where the best managers are known more
Accountability
for helping and supporting than for directing and order-giving.
The words coordinator, coach, and team leader are heard as
often as supervisor or boss.
Manager The concept of the upside-down pyramid shown in
Figure 1.5 fits well with the changing mindset of managerial
work today. Notice that the operating and front-line workers
Dependency are at the top of the upside-down pyramid, just below the cus-
tomers and clients they serve. They are supported in their work
efforts by managers below them. These managers aren’t just
order-givers; they are there to mobilize and deliver the support
others need to do their jobs best and serve customer needs.
Sitting at the bottom are top managers and C-suite executives;
their jobs are to support everyone and everything above them.
Work team members
The upside-down pyramid view leaves no doubt that the entire
organization is devoted to serving customers and that the job
FIGURE 1.4 Accountability in the traditional organization. of managers is to support the workers who make this possible.
Serve
Support
Support
Top managers
Keep organization’s
mission and
strategies
clear
A RASH INTRUDER.
When the winter preparations were completed, Captain Koldewey
organized several shooting parties, who made good booty of
reindeer and musk-oxen and added most satisfactorily to the
provision-supplies; no fewer than fifteen hundred pounds of good
beef and venison attesting the skill and good fortune of the hunters.
But after the beginning of November, neither musk-oxen, reindeer,
nor bears were visible.
A second sledge journey was undertaken towards the end of
October in a southerly direction. The party discovered another fiord,
and returned on the 4th of November. On the following day the sun
disappeared altogether, and the dreary Arctic night of three months’
duration overtook them.
The close of the year was marked by a succession of violent
storms, and the temperature rose to 25° F. It soon fell again to zero,
however; but it was not until 1870 that it indicated the maximum of
cold experienced throughout the winter,—namely, -40° F. Of the
December gales, the most furious broke out on the 16th, and lasted
until the 20th. It set free the ice in the harbour, and even to within
three hundred yards of the ship; but fortunately she had been
anchored in the most sheltered part of the bay, and close to the
shore, in only ten feet of water; otherwise the crushed-up ice, moving
with the currents, would probably have carried her away to almost
certain destruction.
BEAR-HUNTING—GREENLAND.
The heroic little company, however, were nowise disheartened by
the gloom and hardship of their situation. From Captain Koldewey’s
account, they would seem to have spent a right merry Christmas,
after the hearty German fashion. They danced by starlight upon the
ice; they celebrated Christmas Eve with open doors, the temperature
being 25° F.; with the evergreen Andromeda they made a famous
Christmas-tree; they decorated the cabin with flags, and spread out
upon their tables the gifts prepared for the occasion by kindly hands:
each received his share, and each joined in and contributed to the
general merriment.
The Yule-tide festivities over, they made ready the equipments for
their sledging expeditions in the ensuing spring,—the object of the
most important of these being to attain the highest possible degree
of north latitude.
In February the sun returned, and with it the bears; and the daily
excursions upon the island, undertaken by the scientific members of
the expedition, were rendered dangerous by their audacity. Every
one was required to go armed, yet some accidents occurred. One of
the “scientists” was severely wounded in the head, and dragged
upwards of four hundred paces before his comrades rescued him
from the bear. After the lapse of a few weeks, however, he recovered
from his wounds.
On the 24th of March, the first sledge-party left the ship, and
travelled northward until, on the 15th of April, they reached 77° 1’ N.
lat. Then the wild northerly gales compelled them to retrace their
steps. On their return they were fortunate enough to shoot some
bears, whose blubber supplied them with fuel to warm their food; and
the wind filling the sails which they had hoisted on their sledges, they
progressed with such rapidity as to reach the ship on the 27th of
April.
At the northernmost point attained by this party,—lat. 77° 1’,—the
belt of land-ice which skirted the shore seemed to the travellers to be
four miles in width and several years old. They speak of it as a
“bulwark built for eternity.” Out to seaward, the ice, which was very
hummocky, stretched in an unbroken expanse.
“INTO A WATER-GAP.”
Two other sledge-parties were sent out early in May: one of these
was employed in making geographical and scientific explorations of
the neighbouring coast of Greenland; the other in attempting the
measurement of an arc of the meridian. Their journeys were difficult
enough and troublesome enough, and made large demands on the
energies of those who undertook them. Crossing hummocks and
rugged ice was weary work, and sometimes the whole party plunged
into deep drifts of snow. On one occasion, the sledge was
precipitated into a water-gap, or crevasse; and before it could be
recovered and hauled up on the ice-floe, they were compelled to
unload it, and remove each article, one by one. Then again they
would have to make their way through a storm of pitiless violence;
the north wind driving the frozen snow into their faces with a fury that
almost blinded them. Up to their knees in the new snow, they
pressed forward with a dogged intrepidity; enduring hardships and
triumphing over obstacles of which the “mob of gentlemen who stay
at home at ease” can form no adequate conception.
The bears now increased in numbers and in boldness, as if they
had determined to besiege the small company now left on board the
ship. The greatest caution was necessary to prevent accidents; and
though several were shot, their death did not appear to terrify the
survivors.
The thaw began about the middle of May, and towards the close
of the month the sledge-parties were forced to wade through the
water which flooded the surface of the sea-ice.
In June, large portions of land-ice were continually breaking off,
and much open water could be descried in the south-east. But it was
not until the 10th of July that the ice around the ship broke up. Four
days later, boating became practicable, and a voyage was made to
the Eskimo village on Clavering Island. It ended in disappointment,—
the village having been deserted, and the huts having fallen into ruin.
On the 22nd of July, the Germania once more steamed to the
northward, to renew the attempt of the preceding year. Her boiler-
tubes, however, leaked so seriously, that it was evident the boiler
would speedily fail altogether. After some delay it was temporarily
patched up; and by following a narrow channel between the loose
pack-ice and the firm ice-belt of the coast, she contrived to push
forward to the north-east cape of Shannon Island, in lat. 75° 29’ N.
Here the ice barrier showed itself compact, solid, and insuperable.
The Germania, therefore, on the 30th of July, made for the
southward, and continued her explorations in that direction. The
“Mackenzie Inlet,” which Captain Clavering discovered in 1823, was
found to have disappeared; its place being occupied by a low, flat
plain, on which herds of reindeer were pasturing. So unaccustomed
were they to the sight of man, and so fearless of danger, that five of
them were speedily shot.
On the 6th of August, the Germania discovered and entered a
broad, deep fiord in lat. 73° 13’. It was perfectly free from ice; but a
fleet of huge icebergs was sailing out of it with the current. It was
soon noticed that the farther they ascended this picturesque sea-
arm, the warmer became the temperature of the air and of the
surface water. It threw off several branches, and these wound in and
out among lofty mountains. Their declivities were washed by
cascades, and their ravines filled with glaciers; so that the prospect
thus unexpectedly opened up of the interior of Greenland was
singularly romantic and impressive.
Some of the adventurers ascended a mountain 7000 feet in
height; but even from this lofty watch-tower no limit could be
discerned to the western or principal arm of the fiord. In about 32° W.
long. the mountain-range rose, it was ascertained, to an elevation of
14,000 feet. The Germania penetrated for seventy-two miles into this
remarkable inlet, and reached 26° W. long.; but her boiler acting
irregularly, and Captain Koldewey being apprehensive of the
consequences if it wholly failed, commenced his homeward voyage
on the 17th of August. He re-entered the pack-ice at the mouth of the
fiord, and was occupied until the 24th in forcing his way through it,—
reaching the open, iceless sea in lat. 72° N. and long. 14° W.
THE CREW OF THE “GERMANIA” IN A SNOW-STORM.
The Germania, owing to the uselessness of her boiler, made the
rest of her voyage under sail, and arrived at Bremen in safety on the
11th of September, with all well on board. It is worth notice that, with
the exception of two accidental wounds, this interesting expedition
was accomplished without any kind of sickness,—a circumstance
which speaks highly for the forethought and carefulness of those
engaged in equipping and conducting it.
We have been indebted for our brief notice of the voyage of the
Germania to a paper by Captain Sir Leopold M’Clintock, who sums
up its results in a condensed and intelligible form; and to the
narratives by Captain Koldewey and his officers, translated by Mr.
Mercier, and published under the direction of Mr. H. W. Bates.
The Greenland shore, under the seventy-fifth parallel of latitude,
is not the frozen desert which it has hitherto been supposed to be. It
is frequented by large herds of reindeer, as many as fifty having
been sighted at a time. Musk-oxen were by no means rare, but made
their appearance in troops of fifteen or sixteen; while smaller
animals, such as ermines and lemmings, were also met with. Birds
were not numerous; shoals of walruses were noticed, but no whales.
Geographically speaking, the voyage was valuable from the
observations obtained in reference to a region which previously was
almost unknown.
The absence of natives, and of all recent traces of them, is a
remarkable fact. In 1829, Captain Graab found the northern
Greenlanders ranging as high as 64° 15’ N. lat.; but they knew
nothing of any human beings living further north; nor could they
themselves travel in that direction, the way being blocked up by huge
impassable glaciers.
In 1822, when Scoresby partially explored the Greenland coast
between the parallels of 70° and 72° 30’, he discovered many ruined
habitations and graves, but no recent indications of human beings.
In the following year, Captain Clavering met with a party of
Eskimos in 74°; but neither he nor Scoresby found reindeer or musk-
oxen; and the fact ascertained by the Germania that, in 1869, these
animals were numerous, and devoid of any fear of man, gives
reason to suppose that few, if any, of this isolated tribe of Eskimos
are now in existence. Now, as the musk-oxen, and also the reindeer,
seem to have wandered hither from the northward, we may
conjecture that the natives followed the same route.
“If it be true,” says M’Clintock, “that this migration of men and
animals was effected from west to east along the northern shore of
Greenland, we naturally assume that it does not extend far towards
the Pole; that, probably, its most northern point is at the eastern
outlet of Kennedy Channel, and that it turns from thence sharply
towards the east and north-east,—the distance, in a straight line, to
the most northern point reached by Koldewey, is not more than six
hundred miles. It is not less strange than sad to find that a peaceable
and once numerous tribe, inhabiting a coast-line of at least 7° of
latitude in extent, has died out, or has almost died out, whilst at the
same time we find, by the diminution of the glaciers and increase of
animal life, that the terrible severity of the climate has undergone
considerable modification. We feel this saddening interest with
greater force when we reflect that the distance of Clavering’s village
from the coast of Scotland is under one thousand miles! They were
our nearest neighbours of the New World.”
SETTING FOX-TRAPS.
When the 19th of December arrived, they found some comfort in
the reflection that half the dreary season of darkness had passed
away, and that they could now count every day as bringing them
nearer to the joyful spring. They suffered much, but endured their
sufferings bravely; and celebrated Twelfth Night with a little sack, two
pounds of meat, and some merry games. The gunner drew the prize,
and became King of Novaia Zemlaia, “which is at least two hundred
miles long, and lyeth between two seas.”
On the 27th of January every heart rejoiced, for the glowing disc
of the sun reappeared above the horizon. But it brought with it their
old enemies the bears, against whom they found it necessary to
exercise the greatest vigilance.
On the 22nd of February they again saw “much open water in the
sea, which in long time they had not seene.” During the whole month
violent storms broke out, and the snow fell in enormous quantities.
On the 12th of March a gale from the north-east brought back the
ice, and the open water disappeared; the ice driving in with much
fury and a mighty noise, the pieces crashing against each other,
“fearful to hear.” Up to the 8th of May the ice was everywhere, and
their sad eyes could look forth on no pleasant or hopeful scene.
Then it began to break up, and the gaunt, weary explorers prepared
to tempt the sea once more. They set to work to repair their two
boats, for their ship was so crippled and strained by the ice that she
was injured beyond their ability to repair.
RELIEVED.
On the 14th of June they quitted the place of their long captivity;
Barents, before they set out, drawing up in writing a list of their
names, with a brief record of their experiences, and depositing it in
the wooden hut. He himself was so reduced with sickness, want, and
anxiety that he was unable to stand, and had to be carried into the
boat. On the 16th, the captain, hailing from the other boat, inquired
how the pilot fared. “Quite well, mate,” Barents replied; “I still hope to
mend before we get to Wardhouse,”—Wardhouse being an island on
the coast of Lapland. But he died on the 19th (or, as some
authorities say, on the 20th), to the great grief of his comrades, who
appreciated his manly character, and placed great reliance on his
experience and skill.
The adventurers met with many difficulties from the ice,—
sometimes being carried out far from the ice-belt, and at others
being compelled to haul the boats for long distances over the rough
surface of the floes to reach open water. It has been well observed
that there are many instances on record of long ocean-voyages
performed in open boats, but that, perhaps, not one is of so
extraordinary a character as that which we are describing,—when
two small and crazy craft ventured to cross the frozen seas for
eleven hundred miles, continually endangered by huge floating ice-
masses, threatened by bears, and exposed for forty days to the
combined trials of sickness, famine, cold, and fatigue.
At length they arrived at Kola, in Lapland, towards the end of
August; and, strangely enough, were taken on board a Dutch vessel
commanded by the very Cornelizoon Rijp who had commanded the
sister discovery-ship in the previous year. They reached the Maas in
safety in October 1597.