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adidas
Trailblazer
Agency: ZEE Agency

"Trailblazer" - a manifesto for the youth - is a

genre-bending soundtrack created by Trung Bao,
Chiwawa, Tuimi & Vietmax for adidas Originals
NMD_V3. The music video is a collaboration
between Antiantiart & Fustic. Studio, directed by
Phương Vũ.

Description

adidas worked with ZEE for the recent

launch of adidas Originals NMD_V3
sneakers, signaled by the hyped
“Trailblazer” music video.

“Trailblazer” was a music video of many

firsts. Inspired by creative young people
who are always on the move, symbolically
called “modern city nomads”, adidas
Vietnam, for the first time, released a
promotional music video, and
collaborated with Vietnamese street
artists to honor creativity and showcase its
unique colors as a leading player. This was
also the first gathering of an explosive
line-up, featuring Director/Photographer
from Antiantiart Phuong Vu, Street
Artist/Hip-hop Dancer Viet Max, King of
Rap Runner-up Tuimi, Beatboxer Trung
Bao and Chiwawa.

With a deep understanding of the market

and audience, as well as close
relationships with top artists and KOLs,
ZEE was able to assemble a group of
street artists that speak the same soul
language as adidas. Therefore, MV
garnered great attention from not only
targeted audiences, but also mainstream
music fans, fashionistas and artists,
creating great buzz for the launch of
adidas Originals NMD_V3 in Vietnam.

This professional campaign titled 'Trailblazer'

was published in Vietnam in September, 2022. It
was created for the brand: adidas, by ad agency:
ZEE Agency. This Audio, Film, and Integrated
media campaign is related to the Fashion and
Sportswear industries and contains 1 media
asset. It was submitted over 1 year ago.

Credits

Client: adidas
Creative Agency: ZEE
Production House: Antiantiart

Categories

adidas

ZEE Agency

Vietnam

Asia

Far East

Integrated

Audio

Film

Fashion

Sportswear

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