Republic of the Philippines

BATANGAS STATE UNIVERSITY

The National Engineering University
ARASOF-Nasugbu Campus
R. Martinez St., Brgy. Bucana, Nasugbu, Batangas, Philippines 4231
Tel Nos.: +63 43 416 0350 local 204
E-mail Address: cabeihm.nasugbu@g.batstate-u.edu.ph | Website Address: http://www.batstateu.edu.ph

College of Accountancy, Business, Economics, and International Hospitality Management

REFLECTION PAPER FOR SUSTAINABILITY AND STRATEGIC AUDIT

Name Bragado, Kyla Chelsee B. Course Code MAC 301

Program and BSMA 3202 Course Sustainability and Strategic
Section Description Audit

I. Seminar Details
Title Date Sponsoring Agency
1. Discovering 2024’s February 4, 2024 Saint Louis University
Marketing Trends and
Dynamics
2.UtACCay: The Great February 10, 2024 Ateneo De Davao University
Accounting Showdown
2024 – Accounting Crash
Course
3.Insight to Experience March 11, 2024 Junior Philippine Association of
Management Accountants BatStateU
The NEU ARASOF-Nasugbu
II. Reflection

Attending these three webinars has provided me with a new outlook on the evolving world of
accounting and marketing, as well as valuable insights into the journey towards becoming a
Management Accountant.

The first webinar entitled"UtACCay: The Great Accounting Showdown 2024 – Accounting
Crash Course", offered valuable insights into the crucial role of mastering accounting software, such
as XERO Accounting, in today's competitive environment. The seminar highlighted the necessity of
adapting to technological advancements and emphasized how software tools enhance efficiency and
accuracy, enabling us to focus on crucial tasks. With the speaker’s engaging discussion, I recognized
the importance of hands-on practice and continuous learning to integrate this knowledge effectively
into my personal and professional growth.

The second webinar, "The Big Idea: Discovering 2024's Marketing Trends and Dynamics",
highlighted the modern marketing landscape through discussions with three well-experienced
speakers. The first speaker presented the CANDY Method which emphasized the importance of
Creativity, Authenticity, Niche Targeting, Digital Innovation, and measurable Yield of Results in
marketing strategies. Next, the second speaker discussed automation in marketing, highlighting the
significance of understanding technology, particularly Artificial Intelligence, while also emphasizing
the need for thorough learning of its capabilities and limitations for effective implementation. Lastly,
the third speaker discussed the five pillars of marketing—Strategy, Planning & Publishing, Listening
and Engaging, Analytics, and Advertising. These insights enlightened me about the importance of
creativity, strategic planning, and technological integration in driving successful marketing
campaigns, offering valuable guidance in the field. Most importantly, as a future management
accountant, I can use these learnings as a tool to promote strategic decision-making and maximize
the financial performance of marketing initiatives within the organization.

The third webinar entitled: "Insights to Experience" was my favorite. The speaker here
provided a personal overview of the journey toward CMA certification. She talked about her
experiences from being a management accounting student into a Certified Management Accountant,
now working in Australia. This webinar emphasized the value of education, dedication, and
professional growth in the management accounting field, inspiring me to pursue the profession.

Leading Innovations, Transforming Lives, Building the Nation

 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
ARASOF-Nasugbu Campus
R. Martinez St., Brgy. Bucana, Nasugbu, Batangas, Philippines 4231
Tel Nos.: +63 43 416 0350 local 204
E-mail Address: cabeihm.nasugbu@g.batstate-u.edu.ph | Website Address: http://www.batstateu.edu.ph

College of Accountancy, Business, Economics, and International Hospitality Management

Overall, these webinars collectively highlighted the importance of adaptability, continuous

learning, and strategic decision-making in both accounting and marketing domains. With these
insights, I am prepared to embrace change, hone my skills, and make meaningful contributions to the
organizations I serve as a future management accountant.

III. Certificates

Kyla Chelsee B. Bragado

Prepared and submitted by:

KYLA CHELSEE B. BRAGADO

BSMA 3202 Student
April 19, 2024

Leading Innovations, Transforming Lives, Building the Nation