Republic of the Philippines

BATANGAS STATE UNIVERSITY

The National Engineering University
ARASOF-Nasugbu Campus
R. Martinez St., Brgy. Bucana, Nasugbu, Batangas, Philippines 4231
Tel Nos.: +63 43 416 0350 local 204
E-mail Address: cabeihm.nasugbu@g.batstate-u.edu.ph | Website Address: http://www.batstateu.edu.ph

College of Accountancy, Business, Economics, and International Hospitality Management

REFLECTION PAPER FOR SUSTAINABILITY AND STRATEGIC AUDIT

Name Fontanilla, Jhaiden Mae A. Course Code MAC 301

Program and BSMA 3202 Course Sustainability and Strategic
Section Description Audit

I. Seminar Details
Title Date Sponsoring Agency
1. Accounting of Corporations January 28, Real Excellence Online
2024 (REO)
2. Discovering 2024’s Marketing Trends February 04, Saint Louis University-
and Dynamics 2024 School of Accountancy,
Management, Computing,
and Information Studies
3. ItACCay: The Great Accounting February 10, The Black Room
Showdown 2024 – Accounting Crash 2024 Outsourced Professionals
Course
II. Reflection
In January and February of 2024, I conducted a webinar series in which I examined the
complex domains of marketing and accounting, as well as the dynamic trends that are changing
them. I have gained a deeper understanding of these important aspects of business management
from each session, which covered everything from the principles of corporate accountancy to the
newest marketing techniques.
I participated in a webinar on January 28, 2024, called "Accounting for Corporation,"
which gave an in-depth overview of business accounting procedures. Basic concepts were
discussed throughout the webinar, such as the significance of proper financial reporting and the
functions of IFRS and GAAP. It also covered financial statements in information, emphasizing the
need to know cash flow, income, and balance sheets to determine a company's financial situation.
Along with more modern topics including the influence of technology improvements and new
accounting rules, the details of revenue and cost recognition were covered. The webinar
highlighted the profession's role in promoting sustainability and economic prosperity and
emphasized the significance of transparency, integrity, and ethical standards in financial reporting.
As a participant, I gained valuable insights to apply in my academic and future career pursuits,
committing to continuous learning and upholding professionalism and integrity in the field of
corporate accounting.
The webinar "Uncovering 2024's Marketing Trends and Dynamics" provided important
information about how the marketing industry will change in 2024. First of all, it underlined the
growing significance of digital marketing tactics and encouraged companies to use a range of
internet channels to successfully engage their target markets. Another key issue that emerged was
personalization, which emphasized the importance of using data analytics and targeted messaging
to customize marketing campaigns to the tastes of specific consumers. The webinar also
emphasized how customer behavior is increasingly being influenced by sustainability and ethical
issues, and it urged firms to incorporate these principles into their marketing plans. It explored how
modern technologies like virtual and augmented reality may improve the consumer experience,
highlighting how businesses must adopt new technology to remain competitive and provide value
to their customers.
And lastly, participating in the webinar titled "UtACCay: The Great Accounting
Showdown 2024 – Accounting Crash Course" on February 10, 2024, offered insightful knowledge
on accounting methods and principles. The webinar covered key concepts such as balance sheets,
income statements, cash flow statements, debits and credits, and emphasized the importance of
accuracy, consistency, and transparency in financial reporting. The discussion about financial
analysis methods, such as trend and ratio analysis, was very informative and provided real world

Leading Innovations, Transforming Lives, Building the Nation

 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
ARASOF-Nasugbu Campus
R. Martinez St., Brgy. Bucana, Nasugbu, Batangas, Philippines 4231
Tel Nos.: +63 43 416 0350 local 204
E-mail Address: cabeihm.nasugbu@g.batstate-u.edu.ph | Website Address: http://www.batstateu.edu.ph

College of Accountancy, Business, Economics, and International Hospitality Management

examples of how to assess a company's performance. The impact of technology innovations like
blockchain and artificial intelligence on accounting procedures was also covered in the webinar,
highlighting the necessity of ongoing education and adaptability in the industry. The webinar's
participatory format promoted community and teamwork among participants, enhancing the
learning experience. I realized the importance of developing a solid foundation in accounting
knowledge for both academic and professional growth. I am eager to apply the insights gained from
the webinar in my future endeavors, confident that they will contribute to my journey towards
becoming a proficient accountant and a well-rounded business professional.
In conclusion, the webinar on "Accounting for Corporation" improved my comprehension
of corporate accounting principles and strengthened my resolve to behave ethically. With insightful
knowledge, I'm sure I can use this information in my upcoming accounting attempts. In the same
way, the webinar "Discovering 2024’s Marketing Trends and Dynamics" shed light on important
marketing trends and gave me the tools I needed to effectively navigate the ever-changing
landscape. In the end, the webinar "UtACCay: The Great Accounting Showdown 2024 –
Accounting Crash Course" gave me an in-depth overview of key accounting concepts and new
developments, which improved my knowledge of the subject. All in all, these webinars gave me the
information and abilities I needed to succeed in the marketing and accounting fields.
III. Certificates

Prepared and submitted by:

(Signature)
JHAIDEN MAE A. FONTANILLA
BSMA 3202 Student
April 19, 2024

Leading Innovations, Transforming Lives, Building the Nation