PROJECT WORK SYNOPSIS

Business Development and Analyst

Intern

Submitted by

Tanvi Nitin Kolwalkar

Reg. No: 190932198
Section: B
Roll No.: 30
Under the guidance of

Rishav Bhowmick Sravani V

(External) (Internal)
&
Uravu Labs Assistant Professor
Electronics and Instrumentation

DEPARTMENT OF INSTRUMENTATION AND CONTROL ENGINEERING

MANIPAL INSTITUTE OF TECHNOLOGY

Manipal Academy of Higher Education
MANIPAL – 576104, KARNATAKA,
INDIA

FEBRUARY 2023
 Company name: Uravu Labs
Company domain: Water-tech Startup
Details of the organization Company Address: Survey no. 38, opposite to Inbuilt
(with postal address): Concepts, near Dmart, Bengaluru, Karnataka 562149

Name: Rishav Bhowmick

Name of External Guide with
Email: rishav@uravulabs.com
contact details and email address:
Contact Number: 93042 02329

Date of commencement of the

13th February
project:
2023

Digitally signed by
Signature of External Guide with
company seal: Rishav Rishav Bhowmick
Date: 2023.03.03
Bhowmick 10:32:13 +05'30'
1. INTRODUCTION

The water crisis is a pressing global issue, presently industries all over the globe
rely heavily on unsustainable sources for satisfying their current water requirements.
More than 40% of their water requirements are met through mining of non-
renewable groundwater, often causing massive environmental impacts that we read
in newspapers daily. Unfortunately, it also adversely affects the local communities
as they are also dependent on the same groundwater. Thus, Uravu Labs is working
on solving this huge problem by providing first of its kind 100% renewable water
technology.

This synopsis provides an overview of my internship role at Uravu Labs, a company

working towards solving the global water crisis by providing first of its kind 100%
renewable water technology. My role during the internship involves deck creation
with research-backed content, content creation for prospective customers, social
media content creation, handling email communication and follow-ups, and
monitoring and building the sales pipeline.

2. RATIONALE

A Business Development and Business Analysis intern plays a critical role in the growth
and success of a company. As a business development and Analysis intern, I will have the
opportunity to work closely with various teams within the company, including sales,
marketing, product development, and management, to identify potential business
opportunities, expand the company's customer base, and increase revenue.

Interning in Business Development and Analysis role will allow me to gain practical
experience and skills in various aspects of business, including market research, strategic
planning, relationship building, and communication. I will also learn how to analyze
market trends, identify potential customers, and develop effective sales strategies.

Additionally, interning in Business Development and Analysis role will give me exposure
to different industries and markets, allowing me to gain a broader understanding of the
business world. I will also have the opportunity to work with professionals who have a
wealth of knowledge and experience, which can help me develop my own professional
network and career prospects.

Overall, interning in Business Development and Analysis role is an excellent opportunity

to gain practical skills, learn about different industries and markets, and build a
foundation for a successful career in business.
3. OBJECTIVES

The objective of my internship is to assist the Uravu Labs team in their mission to
provide renewable water-from-air solutions and to contribute to the
commercialization of the technology.

 Deck creation with research-backed content.

 Handling email communication and follow-ups.
 Conducting research and analysis to identify business needs, problems, and
opportunities.
 Analyzing data and metrics to identify trends, patterns and opportunities for
improvement.

4. LITERATURE REVIEW

Business development and analysis is a multifaceted discipline that encompasses

various activities and processes. The concept involves identifying opportunities to
grow and expand a business, developing strategies to capitalize on those
opportunities, and executing those strategies effectively. Business development and
analysis strategies vary depending on the industry, market, and organization.
However, there are several best practices that are commonly used across various
different sectors.

Business development and analysis is a critical aspect of organizational growth and

success. It involves identifying opportunities, developing strategies, and executing
plans effectively. To achieve success in business, organizations must conduct market
research, network with stakeholders, develop partnerships, implement digital
marketing strategies, and invest in employee training and development. By following
these best practices, businesses can position themselves for long-term success in
today's competitive market.
 5. FEASIBILITY STUDY

Key components of a feasibility study for Business Development and Analysis:

 Market analysis: A thorough analysis of the target market is essential to determine the
potential demand for the proposed business. This involves researching the size and
growth of the market, the target customers, their needs and preferences, and the
competition.
 Industry analysis: A comprehensive analysis of the industry helps to identify trends,
opportunities, and threats. This includes researching the regulatory environment, industry
standards and practices, and potential barriers to entry.
 Competition analysis: A competitive analysis helps to identify existing and potential
competitors, their strengths and weaknesses, and their market share. This information can
be used to develop strategies for differentiating the proposed business from the
competition.
 Financial analysis: A financial analysis helps to determine the financial viability of the
proposed business. This involves forecasting revenue, costs, and profits, as well as
identifying the sources of funding required to start and sustain the business.
 Operational analysis: An operational analysis helps to determine the resources required
to operate the business, including personnel, equipment, and technology. This includes
assessing the skills and experience of the management team, as well as developing
operational plans for the short and long term.
.
.

6. METHODOLOGY/ PLANNING OF WORK

During the internship, I will be involved in several key tasks including investor
research, market research, content creation for prospective investors, and mapping
the customer journey from discovery to close. I will also assist in developing
thoroughly researched, focused, and creative copy/content, leveraging storytelling
skills to communicate the value of Uravu's technology. I will also be actively
handling stakeholder management wherein I will be dealing email communication. I
will be Conducting research and analysis to identify business needs, problems, and
opportunities. I will also be analyzing data and metrics to identify trends, patterns
and opportunities for improvement.

7. EXPECTED OUTCOMES

The scope of my internship includes gaining hands-on experience in the field of

renewable water technology and understanding the challenges involved in
commercializing a new technology. Additionally, I will learn the importance of
business development and analysis in the technology industry, and the role they play
in driving the pipeline. Overall, it will be a great learning experience that will
provide me with a deeper understanding of the global water crisis and the role of
renewable technology in solving it.
8. REFERENCES

 Harvard Business Review

 LinkedIn Learning
 Data Science Central
 HubSpot
9. PROJECT SCHEDULE

February 2023 Understanding the business and machine process step by

step
March 2023 Taking responsibility for stakeholder management
Content creation for business process
April 2023
May 2023 Conducting market and stakeholder research and
identifying loopholes (if any) in the process

Analyzing data and metrics to identify trends and patterns

June 2023 and producing feasible solutions.