Brand Guidelines 4.

0
May 2022
TA B L E O F CO NTENTS

.01 BRAND & VOICE 3 .06 IMAGERY 23

.02 LOGO 5 .06 IMAGERY: MODEL LIFESTYLE 25

.03 COLOR PALETTE 13 .06 IMAGERY: PRODUCT LIFESTYLE 34

.04 TYPOGRAPHY 15 .06 IMAGERY: HERO PRODUCT 37

.05 GRAPHIC ELEMENTS 18 .06 IMAGERY: PACKAGING 41

.07 VIDEO 44

.08 ICONOGRAPHY 46

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 .01

T H E S PA R K BR A N D & VOI CE

3
 SPARK BRAND GUIDELINES | BRAND & VOICE

.01

T HE SPA RK BRAND & VOIC E

Genuine and innovative, the Spark visual

style is reflective of Ormco’s 60 years of
orthodontic experience.
Ormco has a distinguished 60 year history of
providing the orthodontic profession with high
quality, innovative products backed by attentive
customer service and educational support.
The general guidelines presented in this
document play an important role in maintaining
a strong, recognizable, and consistent voice
throughout the Spark marketing ecosystem.

Our voice is confident, direct, approachable and

knowledgeable ­— with a singular focus of making
the experience a great one for Orthodontists,
their staff and patients.

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 .02

THE LO GO

5

THE SPARK LOGO
The Spark logo was designed to represent our
product as the pinnacle of available aligner
treatments. The “A”, being the first letter, subtly
positions Spark as #1. The “A” also stands for
“aligner” and establishes balance as it is seated in
the center of the logo, driving the eye upward to
the top – the peak. No product has a higher
quality than Spark.
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SPARK BRAND GUIDELINES | LOGO INTRODUCTION
The tag line, “Clear aligner System” should
always accompany the logo, except in instances
where space is limited or translation requirements
from Regulatory are a concern. In a crowded
marketplace, this tag line makes it clear to
doctors and patients what our product is.

LOGO CLEARSPACE
Always position the logo for maximum impact and
give it plenty of room to breathe. This will help to
ensure our logo’s visibility and legibility.
The minimum clear space for the Spark logo is
defined as the height of the letter R.
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SPARK BRAND GUIDELINES | LOGO CLEARSPACE
Understanding the clear-space rule is essential, as
it is also the standard for logo position and scale
on most communications. In that regard, the clear
space rule should be maintained as the logo is
proportionately enlarged or reduced in size.
 SPARK BRAND GUIDELINES | LOGOS

Preferred
FULL COLOR LOGO
The preferred Spark logo is Spark Grey with a Spark blue “A”.

Available as:
EPS AI PNG JPG SVG

Download Full Color Logo

Spark Logo 22 4C

8
 SPARK BRAND GUIDELINES | LOGOS

Alternate logos (use only when preferred logo on previous page is not suitable)
In some instances it is not possible to use the preferred logo, such as on a dark background or a photo background, or in
1-color print projects. The alternate logos below have been created for such cases, and should be used ONLY when necessary.

Available as:
EPS AI PNG JPG SVG

Download ALL Logos on this page

ALTERNATE ALTERNATE ALTERNATE ALTERNATE FOR EMBROIDERY ONLY

LOGO WITH PMS COLORS REVERSE COLOR LOGO 1-COLOR LOGOS LOGO WITHOUT GRADIENT

Spark Logo 22 PMS 637 PMS 424 Spark Logo Stk 4C Rev Sm Spark Logo Stk 1C White Sm Spark Logo Stk 1C White Sm Spark Logo 22 4C No Grad Spark Logo Stk 4C Rev No Grad

The Spark logo is also avai- Alternate reverse logo for use Use this knockout white logo The knockout white logo can Alternate logo without The logo without a gradient is
lable for materials printed on a dark background that on solid color backgrounds. also be used over a photographic the gradient in the letter A, also available in white, Spark
with PMS inks. allows the Spark Blue background if the background acceptable ONLY in cases Blue, Spark Gray, and Black.
to stand out. is dark enough. A small drop where gradients are not
shadow can be added for possible, such as embroidery,
Available as: Available as:
emphasis if needed. or certain branded premiums.
EPS AI EPS AI PNG SVG
Available as: Available as:
Download PMS Logo Download Reverse Color Logo Spark Logo Stk 1C Blk Sm
EPS AI PNG JPG SVG EPS AI JPG
One-color black logo, to be
Download 1-Color Logo Spark Logo Stk 1C Whit Sm No Grad
used ONLY in instances when Download Logo w/o Gradient
color is not available.

Spark Logo Stk 1C Blue Sm No Grad

9
 SPARK BRAND GUIDELINES | LOGOS

PROVIDER LOGO BADGE

A special lock-up has been
created for Doctors who are
Spark providers to use on
their websites or collateral.

Available as:
PNG JPG

Download Provider Badge

Spark Provider Badge

10
 SPARK BRAND GUIDELINES | LOGO USAGE

WHAT NOT TO DO

Do not warp or skew Do not rotate or flip the logo. Do not crop. Be sure to provide accurate
the logo. clearspace as shown on page 7.

Do not place the logo over complex imagery. Do not change the color of the logo. Ensure there is enough contrast between
the logo and background.

Smile, Meet
Your Practice. Our Priority.

Do not show the logo without the Do not use the logo as a part of a sentence. Do not combine logos.
Clear Aligner System tag line.

11
 SPARK BRAND GUIDELINES | LOGO USAGE

Advanced
clear aligner
technology

Doctor Brochure Cover

Sharing space with the Ormco logo

The Ormco logo must appear As you can see in the examples to the
on all Spark doctor-facing left, the Spark logo should be on the
marketing materials. top left corner, and the Ormco logo
should be smaller, and be placed in
When the Spark and Ormco logos
the bottom right corner. The Ormco
appear in the same piece it is
logo can appear in Ormco Blue or
important to provide enough space
white and does not need to include
between them — preserving both
the “Your Practice. Our Priority”
their individual identities, and
tagline.
Spark’s relationship as a member
of the Ormco family of orthodontic
solutions.

Spark Packaging

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 .03

T HE COLOR PA LETTE

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 SPARK BRAND GUIDELINES | COLOR PALETTE

.03

T H E C OLOR PALE T T E

The primary color, Spark Blue, Spark Dark Gray should always be
is the key indicator of the Spark used for copy blocks when shown
brand, and helps audiences identify over a light background.
us at a glance. In 2022 we are
We are also introducing a new,
introducing a lighter version of
more muted Spark Orange, that
this color, Spark Light Blue, for
can be used as an accent color
use especially but not exclusively
or even a more dominant color,
in patient-facing materials that
especially for patient-facing Primary color Secondary color Secondary color Secondary color Secondary color
require a softer look & feel.
materials that can benefit from SPARK BLUE SPARK LIGHT BLUE SPARK GREY SPARK LIGHT GREY SPARK ORANGE
The new Spark Dark Gray and Light a warmer look. PMS 637 PMS 637@70% PMS 425 PMS 420 (70% tint) PMS 7576
Gray serve as the neutral colors CMYK 60 0 8 0 CMYK 44 0 6 0 CMYK 61 54 53 25 CMYK 14 11 13 0 CMYK 15 56 70 1
that keep the brand grounded. HEX 4EC3E0 HEX 83D5EC HEX 5F5D5D HEX D8D8D5 HEX D38359

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 .04

T Y P O GR A P HY

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 SPARK BRAND GUIDELINES | TYPOGRAPHY FONTS

BROTHER 1816 IS OUR HEADLINE FONT

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b cd e fg hijk l m nop qr s t u vw x yz0 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c de fg hi j k lm no p qrs t u vwx y z 0 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c defg h i j k l m n opqrs t u v w x yz 0 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c de fg h i j kl m n o p qr st u v wx yz0 1 2 3 4 5 6 7 8 9

Gotham is our copy font

A B C DEFGHIJKLMNOPQRSTU VWXYZ a b cd e fg hi j kl mno p q r stuvwxyz 01 234 5 6789
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b cd e f g hi j kl mno p q r stuv w xy z 01 2 34 5 6 78 9
A BC DEFGH IJKLMNOPQRSTUVWXYZ a b cd efg h ijk lm n o p q rst u vwxyz01 2 3 4 5 6789
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a bc de f ghi j k l m no pqrs t uvw x yz 0 1 2 3 4 5 67 8 9

Black Hymned Script is our accent font (for patient materials only)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
16

.04
T Y PO G RAP HY
TYPE STYLE AND HIERARCHY
Using our chosen typeface, the
correct colors and weight, ensures
that our typography is consistent and
legible across all our communication
channels.
Our headline font is the Adobe
font Brother 1816. All Capps is
recommended for headlines, but it
may be used in Upper/lowercase for
longer headlines or subheads, at the
designers discretion.
Our body copy font is the Gotham
font family. The preferred font
is Gotham Book, but any weight of
Gotham may be used to emphasize
Download Fonts
or de-emphasize portions of the copy.
Our primary font color is Spark Grey.
LS Hymned Script may only be used
as an accent in patient-facing pieces
that need some extra flair.
ALTERNATE FONTS
In digital settings such as websites,
emails and software, please use the
free Google font Montserrat, which
replicates Gotham. Helvetica should
be specified as the secondary font
for emails. The free Google font Jost
can be used for headlines, which
replicates Brother 1816.
In settings such as Powerpoint where
Gotham and Brother 1816 are not
available it is OK to use the system
font Helvetica or Arial.
LAYOUT AND STRUCTURE
• Layouts should be clean and simple
• Provide clear space between
headings and content
• Do not clutter the layout with too
many elements
• Do not use long, wide columns
of text
NOTE: In cases where words are
placed over a dark background or
photo, it is acceptable to use a heavi-
er version of Brother 1816 or Gotham,
to make the copy more legible.
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SPARK BRAND GUIDELINES | TYPOGRAPHY USAGE
HEADLINE
Brother 1816 Regular or Brother 1816 Light
A M A Z I N G LY F E W D I S C O TH EQUE S
PROV I D E JUK E B OXE S .
Body Copy
Gotham Book
Amazingly few discotheques provide jukeboxes.
Emphasis
Gotham Bold
Amazingly few discotheques provide jukeboxes.
Graphics Treatment
Gotham Black
Amazingly few discotheques provide jukeboxes.
Accent (for patient materials only)
Black Hymned Script
Amazingly few discotheques provide jukeboxes.
 .05

G R A P HI C ELEMEN TS

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 SPARK BRAND GUIDELINES | GRAPHIC ELEMENTS

.05

T H E P I NN AC L E

THE SPARK PINNACLE

The pinnacle is a design element derived from with a product image placed within it, or as a
the shape of the A in the Spark logo. It represents frame for photography. It may be cropped as
the top, or the best. It also conveys forward needed to frame up the corners of a page, or used
movement, and the idea of “ignition,” which in its entirety to accent a symmetrical piece, as
supports the shown on the packaging.
Spark name.
Available in the following formats:
It is used to make layouts more dynamic and AI INDD PNG
show how the Spark brand is a force for positive
movement. It is a versatile shape with many uses. wnlo >
Download Pinnacle Shape
It can be shown in solid blue, solid white,

19
 SPARK BRAND GUIDELINES | GRAPHIC ELEMENTS

.05

T H E SPA R K S C I EN C E PAT T E R N

THE SPARK SCIENCE PATTERN The science pattern can be used in conjunction

The science pattern is a graphic element meant with the pinnacle or by itself as needed. As

to represent the unique surface of the Spark with the pinnacle, there is no requirement for

aligner material which differentiates us from our it to appear on every piece of marketing or

competitors. The patterns fluid dots also represent communication, and is to be used at the designers

movement and dynamism, and they can be discretion.

cropped to fit any layout.

Available in the following formats:
AI PNG

Download Science Pattern

wnlo >

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 SPARK BRAND GUIDELINES | GRAPHIC ELEMENTS

Spark Pattern A Spark Pattern E

Spark Pattern B Spark Pattern C Spark Pattern D

Download Science Patterns

21
 SPARK BRAND GUIDELINES | GRAPHIC ELEMENTS

Advanced
clear aligner
technology

Spark Business Card

Spark Powerpoint Spark Doctor Brochure Cover

designed to give SAMPLE USAGE OF PINNACLE SHAPE When creating a layout that combines
Cutouts can be 3D digital Simulated roots Multiple set-ups
you more control placed on lingual and
labial tooth surfaces
customized
case design
help visualize
treatment
at submission designed
for time-saving AND SCIENCE PATTERNS both blue and white backgrounds, the blue
Spark™ Approver software is designed to put more control
in the doctor’s hands. Built-in flexibility allows you to specify
portion should not exceed one third of the
multiple setups at submission, add fully customizable features
Allows full
On this page you can see some example of
space, allowing the white background to
control of button
such as attachments, cutouts, hook and bite ramps and and hook
visualize the projected end result of treatment placement
on each arch how the pinnacle and the science pattern
through simulated roots.
Customizable dominate. This helps us achieve a clean and
The Spark™ Aligner System is backed by our proprietary
attachments
can work together or separately.
3D Approver Software™, dedicated case designers, modern look..
and a customer focused support team, all with one
common goal: delivering on your treatment vision.
Why settle for anything less?
For example, on a small piece like the
Upgrade treatment
on screen
business card we show only the science
pattern so as to not make the design too
I love my spark cases. I really
believe that plastic is 200% better busy. Similarly, for a large layout with a lot
then the leading aligner and teeth SIDE BY SIDE
movement is much better and faster. COMPARISON of content such as the Doctor brochure
– Dr. Andre Nazarov*

spread, the addition of the science pattern

AVAILABLE FOR
BOTH MAC AND PC would make the design too busy.
*The opinions that are quoted in this material are those of Dr. Nazarov. Clinicians use
your own judgment in treating your patients.

Spark Doctor Brochure - Software Spread

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 .06

I MAGER Y

23
 SPARK BRAND GUIDELINES | IMAGERY

.06

I M AG E ST YL ES

Images are powerful, engaging elements that

add real value when used appropriately and
consistently alongside content.

IMAGERY IS A COMMUNICATION
TOOL, NOT A DECORATION
- LESS IS MORE.
Simple, direct, and honest images are the Avoid using images that are busy, too
best way to express the Spark story to our complicated, out of focus, low resolution,
outside audiences. or too darkly lit.

Select imagery that reinforces the The following pages will provide examples
Spark message and the feelings patients and a description of the various types of
experience when using our product. Spark imagery:

• Model lifestyle photography

One way to achieve a strong look is to
use single-focus compositions that hold • Product imagery

the foreground or subject in sharp

focus, while allowing the background
to go soft or out of focus.

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 SPARK BRAND GUIDELINES | IMAGERY | LIFESTYLE MODELS PHOTOGRAPHY

Spark model lifestyle photography

LIFESTYLE MODEL
PHOTOGRAPHY
Spark photography is defined by Showcasing the humanity in our stories
capturing a moment in time and not helps us connect to our audience in a
staged or fake allowing our subjects’ powerful way. Shots of products and
personality to shine through. innovations can and should be used in
a supporting role.
Our photography style is light, airy
and natural. We use natural light
whenever possible.

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 SPARK BRAND GUIDELINES | IMAGERY | LIFESTYLE MODELS PHOTOGRAPHY

Spark_Teen_Latnx_Girl_Beach Prod_0499 Spark_Teen_Group_Pose_Prodct_9923_RT Spark_Teen_Group_Gaming_Prodct_9693-RT-4 Spark_Teen_Group_Beach_Walk_0423-RT-4

Spark_Teen_Group_Beach_0450-RT Spark_Teen_Couple_F_School_Prodct_0663-RT-3 Spark_Latinx_Girl_Skate_H_0689-RT-1 Spark_Cauc_Blnd_Womn_Grp_Beach_Prodct_9917-RT

Spark_Cauc_Man_Bathroom_Prodct_H_9600_RT-1 Spark_Cauc_Girl_Bathroom_Prodct_H_9497-RT-3 Spark_Cauc_Girl_Surfboard_Prod_0176-RT-2 Spark_Cauc_Boy_A_School_Prod_H_0615-RT-2

View and Download Lifestyle Images

26
 SPARK BRAND GUIDELINES | IMAGERY | LIFESTYLE MODELS PHOTOGRAPHY

Spark_Latinx_Girl_Skate_V_0669-RT-1 Spark_Cauc_Coupl_C_Active_ Spark_Latinx_Girl_Prod_0774_RT1 Spark_Cauc_Man_Bathroom_ Spark_Cauc_Man_Bathrm_Coff_

Prodct_9838-RT-1 Prodct_V_9625-RT-1 Prodct_9616-RT-1

Spark_Cauc_Man_Basketball_9787-RT-1 Spark_Cauc_Man_Basketball_9786-RT-1 Spark_Cauc_Girl_Tennis_9866-RT-2 Spark_Cauc_Girl_Bathroom_ Spark_Cauc_Coupl_C_Date_Prodct_9657-

Prodct_V_9480-RT-3 RT-1

View and Download Lifestyle Images

27
 SPARK BRAND GUIDELINES | IMAGERY | LIFESTYLE MODELS PHOTOGRAPHY

Spark_Cauc_Boy_A_School_Prodct_0618- Spark_Cauc_Blnd_Womn_Bathroom_ Spark_Asian_Womn_Bdrm_Prod_0832- Spark_Asian_Wmn_Surfboard_0134-RT-2 Spark_Asian_Wmn_Couch_Prod_0562-

RT-2 Prodct_V_9385_RTT-1 RT-2 RT-1

Spark_AfAm_Man_Bedrm_Prod_0581- Spark_AfAm Woman A Prdct Kitchn_wid- Spark_Caucasian_Womn_Hand- Spark_Caucasian Womn Selfie_0633-RT3 Spark_Caucasian Womn Prodct_0144_RT 4
RT-2 er_1667 RT Cheek_0090 RT

View and Download Lifestyle Images

28
 SPARK BRAND GUIDELINES | IMAGERY | LIFESTYLE MODELS PHOTOGRAPHY

Spark_Cauc_Blnd_Womn_Bathroom_Prodct_H_9503-RT-1 Spark_Beach_Group_0103-RT-1 Spark_AfAm_Man_Beach_Prod_0294_RT-1 Spark_Asian_Wmn_Group_Beach_Prod_0266-RT-3

Spark_AsianAfAm_Couple_D_date_Prod_0487-RT-2

Spark_Beach_Group_Cheers_0306-RT-1
Spark_AsianCauc_Couple_F_Cafe_Prod_0429-RT-2 Spark_Teen_Group_Beach_Volleyball_0337

Spark_Asian_Wmn_Beach_Prod_0004-RT-1 Spark_Asian_Wmn_Beach_H_995 Spark_Asian_Wmn_Bdrm_Prod_0796_H-RT-1 Spark_AfAm_Man_Mirror_Prod_0858-RT-2

View and Download Lifestyle Images

29
 SPARK BRAND GUIDELINES | IMAGERY | LIFESTYLE MODELS PHOTOGRAPHY

Spark_AfAm Womn A Mirror_2048 Spark_Asian Man Prdct_3033_RT_3

Spark_AfAm Womn A Crop_2076

Spark_Asian Man Prodct_2835_RT 3

Spark_Couple A Doorstep_0929_RT_3 Spark_Asian Man Laugh_3007_RT_3

Spark_Couple A LivngRoom_Crop_1849_RT 2

View and Download Lifestyle Images

30
 SPARK BRAND GUIDELINES | IMAGERY | LIFESTYLE MODELS PHOTOGRAPHY

Spark_AfAm Woman A Kitchen_1989_RT2 Spark_AfAm_Woman_Product_1968 Spark_AfAm Womn A Brkfst_1439 RT-2

Spark_AfAm A Womn Prdct Kitchn_1984_RT

Spark_AfAm Womn A_1754_RT 3 Spark_AfAm Womn B Prdct_3290_RT 2 Spark_Caucasian Womn Beach_0291_RT 3 Spark_Couple B Breakfast_1304_RT 2

Spark_Asian Man Workout_3111_RT_3 Spark_Caucasian Man Apple_2028_RT2 Spark_Caucasian Man_2180_RT 3 Spark_AfAm Woman B Workout_3144_RT2

View and Download Lifestyle Images

31
 SPARK BRAND GUIDELINES | IMAGERY | LIFESTYLE MODELS PHOTOGRAPHY

Spark_MidEast Womn Mirror_3909_RT_3 Spark_MidEast Womn Prodct_2558_RT 2 Spark_MidEast Womn Prodct_2643_RT 2 Spark_MidEast Womn sidewalk_2409_RT 2

Spark_Woman Mirror closeup_4038_RT Spark_Middle East Woman Mirror_3880_RT3 Spark_MidEast Womn Coffee_2591_RT 2

Spark_Middle East Woman sidewalk_2486_RT2

Spark_Latnx Man Beach_0447_RT_3 Spark_Latnx Man Prdct_0550_RT 2 Spark_Latnx Man Prdct_0552_RT 2 Spark_Latnx Man Prdct_0557_RT 2

View and Download Lifestyle Images

32
 SPARK BRAND GUIDELINES | IMAGERY | LIFESTYLE MODELS PHOTOGRAPHY

Spark_Asian_Womn_Business_1214659518 Spark_Asian_Womn_Coffee_1160155559 Spark_Asian_Womn_Restaurant-685884650 Spark_Asian_Womn_Retail-582293748

Spark_Asian_Womn_Smile_1027430482-2 Spark_Asian_Womn_Sweater_1265077848

View and Download Asian Lifestyle images

33
 SPARK BRAND GUIDELINES | IMAGERY | PRODUCT LIFESTYLE PHOTOGRAPHY

Spark product lifestyle photography

conveys how a premium product like
ours fits into patient’s daily lives.

PRODUCT LIFESTYLE
PHOTOGRAPHY
We have created a library of product
images that showcases how versatile
and convenient the Spark patient cases
can be. The settings suggest a premium
yet attainable product.
Utilizing images like these in a layout
allows us to add the warmth of a
lifestyle image without having to show a
smiling face, which sometimes can pull
to much focus from the composition.

downloaded here >

View and Download Product Lifestyle Photos

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 SPARK BRAND GUIDELINES | IMAGERY | PRODUCT LIFESTYLE PHOTOGRAPHY

Spark 2 cases and Kit on blue 862 Spark Soft Case In Hand 822 Spark Soft Case Blue Purse 234 Spark Hard Case Open Soft from Above 801 Spark_Bath_Counter_Prod 9357 crop

Spark_Natural_Textured_Accessories_269 Spark_Colors_Background_421 Spark_Dark grey_Background_411 Spark_Popcorn_318 Spark_Sink_Water_621

Spark_Winter_Whites_263 Spark_Nest of Aligners_879 Spark_Nightstand_364 Spark_Cozy_Winter_262 Spark_Beach_Prod_0327 crop

Spark_Zebra_Background_423 Spark_Bathroom_counter_35 Spark_Aligner_Sandals 1177 Spark_Back-to-School_Prod_1167 Spark_Tennis_Prod_9859

View and Download Product Lifestyle Photos

35
 SPARK BRAND GUIDELINES | IMAGERY | PRODUCT LIFESTYLE PHOTOGRAPHY

Spark_Aligner_Reveal_Pile_1200 Spark_Wedding_Prod_1298

Spark_Aligner_Makeup_bag_1093 Spark_Coffee_357

Spark_Back-to-School_Prod_1252 Spark_Blue_Case_Nails_0444_RT Spark_Box_Open_0878

AlexClarkPhoto_160-rev2

Spark_Gym_Bag_295

Spark_Xmas-silver_1227 Spark_Halloweenl_Prod_1273

Spark_Beach_Snacks_Prod_9860_crop Spark_Ice_Tea_713 View and Download Product Lifestyle Photos

36
 SPARK BRAND GUIDELINES | IMAGERY | PRODUCT IMAGERY

Spark product imagery conveys that

our product is smooth, clear and premium.

PRODUCT IMAGERY
We boldly and proudly display Spark
aligners because we have nothing to hide
and want people to see and experience
the quality for themselves.
The smooth, clear material is inviting
and visually speaks to comfort and
confidence. It is like Beauty (clear,
aesthetic, comfortable) and Beast
(feature packed, sustained force
retention, highly efficacious)
wrapped into one.
Simply by showing our aligners, we
create a level of “transparency”, so to
speak, that clearly differentiates us in
a competitive market.

View and Download Product Imagery

37
 SPARK BRAND GUIDELINES | IMAGERY | PRODUCT IMAGERY

Spark_Lower_Blue Spark_Lower_White Spark_Upper_ThreeQuarter_Blu Spark_Upper_ThreeQuarter_Wht

Spark_Upper_Blue Spark_Upper_White Spark_Upper_Frontal_Blue Spark_Upper_Frontal_White

View and Download Product Imagery

Spark_Upper_Features_Blu 300.jpg Spark_Upper_Features White 300.jpg
38
 SPARK BRAND GUIDELINES | IMAGERY | PRODUCT IMAGERY

Spark_UpperLower_Tabletop_Blue Spark_UpperLower_Tabletop_Wht Spark_UppLow_Birdseye_Overlap_Blu Spark_UppLow_Birdseye_Overlap_Wht

Spark_UppLow_Birdseye_Separate_Blu Spark_UppLow_Birdseye_Separate_Wht Spark_Upper_PBTinset_Blu

View and Download Product Imagery

39
Proper usage of product imagery:
ON WHITE
Product images on a white background should be light gray. It is OK to
show it in a lighter opacity to allow for text being placed over it.

ON SPARK BLUE
Product images on a Spark Blue background should have the approved
Spark Blue color treatment. It is OK to show it in a lighter opacity to allow
for text being placed over it.

SPANNING BLUE AND WHITE

When product images cross over from white background to Spark Blue
blackground, the clear version of the product images should be used. Do not
place text over the product image when it spans a blue and white background.

Improper usage of product imagery:

OVER OTHER IMAGES
Do not use product imagery over other images
as this detracts from the clean, clear aesthetic.

OVER OTHER COLORS

Do not use product imagery over any color other
than Spark Blue or white, as this compromises brand
consistency.

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 SPARK BRAND GUIDELINES | IMAGERY | PACKAGING IMAGERY
Spark packaging imagery communicates
that our brand is a premium brand
PACKAGING IMAGERY
The new premium Spark packaging is
meant to convey that our product is of
superb quality. With Spark, Doctors and
patients will have a premium experience
not only with the product and the process
itself, but from the moment they receive
their own personal treatment kits.
41
The premium look is achieved with
luxurious soft-touch surface treatments,
lasting construction, and glossy details.
The preferred way to portray this is with
the artist-created 3D renders on the
following page.
If the renderings do not fit the needs
of your communication, packaging
photography is also available.
 SPARK BRAND GUIDELINES | IMAGERY | PRODUCT PACKAGING

PREFERRED: 3D Renders of Packaging

Spark 3D Render Dr Box Spark 3D Render Two Cases Spark 3D Render Boxes and Cases

Download All Packaging 3D Renders

42
 SPARK BRAND GUIDELINES | IMAGERY | PRODUCT PACKAGING

ALTERNATES: Packaging Photography

Spark PkgPhotos Alt Typodont 31052 Spark Photos Dr Box open 31183

Spark PkgPhotos Patient and Dr Box 31133 Spark PkgPhotos Two Cases 31172

Download All Packaging Photography

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 .07

video

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 SPARK BRAND GUIDELINES | VIDEO

Brand Overview video Patient Site video CBCT Root Visualization video

Release 12 Video TruGEN and TruGEN XR video Approver Software video

View and Download Videos

Science Behind Spark video

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ICONOGRAPHY

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 SPARK BRAND GUIDELINES | ICONOGRAPHY

spark ICON SETS

Icons play a supporting role in Spark messaging. The icon’s
primary role is to guide a visitor or a reader through the
content. Do not tamper with the vector files of the icons.
They have been designed to have equal stroke weights and
be of equal proportions to one another.
Download Icon Sets
If additional icons are to be created, keep in mind the following:
• The size of the icon must be made equal to existing icons
(compare to a similar vertical or horizontal icon in our library)
• The icon’s stroke must be of equal weight to the existing icons
• Design balanced icon imagery that is simple to understand
and relevant to content

Patient Benefits & Product Feature Icons

More Clear Quick & Efficient BPA Free Brighter Smiles Tooth Stains Oral More Find a
Movement Less Health Comfortable Provider

Doctor Confidence Icons Patient Journey Icons

High Performance Advanced, Intuitive Strong

Material 3D Software Dental Heritage 3-D Scan Aligners Sparkles

Case Type Icons

Crowding Cross-bite Open Bite Overbite/Overjet Spacing Underbite Overbite/Deep Bite Mixed Dentition

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