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Accountin& OrganizationsandSocieO~,Vol. 18,No.6,pp. 559-574, 1993. 0361-3682/93 $6.00+.

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Printed in Great Britain © 1993 Pergamon Press Ltd

THE RENEW PROCESS AS A CONTROL FOR DIFFERENTIAL RECAI.L


OF EVIDENCE IN AUDITOR JUDGMENTS*

ROBERT LIBBY
Cornell University

and

K E N T. T R O T M A N
University o f New South Wales

Abstract

"Dlis experiment examines whether there are systematic offsetting differences in the manner in which
initial decision makers and reviewers attend to information which ensure that evidence inconsistent with
initial judgments is given adequate consideration. Differences in attention are proposed, which result
in differential recall of evidence by the initial decision maker and reviewer and thus influence what knowledge
initial decision makers and reviewers bring to their discussions and subsequent decisions. The results suggest
that the review process can act as an effective control by increasing the chances that the implications of
inconsistent evidence are considered.

The hierarchical structure of the audit team and Trotman, 1985; Trotman & Yetton, 1985). The
the sequential and iterative review processes r e v i e w p r o c e s s w a s m o d e l e d i n t h e s e p a p e r s as
w h i c h d o m i n a t e i n t e r a c t i o n s a m o n g its m e m b e r s a statistical weighting of the initial decision
are well-recognized characteristics of the audit maker and reviewer's opinions I which yielded
d e c i s i o n - m a k i n g e n v i r o n m e n t ( s e e e.g. A s h t o n two benefits: ( 1 ) the elimination of inconsistency
et aL, 1 9 8 8 ; M a u t z & Sharaf, 1 9 6 1 ) . T h e i r r o l e which results from aggregating multiple opinions
in q u a l i t y a s s u r a n c e is a l s o d e e p l y i n g r a i n e d i n (Trotman & Yetton, 1985), and (2) reduction
auditing standards (e.g. AU 230) and firm in systematic bias resulting from more heavily
policies. The potential effects of review on weighting the opinions of the more accurate,
judgment performance were explicitly recog- more senior, team members (Trotman, 1985).
nized in early audit judgment research (e.g. While these two papers successfully document
J o y c e , 1 9 7 6 , p. 5 6 ) . H o w e v e r , it w a s n o t u n t i l the gains resulting from review processes, they
1 9 8 5 t h a t t w o s t u d i e s a i m e d p r i m a r i l y at have not led to significant additional research.
assessing these effects were published (see This may have occurred because the statistical

• The financial support of the KPMG Peat Marwick Foundation Research Opportunities in Auditing Program and the
Australian Research Council is gratefully acknowledged. We also wish to acknowledge useful comments by the participants
at the Boston Accounting Research Colloquium, and Connecticut, Cornell, Griflith, Macquarie, Penn State, Pittsburgh,
Queensland, and Washington accounting workshops, as well as Sarah Bonner, Vicky Heiman-Hoffman, John Luft, Mark
Nelson, Ira Solomon, and Arnie Wright. Finally, we wish to thank Zubaidah lsmaii and Joan Luft for their very capable
research assistance.

t For ease of exposition, we refer to the person whose work is being reviewed as the "initial decision maker" and the
one who is reviewing the prior judgment as the "reviewer".

559
560 R. LIBBYand K. T. TROTMAN

j u d g m e n t m o d e l e m p l o y e d in t h e p r i o r p a p e r s d e c i s i o n makers, this i n v o l v e s t h e t e n d e n c y for


( s e e also Libby et aL, 1 9 8 7 ) d o e s n o t d e s c r i b e a t t e n t i o n a n d r e l a t i v e recall t o b e b i a s e d in t h e
t h e u n d e r l y i n g c o g n i t i v e p r o c e s s e s in sufficient d i r e c t i o n o f facts t h a t a r e c o n s i s t e n t w i t h t h e i r
d e t a i l to a l l o w f u r t h e r p r e d i c t i o n s o f t h e specific initial judgments. F o r reviewers, this involves the
benefits o f r e v i e w a n d t h e c i r c u m s t a n c e s w h e r e t e n d e n c y to d e v o t e g r e a t e r relative attention to
t h e y will b e e n h a n c e d o r lost. As a result, it d o e s and thus shift relative recall in t h e d i r e c t i o n o f
n o t p r o v i d e a basis for p r o g r a m m a t i c r e s e a r c h facts i n c o n s i s t e n t w i t h those judgments.3 Import-
a i m e d at u n c o v e r i n g t h e sources o f gains ( o r antly, t h e r e v i e w e r ' s t e n d e n c y should offset part
losses) produced by the review process or other o f t h e initial d e c i s i o n maker's p r o p e n s i t y to ignore
group processes. o r forget conflicting information and thus m o d e -
T h e r e v i e w p r o c e s s , like o t h e r a s p e c t s o f r a t e a n y effect o n s u b s e q u e n t decisions.
o r g a n i z a t i o n a l design, is v i e w e d h e r e , in part, as T h e c u r r e n t s t u d y has t h r e e specific p u r p o s e s .
an a t t e m p t to m i t i g a t e t h e effects o f b a s i c h u m a n First, w e i n t r o d u c e c o n c e p t s that b e a r o n
i n f o r m a t i o n p r o c e s s i n g limits (cf. Simon, 1947). w h e t h e r t h e s e offsetting t e n d e n c i e s m a y b e
Since t h e s e l i m i t a t i o n s a r e b o t h s o u r c e s o f e x p e c t e d a n d an e x p e r i m e n t a l d e s i g n a n d
decision error (see Bonner & Pennington, m e a s u r e m e n t m e t h o d a p p r o p r i a t e for d e m o n -
1991 ) a n d d e t e r m i n a n t s o f t h e e f f e c t i v e n e s s o f s t r a t i n g t h e s e effects. S e c o n d , w e p r e s e n t an
different c o n t r o l d e v i c e s , t h e y a r e f u n d a m e n t a l experiment which demonstrates the difference
to u n d e r s t a n d i n g e n t i t i e s s u c h as t h e a u d i t team. in r e c a l l s u g g e s t e d for t h e initial d e c i s i o n m a k e r
In this p a p e r , w e s u g g e s t a p a r t i c u l a r s o u r c e o f a n d r e v i e w e r . T h e l a c k o f any s t u d i e s o f a t t e n t i o n
gain b a s e d o n differences b e t w e e n initial d e c i s i o n a n d m e m o r y effects in a d e c i s i o n r e v i e w c o n t e x t
m a k e r s a n d r e v i e w e r s in t h e p o i n t at w h i c h t h e y and c o n f l i c t i n g r e s u l t s in w e a k l y a n a l o g o u s
e n t e r t h e j u d g m e n t p r o c e s s a n d in t h e i r settings n e c e s s i t a t e d e s t a b l i s h i n g t h e s e c o n d i -
o b j e c t i v e s . Initial d e c i s i o n m a k e r s e n t e r t h e t i o n s in an a u d i t r e v i e w setting. Third, w e
p r o c e s s p r i o r to w h e r e an initial j u d g m e n t is present a second experiment which investigates
m a d e a n d h a v e i n c e n t i v e s t o justify t h e i r t h e effect o n r e v i e w e r b e h a v i o r o f r e c o r d i n g
p o s i t i o n s ( E m b y & Gibbins, 1988). R e v i e w e r s f e w e r d e c i s i o n i n c o n s i s t e n t d a t a in t h e w o r k -
e n t e r t h e p r o c e s s after an initial j u d g m e n t has p a p e r s to b e r e v i e w e d . This e x p e r i m e n t b e g i n s
b e e n m a d e a n d w o u l d b e e x p e c t e d to b e m o r e to establish t h e g e n e r a l i t y o f t h e r e v i e w e r
c o n c e r n e d w i t h d e t e r m i n i n g w h e t h e r t h e judg- p h e n o m e n o n a n d tests t h e p o t e n t i a l effect o f
m e n t m a k e s s e n s e g i v e n t h e facts. In p a r t i c u l a r , the under-recording of inconsistent information
w e e x a m i n e w h e t h e r t h e a b o v e r e s u l t s in w h i c h m a y r e s u l t f r o m t h e initial d e c i s i o n
s y s t e m a t i c offsetting d i f f e r e n c e s in t h e m a n n e r m a k e r ' s t e n d e n c y to r e c a l l c o n s i s t e n t items.
in w h i c h initial d e c i s i o n m a k e r s a n d r e v i e w e r s In t h e n e x t s e c t i o n , t h e specific h y p o t h e s e s
a t t e n d to i n f o r m a t i o n 2 w h i c h e n s u r e s that e x a m i n e d a r e d e v e l o p e d fi'om t h e r e l a t e d
e v i d e n c e i n c o n s i s t e n t w i t h initial j u d g m e n t s is literature. This is f o l l o w e d b y sections d e s c r i b i n g
given adequate consideration. t h e m e t h o d a n d r e s u l t s o f e x p e r i m e n t s 1 a n d 2.
D i f f e r e n c e s in a t t e n t i o n a r e p r o p o s e d w h i c h T h e final s e c t i o n d i s c u s s e s p o s s i b l e i n t e r a c t i o n s
r e s u l t in differential r e c a l l o f e v i d e n c e b y t h e o f t h e effects e x a m i n e d h e r e w i t h o t h e r k e y
initial d e c i s i o n m a k e r a n d r e v i e w e r . For initial attributes of the audit team environment.

2 Following Kahneman (1973), we define attention as a nonspecific cognitive resource necessary for the functioning of
mental activities. This resource is limited, but may vary with task demands and across individuals.

The term relative recall (proportion of facts recalled supporting one alternative compared to those supporting the other)
is appropriate here since overall attention may differ across tasks and individuals. Also, independent of the decision, facts
consistent and inconsistent with a judgment alternative may not be equally memorable. As a result, the effects discussed
below only predict a shift in relative recall.
REVIEW PROCESS 561

RECALL OF AUDIT EVIDENCE AND THE accumulated in an audit will partially be a


REVIEW PROCESS function of the individual's long-term memory.
The potential source of gain from review
The heavy reliance placed by the auditing investigated here involves offsetting tendencies
profession on review processes as the principal in relative attention to and recall of evidence
audit control p r o c e d u r e is noted in the original consistent and inconsistent with the initial
Research Opportunities in Auditing published decision maker's judgments. 4 In examining this
by Peat Marwick in 1976. As indicated above, source of gain, two factors determine our
despite this recognition, research to date on the approach. First, we analyze relative recall as
role of the review process is quite limited opposed to levels of recall for particular item
(Solomon, 1987). Little insight has been provided types because total attention may vary across
c o n c e r n i n g the sources of performance gains or different tasks or among different individuals
the circumstances in which they will be (see footnote 3). For example, in the current
enhanced or lost. Given the significant resources experiments, recall is examined in the context
e x p e n d e d on the review process, understanding of evaluating a company's future viability. If
h o w it enhances effectiveness is essential to individuals are presented with the task of
understanding the efficient design of the audit reviewing a prior judgment of failure, they may
approach. pay greater or lesser overall attention to the
Recent research has recognized the role of the evidence than individuals reviewing a judgment
experienced accountant's accumulated know- of viability. Similarly, individuals w h o make
ledge in professional judgment (e.g. Birnberg & failure predictions may pay greater or lesser
Shields, 1984; Bonner & Pennington, 1991; overall attention to the evidence than those
Heiman, 1990; Libby, 1985; Marchant, 1989; w h o make viability predictions. As a result,
Weber, 1980). In addition to this general audit predicting and interpreting levels of recall of
knowledge, auditors must rely on their memories facts indicating failure or viability in any
for audit evidence encountered in the current condition is problematic. Computing the pro-
audit (Frederick, 1986; Moeckel & Plumlee, portion of facts recalled indicating failure minus
1989; Plumlee, 1985). Because of the volume those indicating viability (relative recall) for
of evidence typically recorded, and the time each subject controls for the effects of overall
frame over which it is gathered, auditors must attention. 5
rely on retrieval from long-term m e m o r y or re- Second, we analyze differences in relative
reading ofworkpapers when testing the implica- recall between the two groups of initial decision
tions of further evidence. Efficiency issues will makers (reviewers) w h o made ( r e v i e w e d )
often lead the auditor to rely on long-term judgments of failure and viability. We do not
m e m o r y as opposed to a thorough re-reading of predict the sign of relative recall in any
the workpapers. In situations where workpapers particular treatment because, other things equal,
are re-read, the process of searching for the facts consistent and inconsistent with a judgment
relevant information and remembering that alternative may not be equally memorable
information still will require use of long-term (footnote 3). For example, in the current
memory. As a result, the impact of the evidence setting, prior research found that auditors better

4 S i n c e a t t e n t i o n is difficult to m e a s u r e a n d w e d o n o t a t t e m p t t o d o so, w e a s s u m e h e r e that, all o t h e r t h i n g s e q u a l ,


c h a n g e s in r e l a t i v e r e c a l l reflect c h a n g e s in t h e r e l a t i v e i n t e n s i t y o r d u r a t i o n o f a t t e n t i o n . S u c h a n a s s u m p t i o n is c o m m o n
in s t u d i e s o f t h e a s s o c i a t i o n o f m e m o r y a n d j u d g m e n t (e.g. H a s t i e & K u m a r , 1 9 7 9 ) .

5 T h i s a p p r o a c h is s i m i l a r t o B o n n e r ' s ( 1 9 9 0 ) c o m p a r i s o n o f d i f f e r e n c e s in p e r f o r m a n c e o n t w o t a s k s a c r o s s e x p e r i e n c e
levels t o c o n t r o l f o r o v e r a l l ability, d i f f e r e n c e s b e t w e e n n o v i c e s a n d e x p e r t s .
562 R. L1BBYand K. T. TROTMAN

r e m e m b e r e d facts i n d i c a t i n g failure t h a n t h o s e ease s u b s e q u e n t justification o f a d e c i s i o n ,


i n d i c a t i n g v i a b i l i t y (Kida, 1984; T r o t m a n & Sng, s u p p o r t i n g facts are d i r e c t l y l i n k e d to t h e
1989). This w o u l d also bias t h e d i r e c t i o n o f d e c i s i o n in m e m o r y a n d i n c o n s i s t e n t facts a r e
r e l a t i v e r e c a l l for all initial d e c i s i o n m a k e r s a n d not. 7 This i n c r e a s e in t h e n u m b e r o f linkages to
r e v i e w e r s a n d m a k e p r e d i c t i o n s o f t h e sign o f t h e s u p p o r t i n g facts i n c r e a s e s t h e p r o b a b i l i t y
r e l a t i v e r e c a l l in a n y c o n d i t i o n p r o b l e m a t i c . t h a t t h e s u p p o r t i n g facts w i l l b e r e c a l l e d . In t h e i r
Comparison of relative recall between the e x p e r i m e n t s , s u b j e c t s w h o m a d e d e c i s i o n s after
t w o g r o u p s o f initial d e c i s i o n m a k e r s ( p r e d i c t i n g r e a d i n g fact p a s s a g e s r e c a l l e d r e l a t i v e l y m o r e
failure a n d v i a b i l i t y ) o r t h e t w o g r o u p s o f facts c o n s i s t e n t w i t h t h e i r d e c i s i o n s t h a n i n c o n -
r e v i e w e r s ( r e v i e w i n g failure a n d v i a b i l i t y pre- sistent. Similar findings h a v e b e e n r e p o r t e d in a
d i c t i o n s ) c o n t r o l s for this bias. s h o r t s t u d y b y T i m m e et al. ( 1 9 8 7 ) a n d a s t u d y
As a c o n s e q u e n c e , t h e d i s c u s s i o n a n d t h e o f t h e effects o f a c c o u n t a b i l i t y o n d e c i s i o n s b y
h y p o t h e s e s w h i c h f o l l o w r e l a t e to differential T e t l o c k ( 1 9 8 3 ) . If t h e initial d e c i s i o n itself is
recall of inconsistent compared to consistent a f f e c t e d b y t h e differential a c c e s s i b i l i t y o f facts
i n f o r m a t i o n o r r e l a t i v e recall. W e c o m p a r e t h e supporting or opposing a certain position (often
effect o f t y p e o f j u d g m e n t (fail o r r e m a i n v i a b l e ) c a l l e d an availability effect), this r e l a t i o n s h i p
o n r e l a t i v e r e c a l l b e t w e e n t h e t w o r o l e s (initial would be accentuated.
decision maker or reviewer). The key prediction T h e ability to justify has b e e n i d e n t i f i e d as a
in o u r first h y p o t h e s i s is t h a t t h e effect o f t y p e defining a t t r i b u t e o f j u d g m e n t q u a l i t y (e.g. E m b y
o f j u d g m e n t will b e in o p p o s i t e d i r e c t i o n s for & G i b b i n s , 1988). If, as D e l l a r o s a & B o u r n e
initial d e c i s i o n m a k e r s a n d r e v i e w e r s , p r o d u c i n g ( 1 9 8 4 ) suggest, t h e n e e d for justification c a u s e s
t h e a b o v e - m e n t i o n e d offsetting effects. t h e a b o v e relationship, similar effects o f decisions
o n m e m o r y m i g h t b e e x p e c t e d in t h e a u d i t
A t t e n t i o n a n d recall by the initial decision setting. W e establish t h e relationship o f decisions
maker to the relative recall of decision consistent and
Systematic investigation o f t h e relation b e t w e e n i n c o n s i s t e n t i n f o r m a t i o n in t h e a u d i t setting, to
m e m o r y a n d j u d g m e n t is a r e c e n t p h e n o m e n o n p r o v i d e a basis for c o m p a r i s o n for o u r m a j o r
in t h e p s y c h o l o g y l i t e r a t u r e . D e c i s i o n m a k e r s ' c o n c e r n w h i c h is t h e r e v i e w e r ' s p e r f o r m a n c e .
s u p e r i o r recall o f facts s u p p o r t i n g their decisions
has b e e n d o c u m e n t e d in s o m e studies. M o s t Attention a n d recall by the reviewer
r e l e v a n t to t h e c u r r e n t s t u d y a r e e x a m i n a - The consideration of competing explanations
tions of whether making a decision increases a n d m a t t e r s t h a t t h e initial d e c i s i o n m a k e r m i g h t
t h e s u b s e q u e n t a c c e s s i b i l i t y in m e m o r y o f h a v e m i s s e d h a v e b e e n i d e n t i f i e d as k e y r e v i e w
facts s u p p o r t i n g a c h o s e n p o s i t i o n ( r e l a t i v e to activities in b o t h s u r v e y r e s p o n s e s a n d t e x t b o o k
facts o p p o s i n g t h e p o s i t i o n ) . D i r e c t e v i d e n c e t r e a t m e n t s (e.g. B a m b e r et aL, 1988, p. 141;
s u p p o r t i n g this p r o p o s i t i o n is p r o v i d e d b y G r o b s t e i n et al., 1985, p. 58). In a similar vein,
D e l l a r o s a & B o u r n e ( 1 9 8 4 ) , w h o s u g g e s t that t h e n e e d to m a i n t a i n an i n d e p e n d e n t c r i t i c a l
d e c i s i o n s h a v e this effect b e c a u s e t h e y p r o d u c e v i e w p o i n t o r a p p r o p r i a t e l e v e l o f s k e p t i c i s m in
a r e o r g a n i z a t i o n o f m e m o r y 6 w h i c h facilitates r e v i e w activities is e m p h a s i z e d in b o t h n o r m a t i v e
r e c a l l o f d e c i s i o n c o n s i s t e n t facts a n d / o r i n h i b i t s t r e a t m e n t s a n d a u d i t m a n u a l s (e.g. Mautz &
r e c a l l o f i n c o n s i s t e n t facts. In t h e i r m o d e l , to Sharaf, 1961; D e l o i t t e , Ross, T o h m a t s u , 1991,

6 Lingle & Ostrum (1979) also suggest that memory is re-structured by the judgment formulation process.

7 Whether this reorganization is a cognitive or motivational phenomenon is an open question. The need for later justification
of decisions suggests a motivational cause. The authors also provide a cognitive argument based on the strength of the
decision as a retrieval cue. These explanations are not inconsistent since the cognitive and motivational effects of decisions
are confounded both in our experiment and in the natural environment.
REVIEW PROCESS 563

p. 222). C o n c e r n that this maxim is not followed p r o v i d e sufficient basis for the p h e n o m e n o n . In
in p r a c t i c e has b e e n e x p r e s s e d by p r a c t i t i o n e r s the r e v i e w process, r e v i e w e r s often r e c e i v e an
(e.g. Defliese eL aL, 1984; Peat Marwick, 1976) initial j u d g m e n t ( i n this case, fail or v i a b l e )
and r e s e a r c h e r s ( B a m b e r et aL, 1 9 8 8 ) w h o fear w h i c h has s o m e similarities to the initial
that, as a result, similarities in the reasoning categorization in the impression formation
strategies of initial decision makers and reviewers literature. Following Hastie & Kumar ( 1 9 8 4 ) w e
may reduce the effectiveness of review processes. suggest that items inconsistent with the senior's
However, no research has b e e n u n c o v e r e d initial j u d g m e n t will r e q u i r e d e e p e r p r o c e s s i n g
w h i c h addresses this issue in a decision r e v i e w leading to superior recall. However, the existence
setting in any domain. of this p h e n o m e n o n in decision r e v i e w settings,
Firms' attempts to e n s u r e r e v i e w e r indepen- and in audit r e v i e w in particular, is an o p e n
d e n c e through training may be aided by question.
a general human t e n d e n c y for novelty or
inconsistency to attract attention (Kahneman, Recall by the reviewer given biased workpapers
1973; Lynch & Srull, 1982). If the initial decision The arguments above assume that the initial
maker's j u d g m e n t affects the r e v i e w e r ' s expect- decision maker and r e v i e w e r evaluate the
ations, after the r e v i e w e r has b e e n informed of same evidence. However, in situations w h e r e
the initial decision maker's j u d g m e n t (e.g. the u n s t r u c t u r e d w o r k p a p e r formats are used, initial
firm will remain viable), this effect w o u l d decision makers and r e v i e w e r s might e x a m i n e
increase relative attention to and m e m o r y for different information sets as a result of selective
s u b s e q u e n t e v i d e n c e which is inconsistent with r e c o r d i n g of e v i d e n c e in the workpapers. In
that judgment. Yet, again, no e v i d e n c e bearing particular, if initial decision makers recall m o r e
on this p h e n o m e n o n in closely analogous consistent than inconsistent items and then use
settings is available. these items in the w o r k p a p e r s to s u p p o r t their
The most closely related evidence comes from decision, the r e v i e w e r will r e c e i v e a biased set
the impression formation literature. Research in of facts. Warnings in firm manuals to eliminate
this area suggests that p r e s e n t a t i o n of an initial d o c u m e n t a t i o n s u p p o r t i n g d i s c a r d e d conclu-
categorization, such as an ethnic or occupational sions and not to c o n v e y inconclusiveness may
stereotype, changes the salience of subsequently p r o m o t e this behavior.
v i e w e d information resulting in s u p e r i o r recall It was argued above that information that is
for inconsistent information (e.g. Bodenhausen, novel or u n e x p e c t e d receives relatively m o r e
1988; Hastie & Kumar, 1979; Srull, 1981; Srull attention, is p r o c e s s e d m o r e extensively, and
et aL, 1985). Various mechanisms have b e e n thus its s u b s e q u e n t m e m o r a b i l i t y is increased
p r o p o s e d to a c c o u n t for this effect. Most c o m p a r e d to information that is e x p e c t e d
relevant to the c u r r e n t study is Hastie & to appear in a given context. It has also
Kumar's ( 1 9 7 9 ) suggestion that integration of b e e n p r o p o s e d that decreasing the n u m b e r of
inconsistent items requires d e e p e r p r o c e s s i n g inconsistent items p r e s e n t e d further increases
at the e n c o d i n g stage ( s e e also Hastie, 1984). their novelty and thus the attention they receive.
The increase in attention results in s u p e r i o r In the audit r e v i e w setting, this effect w o u l d
r e c a l l s Although most of this research also e n h a n c e the gain from the r e v i e w by partially
h y p o t h e s i z e s the e x i s t e n c e of a schematic offsetting the impact of the r e p o r t i n g of a larger
m e m o r y structure, virtually any t a x o n o m i c or n u m b e r of consistent items. The most closely
s c h e m a t i c s t r u c t u r e w h e r e the firm type (e.g. a related e x p e r i m e n t a l w o r k bearing on the
viable or failing firm) is a relevant d i m e n s i o n of r e v i e w e r ' s response to smaller sets of incon-
categorization or associated attribute w o u l d sistent data is again the impression formation

8 Similarpredictions are made by a model of memory by Graesser & Nakamura (1982).


564 R. LIBBYand K. T. TROTMAN

literature. In these studies, the p r o p o r t i o n of s e l e c t e d b e c a u s e of its r e c o g n i z e d i m p o r t a n c e


inconsistent items recalled increased compared (cf. AICPA, 1 9 9 1 ) a n d the e x i s t e n c e of p r i o r
to the p r o p o r t i o n of c o n s i s t e n t i t e m s as the size r e s e a r c h to g u i d e t h e d e v e l o p m e n t of experi-
of t h e i n c o n s i s t e n t set d e c r e a s e d ( B e l m o r e & m e n t a l stimuli. T h e p a r t i c i p a n t s in the s t u d y
H u b b a r d , 1987; Hastie & Kumar, 1979; Srull, w e r e Australian a u d i t o r s for w h o m the task is
1981). o f g r e a t e r r e l e v a n c e b e c a u s e of an a d d e d legal
r e q u i r e m e n t . T h e y m u s t gather e v i d e n c e a n d
Hypotheses attest to each c l i e n t ' s j u d g m e n t , e x p r e s s e d in
T h e a b o v e d i s c u s s i o n suggests that shifts in the D i r e c t o r ' s Statement, of its ability to pay
relative a t t e n t i o n to c o n s i s t e n t a n d i n c o n s i s t e n t d e b t s w h e n due.
i n f o r m a t i o n p r o d u c e t w o t e n d e n c i e s in relative As n o t e d above, the h y p o t h e s e s are stated in
recall, w h i c h m a y have partially offsetting effects t e r m s o f relative recall of facts s u g g e s t i n g failure
in the adult r e v i e w c o n t e x t . T h e s e effects (fail i t e m s ) versus facts s u g g e s t i n g viability
p r o v i d e t h e basis for t h e j o i n t h y p o t h e s i s t e s t e d ( v i a b l e items). E x p e r i m e n t 1 c o m p a r e s relative
in e x p e r i m e n t 1. recall b e t w e e n initial d e c i s i o n m a k e r s and
r e v i e w e r s w h o m a k e / r e v i e w failure a n d viability
Hla. Initial decision makers' judgments result in a p r e d i c t i o n s . E x p e r i m e n t 2 c o m p a r e s relative
tendency for their relative recall to be in the direction recall b e t w e e n r e v i e w e r s in c o n d i t i o n s w h e r e
of facts consistent with their judgments. the p r o p o r t i o n of failure items p r e s e n t e d is
Hlb. Initial decision makers' judgments result in a
tendency for reviewers' relative recall to be in the varied. It also tests t h e r e l a t i o n s h i p of relative
direction of facts which are inconsistent with the initial recall a n d the r e v i e w e r ' s o w n s u b s e q u e n t
decision maker's judgments. j u d g m e n t of viability. Relative recall is opera°
t i o n a l i z e d h e r e as the p r o p o r t i o n of fail items
I n c r e a s e s in relative a t t e n t i o n to n o v e l i t e m s less the p r o p o r t i o n of viable items recalled. 9
are suggested to r e s u l t in f u r t h e r i n c r e a s e s in Using t h e s e relative m e a s u r e s c o n t r o l s for the
the r e v i e w e r s ' t e n d e n c y w h e n t h e n u m b e r of p r e v i o u s l y s u g g e s t e d s u p e r i o r recall of fail
i n c o n s i s t e n t i t e m s available decreases. This items m a n d p o s s i b l e overall effort differences
effect results i n t h e s e c o n d h y p o t h e s i s w h i c h is b e t w e e n the initial d e c i s i o n m a k e r a n d r e v i e w e r
e x a m i n e d in e x p e r i m e n t 2. c o n d i t i o n s a n d the c o n d i t i o n s w h e r e t h e initial
d e c i s i o n m a k e r p r e d i c t s that t h e firm will r e m a i n
H2. As the proportion of inconsistent items in an viable o r fail. No m e a s u r e m e n t s w e r e m a d e
information set decreases, there will be a greater a i m e d at d i r e c t l y t e s t i n g the p r o p o s e d u n d e r -
tendency for the reviewers' relative recall to be in the lying m e c h a n i s m s (e.g. a t t e n t i o n ) or d e t e r m i n -
direction of inconsistent facts.
ing w h e t h e r t h e effects e x a m i n e d h e r e are
n a t u r a l c o g n i t i v e effects, the r e s u l t o f training,
T h e e x p e r i m e n t s d e s i g n e d to e x a m i n e these
o r j o i n t effects.
h y p o t h e s e s are d e s c r i b e d in t h e n e x t section.
Subjects p a r t i c i p a t i n g as r e v i e w e r s in b o t h
e x p e r i m e n t s w e r e p l a c e d in a s i t u a t i o n w h e r e
Experimental overview the initial d e c i s i o n m a k e r ' s j u d g m e n t s w e r e
Subjects participated as initial decision makers k n o w n before any related e v i d e n c e was evaluated.
o r r e v i e w e r s in a financial viability p r e d i c t i o n This s i t u a t i o n o f t e n o c c u r s in the b u s y season
task b a s e d o n Kida ( 1 9 8 4 ) . This task was w h e r e staff w o r k m a y b e i g n o r e d u n t i l late in

9 Tests reported later in terms of a ratio measure produced similar results.

zoBased on prior research, this variable should be positive, all things equal. Lynch & SruU(1982) discuss studies in other
fields which find superior recall for items suggesting a negative outcome.
REVIEW PROCESS 565

t h e i n f o r m a t i o n g a t h e r i n g p r o c e s s o r in t h e case to t h e initial d e c i s i o n m a k e r a n d r e v i e w e r
of independent partner or manager review. The t r e a t m e n t s . S u b j e c t s in b o t h t r e a t m e n t s r e a d t h e
e m p h a s i s g i v e n t o t h e n e e d for an i n d e p e n d e n t s a m e 2 0 - i t e m firm d e s c r i p t i o n w h i c h s e r v e d as
a t t i t u d e in r e v i e w s u g g e s t s t h a t this is t h e t h e e x p e r i m e n t a l stimuli. In t h e initial decision°
s i t u a t i o n w h e r e t h e r e v i e w e r effects w o u l d maker treatment, subjects were asked to make
m o r e likely b e in e v i d e n c e . It is left to f u t u r e a judgment of the future viability of the company
r e s e a r c h to d e t e r m i n e t h e d e g r e e t o w h i c h p r i o r after r e a d i n g t h e d e s c r i p t i o n . That j u d g m e n t
i n v o l v e m e n t ( l a c k o f i n d e p e n d e n c e ) affects t h e b e c a m e t h e i r observed o r s e l f - s e l e c t e d level for
reviewer's behavior. t h e s e c o n d i n d e p e n d e n t variable. T h e r e v i e w e r
treatment subjects were presented with a
s e n i o r ' s j u d g m e n t o f f u t u r e viability o r failure,
EXPERIMENT 1 b a s e d o n r a n d o m a s s i g n m e n t , before t h e y r e a d
t h e s a m e firm d e s c r i p t i o n . This r a n d o m l y
T h e first e x p e r i m e n t w a s d e s i g n e d to c o m p a r e assigned j u d g m e n t d e t e r m i n e d t h e i r manipu-
t h e effect o f t h e initial d e c i s i o n m a k e r s ' judg- lated level for t h e s e c o n d i n d e p e n d e n t variable.
ment on both their and the reviewers' relative These were the only differences between the
recall. This r e q u i r e d that all factors e x c e p t t h e initial d e c i s i o n m a k e r a n d r e v i e w e r t r e a t m e n t s .
subject's role (initial d e c i s i o n m a k e r o r r e v i e w e r ) After c o m p l e t i n g a c o m m o n d i s t r a c t o r task, t h e y
b e h e l d constant o r controlled. As a result, s u b j e c t w e r e a s k e d to r e c a l l t h e facts p r e s e n t e d in t h e
experience and order of presentation were firm d e s c r i p t i o n . T h e p r o p o r t i o n s o f i t e m s
r a n d o m i z e d and a s s u m e d rank ( n e w l y a p p o i n t e d r e c a l l e d i n d i c a t i n g failure a n d v i a b i l i t y w e r e
supervisor), item content, recall procedures, compared between the subjects who judged (in
and coding procedures were held constant t h e "initial d e c i s i o n m a k e r t r e a t m e n t " ) o r w e r e
a c r o s s t h e initial d e c i s i o n m a k e r a n d r e v i e w e r t o l d ( i n t h e " r e v i e w e r t r e a t m e n t " ) that t h e firm
t r e a t m e n t s . T h e combination o f n u m b e r o f w a s m o r e likely to fail o r b e v i a b l e in t h e future.
i n f o r m a t i o n items, t i m e available for reading,
a n d t i m e i n t e r v a l b e f o r e r e c a l l w a s c h o s e n so Experimental stimuli
that a v e r a g e m e m o r y p e r f o r m a n c e w o u l d n o t All s u b j e c t s w e r e g i v e n t h e s a m e b a c k g r o u n d
a p p r o a c h t h e c e i l i n g a n d floor w h i c h c o u l d i n f o r m a t i o n , w h i c h s t a t e d that ( 1 ) XYZ w a s a
artifactually p r o d u c e s o m e o f t h e i n t e r a c t i o n s medium-sized manufacturing company which
w e p r e d i c t . T h e s e levels w e r e e s t a b l i s h e d b a s e d h a d b e e n a u d i t e d b y t h e i r firm for t h e last five
o n p r e t e s t i n g . M e m o r y d e m a n d s on s u b j e c t s years, ( 2 ) t h e y w e r e to a s s u m e t h e y w e r e a
(information load) were well below those n e w l y a p p o i n t e d s u p e r v i s o r for XYZ, and ( 3 )
e n c o u n t e r e d o n a c t u a l audits. Since t h e m e m o r y a t t a c h e d w a s s o m e i n f o r m a t i o n o n XYZ w h i c h
effects d e s c r i b e d a b o v e are said to r e s u l t f r o m w a s c o l l e c t e d b y t h e senior. In a d d i t i o n all
h i g h e r m e m o r y d e m a n d s , any bias s h o u l d b e s u b j e c t s r e c e i v e d a firm d e s c r i p t i o n . R e v i e w e r s
against t h e h y p o t h e s i s . w e r e t o l d that t h e i n f o r m a t i o n w a s m a d e
available for t h e i r r e v i e w .
Design T h e firm d e s c r i p t i o n p r o v i d e d w a s t h e o n e
The experiment employed a 2 × 2 between- u s e d b y Kida ( 1 9 8 4 ) a n d is p r e s e n t e d in Table
s u b j e c t s d e s i g n w h e r e t h e i n d e p e n d e n t vari- 1. l~ It c o n s i s t e d o f 20 i t e m s w h i c h a u d i t o r s
a b l e s w e r e r o l e (initial d e c i s i o n m a k e r o r c o n s i d e r i m p o r t a n t in m a k i n g g o i n g - c o n c e r n
r e v i e w e r ) a n d initial d e c i s i o n m a k e r ' s j u d g m e n t d e c i s i o n s a n d assessing i n h e r e n t risks. A statistic-
( v i a b l e o r fail). S u b j e c t s w e r e r a n d o m l y a s s i g n e d ally p o w e r f u l test o f H y p o t h e s i s l a r e q u i r e d as

nThere were three minor variations of terms, given that the experiment used Australian auditors. This involved replacing
"the sale of stock" by "the issue of shares". "labor representatives" by "union representatives" and "stockholders' dividends"
by "shareholders' dividends".
566 R. LIBBY and K. T. TROTMAN

TABLE 1. Firm description given to subjects


1. Management indicates that there is a good chance of losing a major customer.
2. The technology of the company is competitive with other firms in the industry.
3. The competence of the firm's management has been questioned by outside observers.
4. The firm's major product is generally considered to be of good quality.
5. The company has significantly less working capital than the average firm in the industry.
6. Management states that it is possible that a key patent may be obtained in the near future.
7. Discussions with management indicate that a material liability from litigation is likely this year.
8. The debt-to-equity ratio of the company is around the industry average.
9. Management believes that additional equity capital can be raised through the issue of shares if needed.
10. This year the firm reported a significant loss from operations.
11. Management and union representatives indicate that there is a chance that labour will strike this year.
12. This year the company reported a positive cash flow from operations.
13. Management indicated that new legislation may make it difficult to market one of the firm's major products.
14. In general, suppliers of the firm indicate that usual trade credit to the firm will be available.
15. It appears that if needed it will be difficult to obtain additional debt capital.
16. The economic oudook for the industry is stable.
17. The company has not been paying its preferred shareholders dividends in recent years.
18. The market share of the firm is below average for the industry.
19. Management has indicated that there is no chance of losing a major supplier.
20. An analysis of accounts receivable revealed the collection time to be around the industry average.

c l o s e as p o s s i b l e t o a 5 0 - 5 0 s p l i t i n t h e i n i t i a l was determined for each subject in the initial


decision maker subjects' judgments. To this end, decision-maker treatment and the same orders
the items were selected such that one half of presentation were used in the reviewer
pointed to failure and the other half to continued treatment.
v i a b i l i t y . 12 A s e c o n d c o n s e q u e n c e o f t h i s c h o i c e
was testing the joint hypothesis in situations
n e a r its l i m i t w h e r e t h e e x i s t i n g l i t e r a t u r e Subjects
suggests the effects should be at their weakest. The subjects were 56 auditors from two
T h e i n i t i a l d e c i s i o n - m a k e r e f f e c t s h o u l d b e a t its A u s t r a l i a n o f f i c e s o f a " B i g 6 " a u d i t firm. T h e
w e a k e s t w h e r e t h e r e is m a x i m u m u n c e r t a i n t y average experience level was 3.95 years. The
w h i c h s h o u l d r e s u l t f r o m t h e e q u a l s e t sizes. subjects consisted of one manager, 26 supervisors,
The impression formation literature referenced 2 8 s e n i o r s a n d o n e a c c o u n t a n t III. A c c o r d i n g t o
earlier also implies that the reviewer effect may B a m b e r et al. ( 1 9 8 8 ) , a u d i t o r s at t h i s l e v e l a r e
b e a t its w e a k e s t i n t h i s s i t u a t i o n . r e g u l a r l y i n v o l v e d as b o t h i n i t i a l d e c i s i o n
Kida (1984) had the firm description reviewed m a k e r s a n d r e v i e w e r s . I n a d d i t i o n , as n o t e d
by eight partners and managers to ensure that earlier, Australian seniors and supervisors are
the case was realistic and there were data heavily involved in attesting to the client's
equally supportive of both failure and viability. viability assessment expressed in the Director's
Eleven other partners and managers rated these Statement.
i t e m s as p r o v i d i n g s u p p o r t f o r e i t h e r f a i l u r e o r All s u b j e c t s w e r e a t t e n d i n g o n e o f t h e
viability. Of the 220 responses, 218 were firm's training sessions for seniors/supervisors.
consistent with original classifications. In dev- Twenty-eight subjects were randomly allocated
eloping the research instruments, a different to the initial decision maker and reviewer
random order of presentation for the 20 items treatments.

t2 For firms using unstructured working papers it is unlikely that there would be a balanced set of information documented
in the working papers. This external validity threat is treated in experiment 2. It is also noted that where structured
working papers are used such a split could occur.
REVIEW PROCESS 567

Scoring o f the recall data short-term memory before a judgment was


Similar to D e l l a r o s a & B o u r n e ( 1 9 8 4 ) , a m a d e . O n a s e p a r a t e page, s u b j e c t s w e r e t h e n
s t a t e m e n t w a s s c o r e d as c o r r e c t if b o t h t h e a s k e d to m a k e a j u d g m e n t o n w h e t h e r t h e
s u b j e c t m a t t e r ~tnd t h e d i r e c t i o n w e r e c o r r e c t l y c o m p a n y w o u l d fail w i t h i n t w o y e a r s o r r e m a i n
r e c o r d e d . That is, r e c a l l o f a g i v e n i t e m d i d n o t v i a b l e for t w o years. S u b j e c t s w e r e also a s k e d
n e e d to b e v e r b a t i m , b u t t h e m e a n i n g n e e d e d t h e i r level o f c o n f i d e n c e in this j u d g m e n t . T h e
to b e e q u i v a l e n t to t h e o r i g i n a l passage, a n d t h e c o n f i d e n c e scale u s e d w a s a t h r e e - p o i n t scale,
d i r e c t i o n n e e d e d to b e c o r r e c t . T h e recall r a n g i n g f r o m n o t v e r y c o n f i d e n t to v e r y confi-
p r o t o c o l s w e r e classified b y t w o i n d e p e n d e n t d e n t . It w a s t h e s a m e scale u s e d in Libby
r e s e a r c h assistants. T h e c o r r e l a t i o n b e t w e e n t h e (1975)fl 3
t w o i n d i v i d u a l classifications w a s 0.98 ( f o r b o t h Subjects w e r e t h e n given a 30-minute d i s t r a c t o r
failure a n d v i a b i l i t y i t e m s ) w h i c h is c o n s i s t e n t task. This d i s t r a c t o r task w a s s i m i l a r to t h e
with the high correlation found by previous A s h t o n ( 1 9 7 4 ) i n t e r n a l c o n t r o l task a n d w a s
r e s e a r c h u s i n g this m e t h o d ( C h o o & T r o t m a n , t o t a l l y u n r e l a t e d to t h e p r e s e n t e x p e r i m e n t a l
1991; G r a e s s e r et al., 1980). T h e K a p p a task. T h e d i s t r a c t o r task w a s u s e d to c l e a r s h o r t -
coefficient ( C o h e n , 1 9 6 0 ) indicates a n o n c h a n c e t e r m m e m o r y p r i o r t o t h e r e c a l l test. S u b j e c t s
a g r e e m e n t o f 0.96 ( p < 0 . 0 0 1 ) . T h e small w e r e t h e n g i v e n 10 m i n u t e s t o c o m p l e t e a r e c a l l
number of differences were adjudicated by one test. T h e y w e r e a s k e d to list all t h e i n f o r m a t i o n
of the researchers before he became aware of that t h e y c o u l d r e m e m b e r a b o u t XYZ. T h e y
which treatment group each subject belonged w e r e t o l d that e v e n if t h e y h a d d o u b t s a b o u t
to. the completeness or the importance of their
s t a t e m e n t s , t h e y s h o u l d i n c l u d e them.
Procedures Reviewer t r e a t m e n t S u b j e c t s w e r e t o l d to
Initial d e c i s i o n - m a k e r treatment. S u b j e c t s assume that they were the newly appointed
were told to assume they were the newly s u p e r v i s o r for XYZ a n d that a t t a c h e d w a s s o m e
a p p o i n t e d s u p e r v i s o r for XYZ a n d w e r e t h e n i n f o r m a t i o n o n XYZ w h i c h h a d b e e n c o l l e c t e d
p r o v i d e d w i t h t h e list o f 20 i t e m s d e s c r i b i n g t h e b y t h e s e n i o r a n d m a d e available f o r their
company which they were told was collected review ( e m p h a s i s a d d e d ) . Half w e r e t o l d t h a t
b y t h e senior. T h e y w e r e i n s t r u c t e d to r e a d t h e t h e s e n i o r c o n c l u d e s , o n t h e basis o f t h e
i n f o r m a t i o n c a r e f u l l y in o r d e r t o familiarize i n f o r m a t i o n given, that t h e c o m p a n y is likely to
themselves with the company because they r e m a i n v i a b l e for t h e n e x t t w o years. T h e o t h e r
would later be asked some questions about the half w e r e t o l d that t h e s e n i o r c o n c l u d e s that t h e
c o m p a n y . T h e y w e r e i n f o r m e d that t h e informa- firm is likely to fail w i t h i n t h e n e x t t w o years.
t i o n w o u l d b e c o l l e c t e d in 5 m i n u t e s . N o As in t h e initial d e c i s i o n - m a k e r t r e a t m e n t ,
m e n t i o n w a s m a d e o f a s u b s e q u e n t r e c a l l test s u b j e c t s w e r e t h e n a s k e d t o familiarize t h e m -
o r t h e n e e d to m a k e a specific j u d g m e n t s u c h s e l v e s w i t h this i n f o r m a t i o n as t h e y w o u l d l a t e r
as w h e t h e r t h e c o m p a n y w o u l d r e m a i n a g o i n g be asked some questions about the company.
c o n c e r n . This a p p r o a c h is c o n s i s t e n t w i t h t h e After t h e a b o v e i n f o r m a t i o n w a s c o l l e c t e d ,
p s y c h o l o g y l i t e r a t u r e (e.g. D e l l a r o s a & B o u r n e , subjects were asked the same four demographic
1984; G r a e s s e r et al., 1980; Srull, 1981). q u e s t i o n s as in t h e initial d e c i s i o n - m a k e r treat-
After t h e i n f o r m a t i o n w a s c o l l e c t e d , s u b j e c t s m e n t b u t w e r e n o t a s k e d for a d e c i s i o n o n
w e r e g i v e n f o u r d e m o g r a p h i c q u e s t i o n s to viability. So t h a t it w a s n o t o b v i o u s to p a r t i c i -
a n s w e r ( e x p e r i e n c e , age, rank, i n d u s t r i e s o f last p a n t s t h a t t h e y w e r e i n v o l v e d in different
t w o a u d i t s w o r k e d o n ) . As in D e l l a r o s a & B o u r n e t r e a t m e n t s , all s u b j e c t s in t h e r o o m ( w h e t h e r
( 1 9 8 4 ) , this d i s t r a c t o r task w a s u s e d to c l e a r a s s i g n e d to t h e initial d e c i s i o n m a k e r o r

13Since 20 of 28 subjects chose the "confident" category, no further analysis was performed based on the confidence scale.
568 R. L1BBYand K. T. TROTMAN

reviewer treatments) received the same number r e v i e w e r s ' r e l a t i v e recall t o b e in t h e d i r e c t i o n


o f p a g e s for e a c h p a r t o f t h e e x p e r i m e n t . This o f i n f o r m a t i o n i n c o n s i s t e n t w i t h t h e initial
w a s a c c o m p l i s h e d b y s p r e a d i n g the d e m o g r a p h i c d e c i s i o n m a k e r ' s j u d g m e n t . This h y p o t h e s i s can
q u e s t i o n s o v e r t w o p a g e s in t h e r e v i e w e r b e r e s t a t e d in t h e s a m e fashion as H y p o t h e s i s
treatment. Subjects then received the same la. H o w e v e r , t h e d i r e c t i o n o f t h e p r e d i c t i o n is
d i s t r a c t o r task a n d r e c a l l t e s t as d i d t h e initial t h e o p p o s i t e o f that in t h e initial d e c i s i o n - m a k e r
d e c i s i o n - m a k e r subjects. t r e a t m e n t , a n d is p r e s e n t e d in e q u a t i o n ( 2 ) :

(% Fail -- % Viable)Tola viable


Results
> (% Fail -- %Viable)told f~u (2)
Initial d e c i s i o n - m a k e r s u b j e c t s w e r e classified
b y w h e t h e r t h e y j u d g e d t h e firm t o b e m o r e where Told viable = mean of subjects who were
l i k e l y to fail o r b e v i a b l e o v e r t h e n e x t t w o years. told t h a t t h e s e n i o r h a d j u d g e d t h e firm to m o s t
T h i r t e e n s u b j e c t s j u d g e d t h e firm t o b e m o r e likely b e viable; a n d T o l d fail = m e a n o f s u b j e c t s
likely to r e m a i n v i a b l e a n d fifteen to fail. As n o t e d w h o w e r e told t h a t t h e s e n i o r h a d j u d g e d t h e
earlier, this o b s e r v e d v a r i a b l e b e c a m e t h e firm t o m o s t likely f a i l
s e c o n d i n d e p e n d e n t v a r i a b l e in t h e analysis for T h e s e e q u a t i o n s p r e d i c t o p p o s i t e effects o f
t h e initial d e c i s i o n makers. T h e r e w a s n o j u d g i n g o r b e i n g t o l d ( i n t h e initial d e c i s i o n -
d i f f e r e n c e in y e a r s o f a u d i t e x p e r i e n c e b e t w e e n maker and reviewer treatments, respectively)
t h e s u b j e c t s j u d g i n g t h e firm to b e m o r e likely t h a t t h e c o m p a n y w i l l m o r e likely fail o r b e
to r e m a i n v i a b l e a n d m o r e likely to fail ( t = viable, a n d c a n b e j o i n t l y t e s t e d b y t h e
O. 16, p > 0.87, t w o -tailed ). Each initial d e c i s i o n - i n t e r a c t i o n t e r m in a t w o - w a y ANOVA. I n d e p e n -
maker subject's recall protocol was then scored, d e n t v a r i a b l e s in t h e A_NOVA a r e ( 1 ) w h e t h e r
as d e s c r i b e d a b o v e , a n d t h e n u m b e r o f i t e m s the subjects judged (were told) the company
i n d i c a t i v e o f failure a n d v i a b i l i t y w e r e c o u n t e d . w o u l d m o r e likely fail o r b e viable, a n d ( 2 )
Each r e v i e w e r s u b j e c t ' s r e c a l l p r o t o c o l w a s w h e t h e r t h e y w e r e p a r t i c i p a t i n g as initial
s c o r e d in t h e s a m e fashion. decision makers or reviewers. The dependent
H y p o t h e s i s l a p r e d i c t s initial d e c i s i o n makers' variable was relative recall (the proportion of
r e l a t i v e r e c a l l to b e in t h e d i r e c t i o n o f informa- failure i t e m s r e c a l l e d m i n u s t h e p r o p o r t i o n o f
t i o n c o n s i s t e n t w i t h t h e i r d e c i s i o n s . This h y p o - v i a b l e i t e m s r e c a l l e d ) . T h e i n t e r a c t i o n is h i g h l y
thesis, r e s t a t e d in t h e f o r m o f a c o n t r a s t b e t w e e n significant ( F = 8.65, p = 0 . 0 0 5 ) , s u p p o r t i n g
m e a n s , is p r e s e n t e d in e q u a t i o n ( 1 ) : Hypotheses la and lb. Mean relative recall
statistics in t h e f o u r t r e a t m e n t c o m b i n a t i o n s
(% Fail -- %Viable)judged ~able
w e r e in t h e e x p e c t e d d i r e c t i o n s a n d a r e
< ( % F a i l -- %Viable)juaged va~ (1)
p r e s e n t e d g r a p h i c a l l y in Fig. 1. ~4 Relative r e c a l l
w h e r e % Fail = p r o p o r t i o n o f i t e m s r e c a l l e d b y initial d e c i s i o n m a k e r s rose f r o m 2% t o 12%
i n d i c a t i n g failure; %Viable = p r o p o r t i o n o f ( t = 1.81, p = 0 . 0 4 1 ) b e t w e e n t h o s e j u d g i n g
i t e m s r e c a l l e d i n d i c a t i n g viability; %Fail - t h e firm to m o r e likely b e v i a b l e a n d fail.
%Viable = relative recall;Judged viable = mean R e v i e w e r s ' r e l a t i v e r e c a l l declined f r o m 16% to
o f s u b j e c t s w h o judged t h e firm t o m o s t likely -2% between those reviewing judgments of
b e viable; a n d J u d g e d fail = m e a n o f s u b j e c t s viability a n d failure ( t = 2 . 3 2 , p = 0 . 0 1 4 ) . W h e n
w h o judged the firm to m o s t likely f a i l t h e o v e r a l l analysis w a s c o n d u c t e d u s i n g t h e
H y p o t h e s i s l b s u g g e s t s t h a t initial d e c i s i o n p r o p o r t i o n o f failure i t e m s in total r e c a l l as
m a k e r s ' j u d g m e n t s r e s u l t in a t e n d e n c y for t h e d e p e n d e n t variable, t h e significance o f t h e

t4 On average, preparers (reviewers) recalled 68% (67%) of failed items and 60% (60%) of viable items. As suggested
by prior studies (e.g. Kida, 1984), failure items were more memorable overall than viable items.
REVIEW PROCESS 569

16
14

" 12

10
8
+ Initial Decision Maker
%Fail - % Viable 6
• Reviewer
4
2
o
-2
\
-4
Viable Fail
Subjects Predicting or Told
Fig. 1. Relative recall for initial decision maker and reviewer.

TABLE 2. Mean number of items recalled


Initial decision maker Reviewer
Item Chose Chose Told Told
type viable failure viable failure
Failure 6.8 6.7 7.2 6.2
Viable 6.5 5.5 5.6 6.4

interaction was largely unchanged (F = 9.52, p d e c i s i o n m a k e r a n d r e v i e w e r w i l l f o c u s o n as


= 0 . 0 0 3 ) . 15 t h e y b e g i n t h e i r d i s c u s s i o n s . As p r e d i c t e d , i n i t i a l
T h e a b o v e a n a l y s i s is b a s e d o n r e l a t i v e r e c a l l decision makers' judgments resulted in a ten-
f o r t h e r e a s o n s s t a t e d a b o v e . As a d d i t i o n a l dency for their relative recall to be in the
information, Table 2 provides the mean number direction of information consistent with their
o f v i a b l e a n d f a i l u r e i t e m s r e c a l l e d i n e a c h cell. judgments, while initial decision makers' judg-
It c a n b e s e e n t h a t t h e e f f e c t f o r t h e i n i t i a l ments resulted in the reviewers' relative recall
decision makers results from a difference in the being in the direction of information inconsistent
n u m b e r o f v i a b l e i t e m s r e c a l l e d . F o r t h e re- with that decision. The reviewer's propensity
viewers, both the number of viable and ~il items c o u l d a c t as a n e f f e c t i v e c o n t r o l b y i n c r e a s i n g
recalled changes in the expected directions but the chances that the implications of inconsistent
a g a i n t h e v i a b l e i t e m s h a v e t h e l a r g e s t effect. evidence are considered.
Using subjects with the same rank and general
Discussion experience levels in both the initial decision
The current study hypothesizes two effects maker and reviewer treatments insures that the
which determine what information the initial findings presented here result from the difference

t s Twenty-five and eighteen items in the recall protocols of the initial decision makers and reviewers, respectively, were
scored by the raters as false recalls. These items included those which were judged as having not been presented, only
vaguely similar to those presented, or in the opposite direction as those presented. To test whether the exclusion of these
items affected the results, the analysis was repeated with the false recalls included in the data. The two raters scored these
items as "inferred" failure or viability responses, and the total proportion of failure minus proportion of viable items
recalled was re-computed for each subject. With these items included, the significance of the interaction was basically
unchanged (F = 6.87,p = 0.01 ). Items recalled that indicated neither failure nor viability were excluded from all analysis.
570 R. LIBBYand K. T. TROTMAN

in the roles that the subjects p l a y e d as o p p o s e d possible pairs of the three groups of four fail
to differential training and e x p e r i e n c e . items. Each one-third of the subjects then
r e c e i v e d a different pair. In the 4/20 condition,
each one-third of the subjects r e c e i v e d a
EXPERIMENT 2 different o n e of the t h r e e groups of four fail
items. As a result, each fail item was read by an
E x p e r i m e n t 2 was designed to e x a m i n e the equal n u m b e r of subjects w i t h i n each treatment.
effect of d e c r e a s i n g the size of the inconsistent Second, to c o m p l e t e the set of viable items, in
data set on r e v i e w e r s ' relative recall. Such a test the 8/16 treatment, the viable versions of the
helps establish the generality of the r e v i e w e r four o m i t t e d failure items w e r e a d d e d to
effect identified in e x p e r i m e n t 1 and tests the c o m p l e t e the set of 24 items. Likewise, in the
possible effect of under-reporting of inconsistent 4/20 treatment, the viable versions of the
data in the workpapers. It also e x a m i n e d the o m i t t e d eight failure items w e r e a d d e d to
relationship b e t w e e n reviewers' recall and their c o m p l e t e the set of 24 items. To c o n t r o l for
judgments. The same p r o c e d u r e s and scoring differential m e m o r a b i l i t y of the old and n e w
m e t h o d s w e r e e m p l o y e d as in e x p e r i m e n t 1 viable items, the analyses w e r e c o n d u c t e d
e x c e p t for t w o small changes n o t e d below. w i t h o u t the n e w viable items.

Design Subjects
The p r o p o r t i o n of inconsistent items was The subjects w e r e 83 auditors from two
varied across three levels: 12 inconsistentdl2 Australian "Big 6" audit firms, o t h e r than that
consistent, 8 inconsistent/16 consistent, and p r o v i d i n g participants in e x p e r i m e n t 1. The
4 inconsistent/20 consistent. Subjects w e r e average e x p e r i e n c e level was 4.2 years. The
randomly assigned to each treatment. All subjects subjects c o n s i s t e d of 14 managers, 63 seniors,
w e r e told that the senior c o n c l u d e s on the basis and six e x p e r i e n c e d staff accountants. All
of the information given that the c o m p a n y is subjects e x c e p t nine w e r e attending o n e of the
likely to remain viable for the n e x t t w o years. firm's training sessions. The remaining nine
c o m p l e t e d the task as a single g r o u p in
Stimuli the training r o o m of their office. Subjects
An additional four items ( t w o fail, t w o viable) w e r e r a n d o m l y allocated to each of the t h r e e
w e r e a d d e d to the 20 items e m p l o y e d in treatments.
e x p e r i m e n t 1. These items w e r e taken from
C h o o & T r o t m a n ( 1 9 9 1 ) w h o s e pilot testing Procedure
i n d i c a t e d that the t w o failure items and t w o The same p r o c e d u r e followed in the r e v i e w e r
viable items w e r e a p p r o x i m a t e l y of equal t r e a t m e n t in e x p e r i m e n t 1 was e m p l o y e d with
strength. The resulting 24 items c o n s i s t e d of t w o exceptions. First, after c o m p l e t i n g the
12 fail and 12 viable items. Because s o m e recall, subjects w e r e asked to make a j u d g m e n t
t r e a t m e n t s r e q u i r e d m o r e viable items, the on w h e t h e r the c o m p a n y w o u l d m o r e likely
d i r e c t i o n s of the 12 failure items w e r e c h a n g e d remain viable/fall w i t h i n the n e x t t w o years and
to p r o d u c e an additional 12 ( a total of 2 4 ) viable the p r o b a b i l i t y that the c o m p a n y w o u l d fail
items. within t w o years on an 11-point scale ranging
The following p r o c e d u r e s w e r e used to from 0 to 1.0. Second, the d i s t r a c t o r task was
form the 8/16 and 4/20 fact sets. First, to s h o r t e n e d firom 30 to 20 minutes to hold total
balance the p r e s e n t a t i o n of the fall items time to the allotted hour.
across the t r e a t m e n t s to c o n t r o l for differential
m e m o r a b i l i t y across items, the 12 fall items Results
w e r e r a n d o m l y assigned to t h r e e g r o u p s of four. Each subject's recall p r o t o c o l was s c o r e d in
In the 8/16 condition, w e first f o r m e d the t h r e e the same m a n n e r as in e x p e r i m e n t 1. Hypothesis
REVIEW PROCESS 571

26

24

22

20

% Fail- % Viable 18

16

14

12

10
12 - 12 8 - 16 4 - 20
N u m b e r Fail a n d V i a b l e I t e m s Presented

Fig. 2. Effect of set size on reviewer (all told viable).

2 p r e d i c t s that as t h e p r o p o r t i o n o f i n c o n s i s t e n t ( t = 2.07, p = 0.04), i n d i c a t i n g an a s s o c i a t i o n


facts in an i n f o r m a t i o n s e t d e c r e a s e s , r e v i e w e r s ' of recall with subsequent judgment.
r e c a l l o f i n c o n s i s t e n t facts r e l a t i v e to c o n s i s t e n t
facts will i n c r e a s e . This h y p o t h e s i s c a n b e t e s t e d
Discussion
b y c o m p a r i n g t h e p r o p o r t i o n of failure i t e m s
D e c r e a s e s in t h e a m o u n t o f i n c o n s i s t e n t
recalled minus the proportion of viable items
e v i d e n c e a p p e a r to i n c r e a s e its n o v e l t y a n d
r e c a l l e d b e t w e e n t h e s u b j e c t s in t h e t h r e e set
r e s u l t in i n c r e a s e d a t t e n t i o n to a n d subse-
size conditions. H y p o t h e s i s 2 restated in c o n t r a s t
q u e n t r e c a l l o f i n c o n s i s t e n t items. This finding
f o r m is p r e s e n t e d in e q u a t i o n 3.
e s t a b l i s h e s t h e g e n e r a l i t y o f t h e r e v i e w e r finding
(%Fail - %Viable)ix/t2 < (%Fail -- %Viable)a/t6 to e n v i r o n m e n t s w h e r e f e w e r i n c o n s i s t e n t d a t a
< (% Fail - %Viable)4/2o (3) i t e m s a r e in e v i d e n c e . It also s u g g e s t s that a n y
b i a s e s against r e c o r d i n g i n c o n s i s t e n t e v i d e n c e
This c o n t r a s t w o u l d p r o d u c e a m a i n effect o f
in t h e w o r k p a p e r s will b e offset in p a r t b y t h e
set size in an ANOVA w h i c h w a s significant
i n c r e a s e d a t t e n t i o n g i v e n to t h e r e m a i n i n g
( F = 3.09, p = 0.05). T h e J o n c k h e e r e - T e r p s t r a
i n c o n s i s t e n t items. H o w e v e r , this effect w o u l d
t e s t ( H o l l a n d e r & Wolfe, 1 9 7 3 ) for o r d e r e d
o n l y fully offset t h e bias in t h e w o r k p a p e r s if
l o c a t i o n s w h i c h tests t h e specific c o n t r a s t
t h e i n c r e a s e d a t t e n t i o n l e d to f u r t h e r s e a r c h for
e x p r e s s e d in e q u a t i o n ( 3 ) w a s also significant
t h e o m i t t e d data.
( p = 0.02), s u p p o r t i n g H y p o t h e s i s 2. T h e m e a n
d i f f e r e n c e s in p r o p o r t i o n s a r e p r e s e n t e d in
Fig. 2. B e t w e e n t h e largest a n d s m a l l e s t set o f
i n c o n s i s t e n t items, r e l a t i v e r e c a l l i n c r e a s e d f r o m GENERAL DISCUSSION
11 t o 2 5 % .
To test w h e t h e r the recall differences r e p o r t e d In g e n e r a l , w e v i e w t h e i n t e r n a l s t r u c t u r e o f
h e r e w o u l d affect t h e r e v i e w e r s ' s u b s e q u e n t an o r g a n i z a t i o n as a r e s p o n s e to t h e c o m p l e x
judgments, the subjects' probability judgments e c o n o m i c a n d b e h a v i o r a l factors facing it. M o r e
w e r e r e g r e s s e d o n t h e i r set size t r e a t m e n t specifically, w e s u g g e s t that t h e o r g a n i z a t i o n a l
(represented by two dummy variables) and h i e r a r c h y a d o p t e d for t h e p e r f o r m a n c e o f t h e
t h e n u m b e r o f fail m i n u s n u m b e r o f v i a b l e a u d i t is a r e s p o n s e , in part, to t h e i n f o r m a t i o n
items recalled (recall tendency). The regression p r o c e s s i n g c a p a b i l i t i e s a n d d e f i c i e n c i e s o f its
c o e f f i c i e n t o n r e c a l l t e n d e n c y w a s significant m e m b e r s . This v i e w p r o v i d e s a basis for
572 R. LIBBYand K. T. TROTMAN

h y p o t h e s i z i n g specific m e c h a n i s m s and resulting t h e r e is u s u a l l y a c a r r y o v e r o f p e r s o n n e l from


benefits o f p a r t i c u l a r d e s i g n e l e m e n t s , t6 p r i o r years, o f t e n in m o r e r e s p o n s i b l e p o s i t i o n s
It w a s n e c e s s a r y to e s t a b l i s h t h e initial in t h e team, a n d p r i o r y e a r s ' d e c i s i o n s a r e often
d e c i s i o n - m a k e r a n d r e v i e w e r effects in e x p e r i - f o l l o w e d in s u c c e s s i v e years, it is n o t c l e a r
m e n t 1 b e c a u s e o f t h e lack o f a n y s t u d i e s w h e t h e r r e v i e w e r s in t h e field h a v e t h e fresh
in a d e c i s i o n r e v i e w c o n t e x t in a n y d o m a i n a n d p e r s p e c t i v e that t h e r e v i e w e r s u b j e c t s h a d in
t h e s o m e t i m e s c o n f l i c t i n g findings in w e a k l y t h e c u r r e n t e x p e r i m e n t s . This effect has implica-
a n a l o g o u s settings. Establishing t h e s e first- t i o n s for t h r e e issues r e l a t e d to t h e o r g a n i z a t i o n
o r d e r effects p r o v i d e s a basis for e x a m i n i n g of review processes: (1) the importance of
i n t e r a c t i o n s w i t h a v a r i e t y o f i m p o r t a n t fea- r o t a t i o n o f p e r s o n n e l , ( 2 ) t h e effect o f i n t e r i m
tures o f t h e audit e n v i r o n m e n t w h i c h w e r e n o t e x p o s u r e o f t h e r e v i e w e r to r e l a t e d e v i d e n c e ,
i n c o r p o r a t e d in t h e c u r r e n t e x p e r i m e n t s . Experi- and (3) the effectiveness of "cold" second-
m e n t 2 e x a m i n e d the first o f these interactions: p a r t n e r r e v i e w . Third, t h e r e v i e w e r s u s e d
t h e effect o f t h e size o f t h e set o f inconsistent in this e x p e r i m e n t w e r e at t h e s u p e r v i s o r level.
i n f o r m a t i o n in t h e w o r k p a p e r s o n t h e r e v i e w e r ' s Alba & H u t c h i n s o n ( 1 9 8 7 ) a n d Higgins & Bargh
b e h a v i o r . It also e s t a b l i s h e d t h e effect o f t h e ( 1 9 8 7 ) s u g g e s t that, b e c a u s e o f t h e i r m o r e w e l l -
reviewer's recall on subsequent judgments. d e v e l o p e d m e m o r y structures, m o r e e x p e r i e n c e d
T h e m a i n l i m i t a t i o n s o f t h e p r e s e n t s t u d y are r e v i e w e r s will b e b e t t e r a b l e t o d e t e c t a n d
as follows. First, o n l y o n e f o r m o f w o r k p a p e r r e m e m b e r inconsistent information. This suggests
d o c u m e n t a t i o n w a s used. T h e u s e o f d o c u - that e x p e r i e n c e c o u l d b e o f benefit to t h e r e v i e w
m e n t a t i o n s u c h as r a t i o n a l e m e m o s w h i c h process, and may provide part of the explanation
primarily involve the repetition and recording for t h e h i e r a r c h i c a l n a t u r e o f r e v i e w . Fourth,
o f the consistent items c o u l d actually e x a c e r b a t e consistent with the psychology literature the
t h e initial d e c i s i o n m a k e r ' s t e n d e n c y to r e m e m b e r d i s t r a c t o r tasks u s e d in this s t u d y t o c l e a r short-
o n l y d e c i s i o n c o n s i s t e n t i n f o r m a t i o n ( s e e also t e r m m e m o r y w e r e r e l a t i v e l y brief. T h e s t u d y
A n d e r s o n & Sechler, 1986; Ross e t a L , 1977). d i d n o t e x a m i n e t h e effects w h e n t h e t i m e
This p r o b l e m m a y i n c r e a s e t h e d e m a n d s o n t h e interval between examining information and
r e v i e w e r b e c a u s e m i s s i n g - d a t a r e c o g n i t i o n is a recall o f i n f o r m a t i o n is e x t e n d e d as will b e t h e
difficult task. Since s u c h o m i s s i o n s i n c r e a s e t h e case in s o m e a u d i t situations. It is s u g g e s t e d that
c o g n i t i v e difficulty o f t h e r e v i e w e r ' s task, t h e each of the above important features of the audit
e f f e c t i v e n e s s o f t h e r e v i e w is likely t o d e c l i n e . e n v i r o n m e n t , t h a t w e r e n o t i n c o r p o r a t e d in t h e
Second, the current study does not consider the c u r r e n t e x p e r i m e n t s , p r o v i d e s o p p o r t u n i t i e s for
effects o f a s e c o n d i m p o r t a n t i n s t i t u t i o n a l future research which examines how these
c h a r a c t e r i s t i c o f t h e a u d i t setting: t h e pre- interactions m a y b e a r d i r e c t l y o n t h e effectiveness
p o n d e r a n c e o f r e p e a t a u d i t e n g a g e m e n t s . Since of review processes.

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