Papa Johns Pizza is better than Dominos. Evaluate this claim.

(12)

P
Some people may think that Papa Johns pizza is better than Dominos. This is due to the ingredients
being fresher and the dough being of superior quality.
E
In the advertising Papa Johns states that their ingredients are very fresh, which would usually make a
better tasting final dish.
D
Having fresher ingredients would also suggest that they have been more locally sourced which
supports the UK agricultural market and helps the economy. It also provides an advantage to the
green factor as the ingredients would have travelled fewer miles to be used.
A
A contrasting view might be that despite the freshness of the ingredients the combinations that you
can make from dominos are superior due to the variety of ingredients and bases they have. This
gives people more choice and therefore allows them to customise the pizzas to their own tastes.
L
It would potentially depend on an individuals preference for quality ingredients over quantity of
ingredients but if you prefer quality then Papa Johns Pizza is better.

P
Other people may say that Dominos is better than Papa Johns. As I have already said dominos have a
wider range of ingredients for their pizzas. They also come up with more interesting ideas for their
bases.
E
They trialled a limited edition hot dog stuffed crust as well as many different types of stuffed crust
sauce. This shows a real push to be innovative in a potentially saturated market of take away pizza.
D
Furthermore they have a special deal to reward people who create their own pizzas with money off,
which really cements their personal touch unique selling point. Dominos also have an app which
allows you to order effectively from a mobile device, something that Papa Johns has not kept up
with as well. The Papa Johns mobile app allows you to view your rewards but not to order without
simply redirecting you to their website which does not work very well on mobile devices. This again
illustrates the innovation that dominos has.
A
A contrasting view may be that Papa Johns has introduced a rewards scheme where you can earn
points and exchange those for either side orders or whole large pizzas, potentially saving a lot of
money. This scheme is effective and easy to use and could potentially show Papa Johns’ own forward
thinking.
L
If you prefer a more forward thinking and interesting company who can personalise your pizza
experience then Dominos is better than Papa Johns.

JC
Overall I would say that Papa Johns is better than Dominos as to me the quality of the food is more
important than range of ingredients and personalisation of the product. I am able to enjoy the pizza
far more knowing I am eating better quality ingredients.