KANPUR INSTITUTE OF HIGHER EDUCATION

A-1, UPSIDC Industrial Area, Chakeri Ward, Rooma, Kanpur-208001

(Affiliated to CSJM UNIVERSITY, KANPUR)

(Approved by UGC, New Delhi)

PROJECT WORK BUSINESS PLAN

OF
“FLOWER RESTAURANT”
Submitted in partial fulfillment of the requirement for the award of the degree of Bachelor of
Business Administration.

Department of Business Administration

Under the guidance of: Submitted by:

Rajesh Singh Student Name: Govind Saxena
( Assistant Professor ) BBA 1st year
Roll no: 23010002316

SESSION (2023 – 24)

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 DECLARATION
I here by declare that the work presented int his report entitled, “TITLE NAME"
FLOWER RESTAURANT” ,was carried out by me .I have no submitted the matter embodied in
this project report for the award of any other degree or diploma of any other University or
Institute.

I have given due credit to the original authors/sources for all the
words ,ideas ,diagrams ,graphics ,computer programs ,experiments, results ,that are not my
original contribution .I have used quotation marks to identify verbatim sentences and given credit
to the original authors/sources .I affirm that no portion of my work is plagiarized ,and the
experiment sand results reported in the project report are not manipulated .In the event of a
complaint of plagiarism and the manipulation of the experiments and results, I shall be fully
responsible and answerable.

Student Name: GOVIND SAXENA

Roll. No.: : 23010002316

(Candidate Signature)

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 College certificate
Certified that, Name of student GOVIND SAXENA .(Roll no : 23010002316 )has carried out the
project work presented in this report entitled “Title GOV Academy ”for the award of Bachelor
of Business Administration from CSJM University ,Kanpur under my supervision.

The project report embodies results of original work ,and studies are carried
outbythestudenthimself/herselfandthecontentsoftheprojectreportdonot form the basis for the
award of any other degree to the candidate or to any body else from this or any other
University/Institution.

Signature

( Rajesh Singh )

(Assistant professor)

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 Acknowledgements
Project Report is the one of the important parts of BBA program ,which has helped me to gain a
lot of experience ,which will be beneficial in my succeeding career.

For this with an ineffable sense of gratitude I take this opportunity to express my deep sense of in
debtedness and gratitude to Dr. Brajesh Varshney, Director Kanpur Institute of Technology
and Mr .Faraz Khan , HOD,
DepartmentofBusinessAdministration,fortheirencouragement,supportand guidance in carrying
out the project.

I am very much thankful to , My Project Guide Rajesh sing for His/ constructive criticism,
persistent encouragement and untiring Guidance throughout the development of the project. It
has been my great privilege to work under his/her inspiring guidance.

I am also thankful to my Parents and my friends for their indelible Co-operation for achieving
the Goal of this study.

Signature

Name of Student : GOVIND SAXENA

Roll No.: : 23010002316

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 EXECUTIVE SUMMARY
GOV Academy's e-learning platform would highlight its key features, impact, and growth. Here's
a concise overview: GOV Academy is a prominent e-learning platform offering a diverse range
of courses taught by educators across various fields. Founded in 2015, it has rapidly grown into
one of India's leading online education providers, serving millions of learners worldwide.
Studying GOV Academy is essential for understanding its role in transforming education,
driving innovation in e-learning, and addressing societal challenges related to educational access,
equity, and economic development. It provides valuable insights for stakeholders across
academia, industry, government, and civil society, enabling informed decision-making and
fostering positive change in the education landscape.

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 TABLE OF CONTENS

SlNo. Topics PageNo.

SECTION A
1 Title Page i
2 Declaration ii
3 College Certificate
4 Acknowledgment
5 Executive Summary
6 List of Table , Figures and Abbreviations
SECTION B
Chapter 1 INTRODUCTION 1
1.1 Background of the study
1.2 Need and Significance of the study
1.3 Statement of problem
1.4 Objectives of the study
1.5 Scope of the study
1.6 Limitations of the study

Chapter 2 Description of Marketing Strategy

2.1 Details of Products and Services
2.2 Competitor Profile
2.3 Snapshot of Growth Potential
2.4 Detailed Financial Plan
Chapter 3 THEORETICALFRAMEWORK(if any)
3.1 Mission ,Vision and Business policy
3.2 Role of innovation and creativity
3.3 Strategic Framework for goal attainment
3.4
Chapter 4 Scope of Business Plan
4.1 Business Idea

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 4.2 Management responsibilities in implementation
4.3 Personnel requirement
4.4 Future scope
Chapter 5 FINDINGS(DISCUSSION)
5.1 Findings
5.2 APPENDICES

LIST OF TABLES

Table Title of the table Page

No No.
1 Need and Significance of the Study 12
2 List of organizational chart 31
3 Schedule task and responsibility 32
4 List of personal equipment 34

LIST OF FIGURES

1 The image logo of Gov academy 8

2 The square footage of The E-learning 37

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1.COMPANY PROFILE

E-learning, short for electronic learning,

revolutionizes education by leveraging digital technologies to deliver educational content
remotely. It offers flexibility, accessibility, and personalized learning experiences. With the
proliferation of online courses, videos, and interactive modules, learners can access education
anytime, anywhere, making learning more inclusive and convenient. E-learning is reshaping
traditional education paradigms, enabling lifelong learning and empowering individuals
worldwide to acquire new skills and knowledge at their own pace."

GOV Academy E-learning offers specialized courses tailored to the needs of government
employees, covering topics such as policy analysis, leadership skills, public administration, and
regulatory compliance. By leveraging digital platforms, GOV Academy E-learning ensures
accessibility, scalability, and cost-effectiveness in delivering high-quality training programs.
These initiatives help governments optimize workforce capabilities, improve service delivery,
and foster innovation in public sector practices, ultimately contributing to effective governance
and citizen welfare."

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 CHAPTER -1
1.INTRODUCTION

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GOV academy, founded in 2015 by Gaurav Munjal, Roman Saini, and Hemesh Singh, emerged
as a revolutionary force in the realm of online education. Initially conceived as a YouTube
channel to provide free educational content, GOV Academy rapidly evolved into a
comprehensive e-learning platform, offering a diverse array of courses across various domains.
At its core ,GOV Academy aimed to democratize education, breaking down barriers to learning
and making quality instruction accessible to learners of all backgrounds. Leveraging technology
and the internet ,GOV Academy transcended the constraints of traditional education, offering
flexibility, convenience, and affordability to millions of aspiring students. With a mission to
empower learners to achieve their academic and career aspirations, GOV Academy assembled a
team of top-notch educators, industry professionals, and subject matter experts. These educators,
hailing from diverse fields, collaborated to deliver engaging and impactful content through live
classes, recorded lectures, and interactive sessions.GOV Academy's user-centric approach
prioritized the needs and preferences of learners, offering customizable learning paths, adaptive
assessments, and personalized guidance. Through its platform, learners could access a wide
range of courses, including academic curriculum, competitive exam preparation, skill
development, and vocational training. The platform's commitment to excellence, innovation, and
community engagement propelled its rapid growth and widespread adoption.GOV Academy
garnered accolades, attracted significant investments, and expanded its reach to millions of users
across India and beyond.

1.1 BACKGROUND OF THE STUDY

In the era of digital transformation, governments worldwide are recognizing the importance of
investing in the continuous training and development of their workforce. Traditional methods of
training are often costly, time-consuming, and less flexible. To address these challenges,
government academies have increasingly turned to e-learning solutions to provide efficient and
effective training programs for public servants. This background study delves into the evolution,
benefits, challenges, and future prospects of Government Academy E-Learning initiatives.
Evolution of E-Learning in Government Academies: The adoption of e-learning in government
academies has been a gradual process, influenced by advancements in technology and a growing
recognition of the need for lifelong learning in the public sector. Initially, e-learning platforms
were primarily used to supplement traditional classroom-based training. However, with the

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proliferation of digital tools and online learning platforms, government academies have begun to
develop comprehensive e-learning programs tailored to the specific needs of public servants.

1.2 NEED AND SIGNIFICANCE OF THE STUDY

the significance of this study lies in its potential to drive organizational change, improve
workforce capabilities, and ultimately contribute to more efficient, effective, and responsive
governance. By examining the implementation of e-learning in government academies, this study
offers valuable insights and recommendations for optimizing training practices and maximizing
the impact of investment in human capital development.

1.2.1 Educational Access and Equity:. GOV plays a pivotal role in democratizing education by
providing affordable and accessible learning opportunities to learners, especially those in
underserved areas or with limited access to traditional educational resources. Understanding its
impact on educational access and equity is essential for policymakers, educators, and advocacy
groups working towards inclusive education.

1.2.2 E-Learning Trends and Innovations: GOV is at the forefront of the e-learning
revolution, pioneering new approaches to online education through live classes, interactive
content, and personalized learning paths. Studying its model and innovations can provide
valuable insights into emerging trends in e-learning and inform the development of future
educational technologies and platforms.

1.2.3 Educator and Learner Perspectives: Examining GOV impact from the perspectives of
educators and learners can shed light on the effectiveness of its teaching methodologies, content
quality, and user experience. Feedback from educators and learners can inform platform
improvements, curriculum development, and instructional design, enhancing the overall learning
experience.

1.2.4 Entrepreneurial Insights: GOV journey from a startup to a unicorn offers valuable
entrepreneurial lessons. Analyzing its growth trajectory, business model, and strategies can
provide insights for aspiring entrepreneurs and business leaders.

1.2. Policy Implications: The success of platforms like GOV Academy can have implications
for education policy formulation. Understanding its impact can inform policymakers about the

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effectiveness of online education models and guide decisions related to education reform and
digital infrastructure.

1.3 STATEMENT OF PROBLEM

Online education platforms like GOV have revolutionized learning by providing accessible and
affordable educational resources to millions of students. However, amidst its rapid growth and
success, several challenges and areas of concern have emerged, necessitating a closer
examination.

1 Quality Assurance

2 Engagement and Retention.

3 Monetization and Sustainability

4 Regulatory Compliance and Governance

1.4 OBJECTIVES OF THE STUDY

This study aims to conduct a comprehensive analysis of GOV academy, focusing on the
aforementioned challenges and issues. By examining these areas in detail, the study seeks to
provide insights and recommendations to address key challenges and enhance the effectiveness

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and sustainability of GOV academy as a leading online education platform. This statement of the
problem outlines specific areas of concern related to GOV academy and sets the stage for
conducting an in-depth analysis in the project report.

1.5 SCOPE OF STUDY

1.This study primarily focuses on GOV Academy's operations and impact within the context of
India, considering its status as a leading online education platform in the country.
2. The study encompasses a retrospective analysis of GOV Academy's journey from its inception
to the present day, with a focus on recent developments and trends up to [current year].
3. To examines various dimensions of GOV Academy's operations, including its business model,
technology infrastructure, educational content, user experience, market positioning, and social
impact.
4. The study adopts a mixed-methods approach, combining qualitative and quantitative research
methodologies. Data collection methods may include literature review, case studies, surveys,
interviews, and analysis of secondary data sources such as financial reports, user feedback, and
industry publications.

1.6 LIMITATIONS
Identifying limitations in a study is crucial for maintaining transparency and acknowledging the
constraints that may affect the research findings. Here are some potential limitations for the
study on GOV Academy.

. Sample Size and Representativeness: Surveys, interviews, or case studies conducted as part of
the research may have a limited sample size, potentially impacting the generalizability of
findings. Ensuring a diverse and representative sample of stakeholders may pose challenges,
particularly in accessing certain user groups or educators.

. Time Constraints: The study's timeframe may restrict the depth of analysis, preventing
exhaustive examination of all aspects of GOV Academy's operations and impact. Limited time
may also constrain the ability to conduct longitudinal studies or track changes over an extended
period.

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. External Factors: External events or developments, such as changes in government policies,
economic conditions, or technological disruptions, may impact GOV Academy's operations and
performance during the study period. These external factors may not be entirely within the
researchers' control but should be acknowledged.

. Language and Cultural Barriers: Language barriers and cultural differences may affect the
interpretation of data, particularly when analyzing user feedback or conducting interviews with
diverse stakeholders. Translation errors or misinterpretations may occur, potentially influencing
the accuracy of findings.

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 CHAPTER -2
DISCIPTION OF MARKETING
STRATEGY

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2.1 SALES OF PRODUCT ANS SERVICES

GOV academy operates on B2B and B2C business models, where the main income of the
company lies in paid memberships that they offer! GOV Academy's basic revenue model is of a
Freemium type. Here the company offers a range of services for free, which the audiences can
continue. However, if they want more high-quality content, then they need to pay a small fee for
the same.

GOV Academy Plus -GOV Academy offers numerous classes along with pre-recorded video
lectures furnished with ample information for free for all the students. However, the company
also offers paid live classes to help the student clear their doubts with one-on-one doubt
clearance sessions and proper lectures. This can be availed through a premium subscription
called 'GOV Plus.' The GOV Academy Plus subscription was launched at Rs 299 to celebrate the
GOV Academy Learning Festival., for Joint Entrance Examination (JEE), National Eligibility
cum Entrance Test Undergraduate (NEET UG), and students from Class 8 to 12.

Relevel -GOV Academy has launched another platform called Relevel in May 2021. This new
platform is designed to help job seekers find their jobs within 15 days of application. Relevel
claims of having more than 2.35 lakh users and boasts of a 100% placement rate, as of October
1, 2021. The people who have secured jobs are mostly from Tier II and Tier III cities in the
country. Besides, the experienced job seekers claimed to have attained up to a 150% salary hike
through GOV Academy's job portal.

Relevel has witnessed 64+ companies to date on its platform across sectors, which have
interviewed the candidates on the basis of the tests. Frontend Development, Backend
Development, and Business Development are the 3 tests that Relevel conducts for job seekers as
of now. These 3 tests are diverse in nature ranging from MCQs, algorithmic tests, and case
studies and are conducted within a day. Sometimes, the Relevel tests include the building of a
mini-app followed by a final round of interviews with an industry expert. Shashank Murali, the
founder of the recruitment platform, currently heads it, as the CEO of Relevel. The platform
successfully raised $20 mn from GOV Academy on October 1, 2021. In terms of revenue,
Relevel crossed $10 million in Annual Recurring Revenue (ARR) in June 2022.

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Graphy – The GOV Academy Group boasts of Graphy, which serves as a platform that is
designed to help the creators of the country grow their audiences. Furthermore, it also helps them
monetize their skills, host live cohort-based courses, and more. The all-new Graphy that acts as a
Saas platform welcomes influencers, educators, and domain experts from across the country. On
June 22, 2021,GOV Academy's Graphy announced its Graphy Creator Grant, which is deemed to
help the applicants start with their online school.

Youtube channels - We all know that GOV Academy first started as a Youtube channel.
Though the business has grown far and wide since 2010, the company still runs its Youtube
channel. The only difference is that the company now runs different Youtube channels instead of
one, under names like GOV Academy JEE,GOV Academy UPSC, and others for the school
students between 6th and 8th standards.

Content marketing -GOV Academy is excellent in its marketing strategies, be it for the brand
or its contents. It markets its contents using numerous cutting-edge techniques. Furthermore, it
uses social media marketing, email marketing, advertisements on its website as well as on other
websites to generate leads, and more.

In-app purchases -GOV Academy also earns significantly through their in-app purchases. The
company lists offers and discounts regularly on its app covering live classes, study materials, live
mock tests, quizzes, other premium content, and more.

‘GOV Plus’ has nearly 100,000 subscribers as of 2021, and offers paid educational services.
These paid subscriptions are the main source of revenue for GOV Academy.

Learning Resources -GOV Academy offers a wide range of learning resources for the students
to go about their learning processes. These are mainly of two types:

1. Pre-recorded videos

2. LIVE sessions

Though most of the pre-recorded videos are viewable for free, the Live sessions are
chargeable.GOV Academy decided to shut down Mastree, an online platform for kids to master
communication, on September 2, 2021, almost one year after the company has acquired the firm.
and broadcasting platforms.

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2.2 COMPITITOR PROFILE

 Toppr
 Byju's
 Vedantu
 Bluprint Firefly
 TutorVista
 Khan Academy

2.3 SNAPSHOT AND GROWTH POTENTIAL

It has emerged as one of the largest companies in the Edtech space in 2021, which has
successfully raised quite a sum via the funding rounds and has acquired around 12 companies
including Code Chef, Courses, and more. The company is currently hailed as the second most
valued ed-tech startup.GOV Academy states that the greatest success of them relies on the
students who crack the toughest of examinations. Catering to 32+ competitive exams as of now,
the company focuses on its growth by including more tests and exams, to append subscribers.
This Edtech startup has raised $110 Million from General Atlantic and Facebook and received a
post-money valuation of $510 Million, which was an added boost for the company that has
already seen big names, such as Sequoia Capital India, Stead view Capital at the start of its
career. The company has also received funds from SoftBank Vision Fund, Dragoneer Investment
Group, Tiger Global Management, and Temasek Holdings in the last couple of years.

2.3 FINANCIAL PLAN

2.3.1 PROJECT IMPLIMENTATION COST

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Startup Costs:

Development of E-Learning Platform: Estimate costs for designing, developing, and launching
the e-learning platform, including software development, website design, and user interface
development.

Content Creation: Budget for creating or licensing educational content, including course
materials, videos, interactive modules, and assessments.

Infrastructure Setup: Expenses for setting up hosting services, domain registration, and cloud
storage solutions to support the e-learning platform.

Legal and Regulatory Compliance: Costs associated with legal fees, licenses, and compliance
with data protection regulations.

Operating Expenses: Personnel Costs: Salaries for key team members, including developers,
content creators, instructional designers, and administrative staff. Marketing and Promotion:
Budget for marketing activities to promote the e-learning platform, including digital advertising,
social media marketing, and content marketing.

Platform Maintenance: Ongoing expenses for maintaining and updating the e-learning
platform, including software updates, bug fixes, and server maintenance. Customer Support:
Costs for providing customer support services, including help desk support, technical assistance,
and user training.

Licensing and Subscriptions: Fees for software licenses, third-party tools, and subscriptions
necessary for operating the e-learning platform.

Utilities and Overheads: Expenses for office rent, utilities, insurance, and other administrative
overhead costs.

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Revenue Streams:

Course Fees: Income generated from charging learners for access to premium courses, either
through one-time payments, subscription models, or pay-per-course pricing.

Corporate Partnerships: Revenue from partnering with corporations or government agencies

to provide customized training solutions or corporate e-learning programs.

Advertising Revenue: Potential income from displaying advertisements on the e-learning

platform, either through direct ad sales or participation in ad networks.

Affiliate Programs: Revenue generated through affiliate marketing programs by promoting third-
party products or services relevant to the e-learning audience. Grants and Funding: Opportunities
to secure grants, sponsorships, or funding from educational institutions, NGOs, or government
agencies to support specific e-learning initiatives or projects.

Financial Projections:

Revenue Forecast: Estimate projected revenue streams based on pricing models, target
audience size, and market demand for e-learning courses. Cost Projections: Forecast operating
expenses, including personnel costs, marketing expenses, and platform maintenance, to
determine the total cost of running the e-learning platform.

Break-Even Analysis: Calculate the point at which total revenue equals total expenses to
determine the time it will take for the e-learning platform to become financially sustainable.

Cash Flow Projection: Prepare cash flow statements to track the flow of cash in and out of the
business over time, ensuring sufficient funds are available to cover operating expenses and
investment needs.

Funding and Investment:

Funding Requirements: Determine the amount of funding needed to cover startup costs,
operating expenses, and initial investment in the e-learning platform.

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Funding Sources: Explore various sources of funding, including bootstrapping, loans, venture
capital, crowdfunding, or grants, to secure the necessary capital for launching and growing the e-
learning platform.

Investment Pitch: Develop a compelling investment pitch or business plan to attract potential
investors or funding partners, outlining the value proposition, market opportunity, revenue
model, and growth strategy for the e-learning platform.

Risk Management: Identify potential risks and challenges associated with operating an e-
learning platform, such as technology risks, market competition, regulatory compliance, and user
adoption. Develop risk mitigation strategies and contingency plans to address these risks and
minimize their impact on the financial performance and sustainability of the e-learning platform.

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 CHAPTER – 3
THEREOTICAL FRAMEWORK

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3.1 THEREOTICAL FRAMEWORK
Company Profile is an initiative by Startup Talky to publish verified information on different
startups and organizations.
Classroom learning is seen as a hindrance by many to discovering new things. Besides, a lot of
students also go unnoticed this way and eventually fail to explore the world around them with the
lack of attention and opportunity they get in a physical class. Furthermore, when it comes to
competitive examinations, many students in remote places are even unaware of the best teachers
and updated methods to crack these exams.GOV Academy unscrambles these problems with its
online learning platform with the top educators in the country. The company offers courses and
lectures for several competitive examinations such as CAT, JEE, NEET, CLAT, UPSC CSE/IAS,
IBPS/SBI, RRB, and video classes on various subjects, thus empowering the students to excel in
this competitive world.
GOV academy Products

GOV academy has launched various products:

GOV academy products include:

 Learner App

 Educator App

 Parent App

Gov academy offers both live and recorded classes from India's best educators via:
 Structured Syllabus

 Daily Live Classes

 Doubt-clearing sessions

 Tests and Practice Opportunities

Some of the product :

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3.1.2 Cohesive AI

Has launched an AI content editor in April, 2023 that makes it simple for users to "create, refine,
edit, and publish" their work.

3.1.3 GOV academy Store

In accordance with the platform's goal of democratizing access to high-quality education, GOV
Academy Stores are physical locations where learners may peruse brand offerings and get
assistance from knowledgeable staff.

3.1.4 GOV academy UNSAT

The third iteration of GOV Academy National Scholarship Admission Test (UNSAT), the largest
scholarship test supporting the expanding aspirations of IIT JEE and NEET UG Learners, was
announced by GOV Academy, on September, 29, 2023.

3.1.5 GOV ACADEMY - INDUSTRY

The market for kindergarten to 12th grade was valued at $1.16 billion whereas the skill
development market was estimated to be worth less than $500 million. As a whole, the edtech
market in India was worth $2.8 billion in 2020. However, this is set to drastically change by 2025,
when the market of Edtech is estimated to be valued at $10.4 billion.

3.2 MISSION AND VISION STATEMENT

GOV academy’s vision is to build numerous courses in multiple languages for students all over the
world. Expanding its educators along with the students, GOV Academy aims to collaborate with the
brightest minds and empower India’s youth population which accounts for 19% of the world’s
youth, to bring oneself into this contemporary world. 70% of its learners come from Tier 3 cities,
where there is a lack of top educators, thus, the startup focuses on enlarging its teachers, and
languages, and adding more exams to the existing mixture.
GOV is committed to democratizing education by making quality learning accessible, affordable,
and personalized to every individual. We strive to empower learners worldwide by providing a
diverse range of courses taught by expert educators, leveraging technology to foster interactive
and engaging learning experiences.

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3.3 BUSINESS POLICY STATEMENT
Core Values:

Accessibility: We believe in breaking down barriers to education by ensuring our

platform is inclusive and accessible to learners from all walks of life.

Quality: We are dedicated to maintaining the highest standards of academic excellence

by partnering with knowledgeable educators and curating top-notch learning materials.
Innovation: We embrace innovation and technology to continuously enhance our
platform, content delivery, and learning methodologies.

Empowerment: We aim to empower both learners and educators by providing them

with the tools, resources, and support necessary to succeed.

Community: We foster a supportive and collaborative learning community where

learners can connect, share knowledge, and inspire one another.
Ethical Standards:

Integrity: We uphold the highest ethical standards in all aspects of our operations,
ensuring transparency, honesty, and fairness in our dealings with learners, educators, and
stakeholders.

Respect: We respect the diverse backgrounds, perspectives, and opinions of our users
and create an inclusive learning environment free from discrimination, harassment, or
prejudice.
Data Privacy: We prioritize the privacy and security of user data, adhering to strict data
protection regulations and implementing robust measures to safeguard personal
information.

Content Integrity: We are committed to ensuring the accuracy, relevance, and

credibility of the content available on our platform, actively monitoring and addressing

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 any instances of misinformation or academic dishonesty. Social Responsibility: We
recognize our responsibility to society and strive to make a positive impact through our
educational initiatives, promoting lifelong learning, and supporting underserved
communities.

3.4 ROLE OF INNOVATION AND CREATIVITY

innovation and creativity are integral to the evolution of online education platforms like
GOV Academy, enabling them to adapt to changing learner needs, leverage emerging
technologies, and deliver impactful learning experiences that empower individuals to
achieve their educational and career goals.

3.5 GOAL ATTAINMENT

Goal attainment is the process of achieving specific objectives or targets set by an individual,
team, or organization. In the context of GOV Academy or any educational platform, goal
attainment could encompass a variety of objectives aimed at serving learners, educators, and
stakeholders. Here are some key aspects of goal attainment for GOV Academy:

Educational Excellence:

One of the primary goals of GOV Academy is to facilitate educational excellence by providing
high-quality learning resources, expert instruction, and comprehensive course offerings across
various subjects and skill levels. Goal attainment in this area involves consistently delivering
content that meets or exceeds academic standards and fosters deep learning and understanding
among learners.

Learner Success:

Another important goal for GOV Academy is to support learner success by helping individuals
achieve their educational and career goals. This could involve providing personalized learning
experiences, actionable feedback, and resources to help learners master new concepts, acquire
valuable skills, and progress towards their desired outcomes.

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Engagement and Retention:

Goal attainment in terms of engagement and retention involves keeping learners actively
involved and motivated to continue their educational journey on the platform. This could be
achieved through innovative learning experiences, interactive content, gamification, community
engagement, and ongoing support from educators and peers.

Accessibility and Inclusivity:

GOV Academy aims to make education accessible and inclusive for all learners, regardless of
their background, location, or circumstances. Goal attainment in this area involves removing
barriers to access, providing accommodations for learners with disabilities, offering content in
multiple languages, and ensuring equitable opportunities for everyone to participate and succeed.

Educator Empowerment:

GOV Academy recognizes the importance of supporting educators and enabling them to deliver
effective instruction and mentorship to learners. Goal attainment in this regard involves
providing educators with resources, training, and professional development opportunities to
enhance their teaching skills, create engaging learning experiences, and contribute to learner
success.

Innovation and Growth:

Goal attainment for GOV Academy also encompasses fostering a culture of innovation and
continuous improvement, where the platform evolves to meet the changing needs and
preferences of learners and educators. This involves investing in research and development,
experimenting with new technologies and pedagogical approaches, and staying agile and
adaptive in a rapidly evolving educational landscape.

Impact and Social Responsibility:

Ultimately ,GOV Academy aims to make a positive impact on society by empowering

individuals through education. Goal attainment in terms of social responsibility involves
measuring and evaluating the platform's broader societal impact, such as increasing access to

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education, reducing inequalities, promoting diversity and inclusion, and contributing to
economic and social development.

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 Chapter – 4

SCOPE OF BUSINESS PLAN

4.1 SCOP OF BUSINESS PLAN

. It prepares students for various competitive exams (like JEE, NEET, UPSC, Chartered
Accountancy, GATE, UPSC NDA, CUET, Boards etc.), as well as provides content on
foundational (K-12) and skill building courses (programming, photography, entrepreneurship,
etc.)

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4.2 BUSINESS IDEA
Tutoring students online is a lucrative education business idea that does not demand high
investments. As tutoring happens at a one-to-one session, you can monitor students’ individually
and make them master the lessons at their own pace and understanding abilities. Make sure you
have access to all the essential requirements such as seamless internet connectivity, well-
operating electronic gadgets/computer, and online education tools.

Online homeschooling services, one of the smartest attempts to teach students of all grades.
According to the National Home Education Research Institute there are over two million
children being homeschooled in the U.S. Create enticing content using advanced technologies
and powerful learning tools to provide the best learning experience for the students.

4.3 MANAGEMENT RESPONSIBILITY AND IMPLEMENTATION

effective management and implementation of e-learning platforms are essential for delivering
high-quality educational experiences in today's digital age. This process involves a range of
responsibilities, including content management, technology infrastructure, user support,
assessment and evaluation, security and privacy, accessibility and inclusivity, continuous
improvement, and compliance with regulations.

By carefully managing these aspects, educational institutions and organizations can create
engaging, accessible, and secure online learning environments that meet the diverse needs of
learners. Additionally, continuous monitoring, evaluation, and adaptation are crucial for ensuring
that e-learning platforms evolve to keep pace with changing technologies and pedagogical
practices.

Ultimately, by prioritizing these management responsibilities and implementing best practices,

e-learning platforms can effectively support teaching and learning objectives, empower
educators, and provide learners with opportunities for growth and development in a digital
learning landscape.

4.4 organizational chart

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4.5 Schedule task and responsibility

POSITION MAIN TASK

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 Develops strategic plan by studying
technological and financial opportunities,
General Manager presenting analysis and recommending
objectives

Maintains quality service by establishing and

enforcing organization standards
Oversee daily operations of the business unit
or organization
Planning and coordinating administrative
procedures and systems and devising ways
to streamline processes
Administrative Manager

Recruiting and training personnel and

allocate responsibilities and office space28
Assessing staff performance and provide
coaching and guidance to ensure maximum
efficiency
Supervise the different stages of all marketing
efforts, from logos and package design to
Marketing Manager advertising campaigns and pricing strategies.
Research, determine, examine, and assess
product demand in order to increase it by
developing promotional campaigns and
strategies that take into consideration the
predetermined target audience.
Accomplishes department objectives by
supervising staff and organizing and
Operation Manager monitoring work processes.
Maintains a safe and healthy work
environment by establishing and enforcing

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 organization standards and adhering to legal
regulations
Collecting, interpreting and reviewing
financial information
Finance Manager
Predicting future financial trends
Producing financial reports related to
budgets, account payables, account
receivables, expenses
Manage workflow and training new workers.
Manage workers' team schedules.
Supervisor
Make a report to HR and senior
management.
Follow instructions from the supervisor in
managing the operation system.
Faculties
Work responsibly and safely for a good
environment with other workers.

Report to supervisor for any issues or safety

concerns in the operation area.

4.6 LIST OF PERSONAL EQUIPMENT

Item Quantity Price Cost

2
OFFICE TABLE 2,011 4,022

9
OFFICE CHAIR 1,137 10,233

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 2
AIR CONDITIONER 14,873 29,746

7
COMPUTER 26,247 1,83,729

2
PRINTER 3,674 7,348

2
FAX AND TELEPHONE 6,124 12,248

19
54,066 2,47,326

4.8 FUTURE SCOPE

Having the largest distribution of free educational videos, and more than 100 Million views
every month, the company is working towards creating videos in multiple languages to facilitate
students globally, include worthy content and test preparation modules for all possible
competitive examinations, and affiliate with great minds to build powerful student network

The Online education market in India is expected to grow by US$ 2.28 billion during 2021-2025.
The Compound Annual Growth Rate (CAGR) of E-learning market is almost 20%. and the
E-learning market grew by 19.02% in India in 2021. E-learning has brought a sea of changes in
the educational system and opened new possibilities to education in India. E-learning is reaching
out to a diverse audience and is overcoming the scarcity of competent teachers in rural and
semi-urban India with a rich and varied content. Many institutions and universities are
designing and conducting their courses online and providing certification. The E-learning
set-up is continuously growing in our country. NEP 2020 has largely focused on the
opportunity of benefiting from this technological revolution in education. E-learning is cost
effective and convenient. There still exists a big digital divide which needs to be bridged at the
earliest. The stakeholders are accepting E-learning and are making use of internet

Page | 34
The Online education market in
India is expected to grow by
US$ 2.28 billion during 2021-
2025.
The Compound Annual Growth
Rate (CAGR) of E-learning
market is almost 20%. and the
E-
learning market grew by
19.02% in India in 2021.
E-learning has brought a sea of
changes in the educational
system and opened new
possibilities to

Page | 35
education in India. E-learning is
reaching out to a diverse
audience and is overcoming the
scarcity
of competent teachers in rural
and semi-urban India with a
rich and varied content.
Many
institutions and universities
are designing and conducting
their courses online and
providing
certification. The E-learning
set-up is continuously growing

Page | 36
in our country. NEP 2020 has
largely
focused on the opportunity of
benefiting from this
technological revolution in
education. E-
learning is cost effective and
convenient. There still exists a
big digital divide which needs
to be
bridged at the earliest. The
stakeholders are accepting E-
learning and are making use of
internet

Page | 37
The Online education market in
India is expected to grow by
US$ 2.28 billion during 2021-
2025.
The Compound Annual Growth
Rate (CAGR) of E-learning
market is almost 20%. and the
E-
learning market grew by
19.02% in India in 2021.
E-learning has brought a sea of
changes in the educational
system and opened new
possibilities to

Page | 38
education in India. E-learning is
reaching out to a diverse
audience and is overcoming the
scarcity
of competent teachers in rural
and semi-urban India with a
rich and varied content.
Many
institutions and universities
are designing and conducting
their courses online and
providing
certification. The E-learning
set-up is continuously growing

Page | 39
in our country. NEP 2020 has
largely
focused on the opportunity of
benefiting from this
technological revolution in
education. E-
learning is cost effective and
convenient. There still exists a
big digital divide which needs
to be
bridged at the earliest. The
stakeholders are accepting E-
learning and are making use of
internet
4.9 CONCLUSION
To sum it all up, we are grateful to finish this business plan. We have gone through lots of new

Page | 40
experience and it is very beneficial for all of us in participating in the business. We hope that
our business will be progressed smoothly in the future. Our main target is that we want to
achieve high profit in this business even though there are many rivals exist. Along with the
financial plan of our company will not make our business stop here but hopefully for our
business to become more stronger in the future. We want our business to stay operating for a
long time and not only stop when having rough time such as the current health blocks, COVID-
19.
The plan is made for us to overcome and able to cover all the problems that our company
having. Many times, we see individuals or groups working together in order to achieve a
common goal. The process of making plans can be difficult, but it’s essential if everyone wants
to reach their goals successfully. By expanding our business into new markets, we can
continue to generate valuable revenue for our company and help to further develop the global
economy. Throughout the period, we have developed a strategic planning process that guides
us in setting objectives, assessing strengths and weaknesses, and creating plans to improve
or expand our services. However, we will grant responsibility and full commitment where there
is no doubt that we will achieve all of these goals. We are also encouraged to take advantage
of this opportunity, either directly or indirectly, in order to improve our business performance
over time

Page | 41
CHAPTER -5
FINDINGS

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5.1 Findings
1. Ministry of Human Resource Development. (2020). National Education Policy 2020.
Government of India. Retrieved from
https://www.mhrd.gov.in/sites/upload_files/mhrd/files/NEP_Final_English_0.pdf 2. Michael P.
A. Murphy (2020) COVID-19 and emergency eLearning: Consequences of the securitization
of higher education for post-pandemic pedagogy, Contemporary Security Policy, 41:3, 492-
505 3. Lakshmi, Y. V., Das, J., & Majid, I. (2020). Assessment of e-Learning readiness of
academic staff & students of Higher Education Institutions in Gujarat, India. Lakshmi, YV, Das,
J., & Majid, I.(2020). Assessment of e-Learning Readiness of Academic Staff & Students of
Higher Education Institutions in Gujarat, India. Indian Journal of Educational Technology, 2(1),
31. 4. Taso, K., & Chakrabarty, A. (2020). E-learning in Higher Education in India: Experiences
and Challenges—An Exploratory Study. In Intelligent Computing and Innovation on Data
Science (pp. 715-723). Springer, Singapore. 5. Phutela, N. and Dwivedi, S. (2020), "A
qualitative study of students' perspective on e-learning adoption in India", Journal of Applied
Research in Higher Education, Vol. 12 No. 4, pp. 545-559. 6. Valencia-Arias, A., Chalela-
Naffah, S., & Bermúdez-Hernández, J. (2019). A proposed model of e-learning tools acceptance
among university students in developing countries. Education and Information Technologies,
24(2), 1057-1071

5.2 APPENDICES

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