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Entrep Mod 4
Entrep Mod 4
Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.
Management Team:
Schools Division Superintendent Romeo M. Alip, PhD, CESO
OIC-Asst. Schools Division Superintendent V William Roderick R. Fallorin
Chief Education Supervisor, CID Milagros M. Peñaflor, PhD
Education Program Supervisor, LRMDS Edgar E. Garcia, MITE
Education Program Supervisor, AP/ADM Romeo M. Layug
Education Program Supervisor, TLE Evelyn V. Mendoza
District Supervisor, Limay Elma P. Dizon
Division Lead Book Designer Jenelyn D. Rivero
District LRMDS Coordinator, Limay Melbourne L. Salonga
School LRMDS Coordinator Karl Angelo R.
School Principal
Tabernero Marijoy B.
District Lead Layout Artist
Mendoza, EdD
District Lead Illustrator
District Lead Evaluator
As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are not
alone.
We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!
At the end of the lesson, with at least 80% level of proficiency you should be
able to:
It is very interesting to know that at this point, you can now start a small
business using the knowledge you acquired in your specific strand. It may seem
hard, but trying is the best way to find out. Knowing your marketing mix is one of
the first things that you must consider in putting up your small business.
The marketing mix will help you in knowing what strategies are suitable for
your chosen business. It is the first step to be done even before you create a business
or marketing plan because your marketing mix has an impact on your positioning,
market targeting and segmentation. All the Ps included in the marketing mix are
connected with one another.
One of the frameworks you can apply in introducing your product and services
to customers is the 7Ps of marketing. This framework was an adequate framework
for the time which focused on products. Before, there are only 4Ps of Marketing, but
as the economy improves, it was updated by Booms and Bitner in 198 1 (Singh,
2018). The 7Ps of marketing is the updated version and that is what we will learn in
this module.
Draw a Gif the word/ group of words is an essential part of a business plan
and leave the number blank if not. Write your answers in your notebook.
1. Market Plan 6. Breakeven analysis
2. Budget 7. Financial Plan
3. Product/ Service Plan 8. Executive Summary
4. Key Distinctions 9. Distribution Logistic
S. Mission/ Vision 10. Management and
Organization
Look around you. Can you list down the things that you see? These things
are purchased maybe by your mother, father or even you. Today, we will talk about
them. And later, we will see what type of products you actually bought.
A successful product has to fu1fi11 a specific need in the market and it must
be able to do its function as guaranteed. Whether a need or want, a product must
provide clear statement to users and potential customers regarding its benefits and
features.
A want, on the other hand, is one step up in the order from needs and is
simply something that people desire to have, that they may or may not be able to
obtain. This includes new pair of shoes, a high-end cellphone or gadget; things people
can live without but still choose to purchase.
1. Paper
2. Washing Machine
3. Medical Check-up
4. Massage
5. Package delivery
6. Shoes
7. Pants
8. Cellphone
9. Cellphone repair
10. Sugar
1. What is ProductP
2. What is the importance of product in the development of marketing
strategy?
3. What are the types of products that an entrepreneur can sell?
What E Can CO
Using the list that you made earlier in “What's New”, classify the things you
(and your family) purchased whether they are consumable, non-consumable and if
possible, service. Write your answers in your notebook.
Conaumable Non-conaumable
If you can do that correctly, I am sure that you have understood our today's
lesson.
At the end of the lesson with at least 80% level of proficiency, you should be
able to:
Yesterday, I asked you to write the products that you and your family bought.
Today, can you recall where you bought them? Please write the stores/ places in your
Today, we will learn about the second P in our Marketing Mix which is the
Place. Does it play an important role in marketing?
Place refers to distribution or the methods you use for your products or
services to be easily accessible to the target customers. Also called placement or
distribution, this is the process and methods used to bring the product or service
to the consumer (Luenendonk, 2020). Your product or service dictates how it should
be distributed (www.marketingmix.co.uk). An entrepreneur must establish his/ her
business in the most strategic place.
The place where the businesses situate and their accessibility are vital
influences in marketing. Accessibility relates not just to physical approachability but
to other means of communication and contact (Chand, 2019). Thus, the types of
distribution channels used (e.g. travel agents,
middle person) and their coverage are linked to the
crucial issue of accessibility.
1. Milk tea
2. Television 5. Grocery 9. Food from eatery
3. Burger 6. Ready-to-wear clothes 10. Construction
4. Massage 7. Car materials from
8. Laptop hardware
The following questions are to check the learning you have acquired in the
past lesson. Please answer them in your Entrepreneurship notebook.
In your notebook, write the places that offer both your needs and wants and
state if they are in a strategic place or not and why do you think so.
If you are able to do that correctly, I am sure that you have understood our
today's lesson.
At the end of the lesson with at least 80% level of proficiency, you should be
able to:
and
M/hatfAnoœ
One of the most important things to consider in putting up a business is the
Marketing Mix; one of which is Price. Do you have any idea about it? Let's see what
you already know about this lesson. Write the letter that corresponds to your answer
for each item in your notebook.
1. What refers to the amount of money that your customers have to pay in
exchange for your product or service?
a. tip b. prize c. token d. price
2. What is the pricing strategy that takes the production expenses and adding up
a certain profit percentage?
a. cost plus b. value-based c. competitive d. A & C
3. What is the pricing strategy that conducts a survey of the pricing applied by
other entrepreneursP
a. cost plus b. value-based c. competitive d. A & C
4. What is the pricing strategy wherein an entrepreneur considers the customer's
perception of the product's quality?
a. cost plus b. value-based c. competitive d. A & C
5. What should be the basis of your pricing schemed
a. product itself b. competition c. customer demand d. A, B 8s C
What are the three things that you can see around you? Please write them
down and based on our last discussion, classify whether they are directly or
indirectly distributed. Check your answers based on your notes.
WL‹at’s New
Below is a list of products and their original price. Try to mark the price up
to earn some profit and let's see how much you will possibly earn.
Original Marked-
Price up Price Reason for mark up
Trendy Denim Jeans 350.00
Imported Cotton Top 100.00
Nike Running Shoes 3500.00
Metal Hair Clip 75.00
Android Cell phone 4999.00
Let us now find out in our next lesson if your reasons for mark-up are
acceptable and correct.
Today, we will learn about the third P in our Marketing Mix which is the Price.
Aside from being the amount of money we pay for a product or
item, what does price indicate in the perspective of the
entrepreneur and how does it affect the marketing strategy?
Activity: Analyze the situations below and identify the pricing scheme used.
1. The seller added 20% mark up to the capital price.
2. The retailer sold the product based on its class.
3. The retailer sees that the quality of the product is good so he/ she sold it
at a higher price.
4. The merchandiser sold the dress at its usual price in the market.
5. The merchandiser traded the dress 20 pesos lower than its price in the
market.
The following questions are to check the learning you have acquired in the
past lesson. Please answer them in your Entrepreneurship notebook.
At the end of the lesson with at least 80% level of proficiency, you should be
able to:
Wñ at's Zn
Give price to the following products using the specified pricing scheme. Write
your answers in your notebook.
Original Cost Valzze Explazzatioa
Product Price P1us Added Competitive
(30%)
Washable face
› .o0/pc
Mask
Disposable
Mask
Turmask
(turban and 60.00/pair
mask)
I hope that after this activity, price as the third “P” in Marketing Mix is now
very clear to you.
WL‹at’s New
How do you feel when you see promos as shown in the pictures below? How
do you usually respond to these kinds of advertisement as a customerP Do you think
they are effective in convincing customers to buy your products or services? Write
your answers in your notebook.
With your answers, we will know how they help in selling your product.
The strategies you use to endorse your product or service in the market is
called promotion. Through it, you let potential customers know what you are selling
(www.marketingmix.co.uk).
In order for you to persuade patrons to purchase your product, you need to
explain what it is, how to we it, and why they should buy it. You should always
make your consumers feel that you can satisfy their needs and wants.
Read each statement below and put if the statement is true and if
false. Write your answers in your notebook.
Apply what you have learned in the past lesson by providing at least three
products that utilize the marketing communication methods in promoting goods
and/ or services below.
After the lesson today, with at least 80% level of proficiency, you are expected
to:
I hope that after this activity, promotion as the fourth “W in Marketing Mix is
now very clear to you.
What's New
Given the illustration below, who do you think is the most important among
the people in and out of a business enterprise? Explain your answer.
Today, we will learn about the fifth P in our Marketing Mix which is the
People. Do you know who these people are?
One of the essential elements of the marketing mix is the people. Everyone
who is involved in the product or service whether directly or indirectly is referred to
as people (www.marketingmix. co.uk). According to Chand (2019), people are the
human actors who play a part in production of goods and service delivery and thus
influence the buyer's perceptions: namely, the firm's personnel, the customer, and
other customers in the environment.
People are the most important element of any product, service or experience.
Remember, customers buy from salespeople who they like, so the attitude, skills
and appearance of all staff should be taken into consideration when hiring
employees. People have an important role in product/ service delivery, they are
WPiat's More
Write TRUE if the statement is correct and if it is false, write the appropriate
word/s to correct the sentence. Write your answers in your notebook.
1. Production workers are the human actors who play a part in the production of
goods and service delivery.
5. The attitude, skills, and appearance of all staff need to be first class.
What E Can CO
If you are to hire people for an organization, what are the first 5 characteristics
that you will you consider? Explain your answer in your notebook.
At the end of the lesson with at least 80% level of proficiency, you should be
able to:
3. What is the first thing that people see in a product, and has the ability to
catch or divert their attention within seconds?
W2int’s In
Write whether you agree or disagree with the given statements below and
explain your answers.
I hope that after this activity, people as the fifth “P” in Marketing Mix is now
very clear to you.
4 pics 1 word: Try guessing the lesson for today based on the pictures shown
below.
Today, we will learn about the sixth P in our Marketing Mix, which is the
Your packaging is the gold star of your marketing mix — it can dictate how
well your strategy is working (Bouma, 2018). The first thing that customers see is
the product packaging, it has the ability to catch or divert their attention in a snap.
Packaging maintains the freshness and quality of your product while using
vibrant designs to tell your brand's story. It also has the information required by the
government like nutritional facts and warnings that keeps the consumers safe. It
also proves further that you have commitment to transparency and only provide
products that are beneficial to consumers' lives. The packaging must also be user-
friendly. It must be easy to open, handle, and store.
• Brand. This will help you make your product be known to many. The name
of the product is what the customer usually remembers.
• Variant. The packaging should display the possible options for the
particular product.
• Functional benefit(s}. The packaging should show what the product does.
• Call-to-action. The reason why consumers should buy the product must
also be present in the packaging.
• Size, weight, content details, etc. The information such as stated must
be shown for the consumers to know.
Your packaging should tell the consumer what your product is and why they
should buy it. That's it. Two questions only that your product packaging design has
to answer.
5. The packaging should not present why the consumer should buy the product
because it is resource consuming.
Whatff2areLeArned
Answer the following questions in your Entrepreneurship notebook.
Wlsat E Can TO
Cut a packaging of your chosen product and label their parts that you think
helped people decide to buy it. Explain your answers briefly.
At the end of the lesson with at least 80% level of proficiency, you should be
able to:
I hope that after this activity, packaging as the sixth “P” in Marketing Mix is
now very clear to you.
Guess our lesson for today by unlocking the word below. Use the
corresponding number of each letter in the alphabet; A isB1, is 2 and so on and so
forth.
Today, we will learn about the seventh P in our Marketing Mix which is the
Positioning. When buying a certain product, do you prefer branded products? And
why do you favor them?
4 The entrepreneur must always define the product based from the viewpoint
of the customers.
5Fhatff2arsLsamed
Answer the following questions in your Entrepreneurship notebook.
Given the logos of food chains existing here in Bataan, try to analyze their cost
and quality, and place them in their corresponding quadrant in the cost-quality axis.
Just decide based on your opinion. For example, you think that Bon Chon has low
cost and with high quality you should put it in quadrant 3 as shown below.
1.
2.
8.
7. 9.
5. 6.
Wkial's More
If you think that the following statements are correct, write TRUE and if it is
false, write the appropriate word/s to correct the statement. Write your answers in
your notebook.
Wñ at I 2ifare Learned
Identify the word being described in the following sentences. Choose your
answer from the box below. Write your answers on a separate sheet of paper.
1. This is where the marketing department creates an image for the product
based on its intended audience.
2. The amount of money that your customers have to pay in exchange for your
product or service
3. This refers to the distribution or the methods and location you use for your
products or services to be easily accessible to the target customers.
4. It maintains the freshness and quality of the product.
5. This includes the various methods of publicizing the products or services of
the enterprise.
What E CaR CO
Add?GonaIAct ?Ges
Create a business vicinity map that is reflective of your own locality or town.
Consider the feasibility of the place, along with the 7Ps discussed in this module.
Scoring rubric for this activity is given below.