I.

OVERVIEW OF THE BUSINESS

Chocolate Chip Cookies are one of the most loved pastries among
Filipinos it is because of the relationship of the sweetness taste of the pastry
and the sweet tooth culture of the Filipinos. Cookies can be found mostly on
bakeries all across the country, but have you seen a cookie being sold in
school? To answer this question our group decided to create the cookie
business called. This cookie business aims to seize and solve this problem
while gaining profit making it a win-win situation towards the costumers and
the entrepreneurs. The entrepreneurs establishment of the business is in
Dulag National High School, because of its abundance of possible costumers
such as the students, school staffs, and teachers. The product of our business
is the “Chocolate Chip Cookie” also known as the traditional cookie which is
well known for its buttery, chewy, sweet and easy to make process. The
product might be traditional but the target market is revolutional, innovative
and somewhat new from the cookie business to be established.

Chocolate chip cookies are a delicious treat that can be beneficial and
healthy when eaten in moderation. They are a great source of carbohydrates,
which provide energy to the body. They also contain some essential vitamins
and minerals such as iron, magnesium and zinc. Chocolate chip cookies are
also a good source of fiber, which helps to keep the digestive system healthy.
Additionally, the chocolate chips in the cookies provide antioxidants, which
can help to protect the body from free radical damage. Finally, the fat in the
cookies can help to keep you feeling full for longer, making them a great
snack option. A perfect way to satisfy your sweet tooth, made with the
freshest ingredients and are sure to please even the pickiest of eaters.
Offering competitive prices and a top-notch customer service. Enjoy them as
a snack, dessert or even as a special treat for a loved one. With these
chocolate chip cookies, you can’t go wrong.
 TABLE OF CONTENTS

I. OVERVIEW OF THE BUSINESS

II. MISSION, VISION AND VALUES

III. MARKETING PLAN

A. Product Sampling

B. Pricing Strategy

IV. PRODUCTION TECHNICAL PLAN

A. Product Description

B. Operating Strategies

1. Raw Materials

2. Machine/ Equipments

V. ORGANIZATIONAL PLAN

A. Team Members (Organizational Plan)

B. Contribution to the Business

VI. OPERATIONAL PLAN

A. Work Flow

B. Monitoring and Evaluation

VII. SUSTAINABILITY

A. Financial Plan

B. Social Impact

1. Social Impact in the Community

2. Business Impact in the Community

VIII. DOCUMENTATION
II. MISSION, VISION AND VALUES

Mission:
To produce and sell affordable yet best quality cookies using premium
ingredients in every freshly baked treat, creating a joyful and happy memories from
the first bite to the last. A tasty and natural treat packed with essential nutrients for
the consumable contains, for every person who consume our products.

Vision:
We wish to offer a treat which are delightfully tasty, packed with essential
nutrients that convey its Chewy and Crunchy flavor. To convince, fulfill and provide
our costumer the product they need, patronizing and commending the product.

Values:
Entrepreneurs will take a great pride in developing and producing the quality
of the products that can forefront their minds by means of focusing the effective
standing of the business, which helps them to achieve a higher level of mastery that
will lead to a wide range of creating a great business teams. Also, entrepreneurs
requires fortitude to keep the business strong and eventually bring it to harvest,
which stems from the persistence, realism, consistency and strengthens the minds of
the entrepreneur against possible feedbacks.

III. MARKETING PLAN

This Chocolate chip cookies will focused on selling for 10 Php per cookie. Our
target market is students, teachers and school staff, and our goal is to provide them
with a delicious and affordable snack options that they can enjoy during the day. Our
business will be based on quality, affordability and convenience and we believe that
we can create a loyal customer base by consistently delivering on these values.
a. Product Sampling
We will offer free samples of our cookies at local events, schools and
community gatherings to introduce people to our product and generate interest.
b. Pricing Strategy
Our cookies will be priced at ₱8 per cookie. We believe that this price
point is affordable for our market while also allowing us to generate a profit.
IV. PRODUCTION/TECHNICAL PLAN

A. Product Description
Chocolate Chip Cookies is a small sweet baked treat crunchy or cake like
pastry that is recognized by its butter flavor and the inclusion of Chocolate chips.
Generally, the recipe starts with a dough composed of flour, butter, both brown and
white sugar, semi-sweet chocolate chips, eggs and vanilla. These delicious
chocolate chip cookies are our second most popular cookie for good reasons, you
can eat them when they are warm and right out of the oven or you can save them for
a few days and still enjoy them just as much, also a perfect treat for any occasions
and sure to satisfy your sweet tooth. The rich, buttery flavor of the cookie combined
with the sweet, chocolate chips make for a heavenly combination. The cookies are
soft and chewy, with just the right amount of crunch.

B. Operating Strategies
The entrepreneurs will create this cookie business to help meet the needs and
wants of the consumers of Dulag National High School. Before starting the business,
the entrepreneurs will estimate their capital to purchase all the ingredients and
materials that are needed. The ingredients will be purchased at the marketplace of
Dulag since it provides the best quality ingredients, is convenient and also
inexpensive. The free tasting will be held around the campus before the actual
selling of cookie to have enough room for improvements using the feedback from the
consumer to establish a consumer dominated business. With that the entrepreneurs
will have the chance to improve their product which will aid in determining what
recipe has the greatest impact on buyers to meet their indulgence. After that, the
official selling of our cookies will begin.
1. Raw Materials

Shortening
All-purpose flour
Vanilla
Baking Soda
Brown and White Sugar
Chocolate Chips
Chopped Nuts
Eggs
Salt
2. Machine/Equipments
Mixing Bowl
Hand mixer
Sifter
Dry Measuring cups
Measuring spoons
Spatula
Cookie scoops
Baking Sheet
Parchment Paper
Cooling racks
Oven toaster
3. Procedure
First, thoroughly cream the shortening and sugars.
Second, add eggs and beat well.
Third, Sift together the flour, soda and salt.
Fourth, add to first mixture.
Fifth, add water and vanilla, mix thoroughly.
Sixth, stir in nuts and chocolate chips.
Then, drop by the spoon onto lightly greased cookie sheet.
Lastly, bake at 375 degrees for 10-12 mins.
V. ORGANIZATIONAL PLAN

A. Team Members:

(Owners)
Maria Isaylinne C. Cayetano
Jahaziel G. Ceballos
Allan James Radam
Deign Vivien V. Oledan
Ricalyn Leigh Osmena

(Manager)
Maria Isaylinne C. Cayetano

(Sales Agents) (Cooks) (Cashiers)

Ricalyn Leigh Osmena Maria Isaylinne C. Cayetano Allan James Radam
Deign Vivien Oledan Jahaziel G. Ceballos Deign Vivien Oledan
B. Contribution to the Business

Owners- is an individual who owns and control of the operational and monetary
aspects of a business with the aim of deriving profit from its successful
operation.
Manager- is a supervisor who is responsible to control and directs the personnel
and activities of a business.
Sales Agent- the person that fulfill requests and provide services and distributes
the product that best meet their needs in a specific area.
Cooks- are responsible for executing opening and closing procedures, also
preparing food at an establishments, and accommodates customer’s special
request.
Cashiers- a person in charge of handling payments and issuing receipts in a
store. They ensures the stability of transactions of the business.
VI. OPERATIONAL PLAN
A.

Producing

Planning Packaging

Actual Selling Prototyping

 First the entrepreneurs will come up a plan to identify the target market; Dulag
National High School staff, students, and teachers. This also determine the type of
chocolate chip cookies to produce based on customer preferences, demand, and
pricing. This also includes the planning of ingredients needed and estimate the cost
of production based on available resources and demand. Second phase is
Producing. This phase allows the entrepreneurs to produce the necessary
ingredients. Next set up the production area, including equipment. Then mix the
ingredients according to the recipe and bake the cookies. Ensure the quality of the
cookies by conducting taste test and visual inspection. Third phase is Packaging.
This process of evaluating and placing the final product to a decorative container
with appropriate size and quantity and label it with product name and other relevant
information. Next is Prototyping. Offers samples of the cookies to a select group of
customers, such as staff members to gather feedback. Modify the recipe or
packaging based on customer feedback to improve the product. The final phase is
the Actual Selling. Sell the cookies on campus, such as in the school canteen or a
designated selling area. Promote the cookies through word-of-mouth to attract more
customers. Monitor sales and adjust production and pricing as needed to ensure
profitability and customer satisfaction.

B. Monitoring and Evaluation:

In this business, the entrepreneurs will make and serve 60 pieces of cookies
per day. It takes 10-12 minutes to bake cookies. The entrepreneurs are going to sell
during recess, vacant and after class only to avoid interruptions to the students.

VII. SUSTAINABILITY
A. Financial Plan
The business is looking for an investment of up to ₱5931 to help with
expansion capital. This money will largely be used to promote marketing growth and
to begin the production of the product.

Table 1A. Projected Expenses for the First Month of actual running of the business and
equipments needed for the 1st month prototype selling

Variable Cost Unit Price Unit Quantity Total

Raw Materials
Shortening 90 1 kgs 3 ₱270
All-purpose flour 70 1 kgs 6 ₱420
Vanilla 5 10 ml 6 ₱30
Baking Soda 60 250 g 3 ₱180
Brown Sugar 25 250 g 15 ₱375
White Sugar 30 250g 15 ₱450
Chocolate Chips 200 1 kgs 2 ₱400
 Chopped Nuts 5 20 g 40 ₱200
Eggs 11 1 pcs 36 ₱396
Salt 5 200 g 5 ₱25
(A) total variable cost ₱2746
Product/Service
Equipments/Machines
Mixing Bowl 90 1 pcs 1 90
Hand mixer 900 1 pcs 1 900
Sifter 80 1 pcs 1 80
Dry Measuring cups 90 1 set 1 90
and spoons
Spatula 40 1 set (2pcs) 1 40
Cookie scoops 80 1 set 1 80
Baking Sheet 250 1 pcs 1 250
Parchment Paper 70 1 roll 1 70
Cooling racks 85 1 pcs 1 85
Oven toaster 1500 1 pcs 1 1500
(B) total equipments/ 3185
machine cost
(A)+(B) total cost of 5931
production

Table 1A shows the quantity and the prices of the equipments and ingredients
that are needed in for a month prototype selling of the product.

Table 1B. Projected Expenses for the First Month of actual running of the business
and equipments needed for the 1st year of actual selling.

Variable Cost Unit Price Unit Quantity Total

Raw Materials
Shortening 90 1 kgs 9 ₱810
All-purpose flour 70 1 kgs 18 ₱1260
Vanilla 5 10 ml 18 ₱90
Baking Soda 60 250 g 9 ₱540
Brown Sugar 25 250 g 15 ₱375
White Sugar 30 250g 15 ₱450
Chocolate Chips 200 1 kgs 12 ₱2400
Chopped Nuts 5 20 g 80 ₱400
Eggs 11 1 pcs 90 ₱990
Salt 5 200 g 15 ₱75
(A) total variable cost ₱7390
Product/Service
Equipments/Machines
Mixing Bowl 90 1 pcs 1 90
Hand mixer 900 1 pcs 1 900
Sifter 80 1 pcs 1 80
Dry Measuring cups 90 1 set 1 90
and spoons
 Spatula 40 1 set (2pcs) 1 40
Cookie scoops 80 1 set 1 80
Baking Sheet 250 1 pcs 1 250
Parchment Paper 70 1 roll 1 70
Cooling racks 85 1 pcs 1 85
Oven toaster 4500 1 pcs 1 4500
(B) total equipments/ 6185
machine cost
(A)+(B) total cost of 13575
production

Table 1A shows the quantity and the prices of the equipments and ingredients
that are needed in for the 1st year of selling of the product.

Table 2. Gross Revenue for the next 5 years

Year 1 Year 2 Year 3 Year 4 Year 5
5% 10% 15% 20% 25%
340583 374641 430837 517004 646255

Table 2 shows the projected gross revenue of the cookie business that will be
sold on Dulag National High School. The total population of students in DNHS is
3841 and there is no possible competitors with the same product. Therefore there is
a 100% remaining market share and our business Cookie Muskters will strike that
opportunity.
Our business set up a 5.2% market share as a starting goal and we are
looking at a 5% growth rate in year 1, 10% growth rate in year 2, 15% growth rate in
year 3, 20% growth rate in year 4, and 25% growth rate at year 5.
Table 3A. Projected Volume (in pieces)
Starting projected volume for the first month/prototype selling
Daily Weekly Monthly
60 pcs 200 pcs 1020 pcs

Projected volume if the first month of the business became successful

Year 1 Year 2 Year 3 Year 4 Year 5
42573 pcs 46830 pcs 53854 pcs 64626 pcs 80782pcs

Table 4. Monthly Projected Revenue, Cost, and Net Profit

Jan Feb Mar Apr May Jun Jul
Revenue 28382 28382 28382 28382 28382 28382 28382
Cost 13575 9075 9075 9075 9075 9075 9075
 Projected 14807 19307 19307 19307 19307 19307 19307
Net Profit

Aug Sept Oct Nov Dec Total

28382 28382 28382 28382 28382 340,584
9075 9075 9075 9075 9075 113,400
19307 19307 19307 19307 19307 227,184

Table 4 shows projected revenue, cost and net profit. Based on the table
above, the entrepreneur’s monthly projected revenue will be ₱28382, the costs will
be ₱13575 in the month of January and ₱9075 in the month of February-December,
then the net profit will be ₱14807 in the month of January and ₱19307 in the month
of February-December. Which this table indicated the yearly revenue will be
₱340,584, the cost will be ₱113,400 and the net profit will be ₱227,184.

Social Impact

1. Social Impact in the Community

The Chocolate Chip Cookies will be sold by the business owners in
DNHS, where teachers and students are primarily the target market. where the
customers may indulge in the deliciousness of the distinctive product. Cookies are
the perfect light snack to start your day because it gives you a personal satisfaction,
in addition to its sweetness, it is also excellent for them because it typically contains
flavonoids, which are a wonderful source of dietary fiber, nutritious source of protein,
vitamins, and minerals that help produce a stable metabolism. Additionally, to its
typical methods, the product will gain popularity because of a special innovation that
will alter the customer's viewpoint.

2. Business Impact in the Community

Our Cookie business not only provides exceptional service but can also
provide sustainability to the community’s cleanliness and orderliness. We will make
sure that the production of these goods does not endanger the environment or the
health of the consumers. With that, the materials used to package our products will
be eco-friendly. Since the raw materials are local, the company would also be able to
assist other businesses in the community.