TABLE OF CONTENTS

Title page …………………………………………………………………………………… i

Certification ………………………………………………………………………………… ii

Approval Sheet ……………………………………………………………………………... ii

Certificate of Originality…………………………………………………………………… iii

Table of Contents…………………………………………………………………………… iv

List of Tables……………………………………………………………………………… viii

List of Figures………………………………………………………………………………. ix

List of Appendices…………………………………………………………………………. xii

Bibliography……………………………………………………………………………….. lxi

I. Project Summary

Highlights / Summary of the Study………………………………………………………. 1

Proposed Name of the Enterprise………………………………………………………… 2

Vision.……………………………………………………………………………………. 2

Mission…………………………………………………………………………………… 2

Objectives of the Study…………………………………………………………………… 3

Long-term Objectives ……………………………………………………………………. 3

Short-term Objectives ……………………………………………………………………. 3

Location ………………………………………………………………………………….. 4

Proponents of the business and legal structure …………………………………………... 7

Plant size and Factory ………………………………………………………………........ 8

Brief History of the Business ……………………………………………………………. 9

Description of the Business………………………………………………………………. 9

Business Model ………………………………………………………………………...... 9

Business Logo ………………………………………………………………………….. 11

Product Tagline ……………………..……………………………………………..….....12

II. Market Viability

Growth and Trends…………………………………………………………………………. 13

PESTEL Analysis……………………………………………………………………….... 13

Porter’s Five Forces of Competition……………………………………………………… 25

SWOT ANALYSIS………………………………………………………………............. 33

TOWS ANALYSIS………………………………………………………………………. 39

Competition………………………………………………………………………………… 43

Industry Size………………………………………………………………………………... 43

Competitors Analysis………………………………………………………………………. 43

Direct Competitors………………………………………………………………………. 44

Indirect Competitors…………………...………………………………………………... 45

Market Segmentation………………………………………………………………………. 47

Target Market………………………………………………………………………………. 49

Marketing Research………………………………………………………………………… 50

Research Method…………………………………………………………………………… 50

Description of Respondent………………………………………………………………. 50

Sample of the Study (Sample Population) ………………………………………………. 51

Instrument and Validation……………………………………………………………….. 52

Presentation and Analysis of Data………………………………………………………...53

Demand and Supply Analysis………………………………………………………………. 83

Total Demand…………………………………………………………………………...... 99

Supply Analysis…………………………………………………………………………. 104

Demand and Supply Analysis…………………………………………………………... 119

Marketing Strategies………………………………………………………………………. 122

A. Product Strategy………………………………………………………………….... 122

B. Pricing Strategies………………………………………………………………….. 124

C. Place / Location Strategy………………………………………………………….. 127

 D. Promotional Strategy………………………………………………………………. 132

E. Positioning Strategy……………………………………………………………….. 136

III. Technical Viability

The Product ………………………………………………………………………………137

Manufacturing Process…………………………………………………………………... 142

Plant Size and Production Schedule……………………………………………………... 151

Machinery and Equipment ……………………………………………………………….153

Plant Location …………………………………………………………………………... 179

Plant Layout …………………………………………………………………………….. 182

Raw Materials and Supplies……………………………………………………………... 186

Estimated Utilities Consumption………………………………………………………....191

Waste Disposal ………………………………………………………………………….. 193

Production Cost …………………………………………………………………………. 194

Product Mark-up………………………………………………………………………… 195

Product Mark-Up………………………………………………………………………….211

IV. Management and Organization Viability

Forms of Business Ownership…………………………………………………………... 212

Capitalization……………………………………………………………………………. 212

Organizational Structure………………………………………………………………… 213

Manpower Requirements………………………………………………………………... 213

Qualification Standards …………………………………………………………………. 214

Job Specifications ………………………………………………………………………. 216

Selection Process ………………………………………………………………………... 221

Job Requirement, Orientation & Training ………………………………………………. 222

Compensation and Benefits Staffing and Cost ………………………………………….. 225

 Organization Policies ………………………………………………………………….... 227

Legal Requirements ……………………………………………………………………... 231

Projected Timetable ……………………………………………………………………... 250

V. Financial Viability

Sources of Funds ………………………………………………………………………… 251

Project Cost / Initial Capital Requirements ……………………………………………... 252

Break-even Point Analysis ……………………………………………………………… 253

Sales Forecast …………………………………………………………………………… 254

Financial Assumptions……………………………………………………………………258

Projected Income Statement …………………………………………………………….. 259

Projected Statement of Financial Position………………………………………………. 261

Projected Cash Flow…………………………………………………………………….. 263

Projected Changes in Owner's Equity…………………………………………………… 266

Projected Comparative Financial Ratios………………………………………………... 267

Projected Notes to Financial Statements………………………………………………... 269

Projected Payback Period……………………………………………………………….. 295

VI. Critical Risks Factors and Exit Strategy

Potential Barriers/ Assessment of Risk………………………………………………….. 296

Contingency Plan to the Potential Barriers…………………………………………… 300

Compliance Risk…………………………………………………………………….... 301

Future Plan……………………………………………………………………………. 305

Exit Strategy………………………………………………………………………….. 306

VII. Socio-Economic Study

A. Job Opportunities to the Employees ……….………………………………………. 307

 B. Contribution to the Philippines Economy…………………………………………. 308

C. Other Beneficiaries………………………………………………………………....309

Social Responsibility…………………………………………………………………309

Sustainability………………………………………………………………………... 310

Regulations and Environmental Issues………………………………………………310

VIII. List of Tables

Table 1. SWOT Analysis …………………………………………………………………... 34

Table 2. TOWS Matrix ……………………………………………………………………... 40

Table 3. Direct Competitors ………………………………………………………………... 44

Table 4. Indirect Competitors …………………………………………………………….... 45

Table 5. Market Segmentation ……………………………………………………………… 47

Table 6. Target Market ……………………………………………………………………... 49

Table 7. Samples of the Study ……………………………………………………………… 51

Table 8. Demand Analysis for Potential Consumers ……………………………………..... 83

Table 9. Supply Analysis ………………………………………………………………..... 104

Table 10. Demand and Supply Analysis for 20 Sheets per Pack ………………………… 119

Table 11. Demand and Supply Analysis for 30 Sheets per Pack …………………………. 120

Table 12. Specifications of Manufactured Products ……………………………………… 122

Table 13. Pricing Strategy………………………………………………………………......124

Table 14. Marketing Activities ………………………………………………………….... 132

Table 15. Specifications of Products to be manufactured ……………………………….... 138

Table 16. Production Schedule …………………………………………………………..... 152

Table 17. Projected Production Supply …………………………………………………….152

Table 18. Estimated Utilities Consumption ……………………………………………….. 191

Table 19. Production Cost ………………………………………………………………… 193

Table 20. Product Mark-Up for 20 sheets ………………………………………………… 210

Table 21. Product Mark-Up for 30 sheets ……………………………………………….... 210

Table 22. Projected Timetable ……………………………………………………………. 248

Table 23. Benefits to Employees …………………………………………………………. 306

Table 24. Tax Paid to Government ……………………………………………………….. 307

IX. List of Figures

Figure 1. Business ModelFigure 2. Logo of the business
………………………………………………………………11

Figure 3. Porter’s Five Forces of Competitive Analysis …………………………………….25

Figure 4. Profile of the Respondents in terms of Age ……………………………………….53

Figure 5. Profile of the Respondets in terms of Location ……………………………………54

Figure 6. Profile of the Respondets in terms of Sex …………………………………………55

Figure 7. Profile of the Respondets in terms of Marital ……………………………………..56

Figure 8. Profile of the Repspondents in terms of Highest Educational Attainment ………..57

Figure 9. Poterntial Consumer’s Response in terms of Familiarity of the Product ………….58

Figure 10.Poterntial Consumer’s Response in terms of Willingness to Purchase the Product59

Figure 11. Poterntial Consumer’s Response in terms of

List of Appendices
APPENDIX A: Sample Documents. xii
APPENDIX B: Downloadable Forms. xxvii
APPENDIX C: Other Documents. xxxvii
APPENDIX D: Curriculum Vitae. xxxix
APPENDIX E: Letter xlv
APPENDIX F: Survey Questionnaire. xlvi
APPENDIX G: Documentation of Survey Questionnaire. lv

Bibliography. lxi