PROJECT REPORT

ON
TWO WHEELER AUTOMOBILE

( A DIVISION OF NIS SPARTA LTD.A RELIANCE

ANIL DHIRUBHAI AMBANI GROUP CO.)

SUBMITTED BY:-
 Contents
1) Acknowledgement
2) Preface
3) Certificate
4) Executive Summary
5) Objective of the Project
6) Methodology used
7) Data/information collected
8) Marketing mix “4Ps”
1. Offered product
2. Market segmentation
3. Place
4. Promotion
9) Interpretation of the data/information Collection
10) Suggestions for improvement
11) Conclusion
 ACKNOWLEDGMENT

I would like to express my sincere gratitude and thanks to all who

in some way or the other helped and guided me in the due course
of the completion of this project work. It was indeed impossible for
me to accomplish to this task with out the timely accelerating
encouragement and exuberant support .it will be unfair to mention
the name of those who directly or indirectly helped me to make it a
success.

It goes beyond words to express my special thanks Valentina Harry

(Faculty ADMAS) of The NIS Academy Kota without which it
would have been difficult to carryout this project.

Thanks all of you

You’re sincerely

MBA IST Year

 PREFACE

Master of business administration (MBA+ADMAS) one of

the most reputed professional courses which includes both the
theoretical and practical training as a part of two year curriculum.
Progress is the continuous process. It is relative and absolute. We
can not stop at certain destination and declare that target has
achieved.

This report is an endeavor to convert all that’s virtual in to real

image .i.e. It helps is applying all the theoretical concepts into the
real corporate world .it helps in developing the managerial skills
using which we can convert abstracts into language .in this regard I
had undertaken a project study on two wheelers Automobiles .

I believe that this repot would surely help to revel the various
techniques used in Automobiles qualities advisor.
 CERTIFICATE YEAR 2009
THE NIS ACADEMY KOTA

This is the certificate that the Project repot “Two wheeler

Automobile” is submitted by Pramod Meena who is student of
MBA +ADMAS from The NIS Academy Kota.

The project is successfully completed and a satisfactory report is

submitted on this project.
 Objective of the Project
• To have a Knowledge of Auto Mobile & two wheeler Auto

Mobile.
• To gain knowledge of two wheeler Auto Mobile.

• Study the Marketing mix of two wheeler.

• Study the various factors that influence the consumer buying

decision.
• Study the business environment factors.

• To make awareness about new two wheeler and the new

launched products of the Indians Auto Mobile companies and

generates knowledge for the companies.
• To provide an opportunity to apply the concepts learnt in real

life.
• To create awareness about strengths and weakness in the work

environment.
• The company provides a platform to take up Executive Training

and develop a network, which will be useful in enhancing career

prospects.
• Know the buying behavior of the customers

Towards two wheelers.

 Methodology used
• The objective of the present study can be
accomplished by conducting a systematic market
survey.
• Market Research is a systematic design, collection,
analysis and reporting of data and finding that are
relevant to different market situation.

The marketing research processes that adopted in the

present study consist of the following stages:

1. Defining the problem and research objective:

• The research objectives state that what information is

needed to solve the problem.

• Here the objective of the research is to know about

customer awareness, preferences and satisfaction
level regarding online trading and off line trading.
 2. Developing research plan:

• Once the problem is defined, the next step is to

prepare a plan for getting the information needed for
the research.

• The present study adopt exploratory approach where

in there is a need to gather a large amount of
information before making a conclusion.

• The descriptive and casual approaches also used.

Collection and Sources of Data:

To collect the data, relevant information is necessary as

regards to the project, and the data collected by using
two ways:

1. Primary Data

2. Secondary Data.

• Primary Data:
In this the information is possessed with first hand
information, which is new and fresh.

The tools used by researcher for the primary data are:

1. Questionnaire.

2. Face-to-face Interview of customer/company outlets.

• Secondary data:

The secondary information received with the help of

Journals, Magazines and the Internet etc.

• References used from ADMAS books.

• Gathered information through World Wide Web

(www).

• Support and knowledge provided by Faculty

DATA AND INFORMATION COLLECTED

 Automobile industry worldwide has evolved over a period of more
than two centuries. From the steam engine to vehicles powered by
internal combustion to petrol engine, the modern automobile has
covered a long distance. Automobiles revolutionized the future of
the world, changing forever the way people live, travel, and do
business. the automobile industry is one of the most dynamic and
fast growing industries in the world .it employs million of people
and generate revenue in billions of dollars world wild .major
automobile corporations around the world are general motors
corporation ,ford motor company, Toyota motor corporation and
Nissan motor co. ltd.

Indian automobile market is not far behind .it offers a cars

ranging from mid to big sizes, luxury cars to multi-utility ,from
three-wheeler to four–wheeler to four wheeled commercial
vehicles .a number of international brands have developed robust
clientele in India such as, Honda India ,general motors ,fords
motors, Toyota India ,and Hyundai motors .along with these
brands ,domestic manufactures such as Maruti Udyog ltd , Tata
motors ,and Mahindra & have there loyal customer as ever.

The Indian automobile industry is the tenth largest in the

world with an annual production of approximately 2 million units.
Indian auto industry, promises to become the major automotive
industry in the upcoming years and the industry experts are hopeful
that it will touch 10 million units mark.

Indian automobile industry is involved in design,

development, manufacture, marketing, and sale of motor vehicles.
There are a number of global automotive giants that are upbeat
about the expansion plans and collaboration with domestic
companies to produce automobiles in India.
Background to the Automobile Industry
The growth of Indian automobile sector can be divided into two
phases:

Pre-Liberalization: After independence, the Indian government

closely protected the Indian passenger car market for a period of
over four decades. before 1990s, consumer have very limited
choice with only a few major automobile manufacturers such as
Hindustan motors ,premier automobiles ,and maruti udygo ltd. in
1991, the Indian economy went through major reforms ,which
includes :
• Approval of foreign direct investment (FDI) in many sectors,
including the automobile industry.
• Removal of industry and import licensing.

For the automobile industry, the period beyond the end of license
raj in 1993 was also the beginning of the boom in manufacturing
and import. This period is popularly called the post-liberalization
era.

Post-Liberalization: After 1993 ,many global players entered the

Indian market mainly through joint venture and collaboration
.Hyundai, ford, general motors ,Toyota ,Honda ,are among them
.since then,
• 17 new ventures have come up in the last ten years.
• Over the last five years, the industry has growth at the rate of 14
percent.
• 9 million vehicles have been sold in year 2005-2006.
• Indian vehicles exports have growth at a rate of 40 percent in
recent past.

The industry encompasses commercial vehicles, multi-utility

vehicles, passenger car, two wheeler, three wheeler and
components. Present, India is the:
• Second largest two-wheeler market in world.
• Fourth largest commercial vehicle market in the world.
• Eleventh largest passenger car market in the world and is
expected to be the seventh largest market by 2016.
 Two Wheeler Automobile

The Indian two wheeler market has a size of over Rs. 100,000
million.

The Indian two wheeler segment contributes the largest

volumes amongst all the segments in automobile industry. Though
the segment can be broadly categorized into 3 sub-segments viz;
scooters, motorcycles and mopeds; some categories introduced in
the market are a combination of two or more segments e.g.
scooterettes and step thru’s. The market primarily comprises five
players in the two wheeler segment with most of the companies
having foreign collaborations with well-known Japanese firms
earlier. But most of the companies are now planning 100%
subsidiaries in India.

In the last four to five years, the two-wheeler market has witnessed
a marked shift towards motorcycles at the expense of scooters. In
the rural areas, consumers have come to prefer sturdier bikes to
withstand the bad road conditions. In the process the share of
motorcycle segment has grown from 48% to 58%, the share of
scooters declined drastically from 33% to 25%, while that of
mopeds declined by 2% from 19% to 17% during the year 2000-
01. The Euro emission norms led the existing players in the two
stroke segment to install catalytic converters. All the new models
are now being replaced by 4-stroke motorcycles. Excise duty on
motorcycles has been reduced resulting in price reduction, which
has aided in propelling the demand for motorcycles. Fierce
competition has also forced players to cut prices in certain models.
CURRENTSCENARIO:

Motorcycle sales grew by an annual average of 27% over f 1995-

2002, and constituted nearly 66% of total two wheeler sales in
F2002, up from just 24% in F1995. Average monthly motorcycle
sales have increased five-fold since F1995 to almost 250,000 units
in F2002. The current share of the leading three companies is
shown in the pie chart. And this clearly shows that hero Honda is
the current market leader with a 49%...

The automobiles (with examples) are classified as follows:

1. 2-Wheelers

These are of 5 types:

1. Motorcycles: Bajaj Pulsar, Honda Unicorn, Honda Shine

2. Scooters: Honda Activa, Kinetic Zoom, Bajaj Chetak 4S
3. Scooterettes: Bajaj Spirit, TVS Scooty Pep, Bajaj Sunny Zip
4. Step thru’s: Bajaj M80, Hero Puch, Kinetic K4 100
5. Mopeds: Kinetic Luna Super, Kinetic Luna TFR

The two-wheeler manufacturers in India are Honda Motorcycle &

Scooter India (Pvt.) Ltd., TVS, Hero Honda, Yamaha, Bajaj, etc.
The heavy motors including buses, trucks, auto rickshaws and
multi-utility vehicles are manufactured by Tata-Telco, Eicher
Motors, Bajaj, Mahindra and Mahindra, etc.

Honda Motorcycle and scooter India Limited

However it was not until the entry of Honda Motorcycle and

scooter India Limited in the late 90s which revolutionized the un-
geared scooter market in the country. The entry of Honda Activa
brought about a much needed change in the scooterettes and
moped market in the country though the latter can't strictly be
included in this category. The market then had not seen any
significant change for about 10 years till the time Honda had come
in with its' set of two wheelers.

Now most of the two wheeler companies like Bajaj Auto,

Hondamotors, Kinetic motors have their presence in the
scooterettes segment.

Some of their products are as follows

Bajaj Auto Kinetic Motor

Bajaj Wave DTSI Kinetic Kine

Bajaj Kristal DTSI
Bajaj Blade DTSI Honda Motors

TVS Motor HondaDio

TVS Scooty Hero Honda

Mopeds Hero Honda Pleasure

Mopeds were first manufactured in the country by automobile

Products of India in the year 1955. Nearly three decades later the
first indigenous two-seater moped was rolled out of the TVS
factory in Hosur, Tamil Nadu. mopeds have also seen a downward
trend in sales in the recent years. It's because the boys prefer
motorcycles to mopeds and girls usually go for a scooterette rather
that these metal bodied two-wheelers.

Mopeds are mainly used for commuting by the lower middle class;
it is also used as utility vehicle in the rural areas. The looks hardly
matter for these less than 100cc set of two wheels; it's the economy
factor which comes to the forefront.

Here are the list of some moped manufacturers and their products.

Kinetic Motor
Kinetic V2 range which includes Kinetic V2 XL and Kinetic V2
80
Kinetic King 100 and Kinetic King Dlx
Kinetic Luna Super
Kinetic Luna TFR

TVS Motor
TVS XL which includes TVS XL Super and TVS XL Super Heavy
Duty
With the motorcycles becoming more fuel efficient with every
passing day the moped might see a further dip in the sales in the
days to come.

Historical Industry Development

India is the second largest manufacturer and producer of two-
wheelers in the world. It stands next only to Japan and China in
terms of the number of two-wheelers produced and domestic sales
respectively. This distinction was achieved due to variety of
reasons like restrictive policy followed by the Government of India
towards the passenger car industry, rising demand for personal
transport, inefficiency in the public transportation system etc.

The Indian two-wheeler industry made a small beginning in the

early 50s when Automobile Products of India (API) started
manufacturing scooters in the country. Until 1958, API and Enfield
were the sole producers.

In 1948, Bajaj Auto began trading in imported Vespa scooters and

three-wheelers. Finally, in 1960, it set up a shop to manufacture
them in technical collaboration with Piaggio of Italy. The
agreement expired in 1971.

In the initial stages, the scooter segment was dominated by API, it

was later overtaken by Bajaj Auto. Although various government
and private enterprises entered the fray for scooters, the only new
player that has lasted till today is LML.

Under the regulated regime, foreign companies were not allowed

to operate in India. It was a complete seller market with the
waiting period for getting a scooter from Bajaj Auto being as high
as 12 years.

The motorcycles segment was no different, with only three

manufacturers viz Enfield, Ideal Jawa and Escorts. While Enfield
bullet was a four-stroke bike, Jawa and the Rajdoot were two-
stroke bikes. The motorcycle segment was initially dominated by
Enfield 350cc bikes and Escorts 175cc bike.

The two-wheeler market was opened to foreign competition in the

mid-80s. And the then market leaders - Escorts and Enfield - were
caught unaware by the onslaught of the 100cc bikes of the four
Indo-Japanese joint ventures. With the availability of fuel efficient
low power bikes, demand swelled, resulting in Hero Honda - then
the only producer of four stroke bikes (100cc category), gaining a
top slot.

The first Japanese motorcycles were introduced in the early

eighties. TVS Suzuki and Hero Honda brought in the first two-
stroke and four-stroke engine motorcycles respectively. These two
players initially started with assembly of CKD kits, and later on
progressed to indigenous manufacturing. In the 90s the major
growth for motorcycle segment was brought in by Japanese
motorcycles, which grew at a rate of nearly 25% CAGR in the last
five years.

The industry had a smooth ride in the 50s, 60s and 70s when the
Government prohibited new entries and strictly controlled capacity
expansion. The industry saw a sudden growth in the 80s. The
industry witnessed a steady growth of 14% leading to a peak
volume of 1.9mn vehicles in 1990.

The entry of Kinetic Honda in mid-eighties with a variometric

scooter helped in providing ease of use to the scooter owners. This
helped in inducing youngsters and working women, towards
buying scooters, who were earlier inclined towards moped
purchases. In the 90s, this trend was reversed with the introduction
of scooterettes. In line with this, the scooter segment has
consistently lost its part of the market share in the two-wheeler
market.

In 1990, the entire automobile industry saw a drastic fall in

demand. This resulted in a decline of 15% in 1991 and 8% in 1992,
resulting in a production loss of 0.4mn vehicles. Barring Hero
Honda, all the major producers suffered from recession in FY93
and FY94. Hero Honda showed a marginal decline in 1992.
The reasons for recession in the sector were the incessant rise in
fuel prices, high input costs and reduced purchasing power due to
significant rise in general price level and credit crunch in consumer
financing. Factors like increased production in 1992, due to new
entrants coupled with the recession in the industry resulted in
companies either reporting losses or a fall in profits.

India is one of the very few countries manufacturing three-

wheelers in the world. It is the world's largest manufacturer and
seller of three-wheelers. Bajaj Auto commands a monopoly in the
domestic market with a market share of above 80%, the rest is
shared by Bajaj Tempo, Greaves Ltd and Scooters India.

The total number of registered two-wheelers and three-wheelers on

road in India, as on March 31, 1998 was 27.9mn and 1.7mn
respectively. The two wheeler population has almost doubled in
1996 from a base of 12.6mn in 1990.

Motorcycles
Motorcycle motorized two-wheeled vehicle for transporting one or
two riders. Motorcycles are capable of the same speeds as
automobiles and can be licensed to operate a motorcycle on public
roads highways. Motorcycles are generally bigger, heavier, and
faster than mopeds.

Motorcycles provide a convenient and relatively inexpensive

alternative to automobiles. They are more maneuverable than
automobiles and they deliver higher fuel economy. Depending on
the size of the engine, a motorcycle may get from 19 to 36
kilometers per liter (45 to 85 miles per gallon), two to four times
that of most mid-sized cars. Also, a motorcycle accelerates more
quickly than an automobile does. However, riding a motorcycle
requires special skill. Braking and handling demand extra caution
and can be difficult on wet or slick surfaces.

Riders use different kinds of motorcycles for different purposes.

Motorcycles designed for use on paved streets and roads are called
street motorcycles. Street motorcycles are a popular means of
transportation during summer months and in warm climates.
People often use them for recreational riding as well as for
commuting. Off-road motorcycles perform well on dirt or gravel
roads or trails. Racing motorcycles are engineered for handling
performance and increased speed.

PARTS OF A MOTORCYCLE
 Parts of Motorcycle

This diagram illustrates some of the important parts of a typical

motorcycle. Transmission controls, such as the clutch and gearshift
levers, are located on the handlebars or foot rests, where the rider
can easily operate them. The rear shock absorber and other
components of the suspension system cushion the rider from
bumps and jolts of the road. The exhaust pipe carries exhaust
generated by the engine to the rear of the motorcycle.

In their simplest form, motorcycles consist of a gasoline engine

attached to a two-wheeled steel or aluminum frame. A fuel tank
sits above the engine and usually sports the name or logo of the
motorcycle’s manufacturer. The front wheel and axle is attached to
the frame with a fork, a two-pronged, pivoting arm. Turning the
handlebars at the top of the fork causes the wheel to pivot. Power
from the engine turns the rear wheel. The rear axle is connected to
the frame with a shock-absorbing arm.

A Engine
The engine of a motorcycle is suspended within the vehicle frame
between the front and rear wheels. Like internal combustion
engines that power automobiles, motorcycle engines transform
chemical energy into mechanical energy by igniting a volatile
mixture of fuel and air within a cylinder, causing gases to expand
suddenly. The expanding gases push down on a piston, which turns
a crankshaft. The crankshaft transforms the energy from the piston
into rotary motion. The rotational force of the engine’s crankshaft
turns other shafts and gears that eventually cause the rear wheel to
rotate.

Engines with larger cylinders—or more of them—are more

powerful and consume greater amounts of fuel. An engine’s
displacement, or size, is expressed in terms of the number of
cylinders it has and the total volume, in cubic centimeters (cc),
displaced by each cylinder. Motorcycles may have single-cylinder,
twin-cylinder, four-cylinder or even six-cylinder engines with
displacements that range from 250 cc to 1500 cc or higher.

The cylinders in two- and four-cylinder engines may be arranged

parallel to one another. Engines with this cylinder configuration,
called inline engines, are usually mounted sideways in the
motorcycle frame. In other engines, cylinders are canted at a 45-
degree angle, in what has come to be known as a V-configuration.
In two-, four-, or six-cylinder engines, cylinders may also be
positioned horizontally opposite one another. The horizontal
configuration produces less vibration than V-configurations or
inline configurations do. It also lowers the center of gravity of the
engine, improving motorcycle handling.

Motorcycle engines are also distinguished by the number of

movements, or strokes, a piston makes per cycle. In four-stroke
engines, the piston moves four strokes, igniting on the third stroke
and expelling the spent gases on the fourth. Two-stroke engines
have a simpler design that enables them to fire in two strokes.
However, two-stroke engines burn a combination of oil and fuel,
thus producing more pollutants than four-stroke engines, which
separate the oil and the fuel. Some motorcycles have single
cylinder two-stroke engines, but all motorcycle engines that have
multiple cylinders are four-stroke to reduce exhaust emissions.

B Ignition and Fuel Delivery System

An engine’s ignition system controls the spark that ignites the fuel
in a cylinder. Smaller displacement engines for off-road use
typically have a kick-starter, a starter crank activated with the
rider’s foot. Larger displacement engines and those designed for
street use have an electric starter activated by turning a key in the
ignition and pressing a starter switch.

Riders regulate motorcycle speed with a twist-grip on the right

handlebar called the throttle. Twisting the grip backwards opens a
throttle valve in the engine, increasing the amount of air and fuel
that enters the cylinders. In older motorcycle engines, twisting the
throttle increases the amount of fuel and air pulled into the
carburetor, a device that mixes the fuel and air before it is
delivered to the cylinders for combustion. Many motorcycles built
after 1990 have fuel injection systems instead of carburetors. A
fuel injection system uses computer-controlled fuel injectors to
spray measured amounts of fuel into each of the engine’s
cylinders.

C Transmission

Most motorcycles have a manual, five-speed transmission. The

transmission consists of a series of gears, shafts, and other parts
that control the forward motion of the motorcycle and enable it to
maintain high cruising speeds. To change gears, the rider activates
a clutch lever on the left handgrip to disengage engine power from
the transmission, and then shifts a foot-operated gear lever on the
left side of the motorcycle. Some motorcycles have automatic
transmissions, which eliminate the need for a clutch and manually
shifted gears.

On most motorcycles, the transmission delivers engine power to

the rear wheel via a drive chain. Chains stretch with age and
require periodic adjustment. In some motorcycles, a cogged rubber
drive belt or an enclosed drive shaft replaces the drive chain. Belts
and drive shafts do not require adjustments and operate more
quietly than chains.

D Brakes

The front and rear wheels on a motorcycle each have a brake. Most
motorcycles have a disc brake in the front and a disc or drum brake
in the rear. The rider activates the front brake with a hand lever on
the right hand grip. The rear brake is operated with a foot pedal on
the right side of the motorcycle.

E Frame and Suspension System

Motorcycles have a steel or aluminum tube or box frame. Some

have full frames that encompass the engine, while others have
partial frames to which the engine is attached. Motorcycles with
partial frames tend to be lighter in weight than those with full
frames.

The frame also supports the suspension system, a collection of

springs and shock absorbers that helps to keep the wheels in
contact with the road and cushions the rider from bumps and jolts.
The front wheel and axle are mounted on a telescoping fork with
internal shock absorbers and internal or external springs. The
suspension on the rear wheel and axle consists of either a pair of
shock absorbers or a single shock located within the frame.

F Seats and Accessories

The seats on most motorcycles are located behind the gas tank and
are designed to carry one or two passengers. Some seats have small
cargo compartments underneath or behind them to carry small
items. Add-on hard plastic boxes or leather pouches called
saddlebags may be installed on either side of the rear wheel or over
the rear fender to increase cargo carrying capacity. Large
motorcycles may also be fitted with a trailer hitch to pull a small
trailer. A sidecar is an add-on accessory that can be installed to
carry an extra passenger. The sidecar has its own wheel for added
support and may have an enclosed seating compartment for all-
weather riding.

KINDS OF MOTORCYCLES

Manufacturers produce many kinds of motorcycles, each specially

designed for different riding conditions. Motorcycles intended for
use on paved roads and highways are called street motorcycles.
Off-road motorcycles are designed for riding on dirt roads and
trails. Racing motorcycles are generally lighter and more powerful
than other kinds of motorcycles.

A Street Motorcycles
Street motorcycles are intended primarily for everyday riding.
They have all the required safety equipment for use on public
highways, such as lights, mirrors, a horn, and a muffler. Their tires
have a tread pattern that provides good traction on both dry and
wet surfaces.
There are two chief kinds of street motorcycles: sport touring
motorcycles and cruising motorcycles. Sport touring motorcycles
typically have wind guards, or fairings, around the headlight and
engine to enhance styling and reduce drag; short, straight
handlebars; and a seat shape and position that causes the rider to
lean forward over the gas tank. In contrast, cruisers have no
fairings around the headlights or engine and have deep handlebars
and a seating position that allows the rider to sit upright. Most
cruisers also have a V-configuration engine. During the 1950s,
1960s, and 1970s, customized cruisers called choppers were
popular. Choppers have lengthened front forks and high
handlebars.

Police officers typically ride custom-built cruisers with large 1200

cc engines. Police motorcycles are usually equipped with two-way
radios, flashing lights, and police emblems so that motorists can
easily identify them as official police vehicles. Many also have a
windscreen or front fairing and extra cargo compartments for
carrying emergency gear.

B Off-Road Motorcycles

In comparison to street motorcycles, off-road motorcycles have

narrower, lighter frames, increased ground clearance, and
sophisticated suspension systems. Most are powered by single
cylinder, two-stroke or four-stroke engines with displacements
ranging from 250 to 500 cc. They often have a kick-starter rather
than an electric starter to reduce weight. Large diameter tires with
a knobby tread pattern provide increased traction, and a large gear
on the rear wheel multiplies engine torque for climbing hills.
Straight, wide handlebars provide extra leverage. If used strictly
for off-road riding, the cycle may not have lights, mirrors, a horn,
or a muffler. Most off-road motorcycles have flexible plastic
fenders and fuel tanks to minimize damage in the event of a fall.
Riders typically wear extra protective gear, including chest, knee,
elbow, and shin protectors.

C Racing Motorcycles

Racing motorcycles are specially designed for closed circuit tracks

or road racing. Most motorcycles designed for road courses have
fiberglass or carbon fiber fairings around the front and engine to
improve aerodynamics. They have stiff suspension systems to
improve handling agility on curves, and their engines are modified
to produce more power. In Europe, two-person racing cycles with
sidecars are popular.

Motorcycles used for drag racing are often lengthened to improve

high-speed handling stability. Bars extend behind the rear wheel to
prevent the front wheel from lifting off the ground during
acceleration, which would cause the cycle to flip over. A wide rear
tire with no tread maximizes tire contact with the track surface. In
some types of motorcycle racing, alcohol or nitromethane fuel may
be used instead of gasoline to boost power. Many racing
motorcycles can reach speeds as high as 390 km/h (242 mph) from
a standing start in a quarter mile

Scooters in India

First the bad news the age old metal bodied geared scooters
may be heading towards a timely death in the country in due
course of time, then the silver lining, the age old set of two wheels
could re-invent itself in the form of moto-scooters. These mean
machines are taller, stronger and faster than their predecessors and
can deliver a punch which would be as good as the motorcycles if
not better. Kinetic Blaze by Kinetic motors is as attempt by the
company to retain a market share in the scooter segment which is
become a

niche market with every passing day. These new set of wheels with
their peppy performance is meant to draw the attention of the
metro sexual two wheeler buyers. Kinetic Blaze was one of the
seven designs the company had sourced from the legendary Italian
two wheeler manufacturers ItalJet Moto. Kinetic Blaze is one of
the biggest scooters to have traveled on the Indian roads. In terms
of power it is only two Bhp less than the Bajaj Pulsar. Kinetic is
pinning its hopes on this model to revive the sagging scooter
market in this country.

Honda Scooters

Similarly HondaEterno from the stables of Hondascooters and

motorcycles India has been instrumental in reviving the geared
scooter market in India. Eterno has a four stroke engine to counter
the problem of fuel efficiency which the scooters face. It also has
the highest ground clearance in its class for a smooth riding.

Bajaj Auto

This has prompted the traditional manufacturers of scooters in this

country Bajaj Auto to sit up and take notice. They have come up
with Bajaj Wave DTSI which is stylish and are cheap scooters than
any other expensive set of two wheels in the market.

Scooters have come a long way since it was first launched in India
way back in 1975, for thirty odd years these metal bodied geared
machines have ruled the roost on the Indian roads. The Indian
Government bought the Innocenti Company of Italy the original
owners of Lambretta brand of scooters to set up scooters India
limited. The first scooter to have rolled out of the company was
called the Vijai Super. In the same year it launched the Lambretta
brand of scooters for the overseas market.
During almost the same time another phenomenon was hitting the
Indian two wheeler market, in the year 1959 Bajaj Auto had
already acquired license from the Government of India to
manufacture two and three wheelers in the country. It took Bajaj a
little over a decade to launch its' most successful model Chetak
named after the horse of a legendary Rajput ruler. Not to be left
behind the Lohia Machinery Limited or LML as it is popularly
known had changed the face of scooters in India with its
collaboration with Piaggio of Italy.

However the dream run of these metal bodied scooters have been
stalled by theirs more illustrious cousins the motorcycles. Bajaj
Auto tried to do some damage control and wean away customers
from the motorcycle segment by launching the four stroke legend
which offered a bike like mileage of about 60-70 kmpl. But with
Bajaj officially stopping productions this year the only way for
scooters to survive would be to go towards the Kinetic Blaze and
HondaDio way.

Scooters
We are traders and exclusive suppliers of popular models of
scooters from Honda, Kinetic, Bajaj , LML, Hero Puch etc. These
are suitable for city riding and are economical.

Hero Honda Pleasure

Enjoy the pleasure of a joy ride. The new roll-out from Hero
Honda targets the youngsters. The range of flashy colours(eight in
all) are selected to target the brigade of youngsters with unique
trendy features.

Technical Specifications
 Engine Air-cooled, 4-stroke single cylinder OHC
Bore x Stroke 50.0 x 52.0 mm
Displacement 102 cc
Compression Ratio 9.0 : 1
Maximum Power 5.22 kW (7bhp) @ 7000 RPM
Maximum Torque 7.85 Nm @ 5000 RPM
Maximum Speed 77 kmph
Clutch Dry, Automatic Centrifugal Clutch
Ignition CDI
Starting Self-start
Bottom Link with Spring-loaded Hydraulic
Front Suspension
Damper
Rear Suspension 150 kg
Ignition Swing Arm with Spring-loaded Hydraulic Damper
Length x Width x Height 1750 mm x 705 mm x 1100 mm
Wheel Base 1240 mm
Ground Clearance 125 mm
Kerb Weight 104 kg
Tyre Size* Front 3.50 x 10 - 4PR / 51 J
Rear 3.50 x 10 - 4PR / 51 J
Internal Expanding Shoe Type (130 mm)
Front Brake
Non-asbestos Type
Internal Expanding Shoe Type (130 mm)
Rear Brake
Non-asbestos Type
Fuel Tank Capacity 5 Ltrs (Min)
Head Lamp 35W / 35W Halogen Bulb (Multi-reflector Type)
Battery 12 V-5 Ah

Kinetic Nova
Get yourself charged up with the kinetics of Kinetic Nova from
one of our convenient outlets. The increase in the bull horse power
from 7.5 bhp to a peak of 8.65 bhp is achieved in a large rev band
of 5000 rpm to 7000 rpm.

Technical Specification
Dimensions
Overall Length : 1819 mm
Overall Width : 740 mm
Overall Height : 1076 mm
Wheel Base : 1250 mm s
Ground Clearance
Dry Weight : 103 kg
Engine : 4 Stroke Air Cooled
Cubic Capacity : 134.9cc
Max. Power : 8.5 bhp @ 6500 RPM
Max. Torque : 10 Nm @ 4500 RPM
Starting : Electric / Kick
Chassis & Susp
Chassis Type : Tubular Underbone
Tyre Front : 3.50" x 10" - 4 PR
Tyre Rear : 3.50" x 10" - 4 PR
Wheel Rims : New
Susp. Front : Leading Link Hydraulic Damper
Susp. Rear : Unit Swing Arm / Hydraulic Damper
Transmission : Variomatic
Brakes
Front Brakes : 130 mm dia
Rear Brakes : 110 mm dia
Electricals
MAGNETO :
Battery : 12 V / 9.0 AH
Head Light : 12 V 35 / 35 W ( MFR )
 Tail Light : 5W
Brake Light : 21 W
Turn Signal Light : 10 W
Horns : Single

Mopeds and Scooterettes

If the metal bodied scooters have fallen out of the consumers'

choice, scooterettes have been climbing up the popularity charts
lately. These set of two wheelers are a hit among people over the
age group of 45, women and the young adults. These two wheelers
are lighter which makes them easier to handle, they come with a
digital ignition system to do away with the inconvenience of the
kick start. They also have smaller wheels for better balance and
maneuverability. They cater to the load carrying and personal
transport requirement of most urban two wheeler user.scooterettes
and moped segment amount for a quarter of the two wheeler
market share in India and about 8% of all the exports which takes
place from the country. One company which has remained in the
forefront of scooterettes and mopeds manufacturing in the country
is TV Sundram Iyengar and Sons Limited (TVS), they were the
first to launch an indigenous scooterettes in the Sub 100 cc
category in the year 1984. Incidentally the company had also
launched a two-seater 50 cc moped in the year 1980

Mopeds

Variants of the moped include scooters, motor-assisted bicycles,

and minibikes. Scooters tend to be slightly larger and heavier than
mopeds. They use larger engines than mopeds and have a flat
floorboard and step-through frame for easier mounting and riding.
Motor-assisted bicycles are ordinary bicycles with a small add-on
electric or gasoline engine that is mounted over wheels. The motor
is used only when going up hills or when the rider is tired.
Minibikes are small, two-wheeled recreational vehicles designed
primarily for off-road use by 10- to 15-year-old riders (although
adults sometimes ride these vehicles also). Minibikes may not be
licensed for operation on public highways. They are often
assembled from kits that include an engine, a simple rectangular
frame, front forks, handlebars, and a seat.

Marketing Mix
1. Products
2. price
3. promotion
4. place

Products
1. Motorcycles:
2. Scooters:
3. Scooterettes:
4. Step thru’s:
5. Mopeds

Price
1. Easy and suitable financing scheme.
2. Competitive pricing
3. According to production

Promotion
It is a process by which awareness is created
among consumers. Several method
1. Road Show
2. Advertisement In TV
3. Advertisement In News Papers
4. Hording
5. Through Fee Demos
6. Gifts, discounts and draw system.
7. Door step service.
8. Exchange offers and exchange bonus.
9. Company events.
10.Demonstration and test ride.
11.Easy and suitable financing scheme.
12. Attractive interest on advance payment

Place
1. Manufacture Company
2. Retailers
3. Customer
Interpretation of the data/information Collection
Suggestions for improvement
Conclusion