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Rico Fermindoza
Arlan Espiritu
Uriel Sagun
Bon Andrew Tobias
Tyron Tongco
Harry Yang

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Brand Summary
• Creative Sparks is a digital media agency based in Quezon City, Philippines. We are
passionate about helping businesses of all sizes achieve their marketing goals through
innovative and impactful digital strategies.
• The name "Creative Sparks" encapsulates the agency's focus on igniting creativity and
generating innovative ideas for their clients' digital marketing campaigns. Our agency
possesses the ability to help businesses transform their online presence and achieve their
marketing goals through out-of-the-box thinking and fresh approaches.
• Mission - To empower businesses to succeed in the digital age by providing comprehensive
and cutting-edge digital marketing solutions.
• Vision - To be the leading digital media agency in the Philippines, known for our creativity,
expertise, and unwavering commitment.

Client Summary
• Our target clients are businesses of all sizes in the Philippines, with a focus on businesses in
Quezon City. We understand the unique challenges faced by businesses in the Philippine
market, and we are committed to providing them with the digital marketing support they
need to thrive.
• Our digital marketing agency primarily caters to small and medium-sized businesses (SMBs)
as they often lack the necessary resources and expertise to manage their own digital
marketing efforts. Some industries are more likely to utilize digital marketing services
compared to others. These industries include retail, consumer goods, technology,
healthcare, education, and more.
• Businesses seeking the assistance of digital marketing agencies often face a range of challenges
that hinder their online growth and success. These challenges can be categorized into several
key areas:
1. Online Presence: Many businesses struggle to establish a strong and consistent online
presence. They may lack a well-designed website, have an inadequate social media presence,
or fail to effectively utilize search engine optimization (SEO) techniques.
2. Lead Generation: Converting online visitors into qualified leads is crucial for businesses to
drive sales and growth. However, many businesses face difficulties in generating enough
leads through their digital marketing efforts.
3. Marketing ROI Measurement: Tracking and measuring the return on investment (ROI) of
marketing campaigns is essential for businesses to determine their effectiveness and allocate
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resources accordingly. However, many businesses lack the tools and expertise to accurately
measure their digital marketing ROI.
4. Marketing Team Expertise: Effective digital marketing requires a team with diverse skills and
experience, including SEO specialists, social media experts, and content creators. Many
businesses lack the in-house resources to assemble and manage such a team.

Market Validation
Unique Value Proposition
• Creative Sparks is a full-service digital media agency that offers a comprehensive
suite of services to help businesses succeed in the digital world. We are
differentiated by our:
1. Deep understanding of the Philippine digital landscape.
2. Commitment to data-driven decision-making.
3. Team of experienced and passionate digital marketing professionals.
4. Focus on personalized and results-oriented solutions.
5. Pricing - We offer a variety of pricing models to fit the unique needs of our clients.
We can also work with you to develop a custom package that meets your specific
requirements.

• The number of people looking for digital marketing agencies is increasing rapidly. In 2022,
there were over 11 million searches for "digital marketing agency" on Google in the United
States alone. This number is expected to continue to grow in the coming years, as more
and more businesses realize the importance of having a strong online presence. There are
a number of factors that are contributing to the increasing demand for digital marketing
agencies. These factors include:
1. The increasing importance of digital marketing: Digital marketing is becoming increasingly
important for businesses of all sizes, as more and more consumers are using the internet to
research and purchase products and services.
2. The growing complexity of digital marketing: Digital marketing is becoming increasingly
complex, as new technologies and platforms emerge. This makes it difficult for businesses to
manage their digital marketing campaigns effectively in-house.
3. The need for specialized expertise: Digital marketing requires a wide range of specialized
skills and expertise. Businesses often lack the in-house resources to hire and retain the talent
they need to manage their digital marketing campaigns effectively.

Image-Based Content In addition to the above, we can also create image-based content for

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digital marketing campaigns. This includes: Social media graphics, Infographics, Blog post
images, Product images, Email marketing images, Website banners and sliders.
We can work with you to develop a visual style that aligns with your brand identity and
resonates with your target audience.

Google Jamboard Session

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