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(Download PDF) Image Science Iconology Visual Culture and Media Aesthetics Mitchell Online Ebook All Chapter PDF
(Download PDF) Image Science Iconology Visual Culture and Media Aesthetics Mitchell Online Ebook All Chapter PDF
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Image Science
IMAGE
I CO NO L O G Y,
V I S UAL C U LT UR E , A ND
M E D I A AE S T HE T ICS
W. J. T. Mitchell SCIENCE
24 23 22 21 20 19 18 17 16 15 1 2 3 4 5
List of Illustrations ix
Preface: Figures and Grounds xi
Acknowledgments xiii
Index 227
I LLU STR AT ION S
Figures
0.1 Edgar Rubin, “Rubin’s Vase” (1921) x
1.1 Book of Hours (Rouen) (ca. 1500– 1510) 2
2.1 The “Duck-Rabbit” (1892) 12
3.1 Steven Spielberg, still from Jurassic Park (1993) 22
4.1 René Magritte, This Is Not a Pipe (1929) 38
4.2 Image/text square of opposition 41
4.3 Image/text square of opposition (elaborated) 41
4.4 Ferdinand de Saussure, “Linguistic Sign” (1916) 45
5.1 Allan Sekula, Welder’s booth in bankrupt Todd Shipyard (1991) 48
6.1 Harry Bliss, “Well, actually, they are written in stone” (1999) 66
7.1 Lascaux Caves (ancient) 78
8.1 William Blake, The Book of Urizen (1794) 92
8.2 William Blake, Europe: a Prophecy (1794) 96
8.3 William Blake, The Song of Los (1795) 96
9.1 Ferdinand de Saussure, “Linguistic Sign” (1916) 110
10.1 René Descartes, Optics (seventeenth century) 124
11.1 Anne-Louis Girodet de Roussy-Trioson, “The Origin of Drawing” (1819) 136
11.2 Antony Gormley, Interior (1991) 149
11.3 Antony Gormley, Sovereign State I (1993) 150
11.4 Antony Gormley, Float II (1992) 150
12.1 Mahmud Hams, “Egyptian protesters carry an obelisk” (2012) 152
12.2 Edgar Rubin, “Rubin’s Vase” (multiplied) 159
13.1 “Border line between British and Russian sectors” (1947) 166
14.1 Nicolas Poussin, The Plague at Ashdod (1630) 180
14.2 Mahmud Hams, “Gaza City Morgue” (2009) 190
14.3 Nicolas Poussin, The Plague at Ashdod (detail) 190
15.1 Forkscrew Graphics, “iRaq/iPod” (2004) 196
16.1 J. R. Eyerman, “Audience at a 3D Movie” (ca. 1950s) 206
Tables
4.1 Triads of aesthetics and semiotics 46
9.1 Triads of aesthetics and semiotics (elaborated) 122
0.1 Edgar Rubin, “Rubin’s Vase” (1921).
One vase/two faces.
PREFACE
Figures and Grounds
1. Art as a Social System (Stanford, CA: Stanford University Press, 2000), 31.
xii : PR EFACE
2. “The Age of the World Picture,” in The Question Concerning Technology, trans.
William Lovitt (New York: Harper & Row, 1977), 129: “world picture, when under-
stood essentially, does not mean a picture of the world but the world conceived
and grasped as picture.”
ACKNOWLED GMEN T S
in 2008, and which gave me a precious asylum for writing in the spring
of 2013. Lastly, the Division of Humanities at the University of Chicago,
headed by Dean Martha Roth, provided reliably regular leave time and
research funds that have made my life as a scholar possible.
Chapter 1, “Art History on the Edge: Iconology, Media, and Visual Culture,”
was written for “Discipline on the Edge: Michael Camille and the Shifting
Contours of Art History, 1985–2010,” a session in honor of Michael Camille
at the College Art Association’s 2010 meeting. Chapter 2, “Four Fundamen-
tal Concepts of Image Science,” first appeared in Visual Literacy, ed. James
Elkins (New York: Routledge, 2008), 14–30. Chapter 3, “Image Science,”
was written for the Thyssen Lecture at Humboldt University in Berlin,
with the generous support of the Wissenschaftskolleg zu Berlin; it first
appeared in Science Images and Popular Images of the Sciences, ed. Bernd
Huppauf and Peter Weingart (New York: Routledge, 2007), 55–68. Chapter
4, “Image X Text,” first appeared as the introduction to The Future of Text
and Image: Collected Essays on Literary and Visual Conjunctures, ed. Ofra
Amihay and Lauren Walsh (Cambridge: Cambridge Scholars Publishing,
2012), 1–14. Chapter 5, “Realism and the Digital Image,” first appeared in
Critical Realism in Contemporary Art: Around Allan Sekula’s Photography, ed.
Jan Baetens and Hilde Van Gelder, Lieven Gevaert Series, vol. 4 (Leuven:
Leuven University Press, 2012), 12–27; it was translated into Italian by Fed-
erica Mazzara as “Realismo e imagine digitale,” in Cultura Visuale: Par-
adigmi a Confronto, ed. Roberta Coglitore (Palermo: Duepunti Edizione,
2008), 81–99, and reprinted in Travels in Intermedia: ReBlurring the Bound-
aries, ed. Bernd Herzogenrath (Aachen: Mellen Press, 2011; Hanover, NH:
Dartmouth College Press, 2012). A different version of chapter 6, “Migrat-
ing Images: Totemism, Fetishism, Idolatry,” appeared in Migrating Images,
ed. Petra Stegmann and Peter Seel (Berlin: House of World Cultures, 2004),
14–24; it is reprinted here with permission by Haus der Kulturen der Welt,
Berlin. Chapter 7, “The Future of the Image: Rancière’s Road Not Taken,”
first appeared in “The Pictorial Turn,” a special issue of Culture, Theory,
and Critique, ed. Neal Curtis (fall 2009), reprinted in book form as The
Pictorial Turn, ed. Neal Curtis (New York: Routledge 2010), 37–48. Chap-
ter 8, “World Pictures: Globalization and Visual Culture,” first appeared
in a special issue on globalization in Neohelicon, ed. Wang Ning (34, no. 2;
December 2007); it was reprinted in Globalization and Contemporary Art, ed.
Jonathan Harris (Malden, MA: Wiley-Blackwell, 2011), 253–64.
In part 2, chapter 9, “Media Aesthetics,” first appeared as the foreword
to Thinking Media Aesthetics, ed. Liv Hausken (New York: Peter Lang, 2013),
ACKNOWLEDGMENTS : xv
15–28. Chapter 10, “There Are No Visual Media,” first appeared in Journal
of Visual Culture 4, no. 2 (2005): 257–66; it was reprinted in Media Art His-
tories, ed. Oliver Grau (Cambridge, MA: MIT Press, 2007), 395– 406, and
in Digital Qualitative Research Methods, ed. Bella Dicks (New York: Sage,
2012). Chapter 11, “Back to the Drawing Board: Architecture, Sculpture,
and the Digital Image,” first appeared in Architecture and the Digital Image:
Proceedings of the 2007 International Bauhaus Colloquium, ed. Jorg Gleiter
(2008), 5– 12. Chapter 12, “Foundational Sites and Occupied Spaces,” was
the keynote address for Grundungsorte, a 2012 conference convened by
the Research Group on Culture, Politics, and Space at the University of
Munich; it appeared in Grundungssorte der Moderne von St. Petersburg bis
Occupy Wall Street, ed. Maha El Sissy, trans. Sascha Pohlmann (Paderborn:
Wilhelm Fink, 2014), 23– 38. Chapter 13, “Border Wars: Translation and
Convergence in Politics and Media,” was the keynote address for the Inter-
national Conference of the English Language and Literature Association
of Korea (ELLAK), Busan, Korea, December 2012; many thanks to the or-
ganizing genius of Youngmin Kim. Chapter 14, “Art X Environment,” was
written as the keynote address for the “Art + Environment” conference at
the Nevada Museum of Art in 2008. Chapter 15, “The Historical Uncanny:
Phantoms, Doubles, and Repetition in the War on Terror,” was written for
the Kunstwerke lecture series in Berlin. And chapter 16, “The Spectacle To-
day: A Response to Retort,” first appeared in Public Culture 20, no. 3 (2008):
573–81 (© 2008, Duke University Press, all rights reserved; republished by
permission of Duke University Press); it has since been updated to the
conditions of 2013.
2.1 Anonymous, “The Duck-Rabbit” (1892). Detail from a page in Fliegende Blätter.
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ON PERSONAL IDENTITY
but we would still be our selves, to possess and enjoy all these, or we
would not give a doit for them. But, on this supposition, what in
truth should we be the better for them? It is not we, but another, that
would reap the benefit; and what do we care about that other? In
that case, the present owner might as well continue to enjoy them.
We should not be gainers by the change. If the meanest beggar who
crouches at a palace-gate, and looks up with awe and suppliant fear
to the proud inmate as he passes, could be put in possession of all the
finery, the pomp, the luxury, and wealth that he sees and envies on
the sole condition of getting rid, together with his rags and misery, of
all recollection that there ever was such a wretch as himself, he
would reject the proffered boon with scorn. He might be glad to
change situations; but he would insist on keeping his own thoughts,
to compare notes, and point the transition by the force of contrast.
He would not, on any account, forego his self-congratulation on the
unexpected accession of good fortune, and his escape from past
suffering. All that excites his cupidity, his envy, his repining or
despair, is the alternative of some great good to himself; and if, in
order to attain that object, he is to part with his own existence to take
that of another, he can feel no farther interest in it. This is the
language both of passion and reason.
Here lies ‘the rub that makes calamity of so long life:’ for it is not
barely the apprehension of the ills that ‘in that sleep of death may
come,’ but also our ignorance and indifference to the promised good,
that produces our repugnance and backwardness to quit the present
scene. No man, if he had his choice, would be the angel Gabriel to-
morrow! What is the angel Gabriel to him but a splendid vision? He
might as well have an ambition to be turned into a bright cloud, or a
particular star. The interpretation of which is, he can have no
sympathy with the angel Gabriel. Before he can be transformed into
so bright and ethereal an essence, he must necessarily ‘put off this
mortal coil’—be divested of all his old habits, passions, thoughts, and
feelings—to be endowed with other lofty and beatific attributes, of
which he has no notion; and, therefore, he would rather remain a
little longer in this mansion of clay, which, with all its flaws,
inconveniences, and perplexities, contains all that he has any real
knowledge of, or any affection for. When, indeed, he is about to quit
it in spite of himself, and has no other chance left to escape the
darkness of the tomb, he may then have no objection (making a
virtue of necessity) to put on angels’ wings, to have radiant locks, to
wear a wreath of amaranth, and thus to masquerade it in the skies.
It is an instance of the truth and beauty of the ancient mythology,
that the various transmutations it recounts are never voluntary, or of
favourable omen, but are interposed as a timely release to those who,
driven on by fate, and urged to the last extremity of fear or anguish,
are turned into a flower, a plant, an animal, a star, a precious stone,
or into some object that may inspire pity or mitigate our regret for
their misfortunes. Narcissus was transformed into a flower; Daphne
into a laurel; Arethusa into a fountain (by the favour of the gods)—
but not till no other remedy was left for their despair. It is a sort of
smiling cheat upon death, and graceful compromise with
annihilation. It is better to exist by proxy, in some softened type and
soothing allegory, than not at all—to breathe in a flower or shine in a
constellation, than to be utterly forgot; but no one would change his
natural condition (if he could help it) for that of a bird, an insect, a
beast, or a fish, however delightful their mode of existence, or
however enviable he might deem their lot compared to his own.
Their thoughts are not our thoughts—their happiness is not our
happiness; nor can we enter into it except with a passing smile of
approbation, or as a refinement of fancy. As the poet sings:—
‘What more felicity can fall to creature
Than to enjoy delight with liberty,
And to be lord of all the works of nature?
To reign in the air from earth to highest sky;
To feed on flowers and weeds of glorious feature;
To taste whatever thing doth please the eye?—
Who rests not pleased with such happiness,
Well worthy he to taste of wretchedness!’
But then I could never make up my mind to his preferring Rowe and
Dryden to the worthies of the Elizabethan age; nor could I, in like
manner, forgive Sir Joshua—whom I number among those whose
existence was marked with a white stone, and on whose tomb might
be inscribed ‘Thrice Fortunate!’—his treating Nicholas Poussin with
contempt. Differences in matters of taste and opinion are points of
honour—‘stuff o’ the conscience’—stumbling-blocks not to be got
over. Others, we easily grant, may have more wit, learning,
imagination, riches, strength, beauty, which we should be glad to
borrow of them; but that they have sounder or better views of things,
or that we should act wisely in changing in this respect, is what we
can by no means persuade ourselves. We may not be the lucky
possessors of what is best or most desirable; but our notion of what
is best and most desirable we will give up to no man by choice or
compulsion; and unless others (the greatest wits or brightest
geniuses) can come into our way of thinking, we must humbly beg
leave to remain as we are. A Calvinistic preacher would not
relinquish a single point of faith to be the Pope of Rome; nor would a
strict Unitarian acknowledge the mystery of the Holy Trinity to have
painted Raphael’s Assembly of the Just. In the range of ideal
excellence, we are distracted by variety and repelled by differences:
the imagination is fickle and fastidious, and requires a combination
of all possible qualifications, which never met. Habit alone is blind
and tenacious of the most homely advantages; and after running the
tempting round of nature, fame, and fortune, we wrap ourselves up
in our familiar recollections and humble pretensions—as the lark,
after long fluttering on sunny wing, sinks into its lowly bed!
We can have no very importunate craving, nor very great
confidence, in wishing to change characters, except with those with
whom we are intimately acquainted by their works; and having these
by us (which is all we know or covet in them), what would we have
more? We can have no more of a cat than her skin; nor of an author
than his brains. By becoming Shakspeare in reality, we cut ourselves
out of reading Milton, Pope, Dryden, and a thousand more—all of
whom we have in our possession, enjoy, and are, by turns, in the best
part of them, their thoughts, without any metamorphosis or miracle
at all. What a microcosm is our’s! What a Proteus is the human
mind! All that we know, think of, or can admire, in a manner
becomes ourselves. We are not (the meanest of us) a volume, but a
whole library! In this calculation of problematical contingencies, the
lapse of time makes no difference. One would as soon have been
Raphael as any modern artist. Twenty, thirty, or forty years of
elegant enjoyment and lofty feeling were as great a luxury in the
fifteenth as in the nineteenth century. But Raphael did not live to see
Claude, nor Titian Rembrandt. Those who found arts and sciences
are not witnesses of their accumulated results and benefits; nor in
general do they reap the meed of praise which is their due. We who
come after in some ‘laggard age,’ have more enjoyment of their fame
than they had. Who would have missed the sight of the Louvre in all
its glory to have been one of those whose works enriched it? Would it
not have been giving a certain good for an uncertain advantage? No:
I am as sure (if it is not presumption to say so) of what passed
through Raphael’s mind as of what passes through my own; and I
know the difference between seeing (though even that is a rare
privilege) and producing such perfection. At one time I was so
devoted to Rembrandt, that I think, if the Prince of Darkness had
made me the offer in some rash mood, I should have been tempted to
close with it, and should have become (in happy hour, and in
downright earnest) the great master of light and shade!
I have run myself out of my materials for this Essay, and want a
well-turned sentence or two to conclude with; like Benvenuto Cellini,
who complains that, with all the brass, tin, iron, and lead he could
muster in the house, his statue of Perseus was left imperfect, with a
dent in the heel of it. Once more then—I believe there is one
character that all the world would be glad to change with—which is
that of a favoured rival. Even hatred gives way to envy. We would be
any thing—a toad in a dungeon—to live upon her smile, which is our
all of earthly hope and happiness; nor can we, in our infatuation,
conceive that there is any difference of feeling on the subject, or that
the pressure of her hand is not in itself divine, making those to whom
such bliss is deigned like the Immortal Gods!
APHORISMS ON MAN
I
Servility is a sort of bastard envy. We heap our whole stock of
involuntary adulation on a single prominent figure, to have an excuse
for withdrawing our notice from all other claims (perhaps juster and
more galling ones), and in the hope of sharing a part of the applause
as train-bearers.
II
Admiration is catching by a certain sympathy. The vain admire the
vain; the morose are pleased with the morose; nay, the selfish and
cunning are charmed with the tricks and meanness of which they are
witnesses, and may be in turn the dupes.
III
Vanity is no proof of conceit. A vain man often accepts of praise as
a cheap substitute for his own good opinion. He may think more
highly of another, though he would be wounded to the quick if his
own circle thought so. He knows the worthlessness and hollowness
of the flattery to which he is accustomed, but his ear is tickled with
the sound; and the effeminate in this way can no more live without
the incense of applause, than the effeminate in another can live
without perfumes or any other customary indulgence of the senses.
Such people would rather have the applause of fools than the
approbation of the wise. It is a low and shallow ambition.
IV
It was said of some one who had contrived to make himself
popular abroad by getting into hot water, but who proved very
troublesome and ungrateful when he came home—‘We thought him a
very persecuted man in India’—the proper answer to which is, that
there are some people who are good for nothing else but to be
persecuted. They want some check to keep them in order.
V
It is a sort of gratuitous error in high life, that the poor are
naturally thieves and beggars, just as the latter conceive that the rich
are naturally proud and hard-hearted. Give a man who is starving a
thousand a-year, and he will be no longer under a temptation to get
himself hanged by stealing a leg of mutton for his dinner; he may still
spend it in gaming, drinking, and the other vices of a gentleman, and
not in charity, about which he before made such an outcry.
VI
Do not confer benefits in the expectation of meeting with
gratitude; and do not cease to confer them because you find those
whom you have served ungrateful. Do what you think fit and right to
please yourself; the generosity is not the less real, because it does not
meet with a correspondent return. A man should study to get
through the world as he gets through St. Giles’s—with as little
annoyance and interruption as possible from the shabbiness around
him.
VII
Common-place advisers and men of the world, are always
pestering you to conform to their maxims and modes, just like the
barkers in Monmouth-street, who stop the passengers by entreating
them to turn in and refit at their second-hand repositories.