Gutierrez, Nico C.

3-B3 Drafting Technology

Evaluating Print Advertisements

What was the headline? Was it effective at getting your attention and making you want to
read the rest of the ad? Why or Why not?
The printed ads feature a headline that reads, "For seriously hot ketchup, it has to be
Heinz." This headline is effective because it is catchy, short, and meaningful. The phrase caught
my attention not only because of its wording but also because of the appropriate font color and
style, which add a sense of creativity and relevance to the ads.

How was imagery used in this ad? Was it effective at drawing your attention?
"The illustration in this advertisement perfectly aligns with my taste for creativity and
information. The imagery used in this ad is both effective and efficient, as it contributes to the
catchy phrase the spicy version of Heinz ketchup and makes it more interesting in promoting the
Heinz ketchup as it incorporates the red layout which adds to the sense of spiciness of the
product. It also has the proper choice of color and contrast.
Did the ad have a copy? Did the copy appeal to your senses? If so, how? What keywords
did the copy use? Examples, compare. introducing, now, price, save, easy, and new.
There is no written content in this advertisement, but I believe it is not necessary as the
visuals and headline are effective enough. The imagery and headline clearly convey the
promotion, and the audience can easily understand the context and illustration.

Was there a clear signature? Where was it located? What company was this ad created for?
Yes, the ad has a clear signature and it is located at the bottom center of the layout in line
with its headline. This ad was created for every individual who wants to level up their experience
as they dip their foods into Heinz ketchup matching with a spiciness.

Was there a slogan? If so, what was it?

There is no slogan included in this ad.

Can you identify the Z formation?

The advertisement is designed in a Z formation to guide the reader's eye from the center
towards the bottom part. The middle portion of the layout features an illustration of the item
being promoted, which leads to the headline or phrase of the product. This layout is intended to
ensure that the reader's attention flows smoothly, thereby maximizing the ad's impact.