Research Methodology
Research is a systematic and detailed study of materials and sources to es-
tablish facts and reach new conclusions. It involves gathering, analysing,
and interpreting data to answer questions or solve problems. Research
methodology, a core part of research, refers to the specific methods, tech-
niques, and procedures used to collect and analyse data. It serves as the
blueprint for the collection, measurement, and analysis of data.
Types of Research
1. Descriptive Research: Focuses on describing characteristics of a pop-
ulation or phenomenon being studied. It does not answer questions
about how/when/why the characteristics occurred, but rather, it offers
a snapshot of aspects of the population.
2. Experimental Research: Involves the manipulation of variables to es-
tablish cause-and- effect relationships.
3. Correlational Research: Seeks to determine the extent of a relation-
ship between two or more variables using statistical data.
4. Qualitative Research: Focuses on understanding concepts, thoughts,
and experiences through text data, interviews, or observation.
5. Quantitative Research: Involves structured methods such as surveys,
questionnaires, and could include large sample sizes and numerical
analysis.
Research Method used for the Study
For this study, a descriptive research method was employed. This approach
is ideal for in-depth analysis and understanding of the topic. It enables the
gathering of comprehensive information about people's attitudes and be-
haviours concerning mutual fund investments.
Source of Data
The research incorporated both primary and secondary data sources:
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• Primary Data: Gathered through questionnaires distributed to
individuals who have invested in mutual funds. This firsthand infor-
mation offers valuable insights into their experiences and percep-
tions of mutual fund investments.
• Secondary Data: Comprises studies, researches, and data
available from published sources on mutual funds. This data helps in
enriching the study by providing a broader context and understand-
ing of the subject.
Sample Design
The sample for this study was drawn from a diverse group of indi-
viduals. A total of 50 samples were collected, ensuring a mix of dif-
ferent demographics, income levels, and investment behaviours.
This sampling method provided a comprehensive view of investor
attitudes and experiences across various strata.
Tool for Data Collection
Data collection was conducted using a structured questionnaire. This
tool was designed to gather personal opinions and statements, focus-
ing on the awareness, interest, opinions, and perceptions of investors
towards mutual funds. The questionnaire's structured nature ensured
consistency in responses, facilitating easier analysis and compari-
son.
SCOPE OF THE STUDY
• The study includes a diverse demographic, offering insights
into how different age groups, income levels, and educational back-
grounds view mutual funds.
• By comparing mutual funds with other investment options,
the study provides a relative understanding of their position in the
market.
• The study delves into investor perceptions and attitudes to-
wards mutual funds, providing a qualitative aspect to the research.
• Utilizing statistical tools for data analysis ensures that the
study's findings are robust and reliable.
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LIMITATIONS OF THE STUDY
• With only 50 respondents, the study's findings may not be
generalizable to the entire population of investors.
• If the sample is geographically limited, the results may not
reflect the perceptions of investors from different regions.
• The study’s conclusions are based on current market condi-
tions and investor sentiments, which can change over time.
• Responses to questionnaires can be subjective and influ-
enced by personal biases or current market trends.
• Secondary data used in the study may not be fully up-to-date
or comprehensive, which could impact the study's thoroughness.
• The study relies heavily on self-reported data, which might
not always accurately represent actual behaviours or opinions.
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