.. .

29 3 - 2552

Sufficiency Economy: Opening of the Social

Space with Discourse Analysis
. .
.
.
.
.
.
. E-mail: panarach_pre@utcc.ac.th
.
.
. .
.
.
.
.
.
. E-mail: naread23@hotmail.com
.

(Discourse Analysis)
/
(Other Development)
(Development Alternative)

(Counter-Discourse)



:

29 3 - 2552

219

Abstract
This article has been analyzed by the discourse analysis approach. The result of this
approach can show the sophisticated mainstream development, which is dominated
by capitalism ideology. Moreover, this development enacts another development and
changes it into the other development. The benefit of discourse analysis is described
as the counter-discourse process, which opens another social space for the other
development. If the sufficiency economic philosophy is right for a capitalism society,
the counter-discourse process is the tool for opening a social space to exist in Thai
society.
Keywords: Sufficiency Economy, Discourse, Discourse Analysis

(Modern) (Postmodern)


Interpretivism,
Post-Structuralism, Critical Theory,
Constructivism
(Discourse)
(Discourse Analysis)

(Methodology)

220

/



(Constitute) (Knowledge)
(Truth) (Identity)
(Significance)

(Social Practices)





(Valorize)
(Dominant Discourse) /

(Subjugate)

29 3 - 2552

.. .

(Displace) (
, 2542: 3-4; Weedon, 1987: 108)
(Discourse Analysis)




(Ontological)
(Epistemological)
*



/
//


(Other Development)

(Development Alternative)
(Sustain-
able Development)
(Green Consumerism)

(Counter-Discourse)

(Dominant Discourse)

3

* Egon G. Guba The Paradigm Dialog (.. 1990) (Paradigm)

3 1) (Ontology): 2) (Epistemology):
3) (Methodology):
3 3

29 3 - 2552

221

(Development Discourse)

Rostow

Classic NeoClassic

222

(Keynesian)







(Discursivity)

(Discursive Practices)


/

//
//






(Truth)


/




(Punishment) /

29 3 - 2552

.. .

(Regime of Truth)
(Constitute)
(Discourse)

(Modernization)
(Hegemony) (Paradigm)
///

(Economic
Modernization)

(Discursive Practices) /

.. 2504




(
)

29 3 - 2552

223

(Surplus)

(Exploited
Community)
(Autonomy)



(Truth)

224

The Wealth of Nations Adam
Smith

(Representation)

29 3 - 2552

.. .

(Naturalize) (meaning)
(Values)
(Commonsense)

(Disciplinary)






(, 2529:
17; Danaher, Schirato, and Webb, 2000: xii,
100)

50 (Reproduction)






(Value Added)

(Act of Truth)

(
, 2547: 10)

(Discursive Field)

29 3 - 2552

225

/
/

(Counter-Discourse)


:

(Reality)

(Knowledge)

226

/

(Postmodern Era) Michel
Foucault
(Others)
/
(Enact)

(Technology of
Power)
(Regime of Truth)

29 3 - 2552

.. .

(Economies of Scale)
(Over Supply)

(Myth)

(Sign)
(Life Style)

(sign)

(sign)



(Commodification)

29 3 - 2552

227

228

(Division of
Labor)

29 3 - 2552

.. .

(Self)
(Identity)
(Constitute)

( , 2544: 183191)
(Post-
Modernism)

2
1) Connaissance
(Body of Knowledge)



(Characterized)
(Disciplines)
2) Savoir
(Discursive Condition)

Connaissance

Savior PreKnowledge
Connaissance (Sciences)


Savior Connaissance
Savior

(Foucault, 1972: 181-184; Gutting, 1989: 249-
253)
2

29 3 - 2552

229

2
Savior



Connaissance

(Included Discourse)

(Discursive Formation)
Savoir

(Act of Truth)
(Abstract)


50

(Normalize)
( , 2547: 27)

230

Michel Foucault

(Disciplinary Power)
(Social Technologies of
Control)



(Knowledge-Intensive)

(the Institution Specializing)


(Human of Subjectivity)
(Technology
of Self)

(Mckinlay and Starkey,

1998: 151-153)

29 3 - 2552

.. .

(
) (
, 2547: 30)

(Public)
(Private)
(Authority)

(Truth)

(Danaher, Schirato,
and Webb, 2000: 37-38)

(Truth)

(Technology of
Power)

(Regime of Truth)
(General Politics of Truth) ( ,
2547: 42)

-


(Order of Discourse)
-

29 3 - 2552

231

Michel Foucault
The Order of Discourse
3
1)





2

2)






(Wealth)





(Disciplines)


3) 3

232

( , 2547:
44)



(Interdisciplinary)
(Constitute)

.. 2540

29 3 - 2552

.. .

.. 2540

(Saving-Investment Gap) (
, 2542: 75)










9



(Greed)
( , 2546:
6-7)

29 3 - 2552

233

(Neo-Classical Economics)
(Keynesian Economics)

234

(Text)

29 3 - 2552

.. .

(Socialization)

. 2542.
:
. :
.
. 2544.
.

( 1), 183-
191. :

.
. 2547.
.

.
. 2542.
. :
.
. 2546.

. :
.
, . 2529.
. .
:

29 3 - 2552

235

.
Danaher, Geoff, Schirato, Tony, and Webb,
Jen. 2000. Understanding Foucault.
London: SAGE.
Escobar, Artuno. 1984-85. Discourse and
Power in Development: Michel
Foucault and the Relevance of His
Work to The Third World. New York:
Pergamon Press.
Fairclough, Norman. 1992. Discourse and
Social Change. London: Polity Press.
Foucault, Michel. 1972. The Archaeology
of Knowledge. London: Tavistock
Publications.

. 1976. Power and Knowledge. New

York: HARVESTER WHEATSHAF.
Gutting, Gary. 1989. Modern European
Philosophy Michel Foucaults
Archaeology of Scientific Reason.
Cambridge: Cambridge University
Press.
Mckinlay, Alan, and Starkey, Ken. 1998.
Foucault, Management and Organi-
zation Theory from Panopticon to
Technologies of Self. London: SAGE
Publication.
Weedon, C. 1987. Feminist Practice and
Poststructuralist Theory. Oxford: Basil
Blackwell.

Mrs. Panarach Preedakorn received her doctorate degree in Development

Education from Srinakharintwirot University, a Masters Degree in
Development Economics from the National Institue of Development
Administration, and a Bachelor is degree in Economics from Chulalongkorn
University. She is currently working at the University of the Thai Chamber
of Commerce. Her main interests are qualitative research and community
study.
Colonel Nared Wongsuwan received his doctorate degree in Development
Education from Srinakharintwirot University, and a Masters Degree in Social
Development from Kasetsart University, Post-graduate Defense and
Strategic Studies at Massey University (New Zealand), and received B.S.
(Mechanical Engineering) degree from Chulachomklao Royal Military
Academy. He has most experience in security and development studies, and
has been working in the southern border provinces for several years. His
specific interests are peace and conflict resolution and conflict
transformation.

236

29 3 - 2552

.. .

29 3 - 2552

237

238

29 3 - 2552