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ENTREPRENEURSHIP SCIENCE TECHNOLOGY ENGINEERING MATH
ENTREPRENEURSHIP
SCIENCE
TECHNOLOGY
ENGINEERING
MATH

ESSENTIALS

JUNE 4-6, 2012

MORGANTOWN, WV

Open to all WVU PhD students

A program for PhD students and professionals in the disciplines of science, technology, engineering, and mathematics

PROGRAM BENEFITS

Build a solid foundation in management and leadershiptechnology, engineering, and mathematics PROGRAM BENEFITS Learn how to start your own science and technology business

Learn how to start your own science and technology businessBuild a solid foundation in management and leadership Enhance your communication skills Learn to discern if

Enhance your communication skillsLearn how to start your own science and technology business Learn to discern if an idea

Learn to discern if an idea is ripe for commercializationand technology business Enhance your communication skills Learn how to write an effective business plan Learn

Learn how to write an effective business planLearn to discern if an idea is ripe for commercialization Learn how to plan and manage

Learn how to plan and manage a budget and work ow for results ow for results

Network with students and business professionals in the sciencehow to plan and manage a budget and work ow for results and technology elds SCHOLARSHIP

with students and business professionals in the science and technology elds SCHOLARSHIP OPPORTUNITIES Eighteen
with students and business professionals in the science and technology elds SCHOLARSHIP OPPORTUNITIES Eighteen
with students and business professionals in the science and technology elds SCHOLARSHIP OPPORTUNITIES Eighteen
with students and business professionals in the science and technology elds SCHOLARSHIP OPPORTUNITIES Eighteen

and technology elds

SCHOLARSHIP OPPORTUNITIES

Eighteen full scholarships are available to cover the program cost of $1100. Students must complete the enrollment form by April 20, 2012 to be considered for a scholarship.

CONTACT

West Virginia University College of Business and Economics Center for Executive Education PO Box 6528 Morgantown, WV 26506

Martina Bison-Huckaby, Director martina.bison-huckaby@mail.wvu.edu

304-293-7926

Anita Davis, Assistant Director anita.davis@mail.wvu.edu

304-293-7963

Lisa Poling, Program Specialist lmpoling@mail.wvu.edu

304-293-7961

SPONSORED BY the Office of Graduate Education & Life

Poling, Program Specialist lmpoling@mail.wvu.edu 304-293-7961 SPONSORED BY the Office of Graduate Education & Life
Poling, Program Specialist lmpoling@mail.wvu.edu 304-293-7961 SPONSORED BY the Office of Graduate Education & Life

OPENING KEYNOTE: INNOVATION: IDENTIFYING & ANALYZING ENTREPRENEURIAL OPPORTUNITIES

THE TECHNOLOGY VENTURE

Explore the technology transfer process and how to determine appropriate markets for commercializationENTREPRENEURIAL OPPORTUNITIES THE TECHNOLOGY VENTURE Review intellectual property law and ownership issues

Review intellectual property law and ownership issueshow to determine appropriate markets for commercialization Examine producing vs. licensing, nancing options and exit

Examine producing vs. licensing, nancing options and exit strategies nancing options and exit strategies

LEADERSHIP & TEAMBUILDING

Understand the difference between managing and leading, crucial in becoming an effective leaderoptions and exit strategies LEADERSHIP & TEAMBUILDING Learn how the changing dynamics of the workplace impacts

Learn how the changing dynamics of the workplace impacts a leader’s focus on how to get results from their team of employees, without losing sight of big issuesand leading, crucial in becoming an effective leader Understand and capitalize on individual approaches to group

Understand and capitalize on individual approaches to group interactive processes, the foundation to innovate, solve problems, produce and compete at the speed of change, and ultimately, the continued success of leading high performance teamstheir team of employees, without losing sight of big issues BUILDING A BUSINESS & MARKETING STRATEGY

BUILDING A BUSINESS & MARKETING STRATEGY

Discover the intricacies of how business components interrelate and form a successful, sustainable, and contemporary business strategyteams BUILDING A BUSINESS & MARKETING STRATEGY Study and implement the tactics of competitive advantage,

Study and implement the tactics of competitive advantage, understand stakeholders’ perspective and needs, a comprehensive marketing strategy and the effective marshalling of resources, budget and capabilitiessuccessful, sustainable, and contemporary business strategy THE FINANCIAL PLAN Prepare to analyze the various cost-bene

THE FINANCIAL PLAN

Prepare to analyze the various cost-bene t tradeoffs of management choices that entrepreneurs have to make on a daily basis t tradeoffs of management choices that entrepreneurs have to make on a daily basis

Evaluate the nancial planning process to best manage scarce resources, evaluate the employee performance incentives and link nancial planning process to best manage scarce resources, evaluate the employee performance incentives and link those incentives to the additional costs and bene ts

WRITING AN EFFECTIVE BUSINESS PLAN

great business plan should tell a cohesive story about the core ideaA

A

of

your business and serves as a reference manual in bringing your

product or service successfully to market

Learn advanced techniques in creating business objectives and goals, build a new vision for the business, how to de ne your target market, and develop products or services to t that market ne your target market, and develop products or services to t that market

PITCHING

The “pitch” is the manner in which you present and sell your idea to venture capitalists, banks, and other potential investorsdevelop products or services to t that market PITCHING Create the perfect pitch using relevant and

Create the perfect pitch using relevant and compelling data that validates your business assumption to win support of investorsto venture capitalists, banks, and other potential investors CLOSING KEYNOTE: THE GLOBAL MARKET ENROLL NOW Enroll

CLOSING KEYNOTE: THE GLOBAL MARKET

ENROLL NOW

Enroll online at execed.wvu.edu/stem

or contact Lisa Poling at (304) 293-7961 or by email at lmpoling@mail.wvu.edu