Professional Documents
Culture Documents
OBJECTIVE
To excel in the field of management where I can utilize my skills effectively and efficiently.
PROFESSIONAL EXPERIENCE
Marketing Manager
Develop strategies and tactics to get the word out about our company and drive qualified traffic to
our front door
Deploy successful marketing campaigns based on models, parameters and metrics and own their
implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content
curation, pay per click campaigns, event management, publicity, social media, lead generation cam-
paigns, copywriting, performance analysis
Produce valuable and engaging content for our website through data analysis and data-driven
approach and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies, and vendors and
operates the business activities based on strategic concerns.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case
studies
Measure and report on the performance of marketing campaigns, gain insight, and assess against
goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Iqra University:
Generate employment opportunities for IUIC students and alumni by establishing and main-
taining productive employer partnerships.
Collaborate and promote Career Planning services through in-class presentations, student or-
ganization outreach, New Student Orientation and in concert with university support ser-
vices.
Market Career Planning services and programs to business and industry, as well as non-prof-
its and internal constituencies, by developing programs, targeting mailings and e-mailings,
attending promotional events, presenting information and workshops at various business
functions, and through involvement in business associations such as the Chamber of Com-
merce. Aggressively contact businesses and industries in the IUIC’s service area to develop
partnerships and placements.
Help students identify employment options that match their career interests. Assist students
in all aspects of the job search including resume writing, interviewing techniques and job re -
ferrals.
Schedule and follow up on student interviews with prospective employers.
Orient students and alumni to Career Planning’s online career management system to assist
their obtaining employment.
Participate in coordination and organization of on-campus events such as the annual Career
and Internship job fair.
Ensure that new jobs and internships are submitted and posted in career management sys-
tem. Assist in publicizing job placement and internship opportunities to the IUIC community.
Develop and maintain a collaborative relationship with academic departments and all IUIC
stakeholders.
Actively recruit students from all curriculum areas for the Cooperative Work Experience
Identify the number and types of positions needed by IUIC Cooperative Work Experience and
secure experiential opportunities with employers.
Contact business and industry to develop reciprocally beneficial partnerships for jobs, intern-
ships and job shadowing opportunities.
Assist employers in advertising job opportunities through IUIC’s on-line jobs posting platform.
Develop an active on-campus business and industry presence. Schedule and advertise cam-
pus recruitment for employers.
Assist with maintaining employer database(s). Maintain student files as needed. Submit
monthly report.
Provide targeted career information and resources for specific majors and interest groups to
students, alumni, faculty, and staff as needed.
Work with outside organizations, the Financial Aid Offices and work-study students to set up
written off-campus partnerships and facilitate hiring paperwork.
Participate in the planning of new experiential learning programs in all IUIC curricula.
Organizing guest lectures and educational trips.
Attend seminars and other training opportunities for professional development.
Other related duties as assigned
Program Manager Department of Electronic Engineering (Feb 27th 2019 – Jan 20th 2021)
Served as a central point of contact between students, faculty, staff, other departments,
andexternal constituencies on day-to-day programmatic, operational, and administrative matters;
assists with seminars, meetings, special projects, and general problem resolution.
Coordinated activities of support staff, consultants, faculty, and volunteers engaged in
implementation and administration of program objectives.
Monitored program and projects; that developed and participated in the development of funding
proposals for the programs.
Worked on development of course catalogs, promotional materials, educational materials, training
manuals, newsletters, and brochures, as appropriate to the program.
Maintained program/project records, researches information and gathered and computes various
data; prepared special one-time reports, summaries, or replied to inquiries, selected relevant data
from a variety of sources.
Organized PEC Visit.
Got MS program approved by HEC.
Performed and delegated clerical and administrative support tasks, including creation, typing, and
editing of program correspondence, purchasing documents, reports, program handbooks, and
other publications.
I NTERNSHIPS
SKILLS
Computer Skills:
MS Office (Word, Excel, PowerPoint)
Web browsing
Key Skills:
Multi-tasking
Conflict management & problem solving
Good communication & interpersonal skills
Good administrative
Patience, integrity and sensitivity
Attitude & Behavior
Paper published:
Sana Younas, D. I. (2021). The Impact of Bank Diversification on Stock Market Value; Evidence From Pak-
istan. Academicia Globe: InderscienceResearch , 13.
OTHER ACTIVITIES
Usman Kemal
Designation: Director Idustrial Linkages
Contact# 0321-5009160