EXECUTIVE SUMMARY

I. Business Description
Dip N’ D Café is the product of the owner’s passion for coffee and
their love for peace and tranquil living. With that idea in mind, Dip N’ D
Café embodies the peace and quiet solitude, giving its customers the
relaxing vibe that they deserve. The Dip N’ D Café offers a variety of
food and beverages perfect of everyone’s unique taste buds. The Dip N’
D Café staff consists of 1 Managing Officer, 2 kitchen staff, 1 Barista,
and 2 waiters. The place is in Brgy. Arellano Bobon, Northern Samar, a
place with the perfect blend of bustle and peace. This setting is perfect
for those seeking a simple getaway. The initial budget for the
establishment is approximately 500,000.00 (see budget for details). The
café also offers a free internet connectivity to keep all our customers
online. Our products are also Instagram friendly, coupled with an
excellent customer service. Like their own homes, the customers are as
comfortable as they can be at Dip N’ D Café.
II. Marketing Plan
Dip N’ D Café’s target market is everyone who enjoys coffee and
snacks. The establishment aims to increase its sales and revenue by
10% annually and develop new products that the customers will enjoy.
Flyers and tarpaulins, as well as social media marketing will be utilized.

III. Production/Operations Plan

Dip N’ D Café will offer a variety of food and beverages coupled with
excellent customer service.

IV. Organization and Management Plan

The management during the pre-operating period will be done by
the owner. This includes the procurement of materials, equipments, and
necessary permits and licenses to operate. The business is a solo
investment and will operate as “Dip N’ D Café.”
 BUSINESS DESCRIPTION

I. Service Description
Dip N’ D Café offers a warm and inviting atmosphere for customers who
seek to escape the bustle of the busy streets and indulge in a moment of
tranquility. A peaceful time alone with a cup of coffee and slice of sweets is
the vision the owner of Dip N’ D wishes to achieve for their customers. With
its excellent food menu, topped with an equally excellent service, the
customers will achieve the comfort they deserve. A free internet connection
service will also be available for students and working individuals who are in
need of a strong internet connectivity.

II. Company Description

Dip N’ D Café is an establishment that offers services aimed at creating
an excellent and comfortable environment for its customers. The establishment
will appeal to all customers who are in need of a peaceful place to relax while
enjoying a nice cup of coffee. It is the perfect place to indulge yourself in a
natural and peaceful environment while enjoying your favorite treats and
drinks. Our top customer service makes customers feel comfortable and right
at home.

III. Overview of the Industry

With the rapid increase in demand of cafés and similar establishments,
Dip N’ D will be one of the prime competitors in the industry because of its
unique, relaxing and peaceful setting equipped with aesthetically excellent
food and venue. The Municipality of Bobon, with its growing economic
industry and population is the perfect location for this business.
 ENVIRONMENTAL ANALYSIS

SWOT Analysis
The SWOT Analysis is a method utilized by business owners to determine the
strengths, weaknesses, opportunities, and threats present in their business. It is
important to acknowledge these factors when planning out your business in order
to prepare a proper mitigation plan for events that might happen related to your
business. This is also a great strategy when establishing your business strategy.
Acknowledging your strengths in business will help in determining your current
standpoint in the business. Dip N’ D Café’s strengths include a quiet setting that
most customers look for, a strong internet connection, and an Instagram friendly
location and food while remaining affordable. Similarly, acknowledging one’s
weakness is also vital in establishing a business. One of Dip N’ D Café’s strengths
is also its weakness. Located in an area that is not along the highway would prove
to be one of its weaknesses. This can be compensated however through advertising.
Because of the growing demand for a peaceful location and aesthetically pleasing
but delicious food, the opportunity for business arises. Threats such as emerging
competitors could also be a problem for the business in the future.
 MARKETING PLAN

I. Market Analysis

A. Target Market
Potential Customers Segmentation Process Segment Category Captured needs and
preferences
Demographic Ages 13 and above - A quiet location
Segmentation perfect for
Psychographic Individuals who look for relaxing and
Any individual Segmentation a peaceful and relaxing excellent food
location with an
Behavioral Segmentation Social media enthusiasts Instagram-
friendly look for a
low price. A free
internet access is
also offered.

B. Competition
➢ Competitor’s Profiling
Profile
Name of Competitor
Products & Price Range Location Strengths Weaknesses
Services
Drinks & Php. 80- 110 Balite Takeouts Expensive
Snacks 170 Drv, Bobon, Booking Self-Service
The 701 Coffee & Snacks Eastern Wheelchair Long waiting
Visayas, Accessible time
Philippines

Drinks, Php. 50- GHG7+6QP, Open 7 days Expensive

snacks, 150 Bobon, a week Lack of
Kape Antonio pasta, & rice Eastern Takeouts advertising
meals Visayas, and social
Philippines media
presence

➢ Competitor’s Analysis
Market Segment Potential Customers Needs & Preferences of Analysis of Competitors
Customers
Quiet location perfect for Expensive menu
relaxing, with a strong Self-service approach
1 Any Individuals internet connection and No free internet
Instagram friendly food connection
and location of a lower Lack of social media
price. advertising
 MARKETING PLAN

II. Marketing Objectives

Dip N’ D Café’s marketing objectives for the next 5 years are as follows:
• Increase sales and revenue by an annual rate of 10%.
• Develop new products and additional services for customers.
• Grow the brand and increase online presence to the point where it becomes
a household name in the area.
• Establish a good reputation of excellent customer service and amazing food
and location.

III. Marketing Strategy/Program

A. Services
Services Description
Black Coffee Caffeinated pure black coffee perfect for starting your day on the right track for
only Php. 100.00
Latte (vanilla, A delicious drink made up of shots of espresso, milk, and a layer of frothed milk
caramel, to indulge you in that creamy flavor for only Php. 110.00
butterscotch)
Cappuccino An exquisite blend of espresso, milk, and foam for only Php. 130.00

Macchiato The perfect combination of espresso and milk topped with foam for only Php.
40.00
Caffeinated Americano A delicious espresso drink with the perfect liquid blend for only Php. 95.00
Mocha Espresso shots with chocolate and milk topped with a perfect topped cream for
only Php. 215.00
Irish Coffee Fit for people looking for an extra shot of alcohol paired with an excellent brew
of caffeine for only Php. 400.00
Doppio A stronger kick of espresso and ground coffee for individuals with a tough taste
preference for coffee for only Php. 120.00
Red Eye Coffee Stronger than your everyday drip brew, this cup with a shot of espresso is a
delicious way to start your day for only Php. 120.00
Blue A refreshing twist in a classic summertime beverage. Experience this burst of
Lemonade flavor for only Php. 50.00
Non- Buko Juice The symbol for summertime enjoyment. Indulge in this refreshing natural
wonder for only Php. 70.00
Caffeinated Regular Milk The classic but trendy drink fit for all generations. Enjoy its sweetness for only
Tea Php. 90.00
Hokkaido Milk A unique twist in milk tea from Japan for only Php. 100.00
Tea
Winter Melon A fresh summer kick of flavor for only Php. 100.00
Milk Tea
 MARKETING PLAN

Services Description
Non- Matcha Milk Matcha overload paired with your classic milk tea for only Php. 100.00
Tea
Caffeinated
Pancakes Fluffy and delicious snacks for only Php. 10.00 a piece
Chicken Delicious classic chicken sandwich fit for everyone’s tastes for only Php.
Sandwich 45.00
Ham Sandwich Delicious ham goodness for only Php. 50.00
Sandwiches/
Burgers/ Fries (cheese, Flavorful fries for only Php. 45.00
sour cream,
Cakes barbecue)
Burger Juicy and delicious burgers for only Php. 60.00
(cheese,
cheese and
eggs)
Cakes Exquisite fluffy goodness for only Php. 30.00 per slice
(fruitcake,
chocolate,
mocha,
strawberry)
Free internet connection A free internet connectivity for customers who are in need of online
services. Gaming and YouTube is not allowed.

B. Place
Arellano
D Café
Dip N’

To Catarman To Allen

The location for Dip N’ D Café is at Brgy. Arellano, Bobon

Northern Samar, a barangay with the exact blend of bustle and
peace, the concept Dip N’ D Café wishes to achieve. Its location
allows for a quiet escapade perfect for relaxing and enjoying a nice
cup of coffee. The lot where the establishment will be constructed is
owned by the proprietor.
 MARKETING PLAN

C. Prize
Services Strategic Selling Price
Regular Prize Add-ons Prizes
Black Coffee Php. 100.00

Latte (vanilla, caramel, Php. 110.00 Add extra shot of espresso:

butterscotch)
Cappuccino Php. 120.00
Php. 50.00 per shot
Macchiato Php. 40.00
Americano Php. 95.00
Caffeinated Mocha Php. 215.00
Irish Coffee Php. 400.00
Doppio Php. 120.00
Red Eye Coffee Php. 120.00
Blue Lemonade Php. 50.00
Buko Juice Php. 70. 00
Regular Milk Tea Php. 90.00
Non-
Caffeinated Hokkaido Milk Tea Php. 100.00
Winter Melon Milk Tea Php. 100.00
Matcha Milk Tea Php. 100.00

Sandwiches/ Pancakes Php. 10.00

Burgers/ Chicken Sandwich Php. 45.00
Cakes Ham Sandwich Php. 50.00
Fries Php. 45.00
Burger (cheese, cheese Php. 60.00
and eggs)
Cakes (fruitcake, Php. 30.00
chocolate, mocha,
strawberry)
Free Internet Connection Free
 MARKETING PLAN

D. Promotions

Particulars Monthly Cost

Flyers 10,000.00

Posters 10,000.00
Social Media Advertising 5,000.00
Total 25,000.00

E. People
OWNER / COFFEE
STORE MANAGER

KITCHEN STAFF BARISTA WAITERS

MECHANICAL
TECHNICIAN

F. Positioning

For customers who value peace and a relaxing atmosphere, Dip N’ D

Café is the perfect spot for them. Its location away from the main roads
and the bustle of city life is the getaway of their dreams. The seats are
positioned in a way that suggests a calm environment, facing nature and
its beauty. The place is also designed to house the need for privacy of
customers, as it incorporates a cubicle-like layout perfect for a one-on-one
with your loved ones, or a simple alone time, a service unique to Dip N’ D
Café.

IV. Plan of Action

The business will offer a wide range of food and drink choices
befitting the taste of the target market. The place would also serve as the
perfect location for a peaceful moment alone, or bonding time with the
family. Comfort of the customer comes first. The utilization of different
social media platforms is our primary mode of advertising. Flyers, signage,
and tarpaulins will also be used.
 MARKETING PLAN

V. Budget

The proposed budget is Php. 552,058.10

 PRODUCTION/OPERATIONS PLAN

I. Products and Services

A. Products
B.
 PRODUCTION/OPERATIONS PLAN

II. Production Schedule

Steps Activity Time Required

1. Prepare The staff prepares all the necessary machinery and 1 hr.
equipment, as well as the raw materials. This step also
includes making sure that the place is clean and safe from
any hazards that might occur. This step is usually executed
before the opening of the store on the daily.

2. Order A customer orders from our wide selection of food and Depends upon the
beverages. customer. Usually
about 2 mins.
3. Brew/Cook Our barista brews the coffee, while our kitchen staff Depends upon the
prepares the food ordered. food being
prepared. Usually
about 10 mins.
4. Serve We serve the finished food and beverage 3 mins.

III. Raw Material Requirements

NAME OF ITEM QUANTITY AMOUNT TOTAL AMOUNT

Coffee Beans 3 kg. 2,000 per kilo 6,000.00
Water 10 gallons 25 per gallon 250.00
Sugar (brown and white) 10 kg. white 84.85 per kilo 848.50
10 kg. brown (brown)
105 per kilo (white) 1,050.00
Milk 15 liters 124 per liter 1,860
Espresso 2 kg. 350 per ¼ kilo 2,800.00
Cream 10 liters 264 per liter 2,640.00
Vanilla Extract 1 liter 43 per 20ml 2,150.00
Caramel Syrup 2 kg. 118 per kilo 236.00
Butterscotch Syrup 1900 ml. 908 per 950ml 1,816.00
Chocolate 5 packs 400 per pack 2,000.00
Irish Whiskey 3 bottles 500 per bottle 1,500.00
Heavy Cream 1 liter 215 per 250ml 860.00
Lemons 9 kg. 132 per kilo 1,188
Blue Food Coloring 24 packs 38 per pack 912.00
Coconut Juice Powder 900 g. 200 per 150g 1,200.00
Young Coconuts 50 pcs 10 per piece 500.00
Paprika 1 kg. 480 per kilo 480.00
Black Pepper 1 kg. 75 per 250g 300.00
Oil 10 liters 160 per liter 1,600.00
Sour Cream 250 g. 19 per 50g 95.00
Mayonnaise 660 ml. 206 per 220ml 618.00
 PRODUCTION/OPERATIONS PLAN

NAME OF ITEM QUANTITY AMOUNT TOTAL AMOUNT

Black Tea 3 packs 505 per pack (24pcs) 1,515.00
Hokkaido Milk Tea Syrup 600 g 500 per 200g 1,500.00
Tapioca Pearls 4 kg. 80 per kilo 320.00
Winter melon tea syrup 1 liter 150 per 500ml 300.00
Matcha Powder 1 kg 380 per kilo 380.00
All-Purpose flour 5 kg. 58 per kilo 290.00
Baking Powder 500 g. 15 per 50g 150.00
Salt 980 g 28 per 140g 196.00
Eggs 6 dozens 120 per dozen 720.00
Butter 600 g. 56.75 per 200g 170.25
Maple Syrup 2 kg. 246.38 per kilo 492.76
Chocolate Chip 5 kg. 200 per kilo 1,000.00
Chicken 20 kg. 170 per kilo 3,400.00
Garlic powder 660 g. 83 per 220g 249.00
Garlic 3 kg. 200 per kilo 600.00
Red Onion 5 kg. 100 per kilo 500.00
Mustard 530 g. 170 265g 340.00
Ham 2 kg. 225 500g 900.00
Cheese 1720 g. 145 430g 580.00
Bread 10 loaves 62 per loaf 620.00
Tomato 5 kg. 67.11 per kilo 335.55
Lettuce leaves 5 kg. 286.99 per kilo 1,434.95
BBQ Powder 250 g. 19 per 50g 95.00
Cheese Powder 250 g. 19 50g 95.00
Ground Beef 10 kg. 230 per kilo 2,300.00
Ketchup 960 g. 45 per 320g 135.00
Cucumbers 5 kg. 60 per kilo 300.00
Cheese Slices 8 packs 199 per pack (20 1,592.00
slices)
Cakes 15 pcs. 500 per cake 7,500.00
TOTAL: 55,193.51
 PRODUCTION/OPERATIONS PLAN

IV. Project Layout

Fig. 1: Overview of the Floor Plan of Dip N’ D Café

Fig. 2: Close-up view of the Kitchen of Dip

N’ D Café

Fig. 3: Close-up view of the Comfort Rooms

of Dip N’ D Café
 PRODUCTION/OPERATIONS PLAN

V. Waste Disposal

Waste segregation will be applied. Trash will be picked up daily and disposed
of properly.

VI. Machineries and Equipment

Machine/ Equipment Amount per Unit Useful Life

Espresso Machine 2,957.50 5 yrs.
Espresso Grinder 8,195.50 5 yrs.
Regular Coffee 3,600.00 5 yrs.
Grinder
Machinery Coffee Roasters 650.00 5 yrs.
Water Despenser 1,163.89 5 yrs.
Coffee Brewers 1,100.00 5 yrs.
Espresso Tampers 239.00 5 yrs.
Frothing Pitchers 1,200.00 5 yrs.
Measuring Cups 719.10 5 yrs.
Barista Equipment
Portion Scales 3,000.00 5 yrs.
Syrup Pumps 27.00 5 yrs.
Coffee Mugs 699.00 5 yrs.
Espresso Cups 815.00 5 yrs.
Tissues 186.00 5 yrs.
Café Accessories Disposable Milk tea 360.00 5 yrs.
Cups and Lids
Disposable Milk Tea 330.00 5 yrs.
Straws
Knock Boxes 599.00 5 yrs.
Cleaning Tools
Equipment Cleaners 1,204.60 5 yrs.

TOTAL: 27,045.59
 PRODUCTION/OPERATIONS PLAN

VII. Utilities

Particulars Monthly Cost

Electricity Php. 5,000.00

Water Php. 3,500.00

Internet Php. 1,999.00

TOTAL: Php. 10,499.00

VIII. Production Process

 ORGANIZATION AND MANAGEMENT PLAN

I. Pre-Operating Period

The management during the pre-operating period will be undertaken by

the owner. Preparations of necessary permits and the purchasing of
equipment will be done by the owner as well.

II. Operating Period

A. Type of Business Organization

The business is a stand-alone business solely invested by the owner. It

is registered as Dip N’ D Café.

B. Organizational Chart
The business will operate adopting the organizational structure below:
 ORGANIZATION AND MANAGEMENT PLAN

C. Personnel Requirement, Qualifications & Functions

Positions Number of Qualifications Functions

personnel
- Bachelor’s - Hiring, training,
degree in and supervising
business related staff.
courses - Ensures excellent
- Has at least 2 customer service
years of is applied.
Café Manager experience - Financial
relevant to the Management
(Owner) 1 industry - Menu Planning
- Has a pleasing and development
personality and - Marketing
problem-solving - Health and
skills Safety
- Financial literacy - Administrative
- At least 20 years tasks
old
- Has at least 3 - Food preparation
years of - Cooking
experience - Plating and
relevant to the presentation
industry - Maintaining
- Excellent Culinary cleanliness and
Kitchen Staff 2 skills sanitation
- Food safety and - Inventory
hygiene -
- Ability to follow
recipes
- At least 20 years
old
- Has at least 4 - Coffee
years of work preparation
experience in - Brewing methods
similar fields - beverage crafting
- Has diverse - Quality control
coffee brewing -
Barista 1 and preparation
knowledge
- Good
communication
and customer
service skills
- At least 20 years
old
 ORGANIZATION AND MANAGEMENT PLAN

Position Number of Qualifications Functions

Personnel
- Customer service - Greeting and
skills seating guests
- Communication - Taking orders
skills - Communication
- Attention to with kitchen and
detail bar
Waiters 2 - Stress - Serving food and
management and beverages
physical stamina - Checking on
- Hygiene and guests
appearance - Assisting with
- At least 18 years side duties
old
- Has at least 3 - Maintenance of
years of equipment and
experience machineries
relevant to the
Mechanical 1 field
- Excellent
Technician mechanical and
maintenance
skills
- Availability
- At least 20 years
old

D. Compensation and Benefits

Positions Number of Salary Number of Total Cost Annual

Personnel working per Month Cost
days
Café 1 25,000 per 22 25,000 300,000
Manager month
Kitchen 2 15,000 per 22 15,000 180,000
Staff month
Barista 1 18,000 per 22 18,000 216,000
month
Waiters 2 12,000 per 22 12,000 144,000
month
Mechanical 1 2,ooo per 4 8,000 96,000
Technician day
Total: 78,000 936,000
 ORGANIZATION AND MANAGEMENT PLAN

III. Management Style

A. General Company Policy

1. Code of Conduct and Ethics – ensure that employees follow the

code of conduct and ethics within the workplace.
2. Harassment and Discrimination Prevention – ensures that all
employees are treated fairly without discrimination and
harassment.
3. Health and Safety – ensures that all employees adhere to the
health and safety standards of the establishment.
4. Attendance and Punctuality – ensures that absenteeism and
tardiness are not observed.

B. Office Equipment

Equipment Cost
Computer 50,000
Printer 9,000
Total: 59,000

C. Furniture and Fixtures

Furniture and Fixtures Cost

Tables 40,000

Sofa 30,000

Chairs 45,000

Total 115,000
 FINANCIAL PLAN

I. Property Plant and Equipment

Particulars Amount
Land and Building 300,000.00 (building only. Land is owned by
the owner)
Machineries and Equipment 27, 045.59
Furniture and Fixtures 115,000.00
Total: 442,045.59

III. Pre-operating Expense

Particulars Amount
License and Permit 10,000.00
Advertising Expense 25,000.00

Miscellaneous Expense 10,499.00

TOTAL: 45,499.00

II. Projected Revenue

Monthly Total 273,150.00

Raw Materials cost 55,193.51
per month
Utility Bills 10,499.00
Personnel Pay 78,000.00
Total 143,692.51
TOTAL MONTHLY 129,457.49
REVENUE

TOTAL YEARLY 1,553,489.88

REVENUE
 FINANCIAL PLAN

Projected Total
Services Regular Number of
Prize Items sold
Black Coffee Php. 100.00 3 300.00

Latte (vanilla, caramel, Php. 110.00 2 220.00

butterscotch)
Cappuccino Php. 120.00 5 600.00

Macchiato Php. 40.00 1 40.00

Americano Php. 95.00 3 285.00
Mocha Php. 215.00 1 215.00
Caffeinated
Irish Coffee Php. 400.00 4 1,600.00
Doppio Php. 120.00 2 240.00
Red Eye Coffee Php. 120.00 7 840.00
Blue Lemonade Php. 50.00 5 250.00
Buko Juice Php. 70. 00 7 490.00
Regular Milk Tea Php. 90.00 12 1,080.00
Non-
Hokkaido Milk Tea Php. 100.00 3 300.00
Caffeinated
Winter Melon Milk Tea Php. 100.00 4 400.00
Matcha Milk Tea Php. 100.00 5 500.00

Sandwiches/ Pancakes Php. 10.00 24 240.00

Burgers/ Chicken Sandwich Php. 45.00 12 540.00
Cakes Ham Sandwich Php. 50.00 4 200.00
Fries Php. 45.00 5 225.00
Burger (cheese, Php. 60.00 7 420.00
cheese and eggs)
Cakes (fruitcake, Php. 30.00 4 120.00
chocolate, mocha,
strawberry)
DAILY TOTAL: 9,105.00
MONTHLY TOTAL: 273,150.00
YEARLY TOTAL: 3,323,325.00
 Submitted by: Mariel Madeja
11- Oxygen

Submitted to: Jean G. Baylon

Entrepreneurship Subject Teacher