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S t u d i o

AI-First

Product Management
TM

ProDegree
In collaboration with

6 months 15+ IBM

AI powered Product
AI Product Manager

(Weekend Batches)
Tools Professional Certificate

Mentors from:
Why the Imarticus prodegrees stand out TM

At Imarticus Learning, we’re here to turn education into careers. Our focus is
simple—job-ready programs that give you an edge where it matters most.

Our flagship Prodegree programs are built in direct collaboration with global
TM

leaders like

to ensure you learn exactly what the industry demands. You’ll work on live
projects, learn from experts, and gain direct exposure to Fortune 500
companies, so when you step out, you’re already

industry-ready.

And because skills mean little without outcomes, we


back it up with hackathons, masterclasses,

simulations, and a strong network of 3500+ hiring

partners to help you land the role you’ve been

working towards.

Trustpilot
Rated 4.7/5 (4192)

Google Reviews
Rated 4.5/5 (188)

Nikhil Barshikar
LinkedIn Founder & CEO
Top Startup India
Future of AI Product Management
India’s Product Story

25,000+ ₹12L–₹35L
₹
Open Product
Average salary
Management roles
range for product
in India managers

2x demand Top hiring

for Product Managers
domains
with GenAI expertise
B2B SaaS, D2C,

(since 2023) FinTech, EdTech

Like many other roles being reshaped by AI, product management

“
is undergoing a profound transformation. Today’s Product Managers
must not only understand how to harness AI to drive success, but
also possess the technical skills to enhance existing products and
create entirely new AI-powered offerings.

Global Program Director & CCO, IBM Skills Network

Built in collaboration with : The GenAI

Powerhouse
This AI-first Product Management Prodegree is India’s only GenAI-first
TM

product management program, created in collaboration with IBM to deliver

a truly advanced, industry-aligned AI learning experience.

1591+ GenAI patents 


Global
IBM holds the highest number of Generative AI patent
AI Leadership applications worldwide, ahead of Google and Microsoft.

100M+ AI product users


Proven Industry
Learn from the creators of Watsonx, the AI platform
Impact trusted by Fortune 500 companies.

10 Certifications

Recognized
Earn 10 course-level certificates + the IBM AI Product
Credentials Manager Professional Certificate, giving you globally
recognized credentials.

Exclusive access to IBM’s learning platform

IMB Skills
Understandand cover the entire product lifecycle, from
Network fundamentals to advanced AI integration.
 TM
What makes this prodegree different?

Product Studio™

India’s first real-world product lab where you’ll solve actual product
challenges, learn directly from top product leaders, and build a portfolio
that showcases industry-ready skills.
1
GenAI-First Curriculum

2
Go beyond theory and learn to research, prototype, and build with AI tools
like ChatGPT, Notion AI, and Uizard, making you industry-relevant from day
one.

Build your own Product (BYOP)


Turn every module into progress on your own product idea, applying
concepts in real time and showcasing it at Demo Day.
3
Dual Certification: IBM+Imarticus

4
Strengthen your profile with globally recognized certifications from IBM

and Imarticus, proving your expertise in AI Product Management.

Build a Diverse Product Portfolio


Work on projects across consumer apps, enterprise SaaS, and
5
6
internal tools to create a recruiter-ready product portfolio that stands out.

Learn from Expert Product Managers &

AI Experts

Train directly with top product leaders who guide you on roadmaps,
designs, and pitches, making you industry-ready.

Career Su pport

Get end-to-end career support with resume & LinkedIn labs, mock
interviews, 1:1 mentorship, and communication training—everything you
7
8
need to stand out and land product roles faster.

p
Ca stone & Demo Day

Bring everything together in a high-stakes capstone project and

pitch your work to industry leaders, recruiters, and peers.

S t u d i o India’s first hands-on product lab
Get access to India’s real-world product lab, where you’ll work on actual
product challenges, learn under the guidance of product leaders, and build
a portfolio that grabs recruiters’ attention. Each project mirrors real PM
work, giving you practical, hands-on experience.



Product Teardown
Audit live product flows, spot UX gaps, and design

smarter alternatives.

Example Project: Analyze Zepto’s cart-building flow.

Simplify

add-to-cart, reduce substitution confusion, and design

“frequently bought together” bundles for faster orders.

Mentored by:
Piyush Agarwal
Sr. Product Manager

Product Showcase
Learn how top teams scaled winning features — and
what made them stick.

Example Project: Break down Shopify’s one-click

checkout (Shop Pay). See how reducing four steps to
one boosted conversions and map lessons for other
checkout flows.

Mentored by:
Jay Karnik
Sr. Product Manager

Product Challenge Labs

Tackle real-world growth and adoption challenges
shared by partner companies.

Example Project: Improve adoption of Spotify’s AI DJ.

Test onboarding prompts, rework feature placement,
and design playlist loops that drive repeat use.


Mentored by:
Nilesh Tripathi
Sr. Product Manager Technical

Failure Sprint
Dissect products that didn’t make it — and uncover
what went wrong.

Example Project: Study why Google Podcasts shut down.

Map gaps in product-market fit, retention strategy, and
explore what could have saved it.

Mentored by:
Ayaz Khatri
Principle Product Manager
Ex:

Pivot Challenge
R eimagine failed features into growth engines with the
right pivots.

Example Project: ebuild nstagram Stories’ early flop.

R I

Add engagement hooks like stickers and filters, tie it to

Explore, and watch it evolve into a growth driver .

Mentored by:
Um ang Agarwal
Product Manager
Program Curriculum

A curriculum built for tomorrow’s product managers with hands-on learning,

AI integration, and real-world problem solving.

Module 1 Product Thinking & User Discovery

AI tools you'll master:

Understand the PM’s role, lifecycle stages, and Product-

for persona generation

Market Fit

Frame problems using JTBD and opportunity mapping

for persona generation

Build personas and empathy maps from real user insights

User Research Methods & Tools

for persona generation

Discovery Simulation project

Outcome: Learn to define real user problems with industry frameworks and AI

tools, and validate insights through personas, empathy maps, and discovery

case studies.

Mentor for
Piyush Agarwal

the module Sr. Product Manager

Module 2 Roadmapping, Prioritization & OKRs

AI tools you'll master:

Understanding roadmap types & OKRs

Apply prioritizations like ICE, RICE and Kano

for prioritization

Opportunity Solution Tree workshop

suggestions

Roadmap Project

Outcome: Learn to design outcome-driven roadmaps, prioritize features with

proven frameworks, and align product goals with business objectives.

Mentor for
Jay Karnik

the module Sr. Product Manager

Module 3 Agile, Scrum, SDLC & Tools

AI tools you'll

Master Agile mindset and Scrum ceremonies from a PM’s

master:

lens

Create user stories, epics, and sprint plans in Jira

for PRD draft refinement

and Notion AI
Learn to write PRDs with clear user stories and acceptance

criteria

Outcome: Build confidence applying Agile & Scrum, gain hands-on Jira

experience, and learn to write clear, actionable PRDs that drive execution.

Mentor for
Nilesh Tripathi

the module Sr. Product Manager Technical

Module 4 Design Thinking & Prototyping for PM s

A pply design thinking stages to product development

AI tools you'll master:

Build user flows and wireframes in Figma

Learn to run usability tests, capture user feedback, and

for rapid protot ypes
iterat e

Submit a prototype project

Outcome: Turn user insights into wireframes and MVPs using design thinking,
and prototype with tools like Figma & Uizard to create portfolio-ready
product concepts

Mentor for
Umang Agarwal
the module Product Manager

Module 5 Stakeholder Management

L earn to identify, map and manage stakeholders effectivel y

Learn effective PM communication styles (docs, emails, meetings)

Understand team dynamics and how PMs align them




Outcome: Master the art of stakeholder management and communicate

decisions with alignment, clarity, and stronger stakeholder buy-in.


z
Ex:
Mentor for
Aya Khatri

the module Principle Product Manager

Module 6 Analytics & Metrics for PMs

Track key metrics like funnels, retention, and gro wth loops .

AI tools you'll master:

Get hands-on ith analytics tools such as Mixpanel and

w

Google nalytics.

A
/
for insights dashboarding

Design and run /B tests to experiment and validate

A

product decisions

Outcome: Learn to interpret and apply key product metrics to make data-
driven decisions, analyze engagement and retention, track funnel drop-offs,
and use tools like Mixpanel or Google Analytics to shape product growth.

Mentor for
Pra veen Kumar

the module Product Manager

Module 7 Tech Foundations for PMs

Understand system design basics including APIs and scalabilit y

Learn how to scope features with tech feasibility in min d

Get hands-on ith P s using Postman

w A I

Practice PM–developer collaboration through real- world simulations

Outcome: Build a solid technical foundation to work with engineering teams.

Understand APIs, architecture, and system flows while practicing scoping,
handoffs, and feature delivery.

Mentor for
Piyush Agarwal

the module Sr. Product Manager

Module 8 AI-First Product Thinking

L earn AI product strategy with Gen AI and LLM

AI tools you'll master:

fundamentals

+
Design AI-powered products with prompt systems while
for feature protot ype
addressing risks and ethics

Create an AI-native feature PRD and prototype

Outcome: Learn to integrate AI at every stage of the product lifecycle—from

ideation and research to prototyping and documentation. Explore real use
cases, apply prompt engineering, and build GenAI-powered features,
culminating in a pitch-ready product brief and PRD.


Mentor for
Jay Karnik

the module Sr. Product Manager

Module 9 B2B SaaS Product Strategy

Understand the B 2B SaaS landscape and key stakeholder AI tools you'll master:

dynamics

Understand internal tooling and user boarding constraints

for GTM messaging
drafts

Apply your learning with a sprint project to redesign

enterprise onboarding

Outcome: Tackle complex B2B challenges by mastering the SaaS lifecycle,

key business metrics, and user needs, while collaborating with sales,
customer success, and leadership to craft enterprise-ready solutions.

Mentor for
Nilesh Tripathi

the module Sr. Product Manager Technical

Module 1 0 Go-To-Market & Product Launch Strategy

L earn GTM frame works: audience, channels, timing and typ e

x
E plore product pricing through models and real cases

Understand growth loops and monetization strategies

Apply concepts to a Product Studio project or new feature

Outcome: earn to craft a complete go to market strategy y defining

L - - b

audience, channels, timing, and positioning, set success metrics, and create
a GTM brief to confidently plan and present product launches .


Mentor for
Umang Agarwal
the module Product Manager

Module 11 Product Studio Sprints & Failure Challenges

Reverse-engineer and redesign a kno wn B 2C product (teardown)

Build a growth hypothesis and retention-focused strateg y

Design and pitch a Gen AI-powered feature from scratch

Diagnose and pivot a failed product idea with clarit y

Work in teams to solve time-bound product case challenges

Outcome: uild real-world roduct thinking by showcasing ideas, tearing down

B p

e isting roducts, and tackling high- ressure s rints, i ots, and challenges
x p p p p v .



z
Ex:
Mentor for
Aya Khatri

the module Principle Product Manager

Module 12 Career Launchpad

Resume Lab, LinkedIn Optimization & portfolio Project

Career Mentorship & Interview Tips

Product Interview Prep

Mock Interviews

Outcome: Prepare to land your first (or next) PM role with targeted career
support. Build a strong resume and LinkedIn, get 1:1 mentorship, and sharpen
your skills through mock interviews on product sense, strategy, and
execution.

Mentor for
Pra veen Kumar

the module Product Manager

Build your own product (BYOP)
Turn every lesson into a real product.

Pick a product idea on Day 1 and bring it to life as you learn. Every module
adds a new layer, turning concepts into real progress on your own product.


Your BYOP journey

Form your

team & choose

your product

idea
Build and

improve with

each module

Complete &

polish your

product

Get your

product brief

approved

Receive

continuous

mentor

feedback Present at
Demo Day to
peers, judges,
& industry
leaders

The Outcome
By the end, you’ll walk away with

A market-ready Industry
Confidence to showcase
product you built validation
your work to recruiters

from scratch & feedback and stakeholders

Demo Day: Your big stage
On Demo Day, your Build Your Own Product (BYOP) journey comes full circle.

This is where your idea takes shape as a live product and you get to present it

in front of peers and industry professionals.


What happens on Demo Day

Pitch your product as a complete idea you’ve built and refined from scratch.

Get real feedback from mentors and industry experts who’ve been there, done that.

Sharpen your thinking by testing how your product stands up in the real world.

The impact you will walk away with

The skills you gain on Demo Day go beyond the event. You’ll learn to think strategically, present with

confidence, and walk away with a product that shows your abilities. It’s not just a presentation; it’s

where you prove you can think, build, and deliver like a Product Manager.
AI-Powered tools you will master

AI & Product Development Tools

Product Analytics & Measurement

Design & Prototyping

Collaboration & Project Management

*We keep updating the tools based on the focused task as GenAI tools are rapidly evolving.
Build a

product portfolio

through real

practice

Discovery for Quick Commerce (Zepto)

Redesign how users browse and find products in a quick
commerce app. Frame user problems, build personas,
and validate opportunities to make discovery effortless.

Feature Prioritization for Swiggy

Use prioritization frameworks to decide what makes the
roadmap. Reimagine Swiggy’s checkout or delivery ETA
experience by focusing on features that boost speed and
trust.


PRD for Instagram Stories

Write a detailed PRD for Instagram’s “Close Friends”
feature—scoping requirements, defining success
metrics, and preparing it for launch.

Telemedicine Prototype for Practo

Map user journeys and wireframes for video consultations.
Design a seamless flow that makes doctor consults on
Practo simple, clear, and trustworthy.

Retention Funnel for a Learning App

Analyze drop-offs in a Duolingo-style app. Investigate
why learners leave after Day 3/7 and design nudges
that keep them engaged longer.

AI Career Coach for LinkedIn

Propose and prototype an AI-powered LinkedIn

feature—an AI Career Coach or Networking Assistant

that personalizes guidance, connections, and
opportunities.

API Integration for Travel (MakeMyTrip)

Plan and document requirements for integrating hotel
and flight search APIs. Power smooth booking journeys
in a MakeMyTrip-like app.

Onboarding Redesign for Zoho CRM

Improve the onboarding flow for sales managers. Simplify
setup, surface quick wins, and drive faster adoption for
Zoho CRM.

Launch Strategy for Fintech (PhonePay UPI)

Design a go-to-market plan for PhonePe’s UPI Credit. Define
positioning, pricing, and growth loops to drive adoption and
repeat usage.
Guided by industry experts

Piyush Agarwal Jay Karnik Nilesh Tripathi

Sr. Product Manager Sr. Product Manager [Link] Manager (Technical)

Umang Agarwal Ayaz Khatri Praveen Kumar

Product Manager Principle Product Manager Product Manager
Ex:
What your journey will look like

Build your Foundations

Learn Product Management from the best in the
1
industry and practice real-world frameworks that
top companies use.

Master AI-Powered Product Skills

Get hands-on with 15+ cutting-edge AI tools. Build 2
a solid portfolio and showcase your projects on
Demo Day.

Product Studio-Learn by Doing

Work directly with top PMs from the industry. Tackle
3 live product challenges and build proof of work that
sets you apart.

Get Industry Certified IBM Certifications

4
TM
Strengthen your credibility with a Prodegree
Certificate and the IBM AI Product Manager
Certification.

Get Interview-Ready & Land Top Roles

Ace portfolio reviews, mock interviews, and
5
placement support to land roles at leading product
companies.
Career support that gets you hired

Resume & LinkedIn Labs

Work with career experts to craft a compelling PM profile. Optimise

your resume and LinkedIn to highlight your product skills,

achievements, and potential so recruiters notice you instantly.

Mock Interviews

Work with career experts to craft a compelling PM profile. Optimise

your resume and LinkedIn to highlight your product skills,

achievements, and potential so recruiters notice you instantly.

Career Mentorship

Connect with experienced mentors who guide you through your

career switch or next move, helping you make informed, strategic

decisions for long-term success.


Communicating your Product Thinking

Learn how to structure and present your product thinking with

clarity. Gain the ability to communicate decisions, insights, and

strategies in a way that resonates with hiring managers.

 Your
Product
Head of Product

Career

Chief Product

Officer
₹70+ LPA
(15+ years)

Path
Director of

Product
Management
₹45-₹60 LPA
(12-15 years)

Group PM/Lead PM/

Principal PM
₹30-₹40 LPA
(8-12 years)

Senior Product

Manager
₹22-₹28 LPA
(5-8 years)
Product

Manager
₹15-₹20 LPA
(2-5 years)
Associate

Product

Manager
₹8-₹15 LPA
(0-2 years)
Job roles you can get into

Associate Product Manager

Your entry point into product management. Own

01 features, work closely with design & engineering

teams, and learn to take products from concept

to launch.

Product Manager
Lead the roadmap. Translate business goals into

02 product strategies, prioritise features, and

ensure delivery that delights users and drives

growth.

AI Product Manager
Blend product expertise with AI-first thinking.

03 Work on machine learning-powered features,

automation tools, and data-driven user

experiences.

Growth Product Manager

04
Specialise in scaling. Optimise onboarding, drive

retention, and uncover levers that accelerate

adoption and revenue.

 Technical Product Manager

05 Bridge tech and strategy. Leverage your

engineering background to work on complex,
API-driven, or platform-based products.

Product Analyst

06 Turn data into decisions. Use analytics to spot

opportunities, track performance, and inform
product direction.

Product Marketing Manager

07 Craft positioning, messaging, and go-to-market

strategies that connect products with their ideal
audience.
Growth Stories: Hear from our learners

Nitin Kumar
The course content was precise, and the instructors were
“
knowledgeable and supportive. The inclusion of real industry case

studies and the immersive Product Studio™ activities made

learning practical and relevant. This course gave me the skills to

master product management with AI.

Ashutosh
This program is truly practical and application-oriented. Complex
“
topics were made easy to grasp by the faculty, and I feel

empowered with new skills. The hands-on sessions with technical

tools and the focus on AI-First Product Thinking were incredibly

valuable. Heartfelt thanks to the entire team for making learning

both impactful and enjoyable.

Shruti K
The sessions were interactive, with on-demand topics and
“
constant faculty support for doubts. I appreciated learning from

industry experts. My absolute favourite part of the course was the

Product Studio™ activities like product teardowns and challenge

labs which provided invaluable real-world practice.

Madhuvanthi S
It was enriching to learn from industry experts in an open
“
environment where questions were encouraged. What drew me to

the course was the IBM partnership that also gave me access to the

IBM AI Product Manager Professional Certification which adds

significant value to my profile. I would gladly recommend this to all

aspiring Product Managers.

Who is this prodegree for?
TM

Whether you’re switching careers or stepping up in your current role, this

Prodegree is designed for professionals ready to lead in AI-first product
TM

management.

Early Product Managers

Sharpen your expertise, master AI-powered tools, and accelerate
your growth in product leadership.

Tech & IT Professionals

Go beyond coding—learn to drive customer-focused strategies
and lead products end-to-end.

Analyst
Move from interpreting numbers to defining and driving the
entire product vision.

Project Managers
Move from interpreting numbers to defining and driving the
entire product vision.

UI/UX Designers
Step up from designing interfaces to influencing and shaping the
full product roadmap.

Marketers
You already understand customers. Now take the next

step: guide what gets built, not just how it’s sold.
Why this prodegree stands out TM

Feature Other Courses Imarticus

Product Studio™ 

Real-world teardowns, challenge labs,
and failure sprints

IBM AI Product Manager Professional

Certification

The only Prodegree in India with direct

TM

industry collaboration & certification

from IBM
Live and Online 

100% live interactive classes plus

exclusive IBM content

AI-First Product Thinking 


Tools & Applications like Mixpanel, Very limited
Uizard Notion AI & more

Tech for PMs 


Learn APIs, system design & tech
handoffs

B2C & B2B Product Management

Portfolio: Build products for both
consumer and enterprise users

Mentorship from Real PMs 


Get feedback from active product Offered by few
leaders

360° Product Learning 


Research, execution, growth, and GTM

Career Launchpad 

Resume labs, mock interviews, pitch
prep
Capstone with Demo Day 

Pitch your final product to industry Offered by few
mentors
Certifications
Stand out in a crowded job market with credentials that matter.

Earn a Prodegree Certificate from Imarticus and the IBM AI Product
TM

Manager Professional Certificate.

Program Fee

Instalment Schedule


Total Program Fee

₹ 1,25,000* Registration Fee: ₹15,000

Installment 1: ₹40,000

(inclusive of all taxes)

*Zero-cost EMI also available
Installment 2: ₹40,000

Installment 3: ₹30,000 

Ready to make the switch?

For more information, contact us:
info@[Link]

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