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What to learn??
1. What is sustainability? The Myths Reality 2. How can we measure it? Scales and factors

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Sustainability
When a word becomes so popular you begin hearing it everywhere, in all sorts of marginally related or even unrelated contexts, it means one of two things. Either the word has devolved into:

1. A meaningless clich, or 2. It has real conceptual heft.


http://www.scientificamerican.com/article.cfm?id=top-10-myths-about-sustainability

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http://samvada.org/2011/notice-board/think-green-go-green/ Free Powerpoint Templates

http://www.123rf.com/photo_11359557_go-green-concept.html Free Powerpoint Templates

Sustainability What exactly does it mean to

Go Green???

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Sustainability
But sustainable, which at first conjures up a similarly vague sense of environmental virtue, actually belongs in the second.

It has real conceptual heft.

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Sustainability
Despite its simplicity, however, sustainability is a concept people have a hard time wrapping their minds around.

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Sustainability

The Top Ten Myths

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Myth 1: Everybody knows what sustainability really means.

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Myth 1: Everybody knows what sustainability really means.

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Myth 1: Everybody knows what sustainability really means.

A paper on Sustainability definition!!!

Joe Miemczyk, Thomas E. Johnsen, Monica Macquet, (2012) "Sustainable purchasing and supply management: a structured literature review of definitions and measures at the dyad, chain and network levels", Supply Chain Management: An International Journal, Vol. 17 Iss: 5, pp.478 496

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Sustainability If you could give one word what would that word be?

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Definition of Sustainable Development:


development that meets the needs of the present without compromising the ability of future generations to meet their own needs (World Commission on Environment and Development, 1987)

http://www.un.org/en/ga/president/65/issues/sus tdev.shtml

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Sustainability
What is sustainability?

http://www.youtube.com/watch?v=B5NiTN0chj0

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Myth 2:
Sustainability is all about the environment.

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Metabolism like a cow

http://www.fotosimagenes.org/huella-ecologica

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Sustainability
If too many of us use resources
inefficiently or generate waste too quickly for the environment to absorb and process, future generations obviously wont be able to meet their needs.

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Sustainability
The idea that the environment is the underpinning of our survival leads us to the next Myth

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Myth 3: Sustainable is a synonym for green.

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Sustainability
Although theres a fair amount of overlap between the terms, green usually suggests a preference for the natural over the artificial. With some six billion people on the planet today, and another three billion expected by the middle of the century, society cannot hope to give them a comfortable standard of living without a heavy dependence on technology and things like genetically altered food products.

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Sustainability

Myth 4: Its all about recycling.

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Sustainability
I get that a lot, says Shana Weber, the manager of sustainability at Princeton University. For some reason, recycling was the enduring message that came out of the environmental movement in the early 1970s. And of course, recycling is important: reusing metals, paper, wood and plastics rather than tossing them reduces the need to extract raw materials from the ground, forests and fossil-fuel deposits.

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Sustainability
The most important areas by far in terms of sustainability are energy and transportation. If you think you are living sustainably because you recycle, she says, you need to think again.

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Sustainability
Friend with Prius

Our whole lives Ecological Footprint


Stuff The Story of Stuff

Toilet seat
http://www.newyorker.com/online/video/2008/10/06/081006_logging

Life Cycle analysis


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Sustainability

Myth 5: Sustainability is too expensive.

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Sustainability
If there is an 800-pound gorilla in the room of sustainability, this myth is it. Thats because, theres a grain of truth to it. But only a grain. Its only true in the short term in certain circumstances, but certainly not in the long term.

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Sustainability
Because we already have an unsustainable system in place, we have to spend some money up front to switch to a more sustainable technology and way of life.

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BP oil spill in the gulf of Mexico

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Sustainability
More sustainable ways of doing things usually costs less over the lifetime of a product or service. It is the upfront costs that can be higher (cheaper material cheaper in more ways than one).

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Sustainability

Myth 6: Sustainability means lowering our standard of living.

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Sustainability
Not at all true.
It does mean that we have to do more with less. It does not mean that we have to go back to the Stone Age Jeff Jacoby

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Sustainability
Once we start to organize ourselves and innovate, the breakthroughs are extraordinary.
They will allow us to use resources more productivity, which in turn allow us to be prosperous, fed, entertained, secure. The innovation at the heart of sustainable living will be a powerful economic engine.
Sustainable Italian town
http://www.youtube.com/watch?v=60TalY6bAT4

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Sustainability

Myth 7: Consumer choices and grassroots activism, not government intervention, offer the fastest, most efficient routes to sustainability.
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Sustainability
Popular grassroots actions are helpful and ultimately necessary. But progress on some reforms, such as curbing CO2 emissions, can only happen quickly if central authorities commit to making it happen. That is why tax credits, mandatory fuelefficiency standards and the like are pretty much inevitable.

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Sustainability
Still, rising energy prices have had the effect of again galvanizing research into wind, solar and other alternativesand if you leave economic disruption aside, we can at least count on car companies to make more efficient vehicles and on utilities to find more sustainable sources of energy. It creates innovation!
But that outcome may reflect another myth.

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Sustainability

Myth 8: New technology is always the answer.

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Sustainability
Not necessarily.
During his presidential campaign, Barack Obama made the tactical mistake of pointing out that proper tire inflation could save Americans millions of gallons of gasoline through better fuel economy. The Republicans ridiculed him, just as they did President Jimmy Carter for appearing on TV in a sweater during the energy crisis of the late 1970s. Both Carter and Obama were right.

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Sustainability

Myth 9: Sustainability is ultimately a population problem.

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Sustainability
This is not a myth, but it represents a false solution. Every environmental problem is ultimately a population problem. If the worlds population were only 100 million people, we would be hardpressed to generate enough waste to overwhelm natures cleanup systems. We could dump all our trash in a landfill in some remote area, and nobody would notice.
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Sustainability
Population experts agree that the best way to limit population is to educate women and raise the standard of living generally in developing countries. But that strategy cannot possibly happen quickly enough to put a dent in the population on any useful timescale. The U.N. projects that the planet will have to sustain another 2.6 billion people by 2050. But even at the current population level of 7 billion, were using up resources at an unsustainable rate.

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Sustainability
Myth 10: Once you understand the concept, living sustainably is a breeze to figure out.

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Sustainability
All too often, a choice that seems sustainable turns out on closer examination to be problematic.

Bio Diesel

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There are many shades of green.

Each of us brings our own shade of green to the effort. Together, we can make the world a better place.

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Hmm! I Understood. But How will no I have done this much of Sustainability!

Free Powerpoint Templates http://collartocuff.files.wordpress.com/2012/04/10809021-a-cartoon-boss-with-a-confused-expression.jpg

INDICATORS OF SUSTAINABILITY

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Many Indicators Indicators can be defined according to area/industry

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Manufacturing Industry/OM point of view


Sustainability group Societal factors Sustainability factor Safety (Crashworthiness rating) Health and wellness (NVH and emissions adverse impact)

Durability factors

Corrosion resistance Fatigue resistance Wear resistance

Technical factors

Forming Joining Painting

Ahmad T. Mayyas, Ala Qattawi, Abdel Raouf Mayyas, Mohammed Omar, Quantifiable measures of sustainability: a case study of materials selection for eco-lightweight auto-bodies, Journal of Cleaner Production, Volume 40, February 2013, Pages 177-189 Free Powerpoint Templates

OBHR Point of view


CSR Including CSR to society including CSR to employees Including CSR to customers Including CSR to government

Duygu Turker Measuring Corporate Social Responsibility: A Scale Development Study Journal of Business Ethics Vol. 85, No. 4 (Apr., 2009), pp. 411-427

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Priority areas for action, identified by UN Secretary-General Kofi Annan: Water and sanitation Energy Health Agriculture Biodiversity protection and ecosystem management

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Main Theme

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http://www.vanderbilt.edu/sustainvu/who-we-are/what-is-sustainability/

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Levels At the local, national, regional, and global levels

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Future work Develop a scale to measure sustainable development in the area of POM Quality and ethics can they be the indicators of sustainability??

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Target >>>>> Completion of Literature Review by November 2013 Write up of a Paper by Dec 2013

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Special Thanks to Google images. and http://dgl.salemstate.edu/

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