Vadilal Ice creams

Pritesh-32
Prashant-40

Vadilal Happinezz Ka Swad

Founded in 1907 by Mr. Vadilal Gandhi
Headquartered in Ahmedabad
Vadilals aim is to become an Indian MNC in
Icecreams and frozen foods

Market Study
Northern and Western region account for 70%

ice cream consumption

30 to 40% profits
60% ice cream sales during April- June
80% street vendors

Vanilla highest selling

Competition

Current Strategy
150 crore spent on updating plant
Increased capacity 3.5 lakh litres per day
15 crore annually for generating assets
7-8 % of total revenue is spent on ads
3.5 % increase in spending this year

Video!

Niche Products
Juices
Choco shot
Dollies
Ice Trooper
Flingo
Gourmet
Badabite
Aamras

Key Points

Glycol Freezers- Bihar and UP

Growing at 10%-12% a year
Amuls foray indirectly helped
Launched Ice Cream parlors under the name of
happinezz

Won laurels at the Great Indian Ice Cream Contest,

organized by Indian Diary Association and Danisco

Market Capitalization 470 crores
Exported globally in US,UK, South Africa and
Australia etc

Future Plans
Setting up 3rd Manufacturing plant
To increase in sales in J&K

Targeting around 35% in the processed food segmen

15% Sales growth in the 4th Quarter, and to cut debt
by year end

To grow distributors from 282 to 400 and 40 plus

carrying and forwarding(C&F) agents

 Thank you