Havmor

PRE-INTERNSHIP PRESENTATION
APARJEET KAUSHAL
15BM60073

Introduction
Launched in India way back in 1944 by Mr. Satishchandra Chona
Currently the third generation - Ankit Chona is contributing to the business,
building on the core values.
He is leading the modernization and standardization process of the Company.
He is the driving force in expanding the Restaurant Division as well as
popularizing the Company owned Ice cream and Fast Food Parlours - Hav
Funn.

 Ringo Bings
Choco Vanilla
Strawberry
Chocolate
Butter cotch
Kesar Pista
Raja Rani

Always trying new - Havmor Ice-cream makers have come out

with non-alcoholic whisky flavored ice cream.

Family Packs

Royal Gulab
Vanilla Strawberry
Chocolate Bonanza
Chips Kaju Draksh
Butter Scotch
Kaju Anjir
Kesar Pista
Raj Bhog

Cones

MalaiKulf
Roll cut
Badam pista Kulf
Raja Rani Roll cut
Sandwich Ice Cream
Fifty Fifty Roll cut
Cassata cut
Super Sunda Bon-Bon

Cups

Novelties

Product Lines
Royal Gulab
Vanilla Kaju Draksh
Butter Scotch
Chocolate Chips
Fresh Strawberry
Bonanza Bonanza
Swish Cake
Kaju Anjir
Kesar Pista
Lonavali
Almond Carnival
Roasted-Badam-Anjir

Market Presence

SWOT
Analysis

Strengths: :
1. Strong presence
in Western region.
2. Wide assortment
of ice creams
3. Multiple channel
outles

Weaknesses :
1. Perceived as a
local brand.
2. Slightly on the
upper end of price
range.
3. No niche product
range

Opportunities :
1. Increase production
due to new installation
of technology
2. Huge market
potential.

Threats :
1. Increase number of
competitors .

Major competition in market

Players

Market Share

Amul

42

Vadilal

11

Havmor

Kwality Walls

12

Crme Bells

Naturals

25

Top N Town
Baskin Robins
Dinshaws
Others

Indias ice-cream market, estimated at

Rs 2,500 crore, is growing at an annual
rate of 18 per cent.
A research by rediff, on ice cream
consumption in India and rest of the
world ranked India on 18th position in
2013.
Most ice cream brands have launched or
are launching premium range

Profile
Strategy formation for market development in Delhi region.
Various mix of ATL and BTL activities on ground.
Location Ahmedabad

Home work required

Study various market development strategy.
Studying various ATL, TTL and BTL techniques.

References
http://www.havmor.com/
http://articles.economictimes.indiatimes.com/2009-11-18/news/28461269_1_ice-creamice-cream-vadilal
http://www.startupfreak.com/what-is-atl-btl-and-ttl-marketing/
http://www.franchiseindia.com/content/Take-home-strategy-triggers-sale-for-icecream-brands.703

Thank
You