ASSIGNMENT GROUP 1 MEMBERS:

1.Liaw Huan Rong

2.ONG Ghee ching
3.KHOR SEE YING
4.JONATHAN Tan zin yih
5.ANNISA SIVALINGAM
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Analysis :
The fallacy identified in this
advertisement is appeal to
fear
Appear to fear is an attempt
to make someone feel scared
by threatening them with
disgusting pictures
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How?
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Main contains
of cigarettes

Tabacco tar

Formaldehyde
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Why?
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 Promote smoking cessation

Fear appeals are persuasive
messages designed to arouse
fear by describing the
negative outcomes that
people will experience unless
they stop risky behaviours or
start practicing healthier
behaviours.
Thus, people will start to

Solutions
Simply showing smokers an image of black
lungs as ways of scaring smokers into
quitting will not work by itself.
People are likely to just turn away from these
frightening images to reduce their fear.
Not only to show smokers with frightening
images, they still need to be provided with
solutions for how they can quit smoking.
Showing a smoker calling a quit line or using
a nicotine replacement product to help him or
her quit successfully would make the fear
appeal message more likely to work.
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Type of Fallacy: Fallacies of Insufficient

Evidence (Weak Analogy)
Sources: Newspaper

The fallacy identified in this advertisement is weak analogy.

The arguer compares two things that are totally different in their
main features.
Comparing the Castrol petrol as a defender with the football
defenders has no connection as both of them do not share any
common features.
The solution for the bad argument defenders should be replace
with any types of vehicles that can straight away strongly show out
the main function of the Castrol petrol. Consumers will be more
understood and feeling confident with the advertising as it is
logical from all the sites. Besides that vehicles and petrol both are
also complement goods as it must be used together to be function
in the right way.

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Fallacies of
Insufficient Evidence
(Inappropriate
appeal to authority)
The fallacy identified in this advertisement
is inappropriate appeal to authority.
This fallacy is committed when the person
in question is not a legitimate authority on
the subject.
Using an authority as evidence in your
argument when the authority is not really
an authority on the facts relevant to the
argument.
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Type of fallacy: Fallacies

of Insufficient Evidence
(Inappropriate appeal
to authority)
When a person falls prey to this fallacy, they
are accepting a claim as true without there
being adequate evidence to do so.
It is considered not trustworthy because Linda
Chung is a famous actor, not an expert on the
Bio-Essence Tanaka White.
To solve this type of fallacy, we should change
the Linda Chung which is an unqualified person
to an authoritative person like a doctor of BioEssence Tanaka White competency to provide
any justification for the claim.

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Type of Fallacy : Fallacies of

Relevance(Red Herring)
Sources: website

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Type of fallacy : Fallacies of Relevance(Red

herring)
Analysis
Appeal to red herring.
The arguer diverts the attention by talking
or doing something that is different from
the main topic.
The boy cheating on an examination to
promoting the detergent.
The main point of the advertisement was
detergent instead of examination.
Solution
Emphasize the function of detergent.
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Type of fallacy : Fallacies of insufficient

evidence (Inappropriate appeal to authority)

The fallacy identified is inappropriate

appeal to authority.
An arguer cites an authority that is
undependable
The person in the advertisement is not
an expert. The reasoning is unreliable
because the fact that an unqualified
person makes a claim does not provide
any justification for the claim.

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Type of fallacy : Fallacies of insufficient

evidence (Inappropriate appeal to authority

Lee Min-Ho is a famous actor, not an

authority of the OSIM uDiva Massage
Sofa.
To solve this fallacy, we should
replace Lee Min-Ho an unqualified
person to a authoritative person who
know well about the product to
provide a rational reason to accept
the claim to be true.

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