Companys Profile

Mission Statement

Vision Statement

About the product

Slogon and logo

competitors

SWOT analysis

PEST analysis

Segmentation,targeting and
positioning
SEGMENTATION;
geographic

demographic

 Psychographic

behaviour

 targeting

Product life cycle

positioning

 packing

Marketing mix- product strategy

Pricing strategy

Distributing strategy

Promotional stratigy

Online marketing and direct

marketing

Print ad campaign

Headline , subheadline

Visual display

Media mix

Totaal advertising cost