Corporate Partnership Proposal

Presented To

June 6, 2000
 OVERVIEW

The Texas Tech Athletic department is pleased to present this corporate sponsorship proposal to
Covenant Health System. We have created a unique package designed to meet Covenants specific
objectives:

Deliver Covenant Health System first-class hospitality opportunities at Texas Tech Athletic events
Create awareness of Covenant Health System through an image campaign
Promote the Covenant Health System name on a local and regional level

We believe the following elements will meet Covenants objectives listed above.
Thank you for the opportunity to present Covenant Health System a proposal
of this significance.
KEY ELEMENTS

Signage
Basketball
Baseball
Hospitality
Basketball Game Sponsorship
Baseball Series Sponsorship
Marketing
Schedule Magnets
Community Outreach
Take A Kid
 Corporate Sponsorship Proposal
BASKETBALL SIGNAGE Rotational
We propose Covenant Health System sponsor one (1) rotational sign in the United Spirit Arena for the
2000-01 Basketball season. The details are as follows:
Size: 3 height x 16 length
Ad Panels: One (1) panel
Location: Scores Table (team bench side/east)
Production: First copy provided by Texas Tech
Rotation: Sign rotates every :45 sec.
Exposure: Approximately fifteen (15) home games per sport - direct TV camera angle
(Sports: mens/womens basketball, volleyball)
* Note: The NCAA does not allow signage during postseason play. Therefore, ad panel will not be visible during any postseason play.
 Corporate Sponsorship Proposal
BASKETBALL SIGNAGE Static
We propose Covenant Health System sponsor one (1) Static sign in the United Spirit Arena for the 2000-
01 Basketball season. The details are as follows:
Size: 3 height x 8 length
Ad Panels: One (1) panel
Location: Media Table (opposite team bench/west)
Production: First copy provided by Texas Tech
Exposure: Approximately fifteen (15) home games per sport - limited TV camera angle
(Sports: mens/womens basketball, volleyball)
* Note: The NCAA does not allow signage during postseason play. Therefore, ad panel will not be visible during any postseason play.
 Corporate Sponsorship Proposal
BASEBALL SIGNAGE Outfield Static
We propose Covenant Health System sponsor one (1) static outfield sign at Dan Law Field for the
2000-01 Baseball season. The details are as follows:
Size: 16 height x 16 length
Ad Panels: One (1) panel
Location: Outfield
Production: First copy provided by Texas Tech
Exposure: Approximately thirty (30) home games
 Corporate Sponsorship Proposal

BASKETBALL GAME SPONSORSHIP

We propose that Covenant Health System sponsor one (1) Mens Basketball game and one (1)
Womens Basketball Game. This opportunity includes:
Game Tickets Forty (40) tickets to each sponsored game;
Suite Hospitality Eight (8) tickets to Athletic Corporate Partner Suite;
VIP Hospitality - Forty (40) VIP Hospitality passes to pre-game buffet;
Giveaway Item Covenant Health System may provide a giveaway item to fans attending each sponsored game.
The item will display both Covenant and Texas Tech logos. Covenant Health System will purchase the item from
an officially licensed Texas Tech vendor;
Display Tables Covenant Health System may distribute promotional material to fans via display tables;
Halftime Promotion Upon request Covenant Health System will have approximately 3 minutes to conduct a
special halftime promotion;
Video Screen Messages Four (4) 15-second video screen messages during each game recognizing Covenant
Health System as the game sponsor;
Public Address Announcement Two (2) public address announcements during each game recognizing
Covenant Health System as the game sponsor;
Signage Two (2) 3 height x 4 length signs displaying Covenants logo, provided by Tech Athletics.
 Corporate Sponsorship Proposal

BASEBALL SERIES SPONSORSHIP

We propose that the Covenant Health System sponsor one Texas Tech Baseball series. This
opportunity includes:

Game Tickets - One hundred (100) general admission tickets to each game of the series;

VIP Hospitality - One (1) night of VIP Hospitality at your sponsored game of choice which will include corporate
tent and catering for one hundred (100) people;

Display Tables Covenant may distribute promotional material to fans via display tables;

First Pitch - Upon request a representative will deliver the ceremonial first pitch before the start of the first game;

Public Address Announcements - Two (2) public address announcements during each game of the series
recognizing Covenants sponsorship;

Scoreboard Messages - Four (4) electronic scoreboard messages during each game;

Signage - Two (2) display banners placed in visible locations. - banners will be provided by Texas Tech;

Giveaway Item The Covenant Health System may provide a giveaway item to fans attending the sponsored games.
The item will display both the Covenant and Texas Tech logos. The Covenant Health System will purchase the item
from an officially licensed Texas Tech vendor.
 MARKETING Schedule Magnets

Covenant will be the exclusive sponsor of the 2000 Football and Mens and Womens Basketball
schedule magnets. Details are as follows:
Magnet logo exposure - Logo placement on all 45,000 (15,000 each sport) schedule magnets to be
distributed as follows for each sport:
10,000 Texas Tech Season Ticket Mailing
2,500 Distributed at the discretion of Covenant
2,500 Distributed at the discretion of Texas Tech
Production/Artwork - Texas Tech University will handle production arrangements and cover all
costs of the magnets. All artwork must be approved by Covenant and Texas Tech;
Logo specifications - Full color maximum size .9 x 1.8

(Continued On Next Page)

MARKETING Schedule Magnets

Sample magnet design and size: 7 in. x 4 in.

 Corporate Sponsorship Proposal

COMMUNITY OUTREACH Take A Kid to the

Game
We propose that Covenant Health System sponsor the Take a Kid to the Game Program which includes the
Committee for Champions Take a Child Promotion as an added benefit.

Take A Kid to the Game Overview

This program provides the opportunity for a child to experience a college game when accompanied by an adult.
It opens the door for the motivation a child needs to strive to excel in school in order to end up as a college
student and maybe even a student athlete.

Committee for Champions Take a Child to the Game Overview

Texas Tech University and the Committee for Champions bring in Lubbock-area underprivileged children and
pairs them up one-on-one with a Tech student for a day of fun and football. This provides the school-aged child
with the opportunity to see first-hand that college is an obtainable goal. The program is designed to encourage
the youth of Lubbock and the surrounding area to stay in school and promote Texas Tech as a university option.
This also allows Covenant and the Lubbock community to rally around a worthy cause while creating a public
relations opportunity to promote these first-class efforts.

(Continued On Next Page)

COMMUNITY OUTREACH Take A Kid to the
Game
Covenant Health System will receive:
Presenting sponsor of the Take a Kid to the Game promotion
Logo on all literature promoting the TAKG events
Logo on all premium items provided to the underprivileged children
One (1) public address announcement at each TAKG event
One (1) video/scoreboard display at each TAKG event
Children will receive:
Tickets provided to underprivileged children
- 1,200 Football tickets
- 500 Basketball tickets
- 500 Baseball tickets
Lunch
Gift/Premium Item (e.g.. T-shirts)
FOOTBALL SCHEDULE 2000
August 26 University of New Mexico
September 2 Utah State
September 9 North Texas
September 16 Louisiana-Lafayette
September 30 at Texas A&M
October 7 Baylor
October 14 Nebraska
October 21 at Kansas State
October 28 at Kansas
November 4 Texas
November 11 Oklahoma State
November 18 at Oklahoma
 Corporate Sponsorship Proposal

INVESTMENT

Basketball Signage (Rotational) $7,500

Basketball Signage (Static) $7,500
Baseball Signage (Static Outfield) $5,000
Men's Basketball Game Sponsorship $7,500
Women's Basketball Game Sponsorship $10,000
Baseball Series Game Sponsorship $5,000
Schedule Magnets (Football, Men's & Women's Basketball) $30,000
Take A Kid (Football, Basketball, Baseball) $20,000
Sponsorship Package Value $92,500

ANNUAL INVESTMENT
1 yr. Agreement (10% discount) $83,250
2 yr. Agreement (15% discount)* $78,625
3 yr. Agreement (20% discount)* $74,000
4 yr. Agreement (25% discount)* $69,375

*The annual investment amount will reflect a 4% yearly increase to offset inflation and rising costs
A flexible payment plan may be arranged upon Covenant Health System's request