Scribd Logo
Upload

Welcome to Scribd!

  • Case Google Week 2

    Uploaded by

    Putri
    1 views3 pages
    Google wanted to expand its market share in China but faced competition from Yahoo! and MSN. China's internet policy required companies to censor search results or leave the Chinese market. While NGOs and human rights groups advised Google to disagree with censorship, some advised negotiating with China for a compromise or focusing communications elsewhere and agreeing to censorship to enter the market.

    Original Description:

    Case google for communication

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Google wanted to expand its market share in China but faced competition from Yahoo! and MSN. China's internet policy required companies to censor search results or leave the Chinese market. While NGOs and human rights groups advised Google to disagree with censorship, some advised negotiating with China for a compromise or focusing communications elsewhere and agreeing to censorship to enter the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1 views3 pages

    Case Google Week 2

    Uploaded by

    Putri
    Google wanted to expand its market share in China but faced competition from Yahoo! and MSN. China's internet policy required companies to censor search results or leave the Chinese market. While NGOs and human rights groups advised Google to disagree with censorship, some advised negotiating with China for a compromise or focusing communications elsewhere and agreeing to censorship to enter the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    GOOGLE INC

    CASE
    Google Key Problem
    Googles ambition : expand its market share as
    search engine provider

    China as
    target
    market

    Competitor : Yahoo! & China internet policy :


    Censor or leave NGO, RWB, HRW
    MSN
    Agree
    Agree

    Google
    Dis- Agree
    Advice for Brin, Page & Schmidt

    Advice for Brin, Page &


    Schmidt :
    Google Dis-Agree with Negotiation with Chinas
    government for win-win
    China censor policy
    Internal solution
    Communication
    among Brin, Page
    & Schmidt :
    Objective
    expansion in
    Chinas market
    MoM Advice for Brin, Page &
    Employee Schmidt :
    communication New campagne about new
    Google Agree with focus for all stakeholders
    China censor policy External communication for
    Chinas customer
    Press conference

    You might also like