Presented to:

Mr.Romy.Sebastian

PRESENTED BY: Beena-

Mittal –o1 Bhoomi-
Priyanka-02 Archana-66
Hinal-07 Ekta-
Purvi-42 Vidhita-81
 Definition

• Medical tourism (also called medical travel, health tourism or global

healthcare) is a rapidly-growing practice of traveling across
international borders to obtain health care.

• The word “Medical” means treatment of illness, disorder or injuries. 

In general, “Tourism” means traveling for pleasure. According to
World Tourism Organization (WTO), the word “Tourism”
compromises of “the activities of persons traveling to and staying in
place outside their usual environment for leisure, business and other
purposes.

• “The Medical Tourism is the set of activities in which a person travels

often long distance or across the border, to avail medical services with
direct or indirect engagement in leisure, business or other purposes.
“The Medical Tourism is the set of activities in which a person travels
often long distance or across the border, to avail medical services with
direct or indirect engagement in leisure, business or other purposes.
It is the next big success story out of India. Medical tourism is like
any leisure product where service components like airlines, hotels,
travel companies, transportation, and food outlets are offered and
medical treatment at the best hospitals. The medical treatment for
various ailments is packaged with recuperative leisure packages at
world-class tourist resorts .

When a person travels across the border and outside their usual
environment, to seek medical service, the travel portion of the trip
travel is called “medical travel”, and upon arrival, such person is
called “medical tourist”, and such activities which includes utilization
of medical services by the medical tourist, be it direct or indirect -
hospitality, cultural exposure or site-seeing, is called “Medical
Tourism.”
 Concept

• India is one of the most favorable tourist destinations in the world.

Medical treatment combines with tourism has come into effect, from
which the concept of Medical Tourism is derived.
• India offers a range of world quality Doctors, hospitals and
treatments at a fraction of world costs with comparable success rates
and service levels .
• The additional warmth and natural caring that comes with india’s
millennia heritage.
• Indian hospitals are skilled super specialists coupled with sound
infrastructure and professional management, nurses and paramedical
staff to take on international competition.
• It is a developing concept whereby people from world over visit
India for their medical and relaxation needs.
• Most common treatments are heart surgery, knee transplant,
cosmetic surgery and dental care.
• The reason India is a favorable destination is because of it's
infrastructure and technology in which is in par with those in USA,
UK and Europe.
• India has some of the best hospitals and treatment centers in the
world with the best facilities.
• Since it is also one of the most favorable tourist destinations in the
world, Medication combines with tourism has come into effect, from
which the concept of Medical Tourism is derived
 Historical Perspective-evolution of medical tourism

Neolithic & Bronze Age Mineral & Hot Spring visits

Middle Ages Thermal Springs

16th century “Fountain of Youth”

17th/18th century Spa

19th century Sea & Mountain Air (TB sanitarium)

20th century “Health Farms” or “Fat Farms”

 What Makes Medical Tourism Attractive

• Foremost is the cost factor and shorter waiting period. The medical
costs in Bangalore are one-tenth of the costs in Western countries.
HOSMAT offers the best treatments in modern medicine in every
medical division such as Orthopaedics, Joint Replacement,
Neurosurgery, Spine Surgery, Arthritis & Plastic Surgery. HOSMAT
is gained recognition for their state of the art facilities certified by
ISO-900,12000.

• Government in India has declared that treating foreign patients is

legal. It is encouraging medical tourism in the country.

• Medical tourism in fast emerging as a big opportunity for India with

its low cost advantage, high quality healthcare providers and an
english speaking populance.
 Driver of Medical Tourism

• Cost- Most motivating factor, Increasing insurance costs

• Technology
• Demographics
• Need -Long waiting period
• Change-After surgery, there is the opportunity to engage in attractive
tourism

5 A Factors of medical tourism.: 

• Affordable
• Accessible
• Available
• Acceptable
• Additional.
 Areas of Medical Tourism

• Allopathic-Surgery-Mostly cardiac, spinal, cosmetic and

joint replacement

• Ayurveda

• Naturopathy

• Dental-Generally No Insurance provided

Joint Replacement
Surgery
Map for Medical Tourism for India

10
 Procedure

• Step 1.Log on to hospital section of the portal, which will provide

description of healthcare providers in India.
• Step 2.View the detailed and analytical description about hospitals
and healthcare providers with videos
• Step 3.Send us a query using the section “Ask us”
• Step 4.On-line consultation facility would be provided on request
with the expert doctors of the hospital selected by you on minimum
charges
• Step 5.Finalise the treatment package with the hospital you have
selected
• Step 6.Hospital would arrange for your requirements for treatment,
travel and stay
 Top concerns for traveling patients

• Identification and evaluation of hospitals and doctors for

treatment.

• Comprehensive coordination of travel, stay, treatment,

recuperation etc.

• Lack of ground level information and reality check.

• Lack of knowledge of local customs, traditions and dos & don'ts.

• Apprehension to travel to an unknown place for treatment.

 Procedure in organization

Travel and Stay coordination

Procure the best cost estimate
Facilitate Visa process
Book Flights (optional)
Doctors and Receive at airport
Clinics Hospitals and
Patients Multi-destination options
outside Patients Clinics in
India
Arrange for accommodations India
Make all necessary bookings
Custom manage individual requirements

Medical treatment coordination

 Carefully select Accredited hospitals
 Carefully select highly qualified and
experienced physicians and surgeons
 Coordinate comprehensive
correspondence with
surgeons/physicians
 Arrange for medical consultations
 Accompany to all surgery appointments
Four pillars of medical organization
Quality Aspect of Treatment

 We are associated with the best healthcare institutions across India.

 Associate hospitals are selected after considering their

accreditations, area of specialization, infrastructure and facilities as
well as the patient care standards they follow.

 All associated institutions are internationally recognized with

JCI/ ISO accreditations.
Commercial Aspect of Treatment

 We have a strong foothold in the industry and have full knowledge

of the prevalent pricing structure.

 We provide the most suitable cost estimates keeping in mind

the patients requirements.

 All costs of the treatment process are closely monitored by us.

Psychological Aspect of Treatment

 We follow a process of understanding the mental and emotional

state of the patients.

 We handle all our patients with compassion and create a caring

and supportive environment.
Logistics Aspect of Treatment

 Med Access India is a one stop resource for the traveling patient.

 All the logistics, from traveling to accommodations are taken

care of by us.
 Anatomy of Medical Value Travel –
(Economic Potential)

 Travel tourism
+
 pleasure, physical & mental relaxation
+
 value addition of medical
treatment at lowest cost

Medical Tourism

19
 Advantages of medical tourism
in India
• Unique medical value services to foreign patients that
supersedes the competition :
 Yoga
 Meditation /Spiritualism
 Ayurveda healing

“India offers a unique basket of services to an individual that is

difficult to match by other countries” (CII)

• Less regulatory & legal problems

 Heritage in India

India has number of World Heritage Monuments & Archeological sites

attracting tourists /medical tourists – Requirement strategic
marketing for Medical Tourism.

• World heritage sites- Taj Mahal, Ajanta & Ellora, Hawa Mahal
Khajuraho, Bhimbetica rock paintings
• Buddhist sites – Shravasti, Kushinagar

• Ancient & religious places – Varanasi, Udaipur, Ajmer

• Cultural /Festival tourism – Ladakh festival, Khajuraho

festival, Desert festival
• Winter Sports best sites -Skiing – Gulmarg, Auli
 Issues for Treatment in Different
Countries
SAARC , AFRICAS, MIDDLE EAST
• No advance care available e.g Afghanistan , Nepal and Bangladesh
etc
• Limited specialized care

WEST
• Long waiting - UK
• Insurance unaffordable leading to semi insured and uninsured
population - US
• Private hospitals very expensive
 Advantage India
(Core Competencies)
“First World Treatment at Third World Costs”

Quality
Large pool of doctors, nurses & paramedics
Strength: - Over 650,000 doctors;
- Highly skilled experts, and
- Possess English speaking skills
Comfort Level
•NRI doctors recognized as amongst best in adopted countries (First
World)
•Usage of English
•Indian Nurses increasingly getting international exposure
 “First World Treatment at Third World Costs”

Value Proposition
Quality medical services at 1/10th costs:

•Complicated surgical procedures possible at 1/10 the cost

th

•Increase in use of Computerized Hospital Information Systems

•Software technologists facilitating tech revolution in
healthcare
•State-of-the-art medical establishments of great repute
 Comparative Analysis in USD

Procedure US UK Burmungrad Max Healthcare Raffles

Bangkok Singapore

Angioplasty 30000 21000-27000 4000 - 5000 4000 - 5000 5000

Angiography 2500 - 3000 2000 1100 400 800

Hip replacement 19000 13000-16000 6000 6600

Knee replacement 27000- 16000-18000 6000 6000

32000

CABG 30000 6400 9600

Lasik 2250-2900 750 400

(Note: all costs in us$)

Lower Medication cost:
•Strong Pharma Sector and gaining world recognition
• Fast emerging as major Drug R&D Center
• Strong Generic drugs business
•Low cost of drug development in India
•No waiting
Tourist Interest:
• 5000 year old civilization
• Renowned for Historical, Cultural and Religious diversity
• Diverse geographical landmarks; vast coastline
• Traditional arts and crafts
• Vibrant democracy: Freedom for citizens; empowered women
population
 CONCERNS
Consumer’s Point of View

Negative Perceptions
Hygiene/Unsanitary Medical Insurance Instability
Pollution Inadequate Cover Terrorism Prone
Backward & Underdeveloped Communal Unrest
Bureaucratic Insurance Frauds Connectivity
Accreditation No Global Players No Flights!!
No Uniformity Overseas Companies
Bad Roads
ISO, CRISIL, ICRA Refuse
Reimbursements Backward
WEST: JCAHO
 Industry Issues

 Standardized education in Medical Institutions

Doctors  Strong regulatory mechanism to curb quacks
 No communication and inter-personal skills teaching

Nurses &  Deficient Language skills

 Lack of Standardization
Paramedical
 Attrition
 Hygiene awareness in medical attendants
Service
 Unhygienic Food handling
Heterogeneous Pricing of services

(Potential + Improvements)
POTENTIAL
Doctors & Paramedics
Expertise Recognized
Cost Advantage
Language Skills
Vibrant Industries
IT Strength
Management Skills
Pharmaceutical Industry
Tourism Potential
Service Industry Mindset
PATH FORWARD
FUTURE FOCUS
Uniform Medical Education Standards
Industry Accreditation Standards
Mandatory Accreditation of all Colleges & Hospitals
Target-oriented Infrastructure Investment
More Medical, Nursing colleges and Hospitals
Regulatory Bodies with Teeth
Government soft loan to Private Players
Tax Holiday & Further Duty Roll Back
Apex Industry body under Union List
Greater Industry & Govt. Interaction
Medical Insurance Reforms
Seamless Single-Window Facility to Tourists
Govt. sell India as Medical Tourism Destination
 PATH FORWARD
(For Success)
REALIZED POTENTIAL SPIN-OFF

GDP Growth

Employment in Healthcare Sector

INDIA
Employment in Tourism Industry
EMERGES
Overall Growth in Commerce
AS MAJOR
MEDICAL Reversal & Arrest of Brain Drain

Stimulus to Pharmaceuticals Industry

TOURISM
Growth in Insurance Industry
DESTINATION
Better medical facilities for larger population

Catalyzes India to the Club of Global Leaders

 Disadvantages

• Medical Malpractice Suits

• Insurance Laws May Vary

• Postoperative Treatments

• It's Best Not to Travel Alone

• Finding the Best Medical Facility Possible

 India medical tourism travel tips
and guide 
• Medical Tourism provides a cost effective and high quality option to
patients willing to travel to locations like India and other countries.
While India provides many exotic locations and fun-filled sightseeing
places it is always helpful to keep certain travel advisories in mind
when making your medical visit to India.

1) Visitors to India need a valid visa issued from their home country or
nearby country to travel to India. In addition they require a permit to
visit off bound and sensitive areas like those in J&K, North-East etc. 
 
2) Patients who are coming from or through yellow fever countries (list
can be obtained from WHO site) are required to produce a vaccination
certificate to enter India. 
3) It is advisable to get vaccinated for Hepatitis A and B, Rabies and
Typhoid before visiting India for treatment and travel. Also patients
should take some precautionary measures against Cholera, Dengue,
Fever, Dysentery, Malaria and Meningitis. If possible, drink only
bottled water and avoid roadside eateries as well as staying in
unhygienic places. 
 
4) Patients and other travellers should keep the local climate in mind
before visiting the place. North India is coolest between October and
March while South India between November and January. Western
India generally receives heavy rainfall between June and September,
while the temperature there remains mostly moderate throughout the
year. 
 
5) If your tummy is easily upset it is best to avoid spicy dishes such
as chicken tikka, masala etc; also avoid stale salads and insist they
are fresh and the water is bottled. Patients are advised to refer their
local physician about the permissible diet before visiting India. 
 
6) Medical Tourists and other travellers who hold visas with more
than 180 days validity are required to obtain a Registration
Certificate and Residential Permit from the nearest Foreigners
Registration Office (FRO) within 15 days of their visit. 
 
7) If you are prone to skin rashes or other ailments from high
temperatures it is best to apply sunscreen lotions, put on hats, dark
glasses and carry plenty of bottled water with you at all times
8) If ever you need to see a doctor or visit a hospital in emergencies,
there are plenty of qualified doctors in virtually every locality in all
Indian cities and towns. Ambulances are also available on call. Just
keep the important phone numbers with you. 
 
9) It is best to carry your prescribed medicines with you in a small
health kit and if additional medicines are needed most chemists in
India have adequate stocks of generic medicines that are not just
effective but also quite cheap. But it will be good to obtain a list of all
the generic names for your prescription drugs before embarking on
your Indian treatment. 
 
10) Pregnant women visiting India for treatment should carry all their
prescribed medicines and consult their physician about the appropriate
time to undergo treatment in India.
 Training Needs -for exponential economic growth
& sustainable Indian Medical Tourism

• Institutional Training – University courses

• Structured courses – tailor made syllabus
• Training in Tourism Marketing – Tourism Dept, Travelling industry,
Hospitality & Hotel Industry
• Training modules in soft skills – MT staff
• Modular Short Training Courses for Specialists/ Hospital Executives
in Customer Care Management - International Patients
• Training of Spa/Wellness Institution staff

36
AHMEDABAD BANGALORE DELHI HYDERABAD MUMBAI

MBA (Health Care Management)

MBA (HCM)
Two years full time PG regular course with option to specialize
in final year either in Hospital Operations Management (HOM)
or Medical Tourism (MT)

Degree will be awarded by University recognised by UGC

37
 Conclusion

Health care costs are constantly on the rise in countless Western

countries.  In the US alone, it is already a multi-billion dollar industry
that shows no sign of stopping (worldwide it is over $3 trillion US). 
But why pay exorbitant prices at home when you can travel abroad
and receive the same treatment (if not better) from a fully certified
medical facility for a fraction of the price?  Until countries like the
US, Japan, and France implement aggressive strategies to lower prices
and reduce waiting times, it is likely that the global medical tourism
industry will continue to flourish.
?