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Social Media, Online and Digital Marketing of Vodafone: Presented By-Aditya Mahajan (16Bsp0144)
Social Media, Online and Digital Marketing of Vodafone: Presented By-Aditya Mahajan (16Bsp0144)
DIGITAL MARKETING OF
VODAFONE
PRESENTED BY-
ADITYA MAHAJAN(16BSP0144)
INTRODUCTION
PRODUCT PROMOTION
Vodafone branded phones, Strong sponsorship
Smartphones, TV commercials-Zoozoo and Pug dog
Voice and messaging services,
Internet services,
Value added services
PRICE PLACE
Both prepaid and post paid Vodafone has strong presence of
offered. customer care shops all over India.
Price is relatively high from its
competitors but ensures quality
SWOT
STRENGHTS WEAKNESSES
Very strong promotional opportunities R&D department still not effective
USP- Zoozoo advertisements compared to its competitors
Weak rural presence in India
OPPORTUNITIES THREATS
Huge portion of population is living in Faces tough competition from its
rural areas so the company should pay competitors, recently very strong from
attention over rural market and enhance Jio
their market to the rural areas.
SOCIAL MEDIA STRATEGY
LinkedIn
DIGITAL MAREKTING STRATEGY
Major sponsorship in Vivo IPL Tournament in 2016.
Spent 35% of its annual marketing budget embarked for IPL 2016
Aggressively marketed its SuperNet 4G plans throughout the
tournament.
Brought back their favorite icon pug Chika for advertisements of 4G
network.
Vodafone SuperAlbum- Click a picture with Zoozoo and be part of
the Guinness World Record. Spot the adorable Zoozoo at stadiums
where the matches are being held and at Vodafone stores near
you. Click a picture and become a part of the Worlds Largest
Online Photo Album with the Mascot.
Also created a Cheer Slogan Hakke Bakke, to help spread the joy
and spirit of cricket amongst fans. The anthem was being promoted
across all mediums including an online video featuring popular
dance artist of film ABCD fame Lauren Gottlieb. To promote the
cheer slogan, Vodafone partnered with YouTube video channels
like Fame and other influential content properties
https://www.youtube.com/watch?v=Z51s2ry2SF8
Vodafone SuperFan- This campaign saw customers experiencing
watching the IPL match with full hospitality, meet the winning
captain and get an autographed match ball too. Customers
needed to simply SMS SUPERFAN to 199 and the winners were
selected basis a lucky draw.
Vodafone was also the title sponsor of Premiere Badminton League
that happened very recently from 1st Jan 2017-14th Jan 2017 which
was won by PV Sindhu which also created some marketing buzz
among people.
ONLINE MARKETING STRATEGY