Proposal

Presentation to

Department of Healthcare, Human

Services & Family Welfare
Government of Sikkim
 Flow of the Presentation

Letter of Proposal to Commissioner-cum-Secretary

About Nayuma Entertainment

Details and description of Health Talk Show

Format & Show timings of “ Swasthya Sandesh”

Proposal details for “Swasthya Sandesh”

Summery
 About Nayuma Entertainment

 Nayuma Entertainment is formed by enthusiastic and dedicated Sikkimese –

possessing a determined and clear intention of providing the best of services to

herald forth a new-novel trend to the Television-Screen-World of Sikkim.
 Nayuma, Entertainment, the only Television Network in the capital city of

Sikkim having three Local Channels: Nayuma Television ,Nayuma Movies and
Nayuma Music
 We are providing platforms for many personnel and corporate houses to

spring board unto the zenith of success. Also to Government Institutions to

deliver their message across the people to generate awareness.
 At Nayuma Television , we promote Sikkimese talents and culture to progress

towards a new dimension.

 About Nayuma Entertainment

 Our vision encompasses the need to reach out to every nook and corner of the

state and bring awareness to everyone. In so doing our channels serves as a

medium to take the people of Sikkim as well as the state of Sikkim towards

further growth.

 We have also been constantly evolving to the current needs and demands of the

consumers and its our constant endeavor to produce programs for the

entertainment and benefit of our Sikkimese audience.

 Programme Program List Details
rating
News (Daily Program) Morning News(8am-9am)
A+(Daily Program) Afternoon news (1.30pm-2.30 pm)
Evening news (8 pm -9 pm)
Nepali & English
Astrology(Tapai Ko Aaj) Every day (7.30 am-8 am)

Charcha Paricharcha Social Panel discussion ( Friday 7pm)

A (Once a week Miles to go
Music Mantra
One to one . Celebrity ( Monday 7 pm)
ON demand music & dedication ( Tuesday 7 pm)
program)
Guru Gyan Careers & job prospects of students (Wed 7 pm)
G-Next Movies , entertainment Gadgets (Wednesday
7pm)

Nayuma Movies
24 hour movie channel (Hindi, Nepali & English)

Nayuma Music
24 hour Nepali, English & Hindi music channel. SMS for watching your favorite music.
 Nayuma Television:
Coverage & Achievement

 Viewership of 1.8 lakhs in Sikkim

 Our Recent Achievement: Nachyo Babari which was telecasted across

Sikkim same day same time (Saturday & Sunday 7 pm– 8 pm)

 Live telecast of Nachyo Babari Grand finale: With packed Live

audience in Paljor Namgyal Stadium, Gangtok.

 Sponsoring the “ Nayuma Stunt Mania-I” an adrenaline bike stunt

event.

 Media Partner for lot of on going tourists festival around Sikkim.

 As per Research
* Nayuma Television has 73% viewership.

 *In house research conducted Method: Random sampling

 80 respondents were the part of this market research
 42 respondents were below 30 years and 38 respondents were above 30 years
:
*Viewership chart of Nayuma Programmes

ABB: TA:Tapai KO Aaj, NB: Nachyo Babari, GN: G-Next.CP: Charcha Paricharcha
M2G: Miles to go, GG: Guru Gyan
*research conducted
Our Regular Clients
 Government of Sikkim.
Departments who are associated with us

Department of
Human
Healthcare, Capacity Energy &
Resource
Social Welfare & Building Power Dept.
Development
Family Care

UD&HD SPSC WS &PHE RMDD SNT IPR

State Pollution Social Justice,

Control Board Empowerment & Welfare SSACS

Agriculture & State Election

Horticulture Board …and many more
Our Program logos

MUSIC
MUSIC
MANTRA
MANTRA

TAPAI KO AAJ
 List of Our Program & Details

NEWS (Nepali and

English)
 Daily in-depth local
coverage of news and Tapai Ko Aaj
happenings  Daily astrology program
 Also coverage of regional ,
national and international
news and events.
 Backed by well
experienced editors ,
reporters and cameraman
 List of Our Program & Details
Miles To Go
 1 hour program . Monday 7-8 pm.
(Repeat telecast on Tuesday 9-10
am & on Sunday.
 One to one interaction with a
celebrity
 Focus on hardship the individual
took on his journey of being
successful
 Discus about the mission in life
and his/her commitment towards
society.
 Target Viewers: Working class men
& women. Age: 22-60 yrs. Sec
A+,A,B+,B.
Charcha Paricharcha
 I hour Program – Friday 7-8
pm, repeat telecast: 9-10 am
Saturday
 Program to discuss on the
social issues
 A expert panel on the selected
issue will be discussed every
week
 Target Audience:
 Working Men & women: 25
onwards
 Housewives
 List of Our Program & Details

Guru Gyan Music Mantra

 Wednesday 7-8 pm, re-telecast:  1 hour weekly show. Tuesday
9-10 am 7-8pm, Re-telecast 9-10 am
 Program dedicated to the Wednesday.
development of education in  A music on demand show.
Sikkim and give the right
direction to the students &
 Target audience: Youths
parents.
 Target Viewers: Students &
Parents
 Age: 15 to 26. Students
 Age: 30 onwards. Parents.
 New programs on the pipeline

 Swasthya Sandesh (A live health talk show)

 Car & Bike Show

 Campus update

 VJ Hunt

 Short film (focusing on telecasting local film makers efforts in making short

film) in Nayuma Movies

 Yoga show

 Special films . 1 film of specific genre every day at a particular time.

A Health Talk Show

WEEKLY LIVE INTERACTION WITH

DOCTORS, MEDICAL EXPERTS &
GOVERNMENT OFFICIALS
Presents
Our Objective of this show:-

To give information and

imparting awareness to
every individuals, related to
health, so that they can be
informed and can enjoy life
to its fullest.
 Why Health Talk show

 Nayuma Television is the premier television channel in

Sikkim which gives extensive and exclusive local coverage of
news , information and entertainment.
 Our intention is to support the Government’s efforts in
making Sikkim disease free and help eradicate and dispel the
myths/taboo associated with lot of disease and medical
conditions through the medium of our television.
 Also to inform the public about the facilities that the
Government is providing and where can they avail the
treatment. (Still a lot many of people are unaware of the
government efforts like: free medicine, free treatment,
treatment centers etc)
 Nayuma Television will telecast this program to the entire
Sikkimese viewers.
 The Show Format

 Fortnightly program(live program)

 Interaction of our host with the doctors, medical officers and

experts in the field of medicine

 1 hour talk show

 Live calling facility for the general viewers who wants to

inquire about the medical condition asking for suggestions

and advice during each episodes on a particular health
related condition.
 Time allocation for the show

Thursday: 6.30 -7.30 pm.

Allocation of time during an hour show:

 5 min : Introduction of the Guest Doctors and experts

 15 minutes: Discussion on the condition about the nature,
course of treatment, prevention & precautions methods
 40 minutes : Allocated for the tele-lines open to the viewers
for Q&A sessions.
Medical Conditions
 Some Probable Topics to be Discussed

 Importance of immunization  Cancer related issues like Brest

(why it is necessary, what benefits cancer, prostrate cancer etc
it gives)  Osteoporosis
 Tuberculosis : A curable disease  Leprosy
 Eyes: see it with care (Blindness)  Dental conditions
 Life style conditions like diabetes,  Stress management
BP, Obesity etc  Mania (bi-polar disorder)
 Mothers: A gynecologist views  Epilepsy and CNS related
 Child care: A patrician conditions
perspective  HIV and a lot more of medical and
 Blood Donation: Why donate disease condition
blood
 Anti-drug, tobacco, alcohol related
issues
For making this show possible we
cannot make this show live-on-air
ourselves….
 Proposal to the Yearly Package for Department of
Healthcare, Family Welfare & Human Services. GOS
Details of the Estimate per episode (in our studio)

 Hiring of camera(Pd 170)@ Rs2500/-x4 = Rs.10,000/-

 Hiring of Lights = Rs 2,000/-

 Charges of Audio Visual equipments, like:

AV mixer, Computer, Mikes & other accessories: = Rs.5,000/-

 Studio charge = Rs 1,500/-

 Honorarium to the anchor = Rs 1,500/-

 Honorarium to the Guest Doctors: (Rs 2000 x 3) = Rs 6,000

 Editing & production of DVDs: =Rs.5,000/-

Total Cost: Rs. 31,000/-

 Yearly Package for Department of Healthcare,
Family Welfare & Human Services. GOS

 For producing and telecasting 26 episodes @ Rs 31,000/- per episode

 Total Package:

 Rs 8,06,000/- for the entire year.(Rupees Eight Lakh six thousand )

 Each episode will be < Department of Healthcare, Family Welfare & Human

Services. GOS>

 Awareness related commercial will be played free of cost during every episode and

re telecast of the episode.

 Memento and gifts will be given to the guest doctors and experts
 Proposal for shooting the episode outdoor

If the shooting of the episode has to be done outside

of the studio
Where we have at least 15-20 live audience

We need to hire the hall, transport our equipment

and refreshment for the guest and audiences

The cost would be…
 Proposal to the Yearly Package for Department of
Healthcare, Family Welfare & Human Services. GOS
Details of the Estimate per episode (for outdoor shoot)

 Hiring of camera(Pd 170)@ Rs2500/-x4 = Rs.10,000/-

 Hiring of Lights = Rs 2,000/-

 Charges of Audio Visual equipments, like:

AV mixer, Computer, Mikes & other accessories: = Rs.5,000/-

 Studio charge = Rs 1500/-

 Honorarium to the anchor = Rs 1500/-

 Honorarium to the Guest Doctors: (Rs 2000 x 3) = Rs 6,000

 Editing & production of DVDs: =Rs.5000/-

 Transportation and refreshment ( = Rs 4500/-

Total Cost: = Rs.35,500

 Proposal to the Yearly Package for Department of
Healthcare, Family Welfare & Human Services. GOS

For producing and telecasting 26 episodes @ Rs

35,500/- per episode
Total Package:
 Rs. 9,23,000/- for the entire year.(Nine Lakhs Twenty Three
Thousand)

 Each episode will be <Sponsored Department of Healthcare,

Family Welfare & Human Services. GOS >
 Awareness related commercial will be played free of cost during
every episode and re telecast of the episode.
 Memento and gifts will be given to the guest doctors and experts
Autograph diary for the
experts/ doctors

TO HIGHLIGHT THE COMMITMENT OF THE

DOCTORS/MEDICAL EXPERTS/GOVERNMENT
PERSONALS FOR THE WELL BEING OF SIKKIMESE
PEOPLE.

THIS WILL ALSO BE SHOWCASED ON NAYUMA

TELEVISION.
 Terms & Conditions

 “Swasthya Sandesh” will be the exclusive copy rights of Department of

Healthcare, Family Welfare & Human Services. GOS & Nayuma
Entertainment Pvt. Ltd.
 The Allocation of the topics and the resource person will be
responsibility of Department of Healthcare, Family Welfare & Human
Services. GOS
 The coordination with the resource person on the given topic and the
creation of the episodes will the sole responsibility of Nayuma
Entertainment Pvt Ltd.
 The Program will be announced as < Nayuma Television in association
with Department of Healthcare, Family Welfare & Human Services.
GOS presents “ Swasthya Sandesh”>
 Summary

 “Swasthya Sandesh” a fortnightly live health show sponsored by Department of

Healthcare, Family Welfare & Human Services. GOS

 Live interaction of the viewers with the experts through tele-lines or by live

audience
 An Hourly live show

 Thursday. 6 .30pm – 7.30 pm.

 Yearly Package:

 For shoot inside studio: Rs 8,06,000/-(Rupees Eight Lakh six thousand )

 For Outdoor Shoot: Rs. 9,23,000/- (Nine Lakh Twenty Three Thousand)
CONTACT PERSON:
BISHIST PRADHAN
9647871467