Professional Documents
Culture Documents
Concept Product
7-Step Design Process
1. Problem definition (PDS)
2. External Search (Research)
3. Internal Search (Brainstorming)
4. Evaluation and Selection
5. Detail Design (Engineering)
6. Prototyping
7. Documentation
What Product?
ToyTown Top Executives
Nail Driver
Rope Climber
Product Design Specifications
Customer Needs
Climbs fast
Affordable as a birthday present
Fully assembled
Uses batteries for power
It is safe
Looks good
Plays music as it climbs
Glows in the dark
Last a long time
Product Design Specifications
Engineering Specs
Climbs at 1 ft/s or faster
Retail cost is to be less than $30
Uses 2 AA batteries (not included)
Has no removable small parts
Music loudness between 20-30 db
Luminosity is to be more than 5 W
Works for more than 3 hours on 2 AA
External Search
Level-I
Rope climbing toys / machines
Rope climbers (sports or circus)
Nature (spiders, bats, etc)
Level-II (Team uses friction wheels)
Hoists
Trolleys
Ski Lifts
Internal Search & Evaluation
Brainstorming
Generate many ideas
Evaluate against PDS
Select one to engineer
Detail Design (Engineering)
0.35
0.3
Coefficient
0.25
0.2 Drag Coefficient
0.15 Lift Coefficient
0.1
0.05
0
0 0.05 0.1 0.15
h/L
Product Planning
Market Research
PDS
Candidate Design
Candidate Design
Components
No Numbers
System-Level Design
Prototype Testing
Team
Globe
Company
(External)
(Internal)
External Customers
Buyers
Retailer
End
Users
Maintenance EXTERNAL
Government
Society &
Standards
Internal Customers
Manufacturing
& Management
Procurement
Marketing Internal
Shipping
Legal
What Do They Want?
• End Users
– Performance & Functionality
– Affordability
– Ease of use including ergonomics
– Reliability and Long life
– Versatility
– Safety
– Low maintenance and easy assembly
– Esthetics
External Customers
• Buying managers
– Low Cost/Performance
– Safety
– Ruggedness (abuse resistance)
– Ergonomics
– Long warrantees
– Reliable with Low downtime
– Low operating cost
External Customers
• Retailers
– Small and attractive packaging
– Long shelf life
– Low cost/performance and Exciting features
• Maintenance
– Ease of maintenance
External Customers
• Government / Standards / Society
– Conformance to laws and regulations
– Promotion of public health and safety
– Protection of environment
– Solution to chronic problems in society
• Traffic
• Energy
• Noise
• Drugs, abuse and other crimes
• Diversity / Social tolerance / Security
Internal Customers
• Management
– Make a big profit
– On time delivery
– Low failure risk
– Documentation
– Process: Conformance to company
product development process
Internal Customers
• Marketing
– Attractive features to target buyers
– Low production cost
– Esthetics
– Attractive packaging
– On time delivery
– Long Warrantees
Internal Customers
• Manufacturing
– Manufacturability using standard
methods and schedules.
– Conformance to company documentation
formats.
– Use of products from preferred
vendors.
Internal Customers
• Legal
– No patent infringements
– Safety
• All required safety warnings and labels
• Designed protection against reasonable
abuse
– Codes and regulations
Internal Customers
• Shipping and Packaging
– Ease of user assembly
– Small packaged size
– Ability of locking or fixing sensitive
components
– Resistance against damage due to
dropping, vibrations, moisture, heat, and
cold.
Performance cost Ease of use Reliability Safety
Govrnmnt ****
• Ergonomics (User)
Elements of PDS
• Quality and reliability (Marketing)
– Company policy regarding warranties
– Competitors warranty policies
• Testing (Marketing, QA)
– What tests would be performed to verify
performance
– Standard tests
Elements of PDS
• Shelf life (storage) - Retail
• Requirement: PR is to be easy to
maintain
– Primary customer: End users
– Priority: High
– Metrics and Targets
• Daily maintenance: None
• Weekly maintenance: < 10 minutes – field
• Yearly maintenance: < 1 hour – Shop
• Cost of weekly maintenance < 10c
• Cost of yearly maintenance < $10
Engineering Requirements Competition
I
Customer M
Needs Relation Between
P Engineering and
PDS O Customer
R Requirements
Statements T
A
N
C
E
Competition
Target