Presentation

On

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 Company Overview

 The company was founded in 1985 and

is based in Mumbai, India.

 Parle Agro Pvt., Ltd. manufactures,

distributes, sells, and exports fruit drinks
in India and internationally.

 It offers fruit and milk drinks, packaged

water, and apple and mango drinks in
polyethylene terepthalate (PET) bottles
and containers, and tetra packs.
Ms Nadia Chauhan,
 It distributes its products through Director, Parle Agro
franchisees.

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 Philosophy
 Business Statement: “We are in the business of refreshing
India with our products, refreshing the market with new
categories and refreshing ourselves through innovation.”

 Our Vision: “To be the leaders in our business. We will stand

apart from the competition by being the first in the market to
innovate.”

 Our Mission: “We will be the leaders in our business by-

maintaining high quality, introducing new and innovative
products, reaching every part of India, remaining customer-
centric, constantly upgrading our knowledge and skills.”

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 Products

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 Mango Frooti

 Most popular fresh 'n' juicy mango drink has

been around since 1985. It has also been rated
as India's Most Trusted Fruit Beverage Brand.

 Mango Frooti has this unique ability to change

with the times, and to adapt to the diverse
preferences of consumers across ages.

 Frooti is available in 65ml and 200ml TetraPak,

250ml, 500ml, 1Ltr. and 1.5 Ltr. PET, and 200ml
and 2Ltr PET (in select markets).

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 Appy Classic
 It is Born in 1986, this premium apple drink
has been everybody's favorite when it comes
to, well, apple drinks.

 Over the years, it has shaken off its trendy

image to become a classy and premium drink.

 The aesthetic slick black packaging helped,

of course. Thus, attracting not just the young,
but also the adults

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 Bailley
 Bailley Packaged Drinking Water.
 The first water brand to be issued the ISI
certification.
 The first to launch special four-sided
200ml bottles catering to premium
airlines like Jet Airways and British
Airways.
 Bailley is available in 200ml, 330ml, 1 Ltr.
& 2 Ltr. PET and 20 Ltr SKU as well.

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 Appy Fizz
 Most chilled out member of our family,
AppyFizz.

 He's young, fun and famous. Launched

in 2005, this new kid on the block is a
sparkling apple drink that comes in a
sleek champagne-shaped bottle.
 Appy Fizz has become quite a popular
figure amongst the youth who frequent
places like college canteens,
discotheques, pubs, etc. Hmm,
thoroughly a cool drink to hang out with.
 Appy Fizz is available in 300ml, 500ml
and 1 Ltr. PET

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 ButterCup

 Strike a conversation with the sweet

talker Parle Agro product family.

 As they say, ButterCup is sugar,

wise and everything nice.

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 PET Performs and Caps

 Parle Agro PET Preforms and Caps is Plastic Division. It is a

leading player in Polyethylene Terephthalate (PET) preforms.
And is widely used in bottled water, beverage, edible oil, foods
and pharmaceutical industries, etc.

 The division successfully managed to introduce the world's

lightest beverage preform neck, ML-27 (Multi-Lock 27) in India.
These preforms can be used in a variety of applications like still
water, low-carbonated products and warm-filled juices. The
quality control procedures we follow are strictly in accordance
with general QMS requirements as per ISO-9001-2000.

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 V3 Fitness

 V3 - The Fitness Commune.

Verve, Vigour and Victor
describe it the best.
 V3 is a health and fitness
commune situated at Juhu and
Malad, Mumbai.
 V3 was set up to encourage
and assist people to stay fit
both physically as well as
mentally. Various activities are
conducted, from dance classes
to yoga to Tai Chi that help in
attaining complete fitness.

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 Targeted Market

 Recreational;
 Fitness;
 Health;
 Lifestyle;
 Sports;

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 Cont…

Primary Market

 Kids- Fond of Fruit Juice;

 Teens- More Experimental;
 Youth- Experimental and
more buying power;
 Working People;
 Housewives; and
 Elderly people.

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 Cont…

Secondary Market

 Travel Industry –
Airlines, Railways
and local transport
systems;
 Recreational- Movie
Theatre, Malls etc.

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 Competitor of Parle Agro

 Coca Cola India (Pulpy

Orange/ Maaza);
 PepsiCo (Tropicana);
 Dabar (Real);
 Mother Dairy (Safal);
 Godraj Beverages(Xs Brand/
Sofit)
 Freshgold

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 Market Share of Frooti

 In 2005 According to F&B News

Website Parle Agro's Frooti is
India's first national mango drink.
The mango segment is 95% of the
Indian fruit drink market and Frooti
has 85% market share in the tetra
pack segment.
 In 2008 Frooti have 70% market
share of fruit juice.

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 Thank You

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