Scribd Logo
Upload

Welcome to Scribd!

  • Role of STP in Marketing: Managerial Communication-2 11/20/2018 1

    Uploaded by

    Shrey
    14 views5 pages
    STP refers to segmentation, targeting, and positioning, which is an important marketing strategy. It involves dividing the market into segments based on characteristics like demographics and lifestyle, targeting specific customer groups, and positioning the brand to appeal to those target segments. The document provides the example of how Axis Bank in India segments customers based on factors like industry and credit ratings, targets small businesses with digital banking and loan products, and positions itself as the best partner for business growth through excellent service and response rates.

    Original Description:

    STP, Marketing, Banking, Managerial Communication

    Original Title

    STP in Marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    STP refers to segmentation, targeting, and positioning, which is an important marketing strategy. It involves dividing the market into segments based on characteristics like demographics and lifestyle, targeting specific customer groups, and positioning the brand to appeal to those target segments. The document provides the example of how Axis Bank in India segments customers based on factors like industry and credit ratings, targets small businesses with digital banking and loan products, and positions itself as the best partner for business growth through excellent service and response rates.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views5 pages

    Role of STP in Marketing: Managerial Communication-2 11/20/2018 1

    Uploaded by

    Shrey
    STP refers to segmentation, targeting, and positioning, which is an important marketing strategy. It involves dividing the market into segments based on characteristics like demographics and lifestyle, targeting specific customer groups, and positioning the brand to appeal to those target segments. The document provides the example of how Axis Bank in India segments customers based on factors like industry and credit ratings, targets small businesses with digital banking and loan products, and positions itself as the best partner for business growth through excellent service and response rates.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    ROLE OF STP IN MARKETING

    Managerial Communication-2 11/20/2018 1


    Today’s Agenda

    • What is STP?
    • Advantages of STP
    • STP @ Axis Bank
    • Q&A

    Managerial Communication-2 11/20/2018 2


    Meaning of
    STP

    11/20/2018 Managerial Communication-2 3


    Advantages of STP
    Efficient
    Advertising

    Customer
    Retention STP Precise
    Branding

    Increase in
    Sales

    11/20/2018 Managerial Communication-2 4


    STP @ Axis Bank

    • Based on Demographics, Industry,


    Segmentation Financials, Credit Ratings, Lifestyle
    etc.

    • Small Business Lending via Digital


    Targeting Banking
    • Business Loans, Cash Credit etc.

    • As the best partner in business growth


    Positioning • Service orientation with great
    response rate

    11/20/2018 Managerial Communication-2 5

    You might also like