Professional Documents
Culture Documents
Health-related behavior
Those actions that a person does that may
have health implications, but are not
undertaken with a specific health objective in
mind
Types Of Health-related Behavior
Preventive Health Behavior
action taken when a person wants to avoid
being ill or having a problem e.g. a mother takes
her child for immunization
Illness Behavior
action taken when a person recognizes signs or
symptoms that suggest a pending illness e.g. a
mother gives her child cough medicine after
hearing her wheeze
Types Of Health-related Behavior
Sick-role Behavior
action taken once an individual has been
diagnosed (either self or medical diagnosis)
e.g. a mother decides that her child has
malaria and takes him to the clinic for
treatment
Illness Behavior (Mechanic, 1962)
The ways in which given symptoms may be:
Differentially perceived
Evaluated
Acted upon (or not acted upon) by different
kinds of person
Illness Behavior (Harding &Taylor, 2002)
An active rather than passive process that involves
interpreting symptoms, evaluating possible
responses and, finally, deciding on whether to try to
alleviate those symptoms or simply to ignore them.
Pilowsky 1978.
PENGETAHUAN & PERILAKU
PHASES BETWEEN
KNOWLEDGE & BEHAVIOUR
(Fishbein & Ajzen 1975)
Self-actualization needs - to
find self-fulfilment and
realise one’s own potential
Esteem needs - to
achieve, be competent, Belongingness
and gain approval and and love needs
recognition to affiliate with
others, be
accepted and
being
Safety needs - to feel secure and safe, out
of danger
P e r c e iv e d O n e ’s o p in io n o f th e ta n g ib le an d Id e n tify a n d re d u c e b a rrie rs
B a r r ie r s p syc h o lo g ic a l c o sts o f th e a d v ise d th ro u g h re a ssu ra n c e , in c e n tiv e s,
a c tio n a ssista n c e
Possible explanations for observed relations between external variables and behaviour.
Stable theoretical relations linking beliefs to behaviour.
5. STAGES OF CHANGE MODEL
(Prochaska and DiClemente -1984)
Exit:
Maintaining
‘safer’ lifestyle
Action: Maintenance:
Making Maintaining
changes change
Commitment: Relapse:
Ready to Relapsing
change back
Contemplating:
Thinking
Pre-contemplation about change
Not interested in
changing ‘risky’
lifestyle
Stages Of Change Model As Applied To Hiv/Aids Programme
Contemplation Decision/
Precontemplation Young man Determination
Young man has heard believes that he Young man is
about AIDS but and his friends ready & plans to
doesn’t think it is are at risk and use condoms
relevant to his life. thinks that he should so goes to a shop
do something. to buy them.
Maintenance Action
Wearing condoms Young man buys
has become a habit and uses condoms.
and young man
regularly buys them.
6. THE DIFFUSION OF INNOVATION
THEORY
(Rogers - 1962)
The adoption of ideas in a community
diffuses among individuals in that
community at varying rates
Early in the introduction of a new idea, it is
picked up by ‘innovators’. They want to
be the first to do things and they may not
be respected by others in the social
system.
THE DIFFUSION OF INNOVATION THEORY
(Rogers - 1962)
Late adopters
Late majority
Early majority
Early adopters
Innovators
Time
PRIOR CONDITIONS
1. Previous practice
2. Felt needs/problems
3. Innovativeness
4. Norms of social systems
COMMUNICATION CHANNELS