Penelitian Terdahulu

Wijaya dan Analisis Pengaruh Experiential Marketing Terhadap Repeat Purchase

Dengan Customer Satisfaction Sebagai Mediating Variable Di De
Subagio Mandailing Cafe UC Boulevard Surabaya
(2014)
Christian dan
Pengaruh Experiential Marketing Terhadap Customer Satisfaction Dan
Dharmayanti Customer Loyalty The Light Cup Di Surabaya Town Square
(2013)

Alkilani et al Pengaruh Experiential marketing dan kepuasan pelanggan pada

komitmen pelangan di social media
(2013)

Rizan et al. Pengaruh relationship marketing terhadap customer loyalty,

relationship marketing terhadap customer saticfation.
(2014)
 Penelitian Terdahulu
Astuti dan Pengaruh Relationship Marketing terhadap loyalitas, relationship
terhadap kepuasan, kepuasan terhadap loyalitas serta kepuasan
Nagaze pelanggan sebagai mediasi antara relationship marketing terhadap
(2014) loyalitas

Christian dan
Pengaruh experiential marketing terhadap customer satisfaction
Dharmayanti dan customer loyalty
(2013)
Husanain dan
Akhtar Dampak strategi pemasaran hubungan terhadap loyalitas
pelanggan sektor perbankan ritel di Pakistan
(2015)
The Impact of Experimental Marketing on
Chao
Customer Loyalty for Fitness Clubs: Using Brand Image and
(2015) Satisfaction as the Mediating Variables
 Penelitian Terdahulu
Koduah,
Farley Relationship between Customer Satisfaction and Customer Loyalty
in the Retail Banking Sector of Ghana
(2015)

R Oztruk
TIDAK KETEMU JUDULNYA
(2015)

Jahromi, Examination the Interrelationships Experiential Marketing,

Adibzadeh Experiential Value, Purchase Behavior and Their Impact on
Customers Loyalty (Case Study: Customers of Hormoz Hotel in
Bandar-e-Abbas)
(2015)

Farhana TIDAK KETEMU JUDULNYA

(2018)