Acceptance level of Bengali TVC

among the young generation

Presented to
Nasrin Pervin
Lecturer, Department of English and Modern Languages
North South University, Dhaka.

Presented By
MD. Obaidur Rahman
ID: 1420785030 ENG 105 Section:11
What is television commercial ?
 Using television as medium promoting any goods,
services or organizations.

 Purpose is to inform potential customers about products

and services and also inform how to obtain and use this.

 15-60 Sec and mostly during program break.

 Most effective way of advertising and promotion helps to

create brand image and make aware about product.
Intro of BD TVC Industry

 TVC start playing in 1990s.

 Get popularity after 2005.
 Mobile companies are the change maker.
 YouTube has great contribution.
Objective of research
 Find out viewer’s remarks and trends of
Bengali TVC.

 Impacts of Bengali TVC in youth’s mind.

 Reasons behind acceptance or rejection

by the young generation.

 Identify the way to make it popular

among the young generation.
 What we do
during TVC ! !

√ Change the
channel.

√ Busy with
our
smartphone.
True Scenario
Hypothesis
 Expect to find Bengali Television commercial
plays a great role in the lifestyle, dress up
and activities of young generation.
 Bengali TVC has a positive impact on the
youth mind.
 Youth are accepting Bengali TV commercial
spontaneously.
 Methodology
Primary Data
√ Primary data collected with help of survey
questionnaires in both online and offline.

√ Target age group was 18-30 who frequently watch

television commercials.

√ Google doc for online record data and manually from

the students of NSU.

√ Interviewed 5 audience of Bengali television

commercials to know about their views and thoughts.
 Methodology

Secondary data

 Library resources along with research oriented books

and articles.

 Gather information from newspaper, magazine and

journals related to ‘advertisement and youth
perception’

 Searched Google and Wikipedia to find out online

articles and blogs related to my research topic.
Sampling Data and Analysis
 Collected 100 response in online and 30 response in
offline from target group.
Data Analysis
 Do you watch/like Bengali TVC?

 Why you like this?

Data Analysis
 How relevant Bengali TVC compared to real life?

 What type of TVC attracted you most?

Data Analysis
 TVC has any impact in your life? Do you influence by
it?

 Rate the quality of Bengali TVC

Data Analysis

 Role of Bengali TVC in your daily life?

Research findings
 Young generation are not accepting Bengali TVC
spontaneously.
 Bengali TVC has very little contribution in the lifestyle
of youth.

 They think Bengali TVC are not up to date and lack of

quality.

My hypothesis is proved wrong.

Limitation

o Shortage of time

o People are reluctant to provide information.

o Survey conducted on only limited number of

people. So, tough to get clear idea about
whole target group.
Conclusion & Recommendation
1. A very potential industry. Lots of scope to
expand.

2. Focus on audience preference and creativity

rather than making as usual TVC.

3. Emphasize on motivational and inspirational TVC.

4. Try to keep balance with reality.