A study on effectiveness of CRM tools

adopted by two wheelers distributors with

special reference to Haran motors Hyderabad

Presented By:
karthik vantipalli
Reg no: 17YUCMD217
Introduction
• In 1882, Enrick Piaggio bought land in Sestri Ponente (Genoa) to set
up a timber backyard. Two years later, in 1884 rinaldo piaggio has
founded the Piaggio Company.
• The Corporation initially built locomotives and railway carriages
however in 1917, towards the give up of world war, rinaldo piaggio
grew to become to the military sector. To begin with the corporation
produced MAS anti- submarine motorboats, aeroplanes and seaplanes
under ansaldo, macchi, caproni, and Dornier licenses but later
improved to cars constructed in accordance piaggio personal drawing.
Statement of the Problem
The purpose of the study is to identify the customer relationship
management towards Haran motors .It is aimed to enlighten to increase
the to increase the share of the Haran motors and to provide the
customer service.
Objectives
• To know the role of CRM tools and its importance in maintaining
customer relationship for better customer need.

• To know the uses of integrated information system and its services

• To know the drawbacks in CRM tools followed by Haran motors.

Research Methodology
• Sample units: Customers of Piaggio Two wheelers at Haran Motors
Hyderabad.
• Sample Size: 100 Responses.
• The report has been prepared based on information collected from various
sources to achieve the objectives of the project. Descriptive research is best
method to achieve the objectives and collection of Questionnaires. A
Questionnaires was designed which was gathering new ideas to determine
and bind out solution to the problems.
• Descriptive research is a method to describe the characteristics of
population and used to describe the Present trends, beliefs, attitudes of the
population. It is a best method for the research methodology for a project.
Findings
• The above graph shows that in a 100 sample 33% of the respondents are
using Honda,29% of respondents are using Yamaha, 23% of respondents are
using TVs, 15% of respondents are using other two wheelers. The majority
of the respondents are using Honda two wheelers.
• The above graph shows that in a 100 samples 59 % of the respondents are
aware about the piaggio campaigns and 41 % of the respondents they not
aware about the piaggio campaigns. The majority of the respondents are
about the piaggio campaigns.
• The above graph shows that in a 100 samples 41.4% of the respondents are
influenced by CRM and 33.3% of the respondents are not influenced and
25.3% of the respondents are may be. Majority of the respondents are
agrees that they influenced by CRM to buy new bikes.
Conclusion
• CRM tools plays very important role in the growth of the company.
Piaggio has implemented so many CRM campaigns to understand the
satisfactory levels of the consumer. CRM tools are most important in
each and every company to maintain long run relationship with
customer.
Recommendations
• The company has to improve more CRM tools so that consumers can
aware of the particulars brands.

• The company has increase more campaigns in the above analysis most
of the respondents are aware of the piaggio campaigns.

• The company has improve quality of the service in the above analysis
most of the respondents not satisfied with piaggio service