COMPANY PROFILE

• Name of the company – Merriboy

• Year of incorporation – 2003
• Place – Chelamettom
• District – Ernakulam
• Type of organisation – Partner organisation
• Exporting products to – Karnataka, Tamilnadu
• Major competitors – Lazza, Amul, Joy
• Company website – www.meriiboy.com
 MERIIBOY STORY
• Largest producer of fresh ice cream in south India.
• Founded in 1990- Division of cousins group.
• 2003- Merriboy debutes in ice cream manufacturing.
• 2006- Second factory in Kinfra Food Processing Park.
• 2010- Third factory at Trivandrum.
• 2012- Fourth factory inaugurated at Kannur.
• 2013- Awarded ISO 22000: 2005 BY bureau veritas for
Kalady factory
• Distribution network spread across 1500 dealers and
500 distributors in Kerala, Karnataka and Tamil Nadu.
 VISION AND MISSION
Vision :
The supreme food industry has a great vision
of becoming a leader of fast moving consumer
goods and products.
Mission :
The mission of the company is to deliver high
quality food products that set themselves
apart from others in taste and value.
 MAKING
videos\making.mp4
PRODUCTS
FLAVOURS
 CONTENTS
• Advertisement
• Publicity and Public relation
a) Selfie contest
b) Puzzle contest
• Sales promotion
a) Free samples
b) coupons
 Advertisement
videos\promo ad.mp4
 Selfie Contest
videos\selfie contest.mp4
PUZZLE CONTEST
 SHOWCASE YOUR TALENT
videos\puzzle contest.mp4
 Scratch & Win
videos\scratch and win.mp4