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  • Package & Label Design

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    Thoni Huang
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    This document provides an overview of packaging and label design. It defines packaging as the container or wrapper for a product and discusses the key functions of packaging, which include containing, protecting, preserving, transporting, storing, informing and promoting the product. The document outlines the different elements of packaging, including primary, secondary and tertiary packaging. It also lists common packaging materials like bottles, jars, cans, paper, paperboard and plastic film. The document discusses types of labels, including brand name dominant and product name dominant labels. It covers FDA label requirements and provides a basic process for package and label design that includes design brief, research, thumbnails, comprehensive designs and final render. Key tips are to make the packaging obvious, functional

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    seminar for Basic Package & Label Design for SMEs.

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    PACKAGE & LABEL DESIGN.pptx

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    This document provides an overview of packaging and label design. It defines packaging as the container or wrapper for a product and discusses the key functions of packaging, which include containing, protecting, preserving, transporting, storing, informing and promoting the product. The document outlines the different elements of packaging, including primary, secondary and tertiary packaging. It also lists common packaging materials like bottles, jars, cans, paper, paperboard and plastic film. The document discusses types of labels, including brand name dominant and product name dominant labels. It covers FDA label requirements and provides a basic process for package and label design that includes design brief, research, thumbnails, comprehensive designs and final render. Key tips are to make the packaging obvious, functional

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views33 pages

    Package & Label Design

    Uploaded by

    Thoni Huang
    This document provides an overview of packaging and label design. It defines packaging as the container or wrapper for a product and discusses the key functions of packaging, which include containing, protecting, preserving, transporting, storing, informing and promoting the product. The document outlines the different elements of packaging, including primary, secondary and tertiary packaging. It also lists common packaging materials like bottles, jars, cans, paper, paperboard and plastic film. The document discusses types of labels, including brand name dominant and product name dominant labels. It covers FDA label requirements and provides a basic process for package and label design that includes design brief, research, thumbnails, comprehensive designs and final render. Key tips are to make the packaging obvious, functional

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 33

    PACKAGE

    & LABEL
    DESIGN
    SEMINAR
    WHAT IS PACKAGING?
    PACKAGING
    • the activities of designing
    & producing the container
    or wrapper of the product.

    PACKAGE
    • The container or wrapper
    FUNCTIONS OF PACKAGING

    Contain Protect & Preserve Transport & Storage


    FUNCTIONS OF PACKAGING

    Inform Promote
    ELEMENTS OF PACKAGING

    Product Primary Packaging Secondary Packaging


    item for ultimate the package in direct the material that protects the
    consumption contact with the product primary package
    ELEMENTS OF PACKAGING

    Shipping Container Fitments Tertiary Packaging


    the physical distribution partitions, collars, cells, unit loads or similar groupings
    unit cushioning of secondary packages; used
    for storage, identification &
    transport
    PACKAGING MATERIALS
    Bottles
    Jars
    PACKAGING MATERIALS
    Aerosols

    Cans
    PACKAGING MATERIALS

    Paper Paperboard
    PACKAGING MATERIALS
    Plastic Film
    TYPES OF LABEL
    BRAND NAME
    DOMINANT
    TYPES OF LABEL
    PRODUCT NAME
    DOMINANT
    KINDS OF BRAND

    Family Brand Individual Brand Generic Brand


    FDA LABEL
    REQUIREMENTS
    • Brand name
    • Name of Product
    • (optional) marketing line
    • Net weight
    • List of Ingredients – from
    the biggest to the smallest
    quantity
    FDA LABEL
    REQUIREMENTS
    • Name and Address of the
    Manufacturer
    • Country of Origin – “Product
    of the Philippines”
    • Expiry Date
    • Other Pertinent Information -
    alcohol content, use of
    artificial flavouring and
    colouring; lot/batch no.
    1 DESIGN BRIEF

    • Objective of the Project


    • The message of the product
    • Style and format to be used
    • Layout requirements for production
    • Printing
    2 RESEARCH
    3 Thumbnails
    4 Comprehensive
    5 FINAL RENDER
    PACKAGE & LABEL DESIGN
    DO: BE OBVIOUS
    DON’T: GO CRAZY ON FONTS & GRAPHICS
    DO: FUNCTIONAL LABEL SIZE
    DON’T: GO SO SMALL
    DO: PRODUCT PRESERVATION
    DON’T: CHOOSE UNFUNCTIONAL PACKAGING
    DO: MAKE IT INVITING
    DON’T: MAKE IT UNCOMFORTABLE
    DO: GO GREEN
    DON’T: FORGET ABOUT YOUR MARKET

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